#PHILANTHROPY: Zuckerberg’s Millions Suggest New Style Of Giving By Young
Mark gives big again
Mark Zuckerberg always makes headlines, and few were as stunning as the ones he made in the fall of 2010 when he donated $100 million to the Newark, NJ school system − a system with which he has no personal connections whatsoever. His generosity was intended to help right the ship of one of the statistically worst school districts in the nation. But the shock of such a huge gift was met with as much skepticism as thanks, and within a year parents groups and the ACLU sued the city of Newark to open up its correspondence with the founder of Facebook so they could trace what launched the donation and what the city had been doing with the money.
Mayor Cory Booker and state officials continue to state that no email trail exists (a dangerous defense to mount in this day-and-age if untrue), and the money is being plowed back into the schools. Zuckerberg, though, has felt no qualms about giving other big gifts. Last fall he gave a stunning $500 million to the Silicon Valley Foundation. Two such gifts suggests a pattern, but what kind?
| Category Civics, Community, Cross-Post, Facebook, Facebook, Fundraising, Health, Major Gifts, News and Current Affairs, Newspaper Article, Nonprofit, Social Media, Social Networks | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: Pew Research Keeps Us Up With Changing Faces of Internet
The latest surveys carried out by the Pew Internet and American Life Project are tracking both the most popular online social-networking platforms and the kinds of people who are using them. We enjoy sharing such findings with our readers because the information the folks at the Pew Internet group can help nonprofits refine their online efforts for the many constituencies that these nonprofits want to reach. The latest study, The Demographics of Social Media Users — 2012, points to a few new developments we’d like to highlight this week.
| Category Advice, Campaigns, Cause Marketing, Civics, Communications, Community, Cross-Post, Education: General, Facebook, Facebook, Facebook, Fundraising, Marketing, Measurement, Nonprofit, Research, Resource, Social Marketing, Social Media, Social Networks, Study, Technology for Nonprofits, Twitter, Twitter | | 0 Comments
Written by: Christopher Gardner, PhD
#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search
Help your supporters find your organization on Facebook
Last week we talked about what Facebook’s latest feature, Graph Search, is (Namely, a way to combine keywords, categories, and what friends are saying about them within Facebook) and it is not (Namely, a challenger to Google’s search algorithms across the internet). This week we want to help you and your organization make the most of the new feature by prepping the content you post on Facebook.
First and foremost (and this tweak applies to any images you post on your blog or website, much less your Facebook Timeline), tag your images and identify them. Such terms will show up in people’s searches (both Graph & Google). What else?
| Category Advice, Cause Marketing, Communications, Cross-Post, Education: General, Facebook, Facebook, Facebook, Geo-Location, Marketing, Marketing Skills, Nonprofit, SEO, Site Administration, Social Media, Social Networks, Technology for Nonprofits, Web and Print | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?
Building the Facebook network
Facebook’s latest tool, Graph Search, was announced a couple of weeks ago and it is being rolled out through the Facebook0sphere through February. Though many wondered if Facebook were challenging Google, the fact is Facebook is trying to rejigger how you can access information within Facebook, not how you wend your way through the tubes of the internet.
Facebook’s own introduction emphasizes the concept that the billions of connected bits of information within people’s Facebook accounts can now be viewed along a graph of variables that the user asks for:
The main way we make the world more open and connected is by giving people the tools to map out their relationships with the people and things they care about. We call this map the graph … There are already more than a billion people, more than 240 billion photos and more than a trillion connections. Today we’re announcing a new way to navigate these connections and make them more useful. We’re calling it Graph Search.
What does the Graph Search mean to the average user or nonprofit on Facebook?
| Category Advertising, Advice, Cause Marketing, Communications, Cross-Post, Facebook, Facebook, Facebook, Marketing, Public Media, Public Relations, SEO, Site Administration, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Web and Print | | 0 Comments
Written by: Christopher Gardner, PhD
#PHILANTHROPY: #Sundance & A3 Foundation Extend Cooperation for Asian-American Artists
Shot from a film sponsored by the A3 Foundation
Though the Initial Public Offering of Facebook devolved into comic fodder last May, the fact remains that it made many people quite wealthy − especially those who had been working with Zuckerberg’s company from the early days. A number of those who cashed out their stocks and jobs at the social-network giant have since turned toward philanthropic efforts, and we would like to highlight one of those concerns that also is having a big impact on this week’s Sundance Film Festival in Utah.
The A3 Foundation was founded in 2012 by Philip Fung, Julia Lam, and Franklyn Chien, who were early Facebook employees, and who wanted to encourage both Asian-American artists (thus the ‘A3′) and those working on projects pertinent to the larger Asian-American community. According to their own site, “The A3 Fellows Program is the inaugural program for the foundation placing emerging artists with seasoned artists to learn and grow. The fellowship consists of $10,000-$20,000 in funding, as well as mentorship from more established artists, and the opportunity to build your skillset and network.” A large presence at the Sundance Festival is only the beginning of what they hope to accomplish.
| Category Advocacy, Civics, Community, Cross-Post, Education: General, Events, Facebook, Film Festival, Grants, Grants and Funding, Planned Giving, Politics, Public Media, Social Networks | | 0 Comments
Written by: Christopher Gardner, PhD
#HOWTO: Keep Your Facebook Page Updated While Mobile This Holiday Season
Mobile Facebook for the new year.
As the Christmas Season approaches, most of us will be taking a bit of much-needed downtime from our nonprofits and charities. Many will also be traveling to see family as well. Unfortunately, the concerns of nonprofits and charities do not take holidays, and you might want to keep people updated via Facebook on what your organization is doing in the holiday season. Facebook has been striving to make inroads into the mobile market over the last number of months, and so we wanted to give you a few tips for getting access to your charity’s page via your mobile device. And even if you are stepping away from Facebook to spend more time with the egg nog, having mobile access to your account should be a resolution (and one of the easier ones to achieve) in the new year.
| Category Campaigns, Communications, Crowdfunding, Education: General, Facebook, Facebook, Geo-Location, How-to, iPad Apps, iPhone Apps, Marketing, Measurement, Mobile, Mobile, Nonprofit, Project Management Tools, Public Media, Public Relations, Resource, Site Administration, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits | | 0 Comments
Written by: Christopher Gardner, PhD
#HOWTO: Setup New Facebook Pages & The Types Available For You
With the adjustments and reworkings on Facebook over the last 6-odd months, it’s time to update our periodic series on Facebook pages − Next week we will continue with more information about the scuttlebutt around Promoted Posts.
Facebook updates its interface and algorithms periodically. Usually the public response splits fairly evenly into the “love it” and “this is the death of Facebook” camps. We’re not about to predict the death of Facebook, so we want to stay up with developments and help you and your nonprofit do the same. So let’s see what it takes to make a page.
| Category Advice, Branding, Communications, Design, Education: General, Facebook, Facebook, Facebook, Graphic Design, How-to, Marketing, Marketing Skills, Measurement, Site Administration, Social Marketing, Social Media, Social Networks, Technology for Nonprofits | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To
CecilyK on ‘MomCrunch’ blog says ‘No’
This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that − for at least a $5 fee − would be promoted across the Facebookiverse. The more you paid, the more broadly the algorithms (aka ‘magic’) circulated the post. It was hailed by many for- and non-profit organizations as an opportunity to push through the background noise endemic in most people’s timelines to get your words and images out to a larger but (broadly) targeted audience.
We want to show you how to promote a post if you are unfamiliar with the easy process, but we also want to call attention to the fact that many power users are not finding the return on investment that Facebook claims. Is it a case of false advertising, or is Facebook still working out the kinks?
| Category Advertising, Advice, Advocacy, Case Study, Cause Marketing, Communications, Education: General, Facebook, Facebook, How-to, Marketing, Marketing Budget, Measurement, Nonprofit, Public Media, Site Administration, Social Marketing, Social Media, Social Networks, Study, Technology for Nonprofits, Web and Print | | 4 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: Can Niche Online Networks Outperform Your Nonprofit’s Facebook Page?
Have you defined your organization’s niche?
Our participation in online social networks seems well beyond the status of a ‘fad.’ In some parts of the world, people risk censure − if not their lives − to post important information on such platforms as Facebook and Twitter. These social networks are the current heavy hitters, of course. But what about developing people’s interests in your nonprofit’s causes? Or engaging a peer group already predisposed to support your charity’s fund drive? The hard fact is, the best-known social platforms might just be too big for that kind of conversation. And we might just be witnessing the start of a tidal shift away from the bigger-is-better mantra of social outreach toward niche conversations among like minds. Could these more concentrated communities really be worth the effort of building a presence on yet another social network?
| Category Advice, Blogs, Cause Marketing, Communications, Community, Facebook, Facebook, Fundraising, LinkedIn, Marketing, Marketing Skills, Measurement, Media Review, Nonprofit, Public Media, Public Relations, Site Administration, Social Marketing, Social Media, Social Networks, Strategic Marketing, Technology for Nonprofits, Twitter, Twitter, Web and Print | | 1 Comments
Written by: Christopher Gardner, PhD
#DESIGN: How To Follow The Branding Guidelines Of Facebook
Interesting, but incorrect, logo
Corporations, small businesses, nonprofits, and even some individuals brand themselves with a specific set of colors and a type font or two and a logo. Usually those entities want the general public to use their logo, etc, as such use can mean free publicity. And certainly in the world of blogs and social networks we see the use – and abuse – of organizational branding all over the web. But the fact is, almost any organization that took the time to develop a color scheme, logo, or other materials also worked with their design consultants to develop a style guide. Such style guides usually include a cease-and-desist claim on any one who improperly uses their materials.
Facebook has such a style guide, and many of us stay pretty close to it, probably without realizing it. But what can we do, and not do, with Facebook’s materials when we download or cut-and-paste from the wealth of materials that are online?
| Category Blogs, Branding, Case Study, Communications, Copyrighting, Design, Education: General, Facebook, Facebook, Graphic Design, How-to, Marketing, Nonprofit, Public Media, Publications, Resource, Social Marketing, Social Media, Social Networks, Web and Print, Web Design | | 2 Comments
Written by: Christopher Gardner, PhD
#HOWTO: Set Up Your Tumblr Blog’s Settings & Connect To Twitter/Facebook
We continue our video series on setting up your nonprofit’s Tumblr blog account with a look at the two Dashboards within your account. We also explore the blog’s settings and what distinguishes them from your account’s preferences. Tumblr is a free platform and one that can give you an up-and-running blog in about 10 minutes − as well as powerful customization and design tools that can make your blog uniquely branded and connected. We’ll be introducing those more advanced features in future episodes.
What the Blog Settings offer that is worth emphasizing is the opportunity to connect your organization’s Twitter and Facebook accounts to your Tumblr blog. Once done, you can post something on Tumblr and have it announced on the other social-networking sites: three for the price of almost $0.
| Category Advice, Blogs, Cause Marketing, Communications, Community, Design, Facebook, Facebook, Facebook, How-to, Marketing, Media Review, Nonprofit, Public Media, Public Relations, Resource, Site Administration, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Twitter, Twitter, Video, Web Design | | 2 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?
Facebook can be the nexus of a still more powerful network
So your nonprofit or charity has its requisite Facebook page up. You’re posting updates and tweeting about upcoming events. All fine-and-good (and important). But what else could you be doing to energize your Facebook presence? Let’s face it, Facebook has hit some hard times recently. Even before the public IPO Facebook was one of the lowest ranked companies in terms of customer satisfaction. Since then, the stock has fallen over half its original price, and you might have noticed the advertisements as you sign in and sign out of your account as Facebook engineers struggle to find income streams.
But even if a few million of the users are fakes, Facebook remains the heaviest hitter in the social-networking league and we need to use it. The challenge is efficient differentiation and outreach − But how?
| Category Advice, Campaigns, Communications, Crowdfunding, Development, Facebook, Facebook, Facebook, Fundraising, How-to, Marketing, Nonprofit, Public Media, Site Administration, Social Media, Social Networks, Technology, Technology for Nonprofits, Video | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALMEDIA: How Young Is Too Old To Have Communications Expertise?
Would you hire any of these people for your social-media outreach?
Why don’t you all fade away, and don’t try to dig what we all say
I’m not trying to cause a big sensation, I’m just talkin’ ’bout my generation
The Who, “My Generation,” My Generation (1965)
Well, I’ve already dated myself. But I’m going to press on with this post anyway. Catherine Sloan, a recent graduate from the University of Iowa who already has byline credit with USAToday, posted an opinion blog at NextGenJournal.com with the title “Why Every Social Media Manager Should Be Under 25“. It has caused something of a ruckus − a sensation, if you will − and commentators and flamers have been debating her post for the last 10 days. Now that some of the heat has dissipated, we wanted to see if she cast any light on the generational and communications experiences of Millennials.
| Category Advice, Advocacy, Aging, Blogs, Civics, Communications, Facebook, Facebook, Marketing, Marketing Skills, Media Review, News and Current Affairs, Nonprofit, Opinion, Public Media, Public Relations, Social Marketing, Social Media, Social Media, Social Networks, Storytelling, Technology, Twitter, Twitter | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALMEDIA: IOC Struggles To Corral First “Social Olympics” In London
Click on image to visit Infomous.com
The Opening Ceremonies went off without a hitch. Security concerns have been allayed thus far. The weather hasn’t been too bad. For Americans, we’ve had a few sub-par performances in the pool and on the gymnastics apparatuses, but so far, so good.
Unless the issue is how this so-called “First Social Games” is going. The social media events have not gone quite like fans, competitors, or International Olympic Committee members had thought it would − all for different reasons. Indeed, the biggest security dust-up has to do not with fears of terrorists, but fears of unwanted mention of sponsors by athletes and/or their supporters. Is the IOC fairly trying to protect the Olympic ‘brand’ or are its members greedily limiting expression through social media? And does anybody else really care?
| Category Advertising, Blogs, Case Study, Communications, Events, Facebook, Facebook, Geo-Location, Marketing, Marketing Skills, Media Review, Mobile, National/International, News and Current Affairs, Opinion, Politics, Public Media, Public Relations, Social Marketing, Social Media, Social Networks, Technology, Twitter, Twitter, Video, YouTube | | 1 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: Unifying Your Strategy By Diversifying These 5 Key Points
Click to Enlarge
As we move into the second half of 2012, especially into planning for the fund-raising campaigns of the holiday season, nonprofits also should do a checkup on the face they are presenting on their social networks. Get yourself in the mood to question, re-align, edit… and then get into your Facebook account. The folks at Awareness, makers of social-marketing software for small businesses, have just released a white paper called “Five Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter, and YouTube”, which can be had by signing up and downloading the report. They also have released the infographic we post on the right here (which, to my eye, reads more like a strategic flowchart).
If you aren’t ready for a white paper on the topic, Jim Belosic has a five-step proposal to reconsider what you have on your organization’s page and what you might want to think about when monitoring it. Such as…
| Category Advice, Cause Marketing, Communications, Facebook, Facebook, Facebook, Fundraising, Geo-Location, Marketing, Nonprofit, Public Media, Resource, Social Marketing, Social Media, Social Networks, Strategic Marketing, Study, Technology, Tools, Twitter, YouTube | | 0 Comments
Written by: Christopher Gardner, PhD
#FUNDRAISING: Facebook Gives Pages & Apps To Nonprofits (Zuckerberg Gives Cash)
Facebook’s power on the social-networks scene need hardly be introduced, and thousands of nonprofits and charities have tapped into that power to expand and support their good work. But has the company offered any of its billions to those nonprofits and charities? Facebook, like Apple, does not have a philanthropic foundation like some other corporations, like Dell or Intel. Facebook’s CEO, unlike Apple’s, has given a great deal of charity on his own. Zuckerberg has taken the “Giving Pledge” drive initiated by Warren Buffett and Bill Gates, and he famously gave $100 million to the Newark (NJ) school system last year.
So if a charitable foundation is not part of the Facebook portfolio at this stage, what does it do to support the work of nonprofits?
| Category Advice, Advocacy, Civics, Communications, Community, Crowdfunding, Facebook, Facebook, Facebook, Fundraising, Grants and Funding, Marketing, Nonprofit, Politics, Public Relations, Site Administration, Social Media, Social Networks, Technology for Nonprofits, Thought for the Day, Video | | 1 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: Is Pinterest Of Value For Nonprofits? You Bet!
Pinterest can seem like an upmarket yard sale at first glance…
One of the hottest discussions about social-networking platforms concerns Pinterest, whose membership and engagement have exploded over the last year. From January to February of this year alone, Pinterest drew over 100 million new visitors to its site. The simplicity of setting up ‘boards’ and pinning things to them is surely part of the attraction. So too is the intensely visual way Pinteres’s users share their interests, products, and ideas, because we are hard-wired to absorb visual stimuli before we respond to other signals.
That said, much of what can be found on Pinterest seems to be of a commercial variety: books for sale, fashion trends, ideas to accessorize the home… Well worth sharing, but if such topics make up the majority of pins at present, what is the value of the platform to a nonprofit already striving to reach out via Facebook and other more established social-media networks?
| Category Advice, Cause Marketing, Communications, Community, Cross-Post, Crowdfunding, Facebook, Fundraising, Marketing, Marketing Skills, Nonprofit, Pinterest, Public Media, Public Relations, Social Marketing, Social Media, Social Networks, Software Review, Technology for Nonprofits | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: Facebook Adds Handy Scheduling Features To Organizations’ Pages
Facebook is not known for its simple elegance, and some recent developments might not change that fact. But Facebook developers have added some great features to organizational accounts and Pages. What kind of Page you want to have for your nonprofit or charity is an important early decision to make, but once you have one, you have much greater control over working with your account. For example, you can now schedule posts up to six months in advance (and delete them later − before they go out − if need be). Let’s take a look at those features and how they can be a real boon to your organization.
| Category Advice, Cause Marketing, Communications, Facebook, Facebook, How-to, Marketing, Marketing Skills, Nonprofit, Public Media, Public Relations, Reviews, Site Administration, Social Marketing, Social Media, Social Networks, Software Review, Technology, Technology for Nonprofits, Video | | 0 Comments
Written by: Christopher Gardner, PhD
#HOWTO: Connect Your Facebook Page & Your WordPress Blog For Seamless Outreach
Click to enlarge
Last week Facebook and WordPress announced a plugin that will link both social-media platforms: posts on your nonprofit’s WP blog will be updated in your nonprofit’s Facebook Timeline, and your blog entries can have ‘Like’ and ‘Recommend’ buttons on them. One of the great things about the WordPress blogging platform is indeed the plugin feature: most are free and open source. And though establishing a WordPress content-management system (CMS) is not the easiest thing to do, installing plugins is a snap as the established site does all the work for you!
So how do WP and Facebook talk to each other?
| Category Advertising, Advice, Blogs, Communications, Dashboards, Facebook, Facebook, Facebook, How-to, Marketing, Marketing Skills, Nonprofit, Public Media, Public Relations, Site Administration, Social Marketing, Social Media, Social Networks, Storytelling, Technology for Nonprofits, Web Design, Writing | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year
Click to go to the report
Okay, so you have been developing your nonprofit’s presence on the staples of social media new for a couple of years. Facebook page? Check. Twitter account? Sure. But how much time do you want to put into keeping up with those outlets? Has your organization seen any growth in volunteers or donors thanks to the outreach on social media?
The 2012 Nonprofit Social Benchmark Report from NTEN is the fourth in this annual series, which means the surveyors have enough materials to start identifying longer-term trends and to offer meaningful statistics as to how social networks are changing communications and fundraising for nonprofits and charities. Spoiler Alert: Nonprofit use of social networks is growing, and with that use most nonprofits are enjoying significant returns on investment (ROI). Still not sure you want to commit resources to it? Please read on…
| Category Advice, Advocacy, Campaigns, Cause Marketing, Communications, Crowdfunding, Development, Donor Acquisition, Events, Facebook, Facebook, Fundraising, Interview, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Pinterest, Public Media, Public Relations, Report, Research, Resource, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Twitter, Twitter, Video, Video Interview | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALMEDIA: Facebook & WordPress Join Forces To Connect Blogging With Timeline
Click to enlarge
For some time one could link one’s Facebook and Twitter accounts, so that if your nonprofit updated its Facebook page, a tweet would automatically be generated − and vice versa. If your organization had a blog running the WordPress platform (as does MKCREATIVEmedia), you could install a plugin that auto-tweets your posts. And if your auto-tweets are connected to your Facebook account, the blog post would be tweeted, the tweet would be linked to your Facebook account, a visitor in Facebook could see the tweet, click the tweet and get to the blog post.
Confusing? Yes. Thankfully, developers at Facebook and at WordPress have developed a plugin to shorten that convoluted trip.
| Category Advice, Blogs, Cause Marketing, Communications, Cross-Post, Desktop Apps, Facebook, Facebook, How-to, Marketing, Marketing Skills, Nonprofit, Public Media, Publications, SEO, Site Administration, Social Marketing, Social Media, Social Networks, Strategic Marketing, Technology for Nonprofits, Twitter, Twitter, Web Design | | 2 Comments
Written by: Christopher Gardner, PhD
#INTERVIEW: Derrick Feldmann, CEO of Achieve, Discusses The Millennial Impact Report Coming June 11
Derrick Feldmann is CEO of Achieve, a creative fundraising agency that produces The Millennial Impact Report, an annual research study of Millennial Generation donors. (The 2012 report will be released on Monday.) The agency also hosts the only national virtual summit, MCON, on Millennials annually. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.
MKC: You have made Millennial donors a specialty. Isn’t it a little early to be worrying about the Millennial donors?
DERRICK: Absolutely not! If we have an expectation that this generation of 20- to-30-year-olds will be future significant supporters of our causes, we have an expectation now to involve them. If you are an educational institution, if you are a nonprofit, if you are planning a capital campaign in the next ten years, and you want more donor support, you had better start working with them now. There is an imperative to work with this generation.
Organizations might not have them as a focus because they may not have the largest capacity to give right now. It’s been a bit tricky for some organizations to figure out parallel tracks of involvement for constituents who don’t necessarily have large capacity but in volumes could give a lot.
(more…)
| Category Communications, Community, Cross-Post, Development, Donor Acquisition, E-Mail, eNewsletter, Facebook, Facebook, Fundraising, Grants, Interview, Major Gifts, Marketing, Marketing Skills, Nonprofit, Permission Marketing, Report, Resource, Social Marketing, Social Media, Social Networks, Special Series, Strategic Marketing, Study, Twitter, Twitter | | 0 Comments
Written by: Don Akchin
#INTERVIEW: John Haydon, Founder of Inbound Zombie, @Socialbrite Partner, Shares Insights on Nonprofit Marketing
John Haydon is the founder of Inbound Zombie, a social media marketing firm based in Cambridge, MA. He is also a partner at the SocialBrite consulting group, a partner at Charityhowto.com, co-founder of 501 Mission Place, and the author of Facebook Marketing for Dummies. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.
MKC: How did you make the leap from for-profit to nonprofit marketing?
JOHN: I’ve always thought that I want to leave a mark on the world somehow, but it really became a stronger motivation with the birth of my son eight years ago. Your whole mindset about the world completely changes. Suddenly you reflect upon “What am I doing? How am I being aexample?” I had a career in selling and marketing at for-profit companies, and I was getting more disillusioned with the model. For-profit really means the bottom line is about the money. I worked for a small software company that started as a private company with about 30 people and it was great. It then went public and had about 600 employees, and I experienced that change, from 30 employees really valuing each other’s families and personal lives, to a size where you are literally just a cell on a spreadsheet. I saw friends with families being let go when the economy started tanking. I started telling myself, “I need to do something to prepare.”
(more…)
| Category Book, Communications, Community, Cross-Post, Facebook, Fundraising, Interview, Marketing, Nonprofit, Resource, Social Networks, Special Series, Technology, Technology for Nonprofits, Twitter, YouTube | | 0 Comments
Written by: Don Akchin
#SOCIALNETWORKS: Facebook Stocks Being Sold Off & Facebook Accounts Not Expanding
Should nonprofits worry?
The saga that is the Facebook IPO continues. Wall Street took a break from claiming to be the US Economy yesterday, but as of lunchtime this Tuesday, stock in the uber-social network fell below $30 for the first time. The brouhaha surrounding the IPO has largely concerned possible fraud or withholding of information from public investors, but some are wondering if the real issue is simply the product itself. If it is, what should nonprofits and charities be doing with their Facebook accounts as the company deals with this shakeout?
| Category Advertising, Blogs, Branding, Cause Marketing, Civics, Communications, Facebook, Facebook, Facebook, Fundraising, Marketing, Media Review, Newspaper Article, Nonprofit, Public Media, Public Relations, Resource, Site Administration, Social Media, Social Networks, Software Review, Strategic Marketing, Technology for Nonprofits | | 0 Comments
Written by: Christopher Gardner, PhD
#INTERVIEW: John Kenyon, @NTEN, Helps Nonprofits Understand and Benefit From Technology
John Kenyon has been helping nonprofits understand and benefit from technology for more than two decades. Before becoming the education program manager for the Nonprofit Technology Network (NTEN) in February, he was a well-traveled consultant and speaker. He was a contributing author on “Effective Online Communications” in the book Managing Technology to Meet your Mission (Jossey-Bass/Wiley, 2009. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.
MKC: How did you get started consulting with nonprofits?
JOHN: I started volunteering with TechSoup Global (then known as Compumentor), who connected people with technology skills with nonprofits. I started volunteering to get to know nonprofits, as they are much different animals than for-profits. That grew into a consulting position with a nonprofit in San Francisco, where I started building a technology-consulting practice with a group of affiliates. Then I worked for GroundSpring.org as their training and consulting manager. I went around the country teaching nonprofits how to use the Internet. I was also hired by the University of San Francisco to teach the technology course for their Masters of Nonprofit Administration degree program. All that melded my experience with nonprofits and technology and being an educator.
(more…)
| Category Blogs, Book, Communications, Community, Cross-Post, eBook, Facebook, Fundraising, Interview, LinkedIn, Marketing, Mobile, MySpace, Nonprofit, Pinterest, Posterous, Resource, Scoopit, Social Networks, Special Series, Technology, Technology for Nonprofits, Tools, Tumblr, Twitter, YouTube | | 0 Comments
Written by: Don Akchin