#FUNDRAISING: Presidential Candidates Ramp Up Mobile Giving

ABC News photo of text donationsWith the (delayed) start of the Republican Convention in Tampa earlier this week, the really officially serious campaign season starts. For the next 10-odd weeks, most American start to focus on the candidates, their platforms, and their messages. There has been much talk about the low level of discourse that has driven the campaign thus far, but − unlike Senate debates in the 19th century − no one has been caned.

This is the first post-‘Citizens United’ national election, so the astute political junkies are paying attention to the money flow from corporations and unions that need report their large donations until after the voting has been counted. But what about at the other end of the giving scale? This is also the first national election that offers opportunities for texting donations to candidates. How might that change the fundraising landscape?


| Category Advocacy, Campaigns, Cause Marketing, Civics, Communications, Community, Crowdfunding, Events, Fundraising, How-to, iDevice, Marketing Skills, Mobile, Mobile, National/International, News and Current Affairs, Nonprofit, Politics, Social Marketing, Technology, Technology for Nonprofits | | Comments Off

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#TECH: Apple Backs Down on EPEAT. Welcome Back To EPEAT!

Apple computers are back on EPEAT list

Apple bruised by PR cuts over EPEAT

No, MKCREATIVEmedia doesn’t wield that kind of influence over 1 Infinity Loop. Or any influence, really. But about two hours ago we posted a summation of Apple’s withdrawal from the very EPEAT environmental standards the corporation helped establish over a decade ago. Our little contribution to the issue was not technological or particularly environmental, but political: Apple (and any other corporation, bank, investment firm, media conglomerate…) wants to set the rules, follow the rules, and be umpire of those rules (for itself) all at the same time.

Well, difficult to say that Apple called a foul on itself. But retiring Senior Vice President of Hardware Engineering, Bob Mansfield, has released a press release at Apple’s website explaining why Apple has decided to return to the EPEAT community!


| Category Advertising, Advocacy, Apple, Civics, Communications, Environment, Event, iDevice, Marketing, National/International, News and Current Affairs, Nonprofit, Opinion, Politics, Publications, Social Media, Social Networks, Technology, Twitter | | Comments Off

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#TECH: Once Developed By Apple, Now Abandoned By Apple: EPEAT Standards

Apple leaves EPEAT recycling standards

Has Apple lost its environmental cred?

It can be tough to love Apple, Inc. Stock prices over $600? Check. Over $100 billion in cold, hard, cash? You bet. Products loved even by those who don’t even own one? Of course! Profits over $6.5 billion a quarter? No sweat. Charitable organization? Er… Recycle program for its gadgets? Well, up to a point. Environmentally-sensitive product line? Yes, sort of. Unless we’re not. Tell you what, let’s just drop that off the list, ok?

Apple helped draw up the EPEAT standards for environmentally-friendly production of technologies back in 200-2001. But this past Tuesday Apple quietly backed out of its commitment to the program. In fact, Apple only responded yesterday, once word started to spread (darn that social networking stuff that Apple products do so well!) and some contracts were put on hold.

Why has the leading tech company withdrawn from its own environmental guidelines? Will the Apple brand be bruised by the move?


| Category Apple, Branding, Case Study, Civics, Hardware Review, iDevice, iPad/Tablet, News and Current Affairs, Opinion, Politics, Public Relations, Technology | | 1 Comments

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#COMMUNICATIONS: Is Your Organization Moving At The Speed Of Mobile?

With the rise of the smartphone and its ability to be the computer for millions of people around the world, mobile technology is becoming more powerful and less expensive every few months. And with those technological changes come changes of habit and expectation. One of the changes we and many others have commented on is the rise of text messaging as a medium not only to spread-the-word but also to raise funds for nonprofits and charities. The response to the American Red Cross’s texting campaign to deal with the horrors of the Haitian earthquake of 2010 is usually seen as the watershed event.

How has the nexus between cell-phone use and fundraising been strengthening over the last couple of years?


| Category Advice, Advocacy, Boomers, Campaigns, Case Study, Cause Marketing, Communications, Crowdfunding, Development, Fundraising, iDevice, iPad Apps, iPad/Tablet, iPhone Apps, Marketing, Mobile, Mobile, Newsletter, Newspaper Article, Nonprofit, Public Relations, Report, Resource, Social Marketing, Social Media, Social Networks, Technology, Technology for Aging, Technology for Nonprofits, Volunteerism, Writing | | 1 Comments

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#TECH: Scott Lenger Encourages Mobile Planning For Nonprofits At NTEN 2012

Last week Don Akchin posted an insightful interview with John Kenyon of NTEN about some of the trends he sees in social outreach and technology for nonprofits. On Don’s final question about upcoming developments, John stressed the fact that mobile communications are the next wave nonprofits have to be preparing for:

One thing I keep hearing more about and seeing more evidence about is mobile. If folks are keeping on top of their website analytics, every week they are seeing an increase in the number of folks accessing their site via a mobile device. A couple of things go along with that change. One is creating a mobile version of your site that is a pared down version and designed for mobile devices. The other is to be aware of the kinds of people using mobile devices and how they use them.

Mobile was a major topic at NTEN’s annual conference this past April in San Francisco, and they have been posting videos about that very topic so we all can share in the knowledge. What is your organization doing to prep for mobile?


| Category Advice, Advocacy, Cause Marketing, Communications, Crowdfunding, Design, Fundraising, Geo-Location, iDevice, Interview, iPad Apps, iPad/Tablet, iPhone Apps, Marketing, Mobile, Mobile, Nonprofit, Public Media, Site Administration, Social Marketing, Social Networks, Technology, Technology for Nonprofits, Video Interview, Web Design, Webinar | | Comments Off

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#TECH: Why & How To Send One Text Message To Your Nonprofit’s Constituents

Smartphones and text messaging continue to expand

Ever more people want to communicate with their mobile devices, and they want to communicate on their mobile devices with text messaging. The distinction between those under about 25 and those older is striking − with the under 25s responding to emails, and even aural phone messages, with text. But even those who actually make calls with their cell phones find text messaging a convenient way to share practical information quickly.

Nonprofits are (slowly) starting to take advantage of text messaging as a means to encourage engagement and to inspire giving. One of the first crises/campaigns to get noticed for its use of text was the the American Red Cross’s response to the earthquake in Haiti. But many charities are working up ‘text lists’ to rival their ‘email lists’. The question is, how can a smaller nonprofit easily send out messages to its constituents without contacting them individually?


| Category Advice, Advocacy, Apple, Case Study, Cause Marketing, Civics, Communications, Crowdfunding, Fundraising, Geo-Location, How-to, iDevice, iPad Apps, iPad/Tablet, iPhone Apps, Marketing, Mobile, Mobile, Nonprofit, Report, Resource, Social Networks, Technology, Technology for Nonprofits | | Comments Off

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#TECH: Mac? Windows? Need Both On Your iPad? Use Both! (Part III)

Virtualization software runs Microsoft Office on a Mac Laptop

Is it a Mac? Is it a PC? It’s Virtualization!

Over the last few Tech Fridays we have looked at virtualization software that allows you to run multiple operating systems on one desktop or laptop. We covered the concept and the software packages of Parallels and VMWare. Today we discuss the move to mobile devices and how virtualization software can run Microsoft Office apps on your shiny new iPad. If you have been carrying around your laptop for your charity’s business and your iPad for your personal time, you could leave that laptop on your next trip!

VMWare and Parallels offer mobile apps to tap into the traditional desktop/laptop packages we introduced in previous weeks. Along with those we take a look at OnLive, which is expressly designed to make MS Office apps easily accessible on your tablet. Let’s watch them in action.


| Category Apple, Communications, How-to, iDevice, iPad Apps, iPad/Tablet, iPhone Apps, Mobile, Resource, Reviews, Software Review, Technology, Technology for Nonprofits, Tools, Video | | 1 Comments

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#COMMUNICATIONS: Make Your Next Fundraiser An Online Conversation Too

Twitter Walls can be a laptop attached to a TV

A Twitter Wall adds dynamism to even the smallest event

Though weather in the mid-Atlantic continues to flirt with spring while staying surprisingly loyal to winter, it is the season to be planning summer festivals, fundraisers, and rallies. And if you really want to stay on top of your nonprofit’s schedule, start planning your end-of-year banquet as well (and use Tungle). But in this day and age, a nonprofit’s fundraising festival should be but one component of a multi-media plan to engage constituents, volunteers, and supporters both at the event and in the social networks of those attending.

We have recommended ‘Tweet Tables’ in previous posts, and today we draw on a really useful compendium of ideas from Trevor Jonas at


| Category Advertising, Blogs, Cause Marketing, Communications, Community, Crowdfunding, Events, Facebook, Facebook, Fundraising, Gala, Geo-Location, How-to, iDevice, iPad/Tablet, Marketing, Marketing Skills, Media Review, Mobile, Newsletter, Nonprofit, Public Media, Public Relations, Reviews, Site Administration, Social Media, Social Networks, Storytelling, Technology, Technology for Nonprofits, Twitter | | Comments Off

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#SOCIALMEDIA: Rise Of Micro-Networks Might Reconfigure Social Outreach

Path is a sharable diary only for mobile devices Online social networking is all about the sharing, even sharing stuff you wished the rest of the world didn’t see. The opportunities for outreach are expanded exponentially through a social network like Twitter or a blogging site like Tumblr. For businesses, to garner thousands of ‘likes’ or ‘followers’ can be testament to your product’s popularity in the market. But those thousands can also alter your message faster and farther than your company might like. The phenomenon of Kony 2012 proves that millions might watch, but many of those millions are also challenging the message. And how many of us have texted a work colleague meant for our significant other?

A micro-networking culture is brewing that might alleviate some of these stresses through greater control and focus of who is ‘in’ and who is ‘out’ of your particular network. And developers are not thinking in ‘Circles.’


| Category Communications, Design, Geo-Location, iDevice, iPad/Tablet, Resource, Reviews, Site Administration, Social Media, Social Networks, Software Review, Technology, Technology for Nonprofits, Video | | Comments Off

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#TECH: Designing A Mobile App? Design For A Mobile Device!

Text messaging to the Red Cross to raise money

Who needs an app for that?

The nonprofit world is going mobile. The move might be slower than in the corporate world, but it’s steady, and nonprofits are developing ways to get around software or contractual walls. Mobile apps encourage supporters to stay engaged with your organization and its programs, and the apps also can give volunteers and staff in the field access to necessary information from the home office and/or report developments to that office. Best of all, mobile apps could links developments on projects directly to the mobile donors who can instantly see the link between their support and the progress the charity is making.

But before you get all buzzed about the synergy, you should be aware of the challenges of developing an application for mobile devices, including the fact that there are so many kinds of mobile devices.


| Category Blogs, Communications, Design, Desktop Apps, Graphic Design, Hardware Review, How-to, iDevice, iPad Apps, iPad/Tablet, iPhone Apps, Marketing Skills, Mobile, Resource, Reviews, Site Administration, Software Review, Technology, Technology for Nonprofits, Web Design | | Comments Off

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#TECH: Google Now Designing Glasses And Giving Us A New ‘Play’ Service

The good people at Google have been busy releasing new aspects of their services that are meant to augment our muti-media experiences. As is often the case, one’s first blush of these technologies might appear a bit overwhelming or a bit far out on the bleeding edge for most of us. But one of our goals at MKCREATIVEmedia is to keep our readers up-to-date on that bleeding-edge technology and to keep apprised as to how that technology is adapted and adopted by the nonprofit, charity, and small-business communities.

The first, Google Play, will likely seem pretty familiar to anyone using a cloud-based media service like iCloud or Amazon Prime. But Google Glasses seems so far out there that even some tech fetishists are wondering about its appeal. Of course, people scoffed at the notion we would want to travel in a noisy open-air flying machine as well.


| Category Communications, Dashboards, Design, Hardware Review, How-to, iDevice, iPad Apps, iPad/Tablet, iPhone Apps, Marketing, Media Review, News and Current Affairs, Public Media, Reviews, Social Media, Social Networks, Technology, Video | | Comments Off

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#Tech: The Net Is Not Quite Dead, But It’s Not Your Mom’s Web Anymore

First of all, an adjustment/correction to yesterday’s story: Facebook pushed back its rollout of Timeline across all accounts until tomorrow, the 31st. Facebook did this rather quietly and did not state why, but you now have about 20 hours to get your Timeline up-and-running, as we outlined yesterday. (Thanks to Cody Damon of Damon Strategic for the heads-up!)

The Pew Internet Trust LogoToday’s tech topic is related in so far as it is about how we interact with Facebook and other online services in new ways. The traditional ‘internet via browser’ model is fading away, to be replaced by a more precise paradigm − one that moves us from our mobile devices directly to the service/platform/medium that we want. The opportunity it presents will streamline, and perhaps redefine, the internet as we knew it. How?


| Category Advice, Apple, Case Study, Communications, Desktop Apps, Fundraising, iDevice, iPad Apps, iPhone Apps, Marketing, Marketing Skills, Media Review, Publications, Report, Resource, SEO, Site Administration, Social Media, Software Review, Strategic Marketing, Technology, Web Design | | Comments Off

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#TECH: RSS Readers To Help Save Time & Sort Out News & Emails

RSS subscriptions bring updated websites to readers' computers automatically

We continued our series on Tumblr yesterday with some guidance to get your nonprofit’s blog out via an RSS feed that allows people to subscribe to your site. When they subscribe, they get automatic updates and summaries of whatever is going on in your blog. The great aspect of setting an RSS feed for your organization’s blog is that you encourage people to subscribe to your feed, then outreach to your supporters is automatic. Moreover, readers can forward a single link to their colleagues and friends to encourage them to subscribe.

But what about the advantages of using Really Simple Syndication as a reader and follower of news in the nonprofit world? With just a bit of setup organization, you will find RSS a fabulous way to get to the information you want coming to you, rather than hunting out for it.


| Category Blogs, Communications, Dashboards, Design, Desktop Apps, E-Mail, eNewsletter, How-to, iDevice, Internal Marketing, iPad Apps, iPhone Apps, Marketing, Newspaper Article, Publications, Report, Resource, Reviews, SEO, Site Administration, Social Media, Software Review, Technology, Technology for Nonprofits, Tools | | 1 Comments

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#TECH: Latest iPad Shifts Mobile Toward Creative Productivity

Latest iPad bumps screen, camera, and processor powerApple unveiled the latest iPad this past Wednesday, and though the third generation, Apple will not call it the ‘iPad 3′. Indeed, one of the interesting sideshows of the product’s history has been the sturm und drang over its name.

But for its form factor, the changes are both incremental and market-shifting – typical Apple, really. In one of our earliest tech reviews, we discussed how the iPad will pretty much create a mobile computing market – and it has. The device has opened up consumption of digital materials in ways more convenient and lucrative for publishers, game-makers, and app developers.

Whether the new iPad is worthy of a purchase or upgrade for you personally, we defer comment. But what you need to think seriously about is how the iPad is going to move your nonprofit’s workflow and communications strategies – whether you use one or not – because the latest iPad puts the stress on your productivity, not just consumption.


| Category Apple, Communications, Events, Hardware Review, iDevice, iPad Apps, Marketing, Newspaper Article, Press Release, Reviews, Software Review, Technology, Technology for Nonprofits | | 1 Comments

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#INTERVIEW: Jocelyn Harmon, Vice President of Sales, Marketing & Customer Success at Network for Good

Jocelyn Harmon HeadshotJocelyn Harmon is Vice President of Sales, Marketing and Customer Success at Network for Good. She has been writing Marketing for Nonprofits blog since 2007. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: You have said a focus of your blog is helping nonprofits succeed online. When did you latch onto the online piece of marketing?

JOCELYN: I was working at the National Council of Nonprofit Associations, from about 2004 to 2006. Our goal at NCNA was to help nonprofits run better as businesses. My job was to do marketing and raise money for NCNA. I was also tasked with helping our member organizations be better marketers and fundraisers. I started doing a lot of work with a group called NTEN, the Nonprofit Technology Network, and through them I met some really interesting people: Holly Ross from NTEN, Billy Bicket at TechSoup, and of course I met Katya Andresen (Network for Good) at that time. They were talking about how technology was going to revolutionize the way that nonprofits work – from programming to marketing to raising money: everything was going to move online, and nonprofits were going to be left behind if they didn’t hurry up and get on board. I thought, well, this is really cool. The other piece for me is the promise of technology to level the playing field. I’m an African-American woman, I have a strong history in my family of social justice work, so I love the idea of people having access to tools where they can be publishers, where they can have a voice, where they can connect with people potentially all across the world. So I got really passionate about the power of technology to change nonprofits, and how people with access to tools like that could change the world.


| Category Blogs, Communications, Community, Cross-Post, Fundraising, iDevice, Interview, iPad Apps, iPad/Tablet, iPhone Apps, Mobile, Nonprofit, Special Series, Strategic Marketing, Technology, Technology for Nonprofits, Tools, Twitter | | Comments Off

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#HOWTO: Efficiently Monitor Your Organization’s Busy Social Networks

So many claims on the time of a nonprofit staff, and only so many hours in the work day. We might be temped to carry our work home with us, but aren’t the lines between work and family already blurred enough? If you want efficient tools for monitoring and updating your business’s social media, we’d like to suggest a few dashboards that can cull your various accounts into one place, allow scheduling of posts, and offer ways to save and/or reply to specific messages.

Let’s start with a couple of freebies, then move to some heavy-hitting services that require payment.


| Category Apple, Cause Marketing, Communications, Crowdfunding, Facebook, How-to, iDevice, iPad Apps, iPhone Apps, Marketing Skills, Measurement, Media Review, Nonprofit, Public Media, Reviews, Site Administration, Social Media, Software Review, Technology, Technology for Nonprofits, Twitter | | 1 Comments

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#Tech: Apple’s Reputation Gets Pulped – Deservedly So?

A tweet that missed the expose against Foxconn and Apple


Tweets often move faster than facts. True, the Apple web store was down for a bit yesterday, but when it came back up, no new iPad or iPhone 5. Indeed, the only notable difference I could see was the prominence of Apple’s report on ‘Supplier Responsibility‘ for 2012.

Which proved to be a ‘fortuitous’ move, given the fact that yesterday The New York Times published a scathing and in-depth report about workers’ conditions at technology-suppliers Foxconn in China. A significant portion of Foxconn’s factory in Chengdu exploded in May 2011, killing four workers. Which slowed output of iPad 2s, which caught peoples’ attention. Which inspired investigations into what was going on at Foxconn. Which are now coming to light and showing the terribly rough conditions at the factory/city. For which Apple is taking most of the heat. Is that fair?


| Category Apple, Branding, Campaigns, Civics, Communications, Environment, iDevice, iPad/Tablet, Marketing, News and Current Affairs, Newspaper Article, Public Relations, Technology | | 4 Comments

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#ProAging: CES Highlights Tech For Boomers On-The-Move

The Consumer Electronics Show for 2012 just wound up

This past 10 through 13 January saw the annual International Consumer Electronics Show present some of the up-and-coming technologies for the next year(s). The CES “is owned and produced by the Consumer Electronics Association (CEA), the preeminent trade association promoting growth in the $186 billion U.S. consumer technology industry.” Most of the news pertains to the latest smartphone or smart TV, but for the past three years the CES has also supported the ‘Silver Summit.’ This exhibition-within-an-exhibition focusses on technology for older citizens. It also awards ‘Silver Choice Awards,’ a couple of which we wanted to relay to our readers – along with video access to a round-table on the future of technology for retiring Baby Boomers.


| Category Aging, Apple, Boomers, Community, Design, Events, Health, iDevice, Independent Living, iPad Apps, iPad/Tablet, iPhone Apps, Marketing, Nonprofit, Reviews, Seniors Life, Software Review, Strategic Marketing, Technology, Technology for Aging | | 3 Comments

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#HowTo: Getting Back To Your Desktop From An iOS Device

LogMeIn Ignition opening a Word document on a laptop

Write your next proposal on your iPhone!

It’s inevitable: You’re out of the office, armed with an iPhone or with your iPad, and prepping for a big presentation to a potential donor. You need to get to a file or access something on your computer, which – alas – is sitting on your desk back at the office. Now you’ve either got to go back to the office, or to call and hassle a colleague to sift through your machine to find what you need. This scenario probably also involves giving someone else your computer’s password, which you shouldn’t do.

Enter a number of options to allow you to connect back to your computer from iOS, saving you time and the embarrassment of calling HQ for help with your own files. I’ll explore two popular ones that I’ve frequently used. The first is one most have at least heard about, thanks to their email advertising campaigns: LogMeIn.


| Category Apple, Communications, Desktop Apps, How-to, iDevice, iPad Apps, iPad/Tablet, iPhone Apps, Nonprofit, Resource, Reviews, Site Administration, Software Review, Technology, Technology for Nonprofits | | Comments Off

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#HowTo: Be Productive Anywhere on Apple’s Mobile iOS

Scott Caldarelli of Caldarelli Consulting, LLCWith the advent of the iPhone and iPad, it’s easier than ever to get things done when out meeting potential donors or organizing fundraisers.  Depending on what you need to do, an iPhone or iPad can keep you productive on the commute to and from work or on an airplane etc.  That said, we are not condoning working on your iPhone or iPad while driving!

Many organizations use Microsoft’s Office suite for word processing, spreadsheets and presentations.  Though it’s rumored they’re working on a version for iPad and iPhone, Microsoft has been notably absent from the AppStore, the marketplace where all applications for Apple’s mobile operating system (iOS) can be purchased. Not to worry: here are some ways to get started creating and sharing immediately with your mobile device. (more…)

| Category Apple, Desktop Apps, How-to, iDevice, iPad Apps, iPad/Tablet, iPhone Apps, Nonprofit, Reviews, Software Review, Technology, Technology for Nonprofits, Tools | | 1 Comments

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#Tech: Hidden Features Of iPhone Show A Caring Side Of Apple

The AssistiveTouch homescreen on an iPhoneApple‘s lack of interest in supporting charitable organizations either with money or with allowing apps on its mobile platforms has gotten the corporation some bad press. And Steve Jobs continues to inspire some rancor for his leadership style, even after his death from cancer. Yet, defenders of Steve Jobs and/or Apple are quick to point out that Apple’s products have revolutionized the ways nonprofits work, and that influence is surely the more important in the long run.

Last month, Steve Pogue of The New York Times uncovered further evidence that Apple might not be one of the philanthropic giants (or even minnows), but its directors and engineers do indeed have hearts.


| Category Apple, Communications, Hardware Review, How-to, iDevice, iPad/Tablet, iPhone Apps, Newspaper Article, Reviews, Software Review, Technology, Technology for Aging | | 2 Comments

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#ProAging: Bringing Ballots To Nursing Homes Via The iPad

When the people of Oregon needed to replace Congressional Representative David Wu this week, the state Board of Elections used the opportunity to develop means to get ballots to older citizens in nursing homes. The traditional means to do so were to send absentee ballots out, but such ballots waste a great deal of payer, any way – and many do not get returned anyway. As we have noted on this blog, the iPad is a convenient and stimulative way  for retired Americans to access information. And now it is being used as a way for retired Boomers and those of the GI Generation to cast their votes.


| Category Aging, Civics, Events, GI Generation, Hardware Review, iDevice, Independent Living, Internet, iPad Apps, iPad/Tablet, National/International, News and Current Affairs, Newspaper Article, Nonprofit, Nursing Home, Politics, Retirement Living, Seniors Life, Silent Generation, Site Administration, Software Review, Technology, Technology for Aging | | Comments Off

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#Tech: QR Codes, Smart Phones, And Prunes Come Together In South Korean Subway

The BBC and PRI’s The World offered a story on the ‘virtual grocery stores’ that are starting to pop up on the walls of some of Seoul’s subway stations. They are the brainchild of Homeplus, the South Korean affiliate of the British supermarket chain Tesco (which has only a minimal presence in the US market as a part of the ‘Fresh & Easy‘ stores). The advertisements have images of the foods sold at the market and QR Codes associated with each product. Use your smart phone to snap a shot of the QR Code, which places your order into a bag or bags, all of which will delivered to your home.

Will such a convenience move beyond the Korean peninsula? Probably, though some resistance is found even in South Korea’s subway.


| Category Advertising, Case Study, Community, Geo-Location, iDevice, iPhone Apps, Marketing, Media Review, Reviews, Social Media, Technology | | Comments Off

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#ProAging: Touchscreen Ease Available For Those Who Don’t Want An iPad

The Telkin's Interface (Photo from

Click to enlarge

The iPad has inspired many older Americans to expand not only their computing skills, but also their short-term memories and their social(-media) circles. Nevertheless, the iPad was not created with our oldest citizens in mind. The screen is not especially large, for example.

The computer company Telikin in Chalfont, PA is developing a desktop machine for the GI and Silent Generations. Humans interact via the large touchscreen, and the software interface includes large clear buttons that give users easy access to email, Facebook, calendars, and other applications, like local weather, that seniors might find handy. But apparently the computer is even finding adherents from among younger generations who simply want an easy way to interact with some of the staples of the online universe.


| Category Aging, Apple, Boomers, Campaigns, Civics, Communications, Community, E-Mail, GI Generation, Grandparents, Hardware Review, iDevice, Internet, iPad/Tablet, Marketing, Reviews, Seniors Life, Social Media, Software Review, Technology, Technology for Aging | | Comments Off

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#Tech: Near-Field Communication Now Allows Two-Way Exchanges Of Information

NFC Forum LogoThe NFC Forum announced last week a technology protocol that allows NFC to be able to work in two directions synchronously. The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access:

The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance. Previously, NDEF was applicable only to NFC tags in reader/writer mode. Now, SNEP enables the use of the openly standardized NDEF in peer-to-peer mode, making seamless interchange of data a reality. Application developers no longer need to concern themselves with how their NDEF data gets transferred between NFC-enabled devices. By providing this capability, the SNEP specification makes the difference between reader-writer and peer-to-peer operation modes disappear – a major step towards global interoperability of NFC applications.

What does all that mean for the technology and for the ways nonprofits can utilize the technology?


| Category Communications, Fundraising, Geo-Location, iDevice, iPhone Apps, Marketing, Media Review, Nonprofit, Permission Marketing, Press Release, Publications, Technology | | 1 Comments

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