MKCREATIVEBlog

news+commentary

#PHILANTHROPY: Evidence Of ‘Emerging Charitable Markets’ & How To Tap Into Them

An article on yesterday’s E-Jewish Philanthropy caught our eye because the authors did a really interesting bit of research into the top givers in US in this calendar year. The study by Robert I. Evans and Avrum D. Lapin demonstrates how useful a careful parsing of statistics can be for fundraisers, and how that parsing can uncover shifting trends in the philanthropic world.

The ostensible foundation of their work was to try to explain why some 130 of the wealthiest Americans on the famed Forbes 400 list are Jewish, yet only about thirty of them have given gifts that break into the list of top donors as compiled by The Chronicle of Philanthropy. They have discovered not so much a shift in the habits of giving among Jewish donors but demographic and economic shifts that are opening what they call ‘emerging charitable markets.’ Who is participating in these markets?

(more…)

| Category Banking & Finance, Cause Marketing, Civics, Community, Development, Donor Acquisition, Fundraising, Grants and Funding, Major Gifts, Measurement, Nonprofit, Planned Giving, Report, Resource | | Comments Off

Written by:

#PROAGING: Olympics & Social Media Suggest Shrinking Digital Divide

The Social Olympics in LondonNBC might have gotten some bad press for giving away results before showing them tape-delayed in the lucrative hours of prime time. These Olympics have both been the ‘first Social Olympics’ and the first to struggle to understand what such instantaneous communication can mean to corporate and sporting interests. And, as it turns out, most of the griping is coming from the world of social networks. According to the Pew Research Center, 76% of Americans find the NBC communications conglomerate’s coverage excellent or good.

What are the numbers when age is taken into consideration?

(more…)

| Category Advocacy, Aging, Boomers, Civics, Communications, Grants and Funding, Independent Living, Internet, National/International, News and Current Affairs, Nonprofit, Politics, Report, Seniors Life, Site Administration, Social Media, Social Media, Social Networks, Technology, Technology for Aging | | Comments Off

Written by:

#FUNDRAISING: Consider Moving Online Donors To Direct Mail Giving

First time online donors continues to grow

Tap into a steady growth of new online giving

Social networks can be so important for communicating with folks who support (or will support) your cause. The high speed and low cost of such outreach can offer huge dividends, but mostly those dividends are paid in good will and spurring interest. Online donations are certainly growing, but as a recent report from Blackbaud demonstrates, long-term support and larger donations still mostly come from responses to direct mail, even if initial support comes online. The effort for any nonprofit, therefore, should be to develop interests and first donations online, yet also to strive to engage those donors with direct-mail appeals to keep the support coming. What are the numbers to back up this strategy?

(more…)

| Category Cause Marketing, Community, Development, Donor Acquisition, Fundraising, Marketing Skills, Measurement, Mobile, Mobile, Nonprofit, Planned Giving, Planned Giving, Report, Resource, Social Marketing | | Comments Off

Written by:

#PROAGING: Majority Of Senior Citizens Online & Many More Using E-Readers

The Pew Internet and American Life ProjectThe fine folks at the Pew Internet and American Life Project marked a notable milestone in the history of electronic communications this past spring: “53% of American adults ages 65 and older use the internet or email. Though these adults are still less likely than all other age groups to use the internet, the latest data represent the first time that half of seniors are going online.” The crossing of the 50% mark means marketers and fundraisers really need to develop strategies to reach our retirees and senior citizens online. The percentages will only increase, of course, as ever more people who used the internet for work and/or play, and then those who grew up knowing few other means of communication, move toward 65. What else does the latest Pew report show us about Boomers and the internet?

(more…)

| Category Aging, Boomers, Communications, GI Generation, Grandparents, Independent Living, Internet, iPad/Tablet, Marketing, Report, Resource, Retirement Living, Seniors Life, Social Media, Social Media, Technology, Technology for Aging | | 1 Comments

Written by:

#FUNDRAISING: The Holiday Season For Donations Begins Now. Ready?

Summer is when you plan your holiday fundraisingThe pools are open and busy. The grill has cooled down since the July-4th Picnic. The MLB All-Star Game is tonight. It’s July. One of the traditional/old-fashioned ways to disrupt the heat is to hold a “Christmas in July” party, and your nonprofit or charity should be having one. Why? To celebrate the good work you have been doing for the last six months, and to energize yourselves for the critical holiday season of solicitation and fundraising that should hit its peak in mid-November and continue right through the new year. Yep, the groundwork for a successful holiday season needs to start soon, like tomorrow.

(more…)

| Category Advice, Campaigns, Cause Marketing, Communications, Crowdfunding, Development, Donor Acquisition, Fundraising, Grants and Funding, Major Gifts, Marketing, Newsletter, Nonprofit, Permission Marketing, Planned Giving, Planned Giving, Public Relations, Publications, Report, Resource, Social Marketing, Strategic Marketing, Volunteerism | | 3 Comments

Written by:

#SOCIALNETWORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Survey results of NTEN's questionnaire for nonprofits

Click to go to the report

Okay, so you have been developing your nonprofit’s presence on the staples of social media new for a couple of years. Facebook page? Check. Twitter account? Sure. But how much time do you want to put into keeping up with those outlets? Has your organization seen any growth in volunteers or donors thanks to the outreach on social media?

The 2012 Nonprofit Social Benchmark Report from NTEN is the fourth in this annual series, which means the surveyors have enough materials to start identifying longer-term trends and to offer meaningful statistics as to how social networks are changing communications and fundraising for nonprofits and charities. Spoiler Alert: Nonprofit use of social networks is growing, and with that use most nonprofits are enjoying significant returns on investment (ROI). Still not sure you want to commit resources to it? Please read on…

(more…)

| Category Advice, Advocacy, Campaigns, Cause Marketing, Communications, Crowdfunding, Development, Donor Acquisition, Events, Facebook, Facebook, Fundraising, Interview, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Pinterest, Public Media, Public Relations, Report, Research, Resource, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Twitter, Twitter, Video, Video Interview | | Comments Off

Written by:

#COMMUNICATIONS: Is Your Organization Moving At The Speed Of Mobile?

With the rise of the smartphone and its ability to be the computer for millions of people around the world, mobile technology is becoming more powerful and less expensive every few months. And with those technological changes come changes of habit and expectation. One of the changes we and many others have commented on is the rise of text messaging as a medium not only to spread-the-word but also to raise funds for nonprofits and charities. The response to the American Red Cross’s texting campaign to deal with the horrors of the Haitian earthquake of 2010 is usually seen as the watershed event.

How has the nexus between cell-phone use and fundraising been strengthening over the last couple of years?

(more…)

| Category Advice, Advocacy, Boomers, Campaigns, Case Study, Cause Marketing, Communications, Crowdfunding, Development, Fundraising, iDevice, iPad Apps, iPad/Tablet, iPhone Apps, Marketing, Mobile, Mobile, Newsletter, Newspaper Article, Nonprofit, Public Relations, Report, Resource, Social Marketing, Social Media, Social Networks, Technology, Technology for Aging, Technology for Nonprofits, Volunteerism, Writing | | 1 Comments

Written by:

#SOCIALNETWORKS: Twitter Continues To Expand Through Mobile Devices

Mobile phones and Twitter go great togetherThe Pew Internet and American Life Project has brought us valuable statistics and reported notable trends in internet use over the years, and a recent report focused on the growing use of Twitter as a means of social networking. Twitter could be described as a social networking platform that punches above its weight class. Twitter turned six this past March, and by its own accounts has some 140 million users sending some 340 million tweets a day. For the sake of comparison, Facebook has over 900 million.

Yet Twitter’s political and cultural impact is almost equivalent, even if it has only 15.5% as many users. Note the ‘Arab Spring’ as a ‘Twitter Revolution.’ How does Twitter have such an oversized geopolitical impact? The same reason local nonprofits should be developing a presence on the social network.

(more…)

| Category Advertising, Advice, Advocacy, Campaigns, Cause Marketing, Civics, Communications, Community, Crowdfunding, Development, Fundraising, Geo-Location, iPad Apps, iPad/Tablet, iPhone Apps, Marketing, Marketing Skills, Mobile, Mobile, Newspaper Article, Nonprofit, Public Media, Publications, Report, Resource, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Twitter, Twitter | | Comments Off

Written by:

#INTERVIEW: Derrick Feldmann, CEO of Achieve, Discusses The Millennial Impact Report Coming June 11

Derrick Feldmann HeadshotDerrick Feldmann is CEO of Achieve, a creative fundraising agency that produces The Millennial Impact Report, an annual research study of Millennial Generation donors. (The 2012 report will be released on Monday.) The agency also hosts the only national virtual summit, MCON, on Millennials annually. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: You have made Millennial donors a specialty. Isn’t it a little early to be worrying about the Millennial donors?

DERRICK: Absolutely not! If we have an expectation that this generation of 20- to-30-year-olds will be future significant supporters of our causes, we have an expectation now to involve them. If you are an educational institution, if you are a nonprofit, if you are planning a capital campaign in the next ten years, and you want more donor support, you had better start working with them now. There is an imperative to work with this generation.

Organizations might not have them as a focus because they may not have the largest capacity to give right now. It’s been a bit tricky for some organizations to figure out parallel tracks of involvement for constituents who don’t necessarily have large capacity but in volumes could give a lot.
(more…)

| Category Communications, Community, Cross-Post, Development, Donor Acquisition, E-Mail, eNewsletter, Facebook, Facebook, Fundraising, Grants, Interview, Major Gifts, Marketing, Marketing Skills, Nonprofit, Permission Marketing, Report, Resource, Social Marketing, Social Media, Social Networks, Special Series, Strategic Marketing, Study, Twitter, Twitter | | 1 Comments

Written by:

#TECH: Why & How To Send One Text Message To Your Nonprofit’s Constituents

Smartphones and text messaging continue to expand

Ever more people want to communicate with their mobile devices, and they want to communicate on their mobile devices with text messaging. The distinction between those under about 25 and those older is striking − with the under 25s responding to emails, and even aural phone messages, with text. But even those who actually make calls with their cell phones find text messaging a convenient way to share practical information quickly.

Nonprofits are (slowly) starting to take advantage of text messaging as a means to encourage engagement and to inspire giving. One of the first crises/campaigns to get noticed for its use of text was the the American Red Cross’s response to the earthquake in Haiti. But many charities are working up ‘text lists’ to rival their ‘email lists’. The question is, how can a smaller nonprofit easily send out messages to its constituents without contacting them individually?

(more…)

| Category Advice, Advocacy, Apple, Case Study, Cause Marketing, Civics, Communications, Crowdfunding, Fundraising, Geo-Location, How-to, iDevice, iPad Apps, iPad/Tablet, iPhone Apps, Marketing, Mobile, Mobile, Nonprofit, Report, Resource, Social Networks, Technology, Technology for Nonprofits | | Comments Off

Written by:

#CIVICS: Apple’s Billions In Tax Dodges Come Under Scrutiny

Apple's corporate headquarters at 1 Infinity Loop

The corporation is in California, but not its tax liability

Apple Inc. is making it difficult to feel sympathy for Apple Inc. When the blogosphere challenged Apple the business and Steve Jobs the CEO to act like a good corporate citizen by offering some philanthropic goodwill, we took a fairly conciliatory position that Apple’s job is innovative technology and Apple’s innovative technology has been a real boon to the nonprofit world. When the terrible conditions at Foxconn China broke, we followed the story arc with you and stressed Apple’s willingness to engage its supplier − albeit belatedly. Then the story dissolved amid retractions and mea culpas that threatened many careers outside Apple or Foxconn.

But now The New York Times has reported that Apple Inc. has been pipelining profits to subsidiaries and ghost offices both in the US and abroad that has lowered its tax liabilities by over $2 billion in the last year.

(more…)

| Category Apple, Civics, Communications, Community, Marketing, National/International, News and Current Affairs, Newspaper Article, Opinion, Politics, Public Relations, Report, Resource, Sustainability, Technology | | Comments Off

Written by:

#FUNDRAISING: 2011 Was A Good Year For Email Outreach By Nonprofits

NTEN & M+R report their sixth annual report on e-fundraisingWith all the excitement about all the social networks and all the purchases that Facebook has been making lately, it’s worth remembering that not only do more ‘traditional’ media exist but they also can be of greater value than the newest platform that has all the media and investor eyeballs. Such should be especially remembered by nonprofits who might not have the resources to establish a presence on the latest Pinterest trend.

According to the latest eNonprofit Benchmark Study by NTEN (Nonprofit Technology Network) and M+R Strategic Services, a substantial email list and a well-crafted email campaign remain the most valuable fundraising tools in your charity’s box. Just how valuable?

(more…)

| Category Advertising, Advice, Campaigns, Cause Marketing, Communications, Community, Crowdfunding, Design, Development, Donor Acquisition, eBook, eNewsletter, Facebook, Fundraising, iPad Apps, iPad/Tablet, iPhone Apps, Marketing, Marketing Skills, Media Review, Mobile, Nonprofit, Publications, Report, Resource, Reviews, Social Media, Technology, Web Design | | 1 Comments

Written by:

#Tech: The Net Is Not Quite Dead, But It’s Not Your Mom’s Web Anymore

First of all, an adjustment/correction to yesterday’s story: Facebook pushed back its rollout of Timeline across all accounts until tomorrow, the 31st. Facebook did this rather quietly and did not state why, but you now have about 20 hours to get your Timeline up-and-running, as we outlined yesterday. (Thanks to Cody Damon of Damon Strategic for the heads-up!)

The Pew Internet Trust LogoToday’s tech topic is related in so far as it is about how we interact with Facebook and other online services in new ways. The traditional ‘internet via browser’ model is fading away, to be replaced by a more precise paradigm − one that moves us from our mobile devices directly to the service/platform/medium that we want. The opportunity it presents will streamline, and perhaps redefine, the internet as we knew it. How?

(more…)

| Category Advice, Apple, Case Study, Communications, Desktop Apps, Fundraising, iDevice, iPad Apps, iPhone Apps, Marketing, Marketing Skills, Media Review, Publications, Report, Resource, SEO, Site Administration, Social Media, Software Review, Strategic Marketing, Technology, Web Design | | Comments Off

Written by:

#TECH: RSS Readers To Help Save Time & Sort Out News & Emails

RSS subscriptions bring updated websites to readers' computers automatically

We continued our series on Tumblr yesterday with some guidance to get your nonprofit’s blog out via an RSS feed that allows people to subscribe to your site. When they subscribe, they get automatic updates and summaries of whatever is going on in your blog. The great aspect of setting an RSS feed for your organization’s blog is that you encourage people to subscribe to your feed, then outreach to your supporters is automatic. Moreover, readers can forward a single link to their colleagues and friends to encourage them to subscribe.

But what about the advantages of using Really Simple Syndication as a reader and follower of news in the nonprofit world? With just a bit of setup organization, you will find RSS a fabulous way to get to the information you want coming to you, rather than hunting out for it.

(more…)

| Category Blogs, Communications, Dashboards, Design, Desktop Apps, E-Mail, eNewsletter, How-to, iDevice, Internal Marketing, iPad Apps, iPhone Apps, Marketing, Newspaper Article, Publications, Report, Resource, Reviews, SEO, Site Administration, Social Media, Software Review, Technology, Technology for Nonprofits, Tools | | 1 Comments

Written by:

#PROAGING: Social Tech Rewiring Social Connections For Millennials

The Pew Internet Trust LogoEach generation seems predisposed to believe the next generation will be materially better off but intellectually or spiritually weaker. Whether it’s Socrates complaining about writing over memorizing, John of Salisbury lamenting the rise of law schools in twelfth-century England, or Grandpa Simpson opining about how much better everything was in his day, thinkers tends to lament the technologies their children develop.

We might now have lived in a internet-connected world long enough to get a meaningful sense of how connectedness might be changing the ways be think and interact with information and with each other. On this year’s Leap Day, Elon University’s School of Communication and the Pew Internet and American Life Project released a report entitled “Millennials will benefit and suffer due to their hyperconnected lives” – a report meant to see how the Millennials see their own world and its future.

(more…)

| Category Advice, Aging, Civics, Communications, Marketing, Nonprofit, Publications, Report, Resource, Social Media, Strategic Marketing, Technology, Technology for Aging, Technology for Nonprofits | | 1 Comments

Written by:

#PROAGING: AARP Explores Benefits & Challenges of ‘Technology For All’

With much fanfare, the first babyboomers moved into the official era of retirement last year as they celebrated 65 years of life. They were the first ripples of a ‘Silver Tsunami’ of Boomer retirees who will bring changes to entertainment, to Social Security, medical services, to retirement life. The American Association of Retired Persons (AARP) released a report calling on entrepreneurs, developers, and service providers to take on the challenges of bringing the myriad technologies (some of which were built by the Boomers) to everyone – including those over 50 who want to use those technologies but might need them modified. Is your organization developing its strategy for the near future?

(more…)

| Category Aging, Boomers, Community, GI Generation, Health, Independent Living, Internet, Marketing, Marketing Skills, Report, Resource, Retirement Living, Seniors Life, Social Media, Social Media, Technology, Technology for Aging | | 1 Comments

Written by:

#SocialNetworks: Senior Living Communities See ROI On Social Media

Outreach to older Americans through social media might have once seemed a bit like trying to create an oasis in a desert: a great deal of effort lost in the sand. But survey after survey has demonstrated how use of social media has become an important part of the lives of millions of seniors. Which means numerous businesses that target seniors and their families have begun to develop strategies to reach out to those ever-growing constituencies and markets.

The folks at Glynn Devins Marketing have shared a keynote address that traces a case study they did with a local (Kansas) retirement community demonstrating the success of a drive on Facebook to increase ‘Likes’ and to offer donations as ever more people share their contact with that retirement community.

(more…)

| Category Advice, Aging, Blogs, Campaigns, Case Study, Cause Marketing, Communications, Facebook, Facebook, How-to, Marketing, Measurement, Public Relations, Report, Resource, Retirement Living, Senior Housing, Seniors Life, Social Media, Social Media | | Comments Off

Written by:

#ProAging: GAP Index Highlights Global Challenges Of Care For Aging

Global Aging Preparedness Index IconThe fact of the aging of the global population is something our readers are likely at least acquainted with. The phenomenon has arisen as life expectancy has lengthened even in developing countries and populations in developed countries often are not having enough children even to replace themselves. The result is that most national populations whose citizens or subjects are over 60 are quickly moving toward 30%. To put that number in historical perspective, The Center for Strategic and International Studies (CSIS) posits that, before the Twentieth Century, the percentage of inhabitants over 60 was 5-8%.

The CSIS released a sobering report earlier this year that measured the ‘Global Aging Preparedness’ (GAP) Index. The report stresses the demographic facts of the so-called ‘Silver Tsunami’ (a tide that can not now be turned, even if we all started having larger families) and the current economic situations of a number of countries both rich and poor, both developed and developing. So how did the US do?

(more…)

| Category Aging, Banking & Finance, Boomers, Civics, Community, GI Generation, Health, Healthcare, Healthcare, National/International, Nonprofit, Politics, Publications, Report, Resource, Seniors Life | | Comments Off

Written by:

#ProAging: SM Savvy Encourages Cross-Generational Connection

With Thanksgiving a mere 36+ hours away (30 of which might be spent in a ticket line or sitting on a runway or hoping the traffic finally gets moving), we are all thinking about re-connecting to family and old friends. That we do so via social networking platforms has become the assumption among the Millennials and the Gen-Xers, whether in the holiday season or not. The social networking demands of these generations encourage them to keep up with the latest technologies as well – not a bad thing for the economy.

What happens to the previous-generation phones and laptops as younger Americans buy the latest-and-greatest? One thing that happens to them is they become ‘hand-me-ups’.

(more…)

| Category Boomers, GI Generation, Independent Living, Internet, Interview, Media Review, Nonprofit, Report, Resource, Retirement Living, Reviews, Site Administration, Social Media, Technology, Technology for Aging, Web and Print | | Comments Off

Written by:

#Health: Study Shows Advantages Of Conversation No One Wants

Remember Obama’s Death Panels? No, they didn’t exist. But like ‘cooties,’ the scared and the immature just kept repeating that they were waiting to snatch us up. What the Healthcare Reform Bill wanted to institute was the opportunity – nay, the expectation – for families to have regular consultations with their doctors about end-of-life/palliative care that would per force be covered by insurance.

Healthcare Reform became law in the early days of 2010, and we have been litigating it ever since – and no one has found any mention of a death panel. But even requiring insurance companies to pay doctors for these end-of-life consultations has proven to be a political hot potato – even though evidence of their efficacy is mounting.

(more…)

| Category Aging, Community, Dementia Care, Health, Healthcare, Healthcare, National/International, Newspaper Article, Politics, Publications, Report, Seniors Life, Silent Generation | | Comments Off

Written by:

#ProAging: Mandated Cuts In Medicare Stifle Expansion Plans

Pie chart of expected job cuts to comply with the CMA's 3% reductions

Click to enlarge

This past October 1st, the Centers for Medicare and Medicaid Services (CMS) put into effect new regulations concerning the payment or reimbursement of services to skilled nursing facilities and certain types of housing for older Americans. The reductions in payments were targeted at 3-4%. As the regulations were being finalized late this summer, we posted reactions from many facilities saying they would have to cut staff and/or services to comply with the ruling.

How are the cuts now playing out in the planning of elder care in America?

(more…)

| Category Aging, Assisted Living, Community, Health, Healthcare, National/International, Nonprofit, Nursing Home, Politics, Report, Resource, Retirement Living, Senior Housing | | Comments Off

Written by:

#ProAging: How Might The 7 Billion Humans Age?

Graphic of changing distribution of world population by age

From the NIA/NIH report - Click to enlarge

Earlier this week, the human race passed the 7-billion mark, and continues to expand. Much of the attention given to that milestone as focused on the many thousands of births that take place each second all around the world, but especially in India and subsaharan Africa. Yet, the other side of the demographic story must also be taken into account: people live longer. They remain productive later into longer lives, and – as an aggregate – technology helps them live well beyond a few years of retirement.

Which means, despite the many births, the world’s population over 60 will be over 22 percent by 2050. Are we prepared?

(more…)

| Category Aging, Civics, Communications, Community, Health, Healthcare, National/International, Politics, Publications, Report, Resource, Seniors Life | | Comments Off

Written by:

#ProAging: Which US Cities Offer The Best Lifestyle To Their Older Citizens?

Dave Letterman offers only a “Top 10″ list, but Bankers Life and Casualty has just published its Top 50 “Best US Cities For Seniors 2011″ and the list contains a few surprises – though, admittedly, not so many laughs.

The list was drawn up with an effort to establish some stable criteria that were, in turn, weighted to reflect the importance of each issue with older Americans. For example, healthcare opportunities are weighted to 10 at the top of the scale, whereas housing was weighted at 5, because many kinds of housing arrangements can be made for many kinds of seniors, whereas healthcare is a priority for all older people.

The good side about a weighted standard is that readers can judge for themselves if a certain concern outweighs other issues. For example, the city noted as having the lowest crime and the safest urban environment for seniors is Nassau-Suffolk County, New York (Long Island), yet the area did not quite crack the top 10. But if security/low crime is most important for you, you now know where to retire.

(more…)

| Category Affordable Housing, Aging, Boomers, Community, Environment, Health, Healthcare, Healthcare, Independent Living, Marketing, Report, Resource, Retirement Living, Seniors Life, Wellness | | Comments Off

Written by:

#Tech: Halloween Weekend & Scary Stories Of Cloud Computing

Apple launched iCloud a couple of weeks back with much fanfare. The service is meant to improve the lags, vulnerabilities, and complications of MobileMe. And neither is particularly bleeding-edge technology. Apple’s efforts (as is so often the case) were to simplify and beatify the experience of cloud computing for the consumer (whether on Windows or OS X).

The technology behind cloud computing is about two hours younger than the birth of the technology of the internet itself. But the security of the cloud has been a concern for just about as long. The scary stories for this Halloween weekend concern what can happen when demons infiltrate your virtual sanctuary.

(more…)

| Category Communications, Hardware Review, How-to, News and Current Affairs, Politics, Report, Resource, Reviews, Site Administration, Software Review, Technology, Web and Print | | 1 Comments

Written by:

#Finance: Postage Rates For Nonprofits Realigned. Do Yours Go Down Or Up?

The Nonprofit Times has a story we wanted to pass on to our readers about the adjustments to US Postal Rates that will have an impact on nonprofits and their mailing budgets. The news is important, but not dramatic. The story quotes Anthony Conway, Director of the Alliance for Nonprofit Mailers, who was rather sanguine about the rate adjustments:

The changes reflect the CPI for October, so the USPS has every right to increase mailing charges. Nonprofits are now prepared to deal with these increases as they can be predicted based on where the CPI is. This is not bad compared to other increases and at least they are not trying for an exigent increase again.

How will the changes affect your organization’s rates?

(more…)

| Category Cause Marketing, Civics, Communications, Community, Fundraising, Marketing, Marketing Budget, News and Current Affairs, Newsletter, Nonprofit, Public Relations, Publications, Report, Resource | | Comments Off

Written by:

Next Page »
© 2002-2014 MKCREATIVE, LLC. All Rights Reserved.