#HOWTO: Curate Information To Make Sense Of Your Nonprofit’s Ambitions
‘Content Curation’ is on of the new buzz concepts of the internet. The term refers to the activity of collecting, sharing, and responding to information on the internet in a consistent and focused manner. A ‘curator’ is traditionally defined as “a keeper or custodian of a museum or other collection.” And the new concept follows a similar line, albeit for a website or social-networking account. In a sense, many of us are already doing it, both as individuals and as spokespersons for our nonprofits and charities. If you are updating a Pinterest account or sharing what engages you on Scoop.it!, then you are already a ‘curator’ in some sense. But how can you push that activity to the proverbial next level, and how might curation be a boon for your nonprofit?
| Category Blogs, Cause Marketing, Communications, How-to, Marketing, Measurement, Media Review, Nonprofit, Pinterest, Project Management Tools, Research, Resource, Reviews, Scoopit, Site Administration, Social Marketing, Social Media, Social Networks, Storytelling, Technology, Technology for Nonprofits, Tumblr | | 0 Comments
Written by: Christopher Gardner, PhD
#INTERVIEW: John Kenyon, @NTEN, Helps Nonprofits Understand and Benefit From Technology
John Kenyon has been helping nonprofits understand and benefit from technology for more than two decades. Before becoming the education program manager for the Nonprofit Technology Network (NTEN) in February, he was a well-traveled consultant and speaker. He was a contributing author on “Effective Online Communications” in the book Managing Technology to Meet your Mission (Jossey-Bass/Wiley, 2009. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.
MKC: How did you get started consulting with nonprofits?
JOHN: I started volunteering with TechSoup Global (then known as Compumentor), who connected people with technology skills with nonprofits. I started volunteering to get to know nonprofits, as they are much different animals than for-profits. That grew into a consulting position with a nonprofit in San Francisco, where I started building a technology-consulting practice with a group of affiliates. Then I worked for GroundSpring.org as their training and consulting manager. I went around the country teaching nonprofits how to use the Internet. I was also hired by the University of San Francisco to teach the technology course for their Masters of Nonprofit Administration degree program. All that melded my experience with nonprofits and technology and being an educator.
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| Category Blogs, Book, Communications, Community, Cross-Post, eBook, Facebook, Fundraising, Interview, LinkedIn, Marketing, Mobile, MySpace, Nonprofit, Pinterest, Posterous, Resource, Scoopit, Social Networks, Special Series, Technology, Technology for Nonprofits, Tools, Tumblr, Twitter, YouTube | | 0 Comments
Written by: Don Akchin
#INTERVIEW: Craig Lefebvre, Designer of Public Health & Social Change Programs, Discusses Social Marketing
R. Craig Lefebvre, Ph.D., is an internationally known designer of public health and social change programs. He is chief maven of socialShift, a consulting practice, and is a Research Professor at the University of South Florida College of Public Health. His blog, On Social Marketing and Social Change,” has been ongoing since 2005. He is the author of On Social Marketing and Social Change: Selected Readings 2005-2009 and a forthcoming textbook on Social Marketing (Jossey-Bass, 2013). The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.
MKC: You got into blogging back in 2005. You must have been one of the first ones.
CRAIG: I was in there pretty early.
MKC: Does the blog get much response? Is there a conversation going on?
CRAIG: I would say there are periodic conversations going on. In the neighborhood of 4,000 people a day are coming on to it. It’s a long way from six years ago, when we were getting readers by the ones and twos!
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| Category Advice, Blogs, Campaigns, Case Study, Cause Marketing, Communications, Community, Cross-Post, Facebook, Health, Interview, LinkedIn, Marketing, Marketing Skills, Nonprofit, Pinterest, Posterous, Scoopit, Social Marketing, Social Networks, Special Series, Tumblr, Twitter, Wellness, YouTube | | Comments Off
Written by: Don Akchin
#HOWTO: Setup A (Free) Scoop.it Magazine For Your Community
We introduced Scoop.it and Pinterest earlier this week because we think these information-sharing sites offer a great platform for nonprofits and charities to share their own news as well as related images or stories in their sectors. As promised we have returned to round out this mini-series with a guide to help you setup a Scoop.it e-magazine site. Unlike Pinterest, you need not wait for an ‘invitation’. In fact, if you have a Twitter or Facebook account, you are already good-to-go. And if you don’t, where have you been these past five or six years?!
| Category Blogs, Cause Marketing, Communications, Community, Dashboards, eNewsletter, How-to, Marketing, Media Review, Nonprofit, Public Media, Public Relations, Research, Resource, Reviews, Scoopit, Site Administration, Social Media, Social Networks, Software Review, Technology, Technology for Nonprofits | | Comments Off
Written by: Christopher Gardner, PhD
#SM4NP: Scoop.it! For Information ‘Curation’ & Social Interaction
Yesterday we explored Pinterest, a social network that puts a premium on visuals and offers ‘pin boards’ of topics collected/bookmarked/’pinned’ by the user. The metrics on the platform show amazing growth over the last few months, and many are still waiting for an invitation to join up. Scoop.it! has, on the surface, a strikingly similar mission: to provide a webspace to present ‘magazines’ of (hopefully) related materials based on a user’s interests and what information she or he has ‘curated’ for his or her site.
Let’s look at Scoop.it, and to do so we must appreciate what this notion of ‘content curation’ means.
| Category Blogs, Branding, Cause Marketing, Communications, Community, Design, Marketing, Marketing Skills, Media Review, Nonprofit, Public Media, Public Relations, Research, Resource, Reviews, Scoopit, Site Administration, Social Media, Social Networks, Storytelling, Technology, Technology for Nonprofits, Web Design | | Comments Off
Written by: Christopher Gardner, PhD
#SM4NP: Are Pinterest & Scoop.it Part Of Your Social-Network Arsenal?
Staying up-to-date with developments in the social-networking world is no easy task. Facebook engages most of our oxygen/eyeballs, but plenty of other services are available. Most of them are designed around a particular kind of presentation rather than a particular set of topics or audiences (Of course, certain kinds of presentations − photos, for instance − will draw markedly from certain kinds of audiences). Part of our vocation and business mission is to keep tabs on such evolution so you don’t have to (quite as much). This week, we want to focus on Pinterest and Scoop.it, with a How-To follow up on Scoop.it later this week. Interest in Pinterest has exploded only in the last few weeks, so let’s catch up with that one first.
| Category Blogs, Communications, Community, Design, How-to, Marketing, Marketing Skills, Nonprofit, Pinterest, Resource, Scoopit, Site Administration, Social Media, Social Networks, Technology, Web Design | | 2 Comments
Written by: Christopher Gardner, PhD
#INTERVIEW: Michael Hoffman, CEO of See3 Communications, Discusses Why Nonprofits Need to Embrace Video
Michael Hoffman is co-founder and CEO of See3 Communications and a leading authority on online video for nonprofits and online fundraising and outreach strategies. After turns as a political consultant and developer of Internet startups, he founded See3 to bring together his vision of the web and his passion for nonprofit fundraising. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.
MKC: What was the concept of See3 when you founded it?
MICHAEL: See3 was a coming together of my background, which was really on the web side in terms of Internet business and strategy, and that of my partner, Danny Albert, which is video. Danny has been a documentary filmmaker for 20 years. Around 2004-2005, we both saw some trends that we call our ‘your chocolate and my peanut butter moment.’ I was telling Danny about changes on the web and the development of broadband (It’s hard even to remember that only a few years ago, some 90% of people were still using dialup). Broadband was around the corner and Danny asked me, ‘What does that mean? What will broadband do?’ And I immediately answered ‘video.’ When you have broadband web, the web will become a platform for video, just as it is with us talking over Skype now on this interview.
| Category Campaigns, Communications, Community, Cross-Post, Facebook, Fundraising, Interview, LinkedIn, Marketing, Marketing Budget, Measurement, MySpace, Nonprofit, Pinterest, Posterous, Scoopit, Social Media, Social Networks, Special Series, Storytelling, Strategic Marketing, Technology, Tools, Tumblr, Twitter, Twitter, Video, YouTube | | Comments Off
Written by: Don Akchin