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#VIDEO: Ken Sterns’s Book Offers Tough Love To Nonprofit Economy

Ken Sterns has served as CEO of National Public Radio, arguably one of the best-known nonprofits in the country. He supports The American Red Cross, and has served on the boards of a number of charities. So when his book, And Charity for All argues that the nonprofit sector is a huge part of the American economy, yet the least productive sector as well, people listen. And they should.

Mr. Sterns was recently interviewed at The Huffington Post, as he joined a roundtable (‘multiscreen’) discussion that included Alexander Berger at GiveWell; Dr. John Brothers, founder of Quidoo Consulting; and Rigo Sabarino, President and CEO of St. Barnabas Senior Services. The interview begins with him throwing down the gauntlet, wondering if the nonprofit community is even worth preserving.

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| Category Advice, Advocacy, Book, Book Review, Civics, Community, Cross-Post, Development, Fundraising, Interview, Marketing, National/International, News and Current Affairs, Nonprofit, Opinion, Politics, Public Media, Public Relations, Publications, Reviews, Storytelling, Strategic Marketing, Video Interview | | Comments Off

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#INTERVIEW: John Haydon, Founder of Inbound Zombie, @Socialbrite Partner, Shares Insights on Nonprofit Marketing

John Haydon is the founder of Inbound Zombie, a social media marketing firm based in Cambridge, MA. He is also a partner at the SocialBrite consulting group, a partner at Charityhowto.com, co-founder of 501 Mission Place, and the author of Facebook Marketing for Dummies. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: How did you make the leap from for-profit to nonprofit marketing?

JOHN: I’ve always thought that I want to leave a mark on the world somehow, but it really became a stronger motivation with the birth of my son eight years ago. Your whole mindset about the world completely changes. Suddenly you reflect upon “What am I doing? How am I being aexample?” I had a career in selling and marketing at for-profit companies, and I was getting more disillusioned with the model. For-profit really means the bottom line is about the money. I worked for a small software company that started as a private company with about 30 people and it was great. It then went public and had about 600 employees, and I experienced that change, from 30 employees really valuing each other’s families and personal lives, to a size where you are literally just a cell on a spreadsheet. I saw friends with families being let go when the economy started tanking. I started telling myself, “I need to do something to prepare.”
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| Category Book, Communications, Community, Cross-Post, Facebook, Fundraising, Interview, Marketing, Nonprofit, Resource, Social Networks, Special Series, Technology, Technology for Nonprofits, Twitter, YouTube | | Comments Off

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#INTERVIEW: John Kenyon, @NTEN, Helps Nonprofits Understand and Benefit From Technology

John Kenyon #INTERVIEW: John Kenyon, @NTEN, Helps Nonprofits Understand and Benefit From TechnologyJohn Kenyon has been helping nonprofits understand and benefit from technology for more than two decades. Before becoming the education program manager for the Nonprofit Technology Network (NTEN) in February, he was a well-traveled consultant and speaker. He was a contributing author on “Effective Online Communications” in the book Managing Technology to Meet your Mission (Jossey-Bass/Wiley, 2009. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: How did you get started consulting with nonprofits?

JOHN: I started volunteering with TechSoup Global (then known as Compumentor), who connected people with technology skills with nonprofits. I started volunteering to get to know nonprofits, as they are much different animals than for-profits. That grew into a consulting position with a nonprofit in San Francisco, where I started building a technology-consulting practice with a group of affiliates. Then I worked for GroundSpring.org as their training and consulting manager. I went around the country teaching nonprofits how to use the Internet. I was also hired by the University of San Francisco to teach the technology course for their Masters of Nonprofit Administration degree program. All that melded my experience with nonprofits and technology and being an educator.
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| Category Blogs, Book, Communications, Community, Cross-Post, eBook, Facebook, Fundraising, Interview, LinkedIn, Marketing, Mobile, MySpace, Nonprofit, Pinterest, Posterous, Resource, Scoopit, Social Networks, Special Series, Technology, Technology for Nonprofits, Tools, Tumblr, Twitter, YouTube | | Comments Off

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#INTERVIEW: Chris Forbes, Co-Author of Guerrilla Marketing for Nonprofits, Offers Great Advice to Groups

Chris Forbes 300x200 #INTERVIEW: Chris Forbes, Co Author of Guerrilla Marketing for Nonprofits, Offers Great Advice to GroupsChris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

 

MKC: What drew you to the marketing field?

CHRIS: I grew up in a marketing family. My mom had a product-administration service and worked with grocery stores and established networks with, say, free samples of food. When I was 14, she wanted me to dress up as Twinkie the Kid in a big foam-rubber costume to pass out Twinkies. When I was 15, she wanted me to dress up as Freddy the Fresh Guy from Wonder Bread. Then at 16, she asked me to be the Planter’s Peanut guy, but you have to wear leotards for that costume. I drew the line there.

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| Category Advertising, Advice, Book, Branding, Campaigns, Case Study, Communications, Community, Cross-Post, Facebook, Facebook, Facebook, Interview, LinkedIn, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Permission Marketing, Pinterest, Public Relations, Research, Resource, Social Media, Social Networks, Special Series, Strategic Marketing, Tumblr, Twitter, Twitter, YouTube | | Comments Off

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#INTERVIEW with Lori Jacobwith, Communications & Fundraising Coach, & Founder of the Ignited Online Fundraising Community

Lori Jacobwith 150x148 #INTERVIEW with Lori Jacobwith, Communications & Fundraising Coach, & Founder of the Ignited Online Fundraising CommunityLori Jacobwith is a communications and fundraising coach, consultant and blogger. She founded the Ignited Online Fundraising Community and is author of the forthcoming book, Withism’s from Lori: Boldness, Clarity and Wisdom for Fundraising Professionals Making a Difference. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: You’ve been a development director, an executive director, a CEO. So why did you shuck off all the power, the glory, the fame, the money and decide to be a trainer or a coach?

LORI: I love affecting change. When I was a little girl, I knew I wanted to help other people. I was able to help people as a development director and as an executive director, but I wanted to be able to help people at a larger scale. I got a taste of seeing what a trainer and a coach does by attending trainings, sitting in the audience, and I realized, I want to help a roomful of people at a time.

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| Category Advice, Book, Communications, Community, Cross-Post, Development, Donor Acquisition, eNewsletter, Facebook, Fundraising, Grants, Grants and Funding, Interview, LinkedIn, Major Gifts, Marketing, Mobile, Nonprofit, Resource, Social Networks, Twitter, Webinar, YouTube | | Comments Off

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#INTERVIEW: Kivi Leroux Miller, Consultant, Trainer and Blogger on Nonprofit Communications

F112667124 238x300 #INTERVIEW: Kivi Leroux Miller, Consultant, Trainer and Blogger on Nonprofit CommunicationsKivi Leroux Miller is a successful consultant, trainer and blogger on nonprofit communications. She leads weekly webinars from her website. She also is the author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: What was your goal when you started the blogging?

KIVI: My goal from the beginning has really been to help the small nonprofit organizations that don’t have the money to hire staff or to hire big consulting firms, but because of the Internet – especially – can do some very powerful things with just a little bit of time and a little bit of creativity. The blog is just a really easy way to get that kind of content out there. On the business side, it’s been phenomenal for my search engine optimization. I say I owe 90% of the traffic to the blog.

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| Category Blogs, Book, Communications, Cross-Post, Fundraising, Interview, Marketing, Newsletter, Nonprofit, Storytelling, Writing | | Comments Off

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#INTERVIEW: Sybil Stershic, Consultant, Blogger, & Author of Taking Care of the People Who Matter Most

Sybil Stershic speaker photo #INTERVIEW: Sybil Stershic, Consultant, Blogger, & Author of Taking Care of the People Who Matter MostSybil Stershic, founder of Quality Service Marketing, is a long-time consultant and blogger on internal marketing and the author of Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care. A former chairperson of the American Marketing Association Board of Directors, she continues to lead workshops fort AMA including its “Nonprofit Marketing Boot Camps.” The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: You’ve chosen to specialize in internal marketing. How do you see that different from marketing to the outside world?

Sybil: It’s not that different in the sense that it recognizes that you have a critical audience – only this time they’re your employees and volunteers. Basically you can use marketing to educate them, motivate them and persuade them, just as you use marketing to educate, motivate and persuade consumers from the external side. What’s different, however, is that most organizations don’t recognize employees and volunteers as an internal audience that needs to be addressed. (more…)

| Category Advice, Blogs, Book, Communications, Community, Cross-Post, Development, Donor Acquisition, eBook, Fundraising, Grants, Grants and Funding, Internal Marketing, Interview, Marketing, Marketing Skills, Measurement, Nonprofit, Resource, Special Series, Strategic Marketing | | 6 Comments

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