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#INTERVIEW: John Kenyon, @NTEN, Helps Nonprofits Understand and Benefit From Technology

John Kenyon PhotoJohn Kenyon has been helping nonprofits understand and benefit from technology for more than two decades. Before becoming the education program manager for the Nonprofit Technology Network (NTEN) in February, he was a well-traveled consultant and speaker. He was a contributing author on “Effective Online Communications” in the book Managing Technology to Meet your Mission (Jossey-Bass/Wiley, 2009. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: How did you get started consulting with nonprofits?

JOHN: I started volunteering with TechSoup Global (then known as Compumentor), who connected people with technology skills with nonprofits. I started volunteering to get to know nonprofits, as they are much different animals than for-profits. That grew into a consulting position with a nonprofit in San Francisco, where I started building a technology-consulting practice with a group of affiliates. Then I worked for GroundSpring.org as their training and consulting manager. I went around the country teaching nonprofits how to use the Internet. I was also hired by the University of San Francisco to teach the technology course for their Masters of Nonprofit Administration degree program. All that melded my experience with nonprofits and technology and being an educator.
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| Category Blogs, Book, Communications, Community, Cross-Post, eBook, Facebook, Fundraising, Interview, LinkedIn, Marketing, Mobile, MySpace, Nonprofit, Pinterest, Posterous, Resource, Scoopit, Social Networks, Special Series, Technology, Technology for Nonprofits, Tools, Tumblr, Twitter, YouTube | | Comments Off

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#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

NTen & M+R Strategic Services offer this social media infographic

Click To Enlarge

Human beings are wired to pick up visual cues before we pick up textual ones. Social media and the internet love visuals too, because visual communication can travel quickly through networks and beyond the original linguistic group. We did a story on the MKCREATIVEmedia Blog last week about the eBenchmark study of 2012 by NTen and M+R Strategic Services that highlighted the ongoing importance of email outreach. What better way to follow that up than with their infographic showing the power of email.

We call your attention to such metrics as the fact that 35% of all online giving in 2011 came through email, whereas all other platforms together made up the other 65%. Therefore, email remains the single biggest tool in a nonprofit’s outreach toolbox, but it should not be considered the only tool. But how to be successful with email?

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| Category Advice, Campaigns, Cause Marketing, Communications, Crowdfunding, Development, Donor Acquisition, E-Mail, eBook, eNewsletter, Fundraising, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Permission Marketing, Public Relations, Publications, Resource, Site Administration, Social Media, Social Networks, Video | | Comments Off

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#SOCIALMEDIA: Online Communication Is A Team Sport

Difficult not to start this post with a shout-out to the Baltimore Orioles, who beat the Red Sox at Fenway last night after 17 innings.  One of the best of the many anomalies of the game is the fact that the O’s Designated Hitter, Chris Davis went 0-for-8, with 5 strikeouts − and was the winning pitcher, throwing two shut-out innings when the rest of the staff was used up. It takes a team, and everyone contributes something critical to the overall success.

And it should be that way for your nonprofit or charity as well. Whatever the extent of your staff, you need to structure a social-media team who are dedicated to listening, contributing, and monitoring your outreach both quantitatively and qualitatively.

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| Category Advertising, Advice, Blogs, Campaigns, Cause Marketing, Communications, Crowdfunding, Development, eBook, Marketing, Marketing Skills, Measurement, Nonprofit, Permission Marketing, Public Media, Public Relations, Publications, Resource, SEO, Site Administration, Social Media, Social Networks, Strategic Marketing, Writing | | Comments Off

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#ENVIRO: Spring Is The Time To Build Rain Barrels & Community Gardens

A community garden in Montreal, Canada

A community garden in Montreal, Canada (Photo credit: Wikipedia)

The weather in the mid-Atlantic states has been, well, awkward this spring. April temperatures have been cooler than February temperatures, and drought conditions are already a concern. But with spring comes new buds, rebirth, baseball, and the opportunity to establish that community garden that you and your neighbors have been talking about all winter.  The University of Missouri Extension Program has released one of the best guides we have ever seen about getting your community garden out of the dreams of you and your neighbors and getting it into the ground for everyone to enjoy. We also found some great advice to keeping it well watered as the summer approaches.

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| Category Blogs, Community, Community Gardens, eBook, Environment, Greening, How-to, Publications, Resource, Sustainability | | Comments Off

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#FUNDRAISING: 2011 Was A Good Year For Email Outreach By Nonprofits

NTEN & M+R report their sixth annual report on e-fundraisingWith all the excitement about all the social networks and all the purchases that Facebook has been making lately, it’s worth remembering that not only do more ‘traditional’ media exist but they also can be of greater value than the newest platform that has all the media and investor eyeballs. Such should be especially remembered by nonprofits who might not have the resources to establish a presence on the latest Pinterest trend.

According to the latest eNonprofit Benchmark Study by NTEN (Nonprofit Technology Network) and M+R Strategic Services, a substantial email list and a well-crafted email campaign remain the most valuable fundraising tools in your charity’s box. Just how valuable?

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| Category Advertising, Advice, Campaigns, Cause Marketing, Communications, Community, Crowdfunding, Design, Development, Donor Acquisition, eBook, eNewsletter, Facebook, Fundraising, iPad Apps, iPad/Tablet, iPhone Apps, Marketing, Marketing Skills, Media Review, Mobile, Nonprofit, Publications, Report, Resource, Reviews, Social Media, Technology, Web Design | | 1 Comments

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#INTERVIEW: Sybil Stershic, Consultant, Blogger, & Author of Taking Care of the People Who Matter Most

Sybil Stershic photoSybil Stershic, founder of Quality Service Marketing, is a long-time consultant and blogger on internal marketing and the author of Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care. A former chairperson of the American Marketing Association Board of Directors, she continues to lead workshops fort AMA including its “Nonprofit Marketing Boot Camps.” The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: You’ve chosen to specialize in internal marketing. How do you see that different from marketing to the outside world?

Sybil: It’s not that different in the sense that it recognizes that you have a critical audience – only this time they’re your employees and volunteers. Basically you can use marketing to educate them, motivate them and persuade them, just as you use marketing to educate, motivate and persuade consumers from the external side. What’s different, however, is that most organizations don’t recognize employees and volunteers as an internal audience that needs to be addressed. (more…)

| Category Advice, Blogs, Book, Communications, Community, Cross-Post, Development, Donor Acquisition, eBook, Fundraising, Grants, Grants and Funding, Internal Marketing, Interview, Marketing, Marketing Skills, Measurement, Nonprofit, Resource, Special Series, Strategic Marketing | | 6 Comments

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#Development: Make The Nonprofit Video – Don’t Sweat The ‘Viral’

Happy New Year to our much-appreciated readers! May your 2012 be notably donor-rich and Mayan-free. In case we are not here in 360 days, let’s get right to work.

CauseVox's book: Nonprofit Video StorytellingWe turned our attentions toward video outreach last December, and we begin this year’s posts with a story expressly about a business that turned an internal demonstration into a massive video campaign. The takeaway of the ‘Will It Blend?’ series, though, is to make your video brief, friendly, perhaps a bit off-kilter, and don’t worry about whether the video goes viral. Consultation and strategy are the foundation – Your organization must be invested not in polished production, but in long-term outreach.

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| Category Advice, Blogs, Campaigns, Case Study, Cause Marketing, Communications, Community, Development, eBook, Fundraising, Marketing, Marketing Budget, Marketing Skills, Nonprofit, Resource, Storytelling, Strategic Marketing, Technology | | 1 Comments

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#Fundraising: Make A Video — Grow Your Outreach

Telling stories is one of the elemental qualities of humans. We love to tell them, hear them, and watch them. But sometimes changing media can short-circuit our storytelling instincts as we work our way through the technology yet allow the narrative to dissolve. In the nonprofit world, one of the great developments in media is video. Even inexpensive video cameras can capture amazing quality nowadays, and sites like Vimeo and YouTube offer free platforms to share your organization’s video with the larger world.

If you are not sure video can be worth the investment, did you know that YouTube is now the second largest search engine behind Google? Now that your organization can create its own ‘channel’ for people to discover and subscribe to, why would you willingly pass up the opportunity to reach millions of people via the most human of activities? If the issue is guidance, the good folks at CauseVox and ListenIn Pictures have just the thing to get you started.

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| Category Advice, Campaigns, Cause Marketing, Civics, Communications, eBook, Fundraising, How-to, Marketing, Nonprofit, Resource, Site Administration, Storytelling, Strategic Marketing, Technology | | 3 Comments

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#Interview: Toby Bloomberg, Owner of the Diva Marketing Blog, Speaker, and Nonprofit Marketer

Toby Bloomberg’s Diva Marketing Blog, begun in 2004, is among the oldest sustained business blogs. An experienced marketer for businesses and nonprofits, Toby has an active consulting practice and is a frequent speaker on social marketing and other marketing topics.

The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEnonprofit blog.

MKC: How did the concept for Diva Marketing originate?

Toby: Let me tell you my back story. It’s a little odd. I was working with small businesses and some nonprofits back in the late ‘90s, early 2000s. Those little businesses and tiny nonprofits couldn’t afford a web presence, because at that point it was still pretty expensive, but I came across something called a blog and it was free from Blogger. I started incorporating that into my materials. A friend said, ‘You can’t talk about blogs, Toby, until you’re actually in the space doing it,’ and I thought he was absolutely nuts. At the same time I’d been writing this column called “Diva Marketing” for an online publication, where the voice was sort of funky and took information about marketing and put it in a fun, playful way. I was looking for a home for that column because the online pub had closed, so I thought, well, I’ll build my blog on that concept because maybe my friend had a point. I thought that I was never going to run Diva Marketing more than a couple of weeks, maybe a couple of months, and then I’d kill it because I had a website, I didn’t need a blog. So that’s how it came about.

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| Category Blogs, Communications, Community, Cross-Post, eBook, Interview, Marketing, Nonprofit, Resource, Social Media, Special Series, Writing | | 3 Comments

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