#TECH: Google Now Designing Glasses And Giving Us A New ‘Play’ Service

The good people at Google have been busy releasing new aspects of their services that are meant to augment our muti-media experiences. As is often the case, one’s first blush of these technologies might appear a bit overwhelming or a bit far out on the bleeding edge for most of us. But one of our goals at MKCREATIVEmedia is to keep our readers up-to-date on that bleeding-edge technology and to keep apprised as to how that technology is adapted and adopted by the nonprofit, charity, and small-business communities.

The first, Google Play, will likely seem pretty familiar to anyone using a cloud-based media service like iCloud or Amazon Prime. But Google Glasses seems so far out there that even some tech fetishists are wondering about its appeal. Of course, people scoffed at the notion we would want to travel in a noisy open-air flying machine as well.


| Category Communications, Dashboards, Design, Hardware Review, How-to, iDevice, iPad Apps, iPad/Tablet, iPhone Apps, Marketing, Media Review, News and Current Affairs, Public Media, Reviews, Social Media, Social Networks, Technology, Video | | Comments Off

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#SM4NP: Kony 2012 Will Get A Sequel & More Context Today

Invisible Children announce a sequel of Kony 2012

Today is the day. Probably.

As any Hollywood mogul will confirm, when your movie is watched by 100 million people, you need to make a sequel. That market is just too big to pass up. And the renown viral video Kony 2012 has been viewed well over 100 million times. Nevertheless, the reasons the San Diego based firm ‘Invisible Children’ will be releasing a sequel to their 30-minute wunderkind seem not really about tapping a market so much as explaining the phenomenon. It has not been released as of this posting, but one can’t help but wonder if we need the prequel/context-setter any more than we needed Star Wars: The Phantom Menace.

What do we know about a movie that has not yet appeared?


| Category Campaigns, Case Study, Cause Marketing, Civics, Communications, Crowdfunding, Design, Events, Fundraising, Marketing, Media Review, National/International, News and Current Affairs, Nonprofit, Opinion, Politics, Reviews, Social Media, Storytelling, Video | | Comments Off

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#Tech: The Net Is Not Quite Dead, But It’s Not Your Mom’s Web Anymore

First of all, an adjustment/correction to yesterday’s story: Facebook pushed back its rollout of Timeline across all accounts until tomorrow, the 31st. Facebook did this rather quietly and did not state why, but you now have about 20 hours to get your Timeline up-and-running, as we outlined yesterday. (Thanks to Cody Damon of Damon Strategic for the heads-up!)

The Pew Internet Trust LogoToday’s tech topic is related in so far as it is about how we interact with Facebook and other online services in new ways. The traditional ‘internet via browser’ model is fading away, to be replaced by a more precise paradigm − one that moves us from our mobile devices directly to the service/platform/medium that we want. The opportunity it presents will streamline, and perhaps redefine, the internet as we knew it. How?


| Category Advice, Apple, Case Study, Communications, Desktop Apps, Fundraising, iDevice, iPad Apps, iPhone Apps, Marketing, Marketing Skills, Media Review, Publications, Report, Resource, SEO, Site Administration, Social Media, Software Review, Strategic Marketing, Technology, Web Design | | Comments Off

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#HOWTO: Facebook Timeline Goes Public Tomorrow! Ready?

Facebook's latest feature tells a story

Are you ready? It goes live tomorrow!

Facebook has been rolling out its new ‘Timeline’ feature for a few months now, and we hope we have given you a helping hand with the changes. Timeline redesigns your social interaction into a chronological sweep that is also distinguished topically and physically (that is, by being placed in different sections of your FB home page). It allows an individual, a nonprofit, or a company to present a visual banner or ‘Cover’ to introduce themselves, and it offers greater opportunity to control the ‘Story’ on the page by giving users means to ‘back fill’ their histories.

And the fact is, Timeline becomes the default interface of all Facebook accounts tomorrow! If your charity is on Facebook, you need to be prepared. We found a couple of great sources to help you tidy up your page in preparation of the final stages of implementation.


| Category Advice, Blogs, Branding, Cause Marketing, Communications, Facebook, Facebook, Facebook, Fundraising, How-to, Marketing, Marketing Skills, Media Review, Public Relations, Resource, Reviews, Site Administration, Social Media, Social Networks, Software Review, Storytelling, Study, Technology, Technology for Nonprofits, Video, Web Design, YouTube | | 2 Comments

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#SM4NP: ‘Kony 2012′ Still Stirs Engagement, Controversy, And Embarrassment

Many doubt the finances and political connections of the Kony 2012 campaign

Director’s breakdown raises further questions

The controversy surrounding the viral video ‘Kony 2012′ continues even as its views on YouTube surpass 85.4 million as I write. The director, Jason Russell, had something of a mental breakdown a week ago, when he was arrested for indecent exposure while ranting almost incoherently about support and friendships. As reported by late last week, “According to the National Institutes of Health, brief reactive psychosis is triggered by extreme stress, such as a traumatic event or the loss of a loved one. The symptoms, which include delusions, hallucinations and strange speech, can last up to a month, and the person may be completely unaware of them. … Alan Hilfer, chief psychologist at Maimonides Medical Center in New York City, said the backlash over Russell’s “Kony 2012″ campaign could have been traumatic enough to trigger the meltdown.”

How might disconcerting behavior of the video’s producer shift the discussion of the video and the appeal by ‘Invisible Children’ to raise awareness of Joseph Kony’s ‘Lord’s Resistance Army‘?


| Category Advertising, Campaigns, Case Study, Cause Marketing, Civics, Communications, Crowdfunding, Fundraising, Marketing, Marketing Skills, Media Review, National/International, News and Current Affairs, Newspaper Article, Nonprofit, Opinion, Politics, Public Media, Reviews, Social Media, Social Networks, Storytelling, Technology, Video, YouTube | | 3 Comments

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#SM4NP: Kone 2012 Video Goes Viral, But Maybe For Wrong Reasons

Many doubt the finances and political connections of the Kony 2012 campaign

But will it hold up to scrutiny?

Today is yet another day in the Republican Primary Season. Today is another day many thousands of Republicans will not want Barack Obama re-elected, but nor will they rally around a viable contender. Yet today also is the day possibly the 75 millionth person watches the viral video phenomenon ‘Kony 2012′. The video tells the moving story of Joseph Kony of Uganda who was certainly known (7-8 years ago) for kidnapping boys and forcing them to serve in his Lord’s Resistance Army (LRA), and the viral video campaign by Invisible Children to raise money and awareness to have him brought to justice.

But Is Kony even alive? Is Invisible Children truly dedicated to helping youth in war-torn central Africa? The very success of the ‘Kony 2012′ campaign shows us how fraught with challenges our media saturated brave new world is.


| Category Case Study, Cause Marketing, Civics, Communications, Community, Fundraising, Media Review, National/International, News and Current Affairs, Nonprofit, Opinion, Politics, Public Media, Public Relations, Reviews, Social Media, Storytelling, Video Interview | | 3 Comments

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#SOCIALNETWORKS: Facebook Opens Timeline To Organizations

Mark Zukerberg introduces his own Facebook TimelineOn Leap-Day Wednesday Facebook took a leap to the social-media future for nonprofits and businesses by opening up features that had hitherto been accessible only to individuals. Those features – of which Timeline is perhaps creating the most buzz – will be hidden until 30 March if you wish, so you have time to play with the features and prepare your organization’s new public face. If you get yours up-and-running early, you can already push the publish buttons, as Livestrong has already done.

Although the announcement went out today, there’s already plenty of assistance to introduce the new features and make them work for your charity.


| Category Branding, Communications, Facebook, Facebook, How-to, Marketing, Marketing Skills, Media Review, Nonprofit, Public Relations, Reviews, Site Administration, Social Media, Storytelling, Technology, Technology for Nonprofits, Web Design | | 3 Comments

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#PUBLICPOLICY: Online Privacy Becomes Concern For Service Providers

Peter Steiner's famous cartoon of internet anonymity

Perhaps the most famous statement of internet privacy from 'The New Yorker' (1993)

Online privacy has been a notable concern for many citizens almost since the inception of the internet, and certainly we have often discussed the issue on our blog over the years. A decade ago, the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you.

But now not only do companies exist precisely to aggregate your online behavior, millions of us willingly offer our own aggregations via our social-network platforms of choice. Those who strive to ensure some privacy of individuals have been lobbying the federal government to block certain aggregations and pressuring companies to offer ever more powerful privacy controls to customers and members. What seems to be the state of the discussion now?


| Category Audio Interview, Blogs, Civics, Communications, Community, Facebook, Marketing, Marketing Skills, Media Review, National/International, News and Current Affairs, Nonprofit, Permission Marketing, Politics, Public Relations, Site Administration, Social Media, Strategic Marketing, Web and Print | | Comments Off

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#COMMUNICATIONS: Plan Your Nonprofit’s Story, Then Shoot The Video

A nonprofit video shoot need not be expensiveMaking a video is all the rage in the nonprofit world – and it should be. Videos can engage the eyes and ears and hearts of your audience in ways that can and should complement other means of outreach. Videos can also be presented in a myriad of ways: posting it on YouTube and Vimeo is a given, but with ever faster networks your organization can email them to donors, it can be shown on the big screen of a fundraising gala, and your charity’s website should include a copy as well.

But as video becomes the buzzword-du-jour, remember that it is one tool in the box and the point of all the tools is to expand outreach, interest, donations, and volunteer pools. What will make the video tool successful is not the fancy technology but the careful construction of a meaningful and touching story. Video should be perceived as a chapter of a larger book of outreach, and perhaps not the first chapter.


| Category Advice, Campaigns, Cause Marketing, Communications, Community, Fundraising, Marketing, Marketing Skills, Media Review, Nonprofit, Public Media, Storytelling, Technology for Nonprofits, Video, Video Interview | | 1 Comments

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#PUBLICPOLICY: Pressure Grows On Apple’s Supplier Foxconn

Protestors challenge labor practices of Apple and Foxconn

These are protestors of, not customers for, the new iPhone

The reputation of a nonprofit can make-or-break its efforts. Note the stunning blowback and reversal of the Susan G. Komen Foundation when it quietly tried to back out of its relationship with Planned Parenthood. For a business, the reputation can perhaps take more of a beating and still survive. Note BP’s expanding presence in the Gulf of Mexico despite the human and environmental costs of the corporation’s oil spill in 2010.

And then there’s Apple: perhaps the only company that can have a serious court case against its flagship product (the iPad in China), a publicity firestorm and protests over its (suppliers’) treatment of workers, and can still surpass the $500 share price. How is its PR responding to the oxymorons?


| Category Apple, Case Study, Civics, Communications, Community, Marketing Skills, Media Review, National/International, News and Current Affairs, Public Relations, Technology | | Comments Off

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#HOWTO: Efficiently Monitor Your Organization’s Busy Social Networks

So many claims on the time of a nonprofit staff, and only so many hours in the work day. We might be temped to carry our work home with us, but aren’t the lines between work and family already blurred enough? If you want efficient tools for monitoring and updating your business’s social media, we’d like to suggest a few dashboards that can cull your various accounts into one place, allow scheduling of posts, and offer ways to save and/or reply to specific messages.

Let’s start with a couple of freebies, then move to some heavy-hitting services that require payment.


| Category Apple, Cause Marketing, Communications, Crowdfunding, Facebook, How-to, iDevice, iPad Apps, iPhone Apps, Marketing Skills, Measurement, Media Review, Nonprofit, Public Media, Reviews, Site Administration, Social Media, Software Review, Technology, Technology for Nonprofits, Twitter | | 1 Comments

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#TECH: Facebook Timeline Rolled Out-Nonprofits Roll In

Facebook's latest feature tells a storyLast week a much-anticipated feature was released by Facebook’s developers. No, not the stock IPO (Initial Public Offer), but the Timeline feature/app that can turn one’s activities online into, well, a timeline. In one sense, one’s posts and posts of one’s friends (including organizations) created a proto-timeline. What the new feature offers is the opportunity for one’s activities outside Facebook to be brought into one’s Timeline, a development of what the folks at FB call ‘The Open Graph’.

The paradigm, and the opportunity to develop applications to link your nonprofit/business/media conglomerate/reading circle/music application…, was first presented in mid-January and now some 80+ such organizations have developed apps (the numbers shift periodically as more organizations make such apps, but some are blocked after being reviewed by Facebook). The numbers of nonprofits taking advantage of Timeline are not yet huge, but many are discussing how they might in the near future.


| Category Advertising, Branding, Cause Marketing, Communications, Crowdfunding, Facebook, Facebook, Fundraising, How-to, Marketing, Measurement, Media Review, Nonprofit, Permission Marketing, Reviews, Site Administration, Social Media, Software Review, Storytelling, Technology for Nonprofits | | 4 Comments

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#FUNDRAISING: Impact Of Mobile Donations To Haiti Two Years On?

Text messaging to the Red Cross to help Haiti

Two years ago this month, Haitians endured a 7.1 magnitude earthquake that destroyed much of the infrastructure in the capital, Port-au-Prince, and killed over 300,000 people. The outpouring of support from numerous nations inspired faith that rebuilding after the tragedy would bring notable improvements to the poorest nation in the western hemisphere.

Unfortunately, two years on, much of the news concerns not the rebuilding of the island nation but the challenge of simply finding where the promised money and resources went. Much of it simply has not shown up as countries have given less (some news sources state as much as half) than first promised. But of what has arrived has often been diverted to non-Haitian companies or to corrupt local officials who overcharge for minimal services.

And yet we also have the data to show how much non-governmental was raised ($43 million) and how.


| Category Case Study, Communications, Community, Crowdfunding, Fundraising, Grants and Funding, Media Review, News and Current Affairs, Newspaper Article, Publications, Research, Resource, Social Media, Study, Technology, Technology for Nonprofits | | 1 Comments

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#COMMUNICATIONS: Hashtags Haunt McDonalds’ Foray Into Social Media

McDonald's #McDStories campaign almost backfiredIf anyone suggests to you that social media lay the yellow-brick road to huge fundraising or provide the silver bullet to finish off negative responses to your company, just smile sweetly and back away. Like any power tool, social-media platforms offer opportunities to do fine work to reach out to new customers, and they offer the chance to do serious damage to your organization in a stunningly brief period of time.

The most recent victim of a social media/PR blitz that went awry is the McDonalds‘ corporation, who wanted to put a human face – one interested in good food – on its restaurant chain. But for a while, it looked like Mickey-D’s slipped terribly out of its own control.


| Category Advertising, Campaigns, Case Study, Diet, Health, Marketing, Marketing Skills, Media Review, Public Relations, Social Media, Twitter | | Comments Off

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#Communication: Six Tips To Expand Readership On Your Nonprofit’s Blog

We thank you for reading our blog, and we hope to provide relevant, timely, and interesting material for you for 2012. Producing a timely and engaging blog (at least we hope so!) requires some effort. But the opportunities and results they can produce are well worth the investment. If your nonprofit organization has a blog, you want to ensure regular production of high-quality. And if it doesn’t, you’re missing great opportunities to tell your stories, to turn your passive followers into active volunteers and donors, and to benefit from the multiplier effects of readers sharing, tweeting, and faving your nonprofit’s good work.

Plenty of advice about how to raise your blog’s readership exists in the same blogosphere your organization is already working in. A recent post by Jeff Ogden at particularly caught our eye because he keeps the advice clear and simple and because he stresses quality over quantity. And let’s face it: the internet largely encourages the latter over the former. So what is on his short list?


| Category Advice, Blogs, Campaigns, Cause Marketing, Communications, Community, How-to, Marketing, Marketing Skills, Measurement, Media Review, Newspaper Article, Nonprofit, Public Relations, Reviews, Social Media, Storytelling, Twitter, Web and Print, Writing | | Comments Off

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#SocialNetworks: Videos Demonstrate The Power Of Storytelling For Nonprofits

SXSW Interactive Sketchnote Prep

Image by Mike Rohde via Flickr

Perhaps making a series of videos for your organization seems a bit too daunting. Making them certainly will require a bit of planning about the stories to tell, the shooting and editing of the material, and the advertising of the great results. But the return on investment can be huge. And what better way to appreciate the impact of video outreach than to watch a couple of videos that explore the impact nonprofits like yours have made with such outreach?

The first one comes from the South By Southwest Festival‘s Interactive Program (SXSWi) from a couple of years ago. The participants of a panel presented their recent successes on ROI thanks to social media generally and thanks to video outreach specifically. And in the spirit of the music and arts festival, they introduced their projects in a brief poetry slam.


| Category Advice, Campaigns, Cause Marketing, Communications, Community, Events, Fundraising, Marketing, Marketing Skills, Media Review, Nonprofit, Public Media, Social Media, Storytelling, Technology for Nonprofits | | Comments Off

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#Communications: ‘Tis The Season For Making Lists & Prepping For 2012

Santa Clause with his listIn our last blog posting for 2011 we wanted to encourage some meaningful reminiscence over this past year and what it meant for the nonprofit world and to inspire some thinking about the possibilities for 2012. Making lists and checking them twice is a time-honored way to prepare for the holidays, so we present a list of lists and the opportunity  for your organization to break onto a list when they are compiled in a year’s time. We have compiled this list based on our own experience with apps, platforms, and issues discussed on these lists.


| Category Advice, Blogs, Campaigns, Case Study, Cause Marketing, Communications, Community, Design, Facebook, Fundraising, Hardware Review, How-to, Marketing, Marketing Skills, Measurement, Media Review, News and Current Affairs, Newspaper Article, Nonprofit, Public Media, Public Relations, Publications, Resource, Reviews, SEO, Site Administration, Social Media, Software Review, Storytelling, Strategic Marketing, Technology, Technology for Nonprofits, Writing | | 1 Comments

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#ProAging: A Few Gift Ideas For Older Family Members

Graphic from blog, Scraps of my Geek Life: Holiday Gift GuideEarlier today we posted a story concerning’s drive, ‘Grandparents Gone Wired.’ In the process of working up that story we came across this brief list of gift ideas for some of those same grandparents: A Grandparents’ Tech Gift Guide. The blogger who is developing the list is Michele McGraw of northern Virginia, and her site, ‘Scraps of My Geek Life’, is one of the cuter and more engaging tech blogs we’ve come across.

The list for grandparents seems to be growing, and she also has Tech Gift Guides for Moms, young teens, and Bloggers (I’d like the iPhone 4S, please). All of these lists include her brief comments/reviews and she solicits reviews from her readers. Well worth a look, and it’s refreshing to see a site savvy to technology in its various guises with a fun and family-focused aura.

| Category Aging, Blogs, Fitness, Grandparents, Health, Media Review, Resource, Reviews, Seniors Life, Technology, Technology for Aging | | Comments Off

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#SocialNetworks: Set Up & Take Advantage Of Google+

Screenshot for creating a Business/Organization Page on Google+

Setup takes seconds...

Alright, your mind might be elsewhere today: packing – or already travelling – for Thanksgiving, getting the wine chilled or the bird defrosted, remembering all the reasons we are celebrating ‘Thanksgiving’…

But at least bookmark this post so that when you return to your desk at your organization, you can set up your nonprofit’s Google+ page and start growing those Circles during the holiday season. This period is the one most Americans give to their favorite charities and projects, so outreach via social-networking platforms in the days after Thanksgiving is pivotal.

We begin by establishing your organization’s presence in Google+. A great walk-through/how-to is presented here by the blog ‘NonprofitOrgs’ (from which came the image above). As of today, the URL created for your page is not customized (nor is it memorable/elegant). But once the page is up, it has features just like personal pages: Circles, Sparks, etc. For a tour of nonprofit sites already on Google+, visit this portal to get some great ideas.

As we and many other strategists have stated, plenty of good reasons already exist to establish a Google+ page. Which is not to say everyone needs to jump on the bandwagon just yet. Deborah Askanase at points out the notably 30/40-something-and-male demographic that is overwhelmingly on the platform at the moment. Moreover, the audience seems notably tech-engaged, which might mean, for your audience, directing resources to Google Plus at the moment might not make the most sense.

But once you and your colleagues commit to establishing a presence on the platform, rest assured that the tech side of the setup is pretty straightforward. Moreover, Google is establishing the connective technologies and APIs that will allow you to update your nonprofit’s page through such third-party platforms as HootSuite and BuddyMedia and Vitrue that your organization may already be using. So upkeep and outreach through the holiday season will be as easy as setting up the page.

Finally, we at MKCREATIVEMedia wish you and yours a joyous Thanksgiving. Safe travels, bon appetit, and take a moment to reflect on those families separated by war this Thanksgiving so that we can enjoy ours at home.


| Category Advice, Blogs, Cause Marketing, Civics, Communications, Community, Crowdfunding, Development, Donor Acquisition, Fundraising, How-to, Marketing, Measurement, Media Review, Nonprofit, Public Relations, Reviews, Site Administration, Social Media, Technology, Technology for Nonprofits, Web and Print | | 2 Comments

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#ProAging: SM Savvy Encourages Cross-Generational Connection

With Thanksgiving a mere 36+ hours away (30 of which might be spent in a ticket line or sitting on a runway or hoping the traffic finally gets moving), we are all thinking about re-connecting to family and old friends. That we do so via social networking platforms has become the assumption among the Millennials and the Gen-Xers, whether in the holiday season or not. The social networking demands of these generations encourage them to keep up with the latest technologies as well – not a bad thing for the economy.

What happens to the previous-generation phones and laptops as younger Americans buy the latest-and-greatest? One thing that happens to them is they become ‘hand-me-ups’.


| Category Boomers, GI Generation, Independent Living, Internet, Interview, Media Review, Nonprofit, Report, Resource, Retirement Living, Reviews, Site Administration, Social Media, Technology, Technology for Aging, Web and Print | | Comments Off

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#Tech: Online Security For Your Person-Not Just Your Passwords

Securing one’s passwords, email accounts, and banking information rightly gains the lion’s share of attention in the media. Having one’s email hacked into – even if the account contains no particularly personal or truly incriminating information – can be a terrible headache for oneself and for one’s family and friends.

But are we aware of just how much of our activity is tracked and counted and bought and sold as we browse the internet outside any personal accounts? Computer scientists at Stanford Law School’s ‘Center for Internet and Society’ have been pursing this issue for a few months now, and they trace the myriad ways our identities are shared via even the most innocuous of surfing.


| Category Advertising, Case Study, Communications, How-to, Marketing, Measurement, Media Review, Public Relations, Research, Resource, Reviews, Site Administration, Study, Technology, Web and Print | | 1 Comments

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#SocialNetworks: Google+ For Business Is Now Open!

Unofficial logo of Google Plus Business PagesYes, the release of Google+’s Business Pages is the biggest news in social media this week. And in business news. And in design news… The release of business pages within Google+ did not go without incident: Many were led to believe they could get their pages up, only to discover their accounts were not part of the list allowing early adoption – an inconvenience that mirrored the rollout of individual accounts as well.

But over the last day or two, the Business Pages have been presented to all Google+ users (one must have a Google+ Personal Page before one can build a Business Page), and the bandwagon has been overwhelmed ever since. What will Google+’s Business Pages bring to the social-media landscape?


| Category Advertising, Advice, Communications, Community, Design, Facebook, How-to, Marketing, Measurement, Media Review, News and Current Affairs, Nonprofit, Public Relations, Reviews, Site Administration, Social Media, Technology, Technology for Nonprofits, Web Design | | Comments Off

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#Tech: QR Codes, Smart Phones, And Prunes Come Together In South Korean Subway

The BBC and PRI’s The World offered a story on the ‘virtual grocery stores’ that are starting to pop up on the walls of some of Seoul’s subway stations. They are the brainchild of Homeplus, the South Korean affiliate of the British supermarket chain Tesco (which has only a minimal presence in the US market as a part of the ‘Fresh & Easy‘ stores). The advertisements have images of the foods sold at the market and QR Codes associated with each product. Use your smart phone to snap a shot of the QR Code, which places your order into a bag or bags, all of which will delivered to your home.

Will such a convenience move beyond the Korean peninsula? Probably, though some resistance is found even in South Korea’s subway.


| Category Advertising, Case Study, Community, Geo-Location, iDevice, iPhone Apps, Marketing, Media Review, Reviews, Social Media, Technology | | Comments Off

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#Fundraising: To Bring Donations In, Keep Sending Emails Out

With all the buzz about social media sites like Facebook, Twitter, and Google+, we can lose track of tried-and-true outreach tools. Though these other platforms might be great ways to advertise events or spread late-breaking news about your organization’s work, they are not proving to be efficient fundraising instruments (yet?). John Haydon at Inbound Zombie and Razoo Fundraising has been crunching numbers to demonstrate the fact that email remains the best way not only to bring in donations, but to bring in bigger donations.

What makes email, the communications platform that seems oh-so-90s, so successful as a fundraising platform?


| Category Advertising, Advice, Campaigns, Cause Marketing, Communications, Community, Development, Direct Mail, Donor Acquisition, E-Mail, Fundraising, How-to, Marketing, Marketing Skills, Media Review, Nonprofit, Public Relations, Reviews, Social Media, Technology, Twitter, Web and Print | | Comments Off

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#Tech: Near-Field Communication Now Allows Two-Way Exchanges Of Information

NFC Forum LogoThe NFC Forum announced last week a technology protocol that allows NFC to be able to work in two directions synchronously. The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access:

The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance. Previously, NDEF was applicable only to NFC tags in reader/writer mode. Now, SNEP enables the use of the openly standardized NDEF in peer-to-peer mode, making seamless interchange of data a reality. Application developers no longer need to concern themselves with how their NDEF data gets transferred between NFC-enabled devices. By providing this capability, the SNEP specification makes the difference between reader-writer and peer-to-peer operation modes disappear – a major step towards global interoperability of NFC applications.

What does all that mean for the technology and for the ways nonprofits can utilize the technology?


| Category Communications, Fundraising, Geo-Location, iDevice, iPhone Apps, Marketing, Media Review, Nonprofit, Permission Marketing, Press Release, Publications, Technology | | 1 Comments

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