#ADVOCACY: Google Does Harm To Privacy & Suffers An Hour’s Income For Infractions
Google as a gateway spying agency?
What you think about Google’s (and Facebook’s. And Twitter’s…) efforts to collect personal information of its users probably says quite a bit about what you think about human nature: If you don’t mind a database of your online activities being used by social networks and search engines, then you are likely comfortable with the fact that Google might know quite a bit about you but will not use that information to do any one harm. If you wonder if that flatscreen TV is looking back at you, then you might see in Google’s inadvertent collection of personal data while collecting its street maps over the last few years as the foundation of our Orwellian fate.
Google was recent fined for its ‘accidental’ collection of information across open Wi-Fi networks while filming its Street Views for Google Maps (And by ‘accidental’, I do not mean to use the term ironically. Google executives, once called on it by the federal government, immediately apologized and said it would accept the fine.). The fine was for $7 million − about what Google Inc. collects per hour from its various advertising and business interests. How might we understand these latest infractions into our privacy?
| Category Advocacy, Case Study, Civics, Communications, Community, Cross-Post, Education: General, National/International, News and Current Affairs, Opinion, Politics, Public Media, Site Administration, Social Media, Social Networks, Technology, Video, Video Interview, Web and Print | | 0 Comments
Written by: Christopher Gardner, PhD
#INTERVIEW: Paul Jolly of Jump Start Growth Helps Us Plan for the 2013 ‘Ask’
Paul Jolly, President of Jump Start Growth, Inc.
This past December, Paul Jolly, President of Jump Start Growth, Inc., talked about the spiritual side of fundraising, and how he works with nonprofits to help them appreciate the motives and desires of big donors. Paul’s company has many years of experience to bring to organizations that are trying to improve their success rates with big donors.
Today we are excited to bring you part two of our interview with Paul. We shift directions just a bit in this conversation to talk about the near future of fundraising. What seems to be the lay-of-the-land for 2013? What technological/communications developments should we keep our eye on? What is developing on the Jump Start Growth website for the new year?
| Category Advocacy, Blogs, Cause Marketing, Communications, Cross-Post, Donor Acquisition, Education: General, Fundraising, Grants and Funding, Interview, Major Gifts, Marketing, Marketing Skills, Nonprofit, Planned Giving, Planned Giving, Public Relations, Storytelling, Video, Video Interview | | 0 Comments
Written by: Christopher Gardner, PhD
#INTERVIEW: Paul Jolly of Jump Start Growth Explores The Spiritual Side Of Donors
The soul of fundraising
Raising money for a nonprofit or charity is tough work. With the focus of the organization on fundraising, it is not surprising that outreach tends to focus on the numbers (the thousands who benefit from the nonprofit’s work, the millions required to keep such work going, the hundreds of people asked to give…). In this first part of our video interview with Paul Jolly, Founder and President of Jump Start Growth Incorporated, we learn that the numbers really should be the last concern of a nonprofit or charity, not the first. For Paul and Jump Start Growth, the first concern is the personal, the spiritual, connection between the donor and the cause she or he wants to support. Where is your organization’s focus?
| Category Cause Marketing, Civics, Communications, Community, Cross-Post, Development, Donor Acquisition, Fundraising, Grants and Funding, Interview, Major Gifts, Marketing, Nonprofit, Planned Giving, Planned Giving, Storytelling, Technology for Nonprofits, Video, Video Interview | | 0 Comments
Written by: Christopher Gardner, PhD
#VIDEO: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part I)
Causevox moves to version 2
Rob Wu is co-founder of Causevox, an online social-media and donor-acquisition platform, and he and his team have been working hard over the last number of months moving the online system to 2.0. We had the pleasure of talking with Rob a year or so ago, when Causevox first went live. The focus then was to create a ‘turn key’ website/social-media hub for nonprofits, which allowed them to customize the look and feel of the site to fit their ‘brand’ while also enjoying some advanced features like bulk emailing and email subscription captures.
The success of the platform has been phenomenal, as charities working from Africa and to the southwestern US have gotten connected with Causevox and have raised many tens of thousands of dollars over the last year. But the New-York based staff has not been sitting on its laurels. Let’s hear what Rob has to say in this first interview.
| Category Advocacy, Branding, Case Study, Cause Marketing, Communications, Crowdfunding, Donor Acquisition, Fundraising, Grants and Funding, Interview, Marketing, Nonprofit, Project Management Tools, Public Media, Public Relations, Publications, Resource, Site Administration, Social Marketing, Social Media, Social Networks, Storytelling, Technology, Technology for Nonprofits, Video, Video Interview | | 1 Comments
Written by: Christopher Gardner, PhD
#HOWTO: Establish Your Tumblr Account Preferences To Stay Organized
33 million blogs in 8 languages − Where's yours?
We have already presented videos on how to sign on to Tumblr and how to tweak the settings of your new blog − including how to ensure your activity on Tumblr is reflected in your Twitter account and on your Facebook page (though recent developments have limited the interaction between Twitter and Tumblr, alas). We want to continue with more how-tos associated with Tumblr both because we think the platform is an easy and flexible way to communicate with the larger world and because many have reached out with questions and ideas about the series. We appreciate your contacts and questions − thank you!
Today we present a video about Tumblr’s account preferences (to be distinguished from the blog’s settings).
| Category Blogs, Communications, Design, Facebook, How-to, Marketing, Marketing Skills, Measurement, Public Relations, Resource, Reviews, Site Administration, Social Marketing, Social Media, Social Networks, Software Review, Storytelling, Technology, Technology for Nonprofits, Twitter, Video | | 0 Comments
Written by: Christopher Gardner, PhD
#HOWTO: Set Up Your Tumblr Blog’s Settings & Connect To Twitter/Facebook
We continue our video series on setting up your nonprofit’s Tumblr blog account with a look at the two Dashboards within your account. We also explore the blog’s settings and what distinguishes them from your account’s preferences. Tumblr is a free platform and one that can give you an up-and-running blog in about 10 minutes − as well as powerful customization and design tools that can make your blog uniquely branded and connected. We’ll be introducing those more advanced features in future episodes.
What the Blog Settings offer that is worth emphasizing is the opportunity to connect your organization’s Twitter and Facebook accounts to your Tumblr blog. Once done, you can post something on Tumblr and have it announced on the other social-networking sites: three for the price of almost $0.
| Category Advice, Blogs, Cause Marketing, Communications, Community, Design, Facebook, Facebook, Facebook, How-to, Marketing, Media Review, Nonprofit, Public Media, Public Relations, Resource, Site Administration, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Twitter, Twitter, Video, Web Design | | 2 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?
Facebook can be the nexus of a still more powerful network
So your nonprofit or charity has its requisite Facebook page up. You’re posting updates and tweeting about upcoming events. All fine-and-good (and important). But what else could you be doing to energize your Facebook presence? Let’s face it, Facebook has hit some hard times recently. Even before the public IPO Facebook was one of the lowest ranked companies in terms of customer satisfaction. Since then, the stock has fallen over half its original price, and you might have noticed the advertisements as you sign in and sign out of your account as Facebook engineers struggle to find income streams.
But even if a few million of the users are fakes, Facebook remains the heaviest hitter in the social-networking league and we need to use it. The challenge is efficient differentiation and outreach − But how?
| Category Advice, Campaigns, Communications, Crowdfunding, Development, Facebook, Facebook, Facebook, Fundraising, How-to, Marketing, Nonprofit, Public Media, Site Administration, Social Media, Social Networks, Technology, Technology for Nonprofits, Video | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALMEDIA: IOC Struggles To Corral First “Social Olympics” In London
Click on image to visit Infomous.com
The Opening Ceremonies went off without a hitch. Security concerns have been allayed thus far. The weather hasn’t been too bad. For Americans, we’ve had a few sub-par performances in the pool and on the gymnastics apparatuses, but so far, so good.
Unless the issue is how this so-called “First Social Games” is going. The social media events have not gone quite like fans, competitors, or International Olympic Committee members had thought it would − all for different reasons. Indeed, the biggest security dust-up has to do not with fears of terrorists, but fears of unwanted mention of sponsors by athletes and/or their supporters. Is the IOC fairly trying to protect the Olympic ‘brand’ or are its members greedily limiting expression through social media? And does anybody else really care?
| Category Advertising, Blogs, Case Study, Communications, Events, Facebook, Facebook, Geo-Location, Marketing, Marketing Skills, Media Review, Mobile, National/International, News and Current Affairs, Opinion, Politics, Public Media, Public Relations, Social Marketing, Social Media, Social Networks, Technology, Twitter, Twitter, Video, YouTube | | 1 Comments
Written by: Christopher Gardner, PhD
#HOWTO: Establish A Tumblr Account & Why You Should Do So
A couple of months ago we talked about the free blogging platform Tumblr, and the series got a great deal of response from you our audience, and we really appreciate your interest and feedback! We want to step up that earlier discussion with a series of video how-tos that will show you a Tumblr account, what can be set within that account, and why we think Tumblr is a great platform to develop a social-networking presence if your organization has not yet done so. Indeed, we find Tumblr such a simple and powerful platform that you even should consider moving your outreach to Tumblr!
Let’s begin by setting up an account, and exploring what you’ll see inside your new Tumblr account.
| Category Blogs, Communications, How-to, Marketing, Nonprofit, Resource, Social Media, Social Networks, Software Review, Technology for Nonprofits, Video, Web and Print, Web Design | | 5 Comments
Written by: Christopher Gardner, PhD
#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization
Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Bing, etc. Optimization means (in part) key words are placed in specific parts of the website’s code and banners to ensure that not only do search engines find your site, but they easily calculate the importance of certain terms and ideas so as to put your site ever higher on their list of relevant sites.
SEO is something we’ve often talked about on this blog, but marketing experts have been taking SEO to the next level over the last year or so to develop an overarching strategy of online marketing: Search Engine Marketing. But what is it and why should your business incorporate it into your outreach?
| Category Advertising, Advice, Cause Marketing, Communications, How-to, Marketing, Marketing Skills, Measurement, Nonprofit, SEO, Site Administration, Social Marketing, Social Networks, Strategic Marketing, Video | | 0 Comments
Written by: Christopher Gardner, PhD
#FUNDRAISING: Facebook Gives Pages & Apps To Nonprofits (Zuckerberg Gives Cash)
Facebook’s power on the social-networks scene need hardly be introduced, and thousands of nonprofits and charities have tapped into that power to expand and support their good work. But has the company offered any of its billions to those nonprofits and charities? Facebook, like Apple, does not have a philanthropic foundation like some other corporations, like Dell or Intel. Facebook’s CEO, unlike Apple’s, has given a great deal of charity on his own. Zuckerberg has taken the “Giving Pledge” drive initiated by Warren Buffett and Bill Gates, and he famously gave $100 million to the Newark (NJ) school system last year.
So if a charitable foundation is not part of the Facebook portfolio at this stage, what does it do to support the work of nonprofits?
| Category Advice, Advocacy, Civics, Communications, Community, Crowdfunding, Facebook, Facebook, Facebook, Fundraising, Grants and Funding, Marketing, Nonprofit, Politics, Public Relations, Site Administration, Social Media, Social Networks, Technology for Nonprofits, Thought for the Day, Video | | 1 Comments
Written by: Christopher Gardner, PhD
#TECH: Microsoft Surfaces To Shake Up Tablet Market & Challenge iPad…Someday.
We really like the keyboard idea
Full disclosure: We at MKCREATIVEmedia are pretty Apple-centric, even though we are aware that many of our readers are using Microsoft products to access the blog. So when we heard that Microsoft want to enter the tablet market, we thought, “well, that’s about two years too late.” But we also wanted to see how Microsoft handled the announcement/release and what they wanted to bring to the market − and we wanted to keep an open mind.
The Microsoft Surface was announced this week, and − unlike ‘iPad’ − we really liked the name. In fact, on the surface, the new Surface has lots going for it, not the least of which are the millions of schools, nonprofits, corporations, and individuals who already have a Windows computer and who might be more comfortable waiting for a Windows-built tablet before jumping into the market.
Unfortunately, even the early reviewers at the Microsoft Event are not so sure that’s what will happen.
| Category Advice, Case Study, Communications, Design, Event Review, Events, Hardware Review, iPad/Tablet, Marketing, Mobile, Opinion, Reviews, Technology, Technology for Nonprofits, Video | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: Facebook Adds Handy Scheduling Features To Organizations’ Pages
Facebook is not known for its simple elegance, and some recent developments might not change that fact. But Facebook developers have added some great features to organizational accounts and Pages. What kind of Page you want to have for your nonprofit or charity is an important early decision to make, but once you have one, you have much greater control over working with your account. For example, you can now schedule posts up to six months in advance (and delete them later − before they go out − if need be). Let’s take a look at those features and how they can be a real boon to your organization.
| Category Advice, Cause Marketing, Communications, Facebook, Facebook, How-to, Marketing, Marketing Skills, Nonprofit, Public Media, Public Relations, Reviews, Site Administration, Social Marketing, Social Media, Social Networks, Software Review, Technology, Technology for Nonprofits, Video | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year
Click to go to the report
Okay, so you have been developing your nonprofit’s presence on the staples of social media new for a couple of years. Facebook page? Check. Twitter account? Sure. But how much time do you want to put into keeping up with those outlets? Has your organization seen any growth in volunteers or donors thanks to the outreach on social media?
The 2012 Nonprofit Social Benchmark Report from NTEN is the fourth in this annual series, which means the surveyors have enough materials to start identifying longer-term trends and to offer meaningful statistics as to how social networks are changing communications and fundraising for nonprofits and charities. Spoiler Alert: Nonprofit use of social networks is growing, and with that use most nonprofits are enjoying significant returns on investment (ROI). Still not sure you want to commit resources to it? Please read on…
| Category Advice, Advocacy, Campaigns, Cause Marketing, Communications, Crowdfunding, Development, Donor Acquisition, Events, Facebook, Facebook, Fundraising, Interview, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Pinterest, Public Media, Public Relations, Report, Research, Resource, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Twitter, Twitter, Video, Video Interview | | 0 Comments
Written by: Christopher Gardner, PhD
#TECH: How and Why To Develop A Google+ Page For Your Nonprofit
Tools for your nonprofit's outreach
Yesterday we looked at how to pin something of interest to Pinterest, and why such activity can draw many many eyeballs to that interest and then to your organization. One of the striking demographic facts of Pinterest is that the audience is strikingly female. Toward the other side of the spectrum is Google+, which is largely made up of males. Though the status and interest of Google+ remains an open question, we remain confident that it supplies a number of features that are not difficult to use yet create a well-organized presence for any nonprofit or individual.
| Category Advertising, Advice, Cause Marketing, Communications, How-to, Interview, Marketing, Marketing Skills, Nonprofit, Public Media, Public Relations, SEO, Site Administration, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Video, Video Interview | | Comments Off
Written by: Christopher Gardner, PhD
#GRANTS: HP Gives Well Above Its Peers Of Similar Revenue
Let’s face it: HP has had some hard times in the printing and computing world. It has gone some time without a CEO over the last few years, and the board has bought some assets that don’t seem much like assets (Anyone seen a Palm Pilot lately?). And in the upcoming year, some 30,000 jobs will be cut by the corporation. Yet I write this post not to bury HP but to praise it, for Hewlett-Packard has been a major corporate donor and socially-engaged company for some time. In 2011 the company brought in about $127 billion in revenues last year, and it gave over $100 million back out through its “Global Innovation” organization. For comparison, Apple drew in $108 billion in the same year, and invested about $0 in corporate philanthropy.
Could your nonprofit benefit from assistance from Hewlett-Packard?
| Category Civics, Community, Donor Acquisition, Fundraising, Grants and Funding, Nonprofit, Sustainability, Technology for Nonprofits, Video, Volunteerism | | Comments Off
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: Let Flickr Tell Your Nonprofit’s Story As It Happens
A picture, they say, is worth a thousand words. And with digital social media, images are becoming both more common and more powerful as platforms such as Facebook and Google+ emphasize the photo and graphic qualities of their social-media networks. A kind of ‘visual economy’ is developing, within which social networks are competing and users are finding ever more refined ways to share their most interesting/compelling/entertaining work. With the ubiquity of smartphones with at-least decent cameras, nonprofits should be encouraging their staffs and volunteers to use those cameras to help tell the story of your organizations good work. One of the best ways to share that story is through Flickr. Let us show you how.
| Category Advice, Branding, Campaigns, Communications, Community, Cross-Post, Design, Geo-Location, How-to, Marketing, Marketing Skills, Media Review, Mobile, News and Current Affairs, Nonprofit, Public Media, Reviews, Social Media, Social Networks, Software Review, Strategic Marketing, Technology for Nonprofits, Video | | Comments Off
Written by: Christopher Gardner, PhD
#TECH: Mac? Windows? Need Both On Your iPad? Use Both! (Part III)
Is it a Mac? Is it a PC? It’s Virtualization!
Over the last few Tech Fridays we have looked at virtualization software that allows you to run multiple operating systems on one desktop or laptop. We covered the concept and the software packages of Parallels and VMWare. Today we discuss the move to mobile devices and how virtualization software can run Microsoft Office apps on your shiny new iPad. If you have been carrying around your laptop for your charity’s business and your iPad for your personal time, you could leave that laptop on your next trip!
VMWare and Parallels offer mobile apps to tap into the traditional desktop/laptop packages we introduced in previous weeks. Along with those we take a look at OnLive, which is expressly designed to make MS Office apps easily accessible on your tablet. Let’s watch them in action.
| Category Apple, Communications, How-to, iDevice, iPad Apps, iPad/Tablet, iPhone Apps, Mobile, Resource, Reviews, Software Review, Technology, Technology for Nonprofits, Tools, Video | | 1 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: LinkedIn’s Value As Networking Platform Far Bigger Than Mere Numbers
Whether they put skin in the game or not, everyone has been watching the Facebook IPO for the last week or so. The stock has only fallen from its $38-a-share launch, and though its price seems to have stabilized around $32 in the last day or so, the company is being sued over ‘selective disclosure’ of its weakened earnings portfolio. One of the things that has weakened the stock is the fact that ever more people are accessing Facebook on mobile devices, where advertising dollars are (at this point) scarce. Another concern is that Facebook tries to be all things for all people (all 900 billion users), whereas other social-networking platforms are making strong inroads as specialists in certain kinds of social and informational exchanges. One of those is LinkedIn, a network designed for professionals looking to present their business selves online to other professionals. In our ongoing and period series of social-network platforms, we introduce (and in many of our readers’ cases ‘remind you of’) LinkedIn.
| Category Advice, Advocacy, Branding, Cause Marketing, Communications, Community, eNewsletter, Fundraising, How-to, LinkedIn, Marketing, Public Media, Public Relations, Reviews, Social Media, Social Networks, Software Review, Technology, Technology for Nonprofits, Video | | Comments Off
Written by: Christopher Gardner, PhD
#TECH: Mac? Windows? Need Both Operating Systems? Use Both! (Part II)
Is it a Mac? Is it a PC? It's Virtualization!
Last week we introduced the idea of virtualization and how you can run Windows programs on an Apple laptop or desktop. Virtualization goes the other way as well, but who would want to run sleek OS X software on a clunky Windows machine?! Today we turn to the two leading software packages on the market that provide such inter-platform-operability for individuals and small businesses. Our ambition is not to sell either product, but to provide our colleagues and constituents with information that can help save money yet expand options for their staffs.
Indeed, the fundamental advantage of these packages is that you buy a software package for about $80 (or multiple licenses up from that price) and you can have two computer systems (or more if you want to geek out with a couple of flavors of Windows and/or Linux). Let’s take a look.
| Category Apple, Communications, Nonprofit, Resource, Reviews, Site Administration, Software Review, Technology, Technology for Nonprofits, Tools, Video | | 1 Comments
Written by: Christopher Gardner, PhD
#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email
Click To Enlarge
Human beings are wired to pick up visual cues before we pick up textual ones. Social media and the internet love visuals too, because visual communication can travel quickly through networks and beyond the original linguistic group. We did a story on the MKCREATIVEmedia Blog last week about the eBenchmark study of 2012 by NTen and M+R Strategic Services that highlighted the ongoing importance of email outreach. What better way to follow that up than with their infographic showing the power of email.
We call your attention to such metrics as the fact that 35% of all online giving in 2011 came through email, whereas all other platforms together made up the other 65%. Therefore, email remains the single biggest tool in a nonprofit’s outreach toolbox, but it should not be considered the only tool. But how to be successful with email?
| Category Advice, Campaigns, Cause Marketing, Communications, Crowdfunding, Development, Donor Acquisition, E-Mail, eBook, eNewsletter, Fundraising, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Permission Marketing, Public Relations, Publications, Resource, Site Administration, Social Media, Social Networks, Video | | Comments Off
Written by: Christopher Gardner, PhD
#TECH: Mac? Windows? Need Both Operating Systems? Use Both! (Part I)
Invest in software, not computers
In the primitive era of personal computing (any time before about 2004), one had to commit entirely to one of three platforms or operating systems: Mac, Windows, or Linux. Sharing documents created on one platform with a colleague on another platform was tricky at best. What could be shared was electronic information (emails or websites) or un-editable PDF files, all of which made collaboration difficult and pretty much locked any office, nonprofit, or even family onto one track.
Now with cloud computing and mobile devices and programs that create ‘virtual machines’ of one kind of operating system working within another (think: picture-in-picture feature on a television), individuals can pick their favorite hardware and OS, and be confident that they can collaborate with their less enlightened colleagues. We’d like to introduce the latest developments in virtualization and present a brief series on a few ways to set up many computers on one device.
| Category Desktop Apps, Hardware Review, How-to, Resource, Reviews, Site Administration, Software Review, Technology, Technology for Nonprofits, Video | | 2 Comments
Written by: Christopher Gardner, PhD
#TECH: We Catch Up With Dropbox Collaboration Tool (With Nonprofit Pricing)
Sync files among your devices, whatever OS they run
We’ve covered collaboration tools in the past, and Dropbox is a favorite for its ease of use and inexpensive offerings (including a personal favorite price: free for 2GB of storage space). We wanted to return to the program this Tech Friday because Dropbox continues to develop and people are finding new ways to use it.
For a reminder on the practicals of Dropbox: individuals get 2 gigabytes of storage for free, which allows you to sync files and folders among your computing and mobile devices − the premise of ‘cloud computing.’ From there, rates go up by 50 GB increments up to the ‘Teams’ level that start at a Terabyte. But what’s really good news is that late last year Dropbox started offering 30% discounts to nonprofit organizations!
Once you get signed up for the account, what can you do with it?
| Category Desktop Apps, How-to, iPad Apps, iPhone Apps, Resource, Reviews, Site Administration, Software Review, Technology, Technology for Nonprofits, Video | | Comments Off
Written by: Christopher Gardner, PhD
#HOWTO: Get Guidance From Google On Simple SEO Success
Is your site worth searching for?
Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! And it is true that SEO needs to be a part of your nonprofit’s online and outreach strategies. Why develop a new site or even update your outdated one if people will struggle to find it, much less relevant information on it? The go-to standard for web searches (including images and videos) is, of course, Google. Even as the e-behemoth develops Android and G+ and even augmented-reality glasses, millions of us use it simply, almost exclusively, for web research.
So why not find out what the folks at Google recommend to bolster the searchability and discoverability of your website?
| Category Advice, Blogs, Cause Marketing, Communications, How-to, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Public Media, Public Relations, Resource, SEO, Site Administration, Social Media, Social Networks, Storytelling, Technology, Technology for Nonprofits, Video, Web and Print, Web Design, Writing, YouTube | | 1 Comments
Written by: Christopher Gardner, PhD
#SOCIALMEDIA: Rise Of Micro-Networks Might Reconfigure Social Outreach
Online social networking is all about the sharing, even sharing stuff you wished the rest of the world didn’t see. The opportunities for outreach are expanded exponentially through a social network like Twitter or a blogging site like Tumblr. For businesses, to garner thousands of ‘likes’ or ‘followers’ can be testament to your product’s popularity in the market. But those thousands can also alter your message faster and farther than your company might like. The phenomenon of Kony 2012 proves that millions might watch, but many of those millions are also challenging the message. And how many of us have texted a work colleague meant for our significant other?
A micro-networking culture is brewing that might alleviate some of these stresses through greater control and focus of who is ‘in’ and who is ‘out’ of your particular network. And developers are not thinking in ‘Circles.’
| Category Communications, Design, Geo-Location, iDevice, iPad/Tablet, Resource, Reviews, Site Administration, Social Media, Social Networks, Software Review, Technology, Technology for Nonprofits, Video | | Comments Off
Written by: Christopher Gardner, PhD