#TECH: Microsoft Surfaces To Shake Up Tablet Market & Challenge iPad…Someday.
We really like the keyboard idea
Full disclosure: We at MKCREATIVEmedia are pretty Apple-centric, even though we are aware that many of our readers are using Microsoft products to access the blog. So when we heard that Microsoft want to enter the tablet market, we thought, “well, that’s about two years too late.” But we also wanted to see how Microsoft handled the announcement/release and what they wanted to bring to the market − and we wanted to keep an open mind.
The Microsoft Surface was announced this week, and − unlike ‘iPad’ − we really liked the name. In fact, on the surface, the new Surface has lots going for it, not the least of which are the millions of schools, nonprofits, corporations, and individuals who already have a Windows computer and who might be more comfortable waiting for a Windows-built tablet before jumping into the market.
Unfortunately, even the early reviewers at the Microsoft Event are not so sure that’s what will happen.
| Category Advice, Case Study, Communications, Design, Event Review, Events, Hardware Review, iPad/Tablet, Marketing, Mobile, Opinion, Reviews, Technology, Technology for Nonprofits, Video | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: Kony 2012 Covered The Night. Did It Jump The Shark?
Youth cover some of the evening
The sensation that is/was ‘Kony 2012′ has been a part of the nonprofit social-media landscape for six-plus weeks now. The hundreds of millions who made the original video a viral sensation in March were not all supporters of the message, though, and challenges to the drive launched by the San Diego nonprofit ‘Invisible Children’ continue to be made. The original and ostensible goal is to have Joseph Kony and his Lord’s Resistance Army (LRA) brought to justice by making Kony ‘famous’ enough that world leaders will be inspired or shamed to dedicate the resources to get him. The effort to make him famous has been done and the culmination of the effort was this past weekend’s ‘Cover The Night’ campaign. How well did it go? Whether the night got ‘covered’ probably depends on where you are and what you want ‘covered’ to mean, but Invisible Children have ratcheted up their campaign with, frankly, the oddest video yet.
| Category Blogs, Cause Marketing, Civics, Communications, Community, Crowdfunding, Event Review, Events, Fundraising, Marketing, Media Review, National/International, News and Current Affairs, Newspaper Article, Nonprofit, Opinion, Politics, Public Media, Reviews, Social Media, Social Networks, Storytelling, Video, YouTube | | Comments Off
Written by: Christopher Gardner, PhD
#Tech: CES 2012 Shows Off The Flat Entertainment Coming Post-Recession
Each mid-January, while much of the country is struggling to get through wintery weather and get kids back on a school-day schedule, the brash, bold, and bright world of near-future technology is shown off at the Consumer Electronics Show in Las Vegas, Nevada. Not the back end of the financial crisis/Great Recession, not the fact that Apple has not attended in over a decade, or that Microsoft is attending this year for the ‘last’ time could stop the show from breaking attendance records at over 153,000.
Yet those 153,000 did not include the consumer, per se. The show is invitation-only and those are sent to hardware and software companies, to news agencies, to retail-chain buyers, and to tech reviewers. Alas, despite the strong numbers and expansive and loyal readership of the MKCREATIVEmedia blog, we did not seem to warrant an invitation this year. Or it got lost in the mail. Thankfully, the names we trust to write about technology were there to help.
| Category Campaigns, Communications, Design, Event Review, Events, Hardware Review, iPad/Tablet, Marketing, News and Current Affairs, Newspaper Article, Public Relations, Reviews, Software Review, Technology, Technology for Nonprofits | | Comments Off
Written by: Christopher Gardner, PhD