#INTERVIEW: Debra Askanase, Socialbrite.org Strategist, Offers Useful Advice To Nonprofits Using Social Media
Debra Askanase, founder of Community Organizer 2.0, is an “engagement strategist” who consults with nonprofit organizations on digital media. She is also a strategist for Socialbrite. Her background includes a decade of community organizing experience, followed by seven years in community economic development. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.
MKC: How did you get into digital media? Did you reinvent yourself?
DEBRA: Yes, but it also seemed a pretty natural progression. I started off as a relatively traditional community organizer with multi-issue/low-income organizations. I moved into tenant organizing as well, then into economic development. I saw many of the same skills in leadership development that I saw in community and economic development. I worked with low-income immigrant entrepreneurs to start businesses. After doing that for seven years, I became very interested in business, from the perspective of how business can change society. So I went to business school and there seemed to be a confluence at that point. Social media was just gaining traction – this was 2007 and Facebook had just opened up beyond the college crowd – and I made that leap, intuitively, that social media is really community organizing. Here’s an opportunity where I can use my expertise in business strategy that I had been doing for seven years and my understanding of how people come together to change things. And I wanted to bring that interest to nonprofits. My entire experience had been working with nonprofits, so I understood that world from the ground up.
Popularity: 2% | Category Advice, Blogs, Communications, Community, Cross-Post, Development, Donor Acquisition, Facebook, Facebook, Facebook, Fundraising, Grants, Grants and Funding, Interview, Marketing, Marketing Skills, Measurement, Nonprofit, Nonprofit, Perspectives, Social Media, Social Networks, Storytelling, Strategic Marketing, Twitter, Twitter, Writing | | 0 Comments
Written by: Don Akchin
#COMMUNICATIONS: Make Your Next Fundraiser An Online Conversation Too
A Twitter Wall adds dynamism to even the smallest event
Though weather in the mid-Atlantic continues to flirt with spring while staying surprisingly loyal to winter, it is the season to be planning summer festivals, fundraisers, and rallies. And if you really want to stay on top of your nonprofit’s schedule, start planning your end-of-year banquet as well (and use Tungle). But in this day and age, a nonprofit’s fundraising festival should be but one component of a multi-media plan to engage constituents, volunteers, and supporters both at the event and in the social networks of those attending.
We have recommended ‘Tweet Tables’ in previous posts, and today we draw on a really useful compendium of ideas from Trevor Jonas at Mashable.com.
Popularity: 2% | Category Advertising, Blogs, Cause Marketing, Communications, Community, Crowdfunding, Events, Facebook, Facebook, Fundraising, Gala, Geo-Location, How-to, iDevice, iPad/Tablet, Marketing, Marketing Skills, Media Review, Mobile, Newsletter, Nonprofit, Nonprofit, Public Media, Public Relations, Reviews, Site Administration, Social Media, Social Networks, Storytelling, Technology, Technology for Nonprofits, Twitter | | 0 Comments
Written by: Christopher Gardner, PhD
#INTERVIEW: Chris Forbes, Co-Author of Guerrilla Marketing for Nonprofits, Offers Great Advice to Groups
Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.
MKC: What drew you to the marketing field?
CHRIS: I grew up in a marketing family. My mom had a product-administration service and worked with grocery stores and established networks with, say, free samples of food. When I was 14, she wanted me to dress up as Twinkie the Kid in a big foam-rubber costume to pass out Twinkies. When I was 15, she wanted me to dress up as Freddy the Fresh Guy from Wonder Bread. Then at 16, she asked me to be the Planter’s Peanut guy, but you have to wear leotards for that costume. I drew the line there.
Popularity: 4% | Category Advertising, Advice, Book, Branding, Campaigns, Case Study, Communications, Community, Cross-Post, Facebook, Facebook, Facebook, Interview, LinkedIn, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Nonprofit, Permission Marketing, Perspectives, Perspectives, Pinterest, Public Relations, Research, Resource, Social Media, Social Networks, Strategic Marketing, Tumblr, Twitter, Twitter, YouTube | | 0 Comments
Written by: Don Akchin
#INTERVIEW: Michael Hoffman, CEO of See3 Communications, Discusses Why Nonprofits Need to Embrace Video
Michael Hoffman is co-founder and CEO of See3 Communications and a leading authority on online video for nonprofits and online fundraising and outreach strategies. After turns as a political consultant and developer of Internet startups, he founded See3 to bring together his vision of the web and his passion for nonprofit fundraising. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.
MKC: What was the concept of See3 when you founded it?
MICHAEL: See3 was a coming together of my background, which was really on the web side in terms of Internet business and strategy, and that of my partner, Danny Albert, which is video. Danny has been a documentary filmmaker for 20 years. Around 2004-2005, we both saw some trends that we call our ‘your chocolate and my peanut butter moment.’ I was telling Danny about changes on the web and the development of broadband (It’s hard even to remember that only a few years ago, some 90% of people were still using dialup). Broadband was around the corner and Danny asked me, ‘What does that mean? What will broadband do?’ And I immediately answered ‘video.’ When you have broadband web, the web will become a platform for video, just as it is with us talking over Skype now on this interview.
Popularity: 7% | Category Campaigns, Communications, Community, Cross-Post, Facebook, Fundraising, Interview, LinkedIn, Marketing, Marketing Budget, Measurement, MySpace, Nonprofit, Nonprofit, Perspectives, Perspectives, Pinterest, Posterous, Scoopit, Social Media, Social Networks, Storytelling, Strategic Marketing, Technology, Tools, Tumblr, Twitter, Twitter, Video, YouTube | | 0 Comments
Written by: Don Akchin
#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available
We have sung the praises of Tumblr for the past few Thursdays, and we will continue to do so. Tumblr offers nonprofits and charities a free platform (with some themes and extensions costing a few bucks) and host to establish a web presence that is just a couple of clicks away from integrating with your Twitter account and an RSS feed. Tumbr offers elegant simplicity to est up a look and post as quick or as richly developed media-laden posts as your organization cares to produce via its Dashboard.
But most use Tumblr to pursue ‘Tumblogging’. The word morphed from ‘tumblelog’, first used in 2005 but briefly eclipsed by the rather dry ‘microblog’ for a while. It refers to a blog that consists of an ongoing series of focused, but brief, posts that include various visual, aural, and textual media. These tend to be short entries that simply state the immediate context of the subject/object of the post with no effort to tie it to a larger story.
Well, why would a nonprofit want to do that?
Popularity: 2% | Category Advice, Blogs, Campaigns, Cause Marketing, Communications, Fundraising, How-to, Marketing, Marketing Skills, Nonprofit, Resource, Reviews, SEO, Site Administration, Social Media, Software Review, Storytelling, Technology for Nonprofits, Twitter, Writing | | 0 Comments
Written by: Christopher Gardner, PhD
#INTERVIEW: Joanne Fritz, The About.com Website Guide on Nonprofit Charitable Organizations
Joanne Fritz is the guide to About.com’s “Nonprofit Charitable Organizations” site. A former high school and university teacher, she has also been a senior manager at two nonprofits and two universities. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.
MKC: Is About.com a blog or something else?
JOANNE: About.com is sort of its own animal. It has close to 1,000 guides. Each guide is an expert in a particular topic area. Each of us has a mini-website that includes a blog. So when you first see, for instance, my landing page, it has the blog, but then over to the side are topics, and those links will generally lead you to articles that are meant to be evergreen information. We typically use the blog to keep up with what’s happening in the here and now. The articles go into more depth and are more like reference materials. We’re constantly creating evergreen content because most of our traffic comes from search, and they turn up on one of our articles. I usually blog at least three times a week. There’s a lot going on about nonprofits these days, so it’s a constant struggle to keep on top of it.
Popularity: 3% | Category Blogs, Communications, Community, Cross-Post, eNewsletter, Facebook, Fundraising, Interview, Marketing, Newsletter, Nonprofit, Nonprofit, Perspectives, Perspectives, Publications, Social Media, Technology for Nonprofits, Twitter, Writing | | 0 Comments
Written by: Don Akchin
#SM4NP: ROI From Social Media May Be Elusive, But It’s Not Impossible
If you search for information about how to measure returns on investment in social media, you will be quickly reminded about just how new social media is in the business and nonprofit economies. Mathematicians are still searching out formulae and quality-control gurus want to talk about the developments of relationships that will bring customers and donors a bit later down the road. One of the underlying themes, though, is that no one doubts the value of social media writ large, even as we try to quantify that value and/or make it predictive of our outreach.
Perhaps success can be measured in hard, but not precise, numbers. Moreover, we should also consider social media as a ‘value added’ component to the core vocation of our nonprofit or charity, rather than as a fundamental element. How might we do both?
Popularity: 2% | Category Advice, Blogs, Campaigns, Case Study, Communications, Facebook, Facebook, Fundraising, Marketing, Marketing Budget, Marketing Skills, Measurement, Social Media, Strategic Marketing, Twitter | | 0 Comments
Written by: Christopher Gardner, PhD
#HOWTO: Link Your Tumblr Post To Other Social Networks
Social networks build connections and interactions, sometimes in surprising ways. Long before such networks were presumed to be online, nonprofits have strived to make connections, have friends influence friends, and spread their good work by word-of-mouth. Now that much of that socializing is taking place electronically, nonprofits need to offer numerous opportunities to disseminate their information. Plenty of evidence shows that a Facebook page is expected for nonprofits, even though little fundraising or communication will come directly from there. Blogging and Tweeting seem to encourage far more engagement than Facebook.
One of the many beauties of Tumblr is that it’s designed to link your blog posts to your Facebook, Twitter, and RSS feed. So you can keep the accounts your community already has running, develop a blog site via Tumblr, and easily connect the three or four! Here’s how:
Popularity: 5% | Category Advice, Blogs, Cause Marketing, Communications, Facebook, Facebook, Geo-Location, How-to, Marketing, Nonprofit, Nonprofit, Public Media, Resource, Reviews, SEO, Site Administration, Social Media, Software Review, Technology, Technology for Nonprofits, Twitter | | 1 Comments
Written by: Christopher Gardner, PhD
#INTERVIEW: Jocelyn Harmon, Vice President of Sales, Marketing & Customer Success at Network for Good
Jocelyn Harmon is Vice President of Sales, Marketing and Customer Success at Network for Good. She has been writing Marketing for Nonprofits blog since 2007. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.
MKC: You have said a focus of your blog is helping nonprofits succeed online. When did you latch onto the online piece of marketing?
JOCELYN: I was working at the National Council of Nonprofit Associations, from about 2004 to 2006. Our goal at NCNA was to help nonprofits run better as businesses. My job was to do marketing and raise money for NCNA. I was also tasked with helping our member organizations be better marketers and fundraisers. I started doing a lot of work with a group called NTEN, the Nonprofit Technology Network, and through them I met some really interesting people: Holly Ross from NTEN, Billy Bicket at TechSoup, and of course I met Katya Andresen (Network for Good) at that time. They were talking about how technology was going to revolutionize the way that nonprofits work – from programming to marketing to raising money: everything was going to move online, and nonprofits were going to be left behind if they didn’t hurry up and get on board. I thought, well, this is really cool. The other piece for me is the promise of technology to level the playing field. I’m an African-American woman, I have a strong history in my family of social justice work, so I love the idea of people having access to tools where they can be publishers, where they can have a voice, where they can connect with people potentially all across the world. So I got really passionate about the power of technology to change nonprofits, and how people with access to tools like that could change the world.
Popularity: 3% | Category Blogs, Communications, Community, Cross-Post, Fundraising, iDevice, Interview, iPad Apps, iPad/Tablet, iPhone Apps, Mobile, Nonprofit, Perspectives, Perspectives, Strategic Marketing, Technology, Technology for Nonprofits, Tools, Twitter | | 0 Comments
Written by: Don Akchin
#SM4MP: Must Nonprofits Redefine ROI When Developing Social Networks?
When most of us, individuals and nonprofit organizations, consider social networks, we first think of Facebook. The 800-pound gorilla is said to be worth billions, and its membership grows close to a billion world-wide. For nonprofits, establishing a Facebook page seems a no-brainer. Features like Timeline, which we have outlined, allow organizations of all kinds to present a story of their development, their milestones, and their goals. The pool of potential Friends is so vast that an hour or two a week could bring in thousands, or millions, of new fans.
But will those hours result in a larger pool of donors or volunteers? Will friends of friends come to your Facebook page ‘cold’ and want to get involved? The numbers are not good. But should we even pay attention to the numbers?
Popularity: 3% | Category Cause Marketing, Communications, Community, Development, Donor Acquisition, Facebook, Facebook, Fundraising, Marketing, Measurement, Nonprofit, Nonprofit, Social Media, Storytelling, Technology for Nonprofits, Twitter | | 0 Comments
Written by: Christopher Gardner, PhD
#SM4NP: In Search For ROI, Can We Put A Number On A Relationship?
ROI can bring strong relationships as well as income to nonprofits
Who doesn’t want a high return on investment? Whether that investment is time or money, any business or nonprofit wants to see it put to good use and wants to see some reward for it. With the explosion of social media over the last five-to-seven years, we have watched a kind of bi-polar reaction to the development of an online/social media strategy. One tendency is to believe that with the new website and Twitter plug in, your organization’s work is done. The other is to strive to boost the number of Followers and Friends ever higher, though often be frustrated that each Facebook Friend is not donating each time he or she signs into their account. Perhaps we should envision a sweet spot between such extremes, for ourselves, for our clients, and for our constituents.
Popularity: 4% | Category Advice, Blogs, Campaigns, Cause Marketing, Communications, Facebook, Facebook, Fundraising, Internal Marketing, Interview, Marketing, Marketing Skills, Measurement, Newsletter, Nonprofit, Nonprofit, Public Relations, Site Administration, Social Media, Storytelling, Strategic Marketing, Technology for Nonprofits, Twitter, Video Interview | | 1 Comments
Written by: Christopher Gardner, PhD
#HOWTO: Time Those Tweets To Test And Build Impact
Earlier this week we introduced and reviewed a few social-media dashboards to help tame your organization’s streams of updates pouring in. Many platforms (like Hootsuite, TweetDeck, and SproutSocial) also offer the ability to schedule a series of tweets to go out over days, weeks, or months. This feature is obviously handy if your charity has a similar message or link that it wants to send on a regular basis (enter it once, schedule it for Tuesdays over the next month, done!).
But how does that timing feature work, and how could your nonprofit use it to your advantage?
Popularity: 4% | Category Campaigns, Cause Marketing, Communications, Crowdfunding, Dashboards, Desktop Apps, Events, Facebook, Facebook, Fundraising, How-to, Marketing, Marketing Skills, Measurement, Nonprofit, Nonprofit, Site Administration, Social Media, Software Review, Technology, Technology for Nonprofits, Twitter, Web and Print | | 0 Comments
Written by: Christopher Gardner, PhD
#HOWTO: Efficiently Monitor Your Organization’s Busy Social Networks
Need help taming those updates and retweets?
So many claims on the time of a nonprofit staff, and only so many hours in the work day. We might be temped to carry our work home with us, but aren’t the lines between work and family already blurred enough? If you want efficient tools for monitoring and updating your business’s social media, we’d like to suggest a few dashboards that can cull your various accounts into one place, allow scheduling of posts, and offer ways to save and/or reply to specific messages.
Let’s start with a couple of freebies, then move to some heavy-hitting services that require payment.
Popularity: 3% | Category Apple, Cause Marketing, Communications, Crowdfunding, Facebook, How-to, iDevice, iPad Apps, iPhone Apps, Marketing Skills, Measurement, Media Review, Nonprofit, Nonprofit, Public Media, Reviews, Site Administration, Social Media, Software Review, Technology, Technology for Nonprofits, Twitter | | 0 Comments
Written by: Christopher Gardner, PhD
#SM4NP: Beware Not Of SM But Of SM Snake Oil & Silver Bullets
Should you? Must you?
If we aren’t careful, we might be entranced to believe social-media networking platforms have been around for quite a while. I mean, if Facebook is valued at $5 billion in its Initial Public Auction, then surely it’s a tried-and-true company that still has room to grow. Right?
Before you jump over to your E*Trade account, you might ask yourself “What has Facebook (or Twitter, for that matter) done for me?” That query, if you are a nonprofit or a small business, can be tricky to answer, unless you started with a plan and with some measurable goals that can be stood next to what you have in fact done. And sometimes, what you want done can get a nice push from social media but social media won’t necessarily do the heavy hauling. And that’s ok!
Popularity: 4% | Category Advice, Blogs, Cause Marketing, Communications, Community Gardens, Facebook, Facebook, Fundraising, Interview, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Nonprofit, Site Administration, Social Media, Storytelling, Strategic Marketing, Technology for Nonprofits, Twitter | | 0 Comments
Written by: Christopher Gardner, PhD
#COMMUNICATIONS: Hashtags Haunt McDonalds’ Foray Into Social Media
If anyone suggests to you that social media lay the yellow-brick road to huge fundraising or provide the silver bullet to finish off negative responses to your company, just smile sweetly and back away. Like any power tool, social-media platforms offer opportunities to do fine work to reach out to new customers, and they offer the chance to do serious damage to your organization in a stunningly brief period of time.
The most recent victim of a social media/PR blitz that went awry is the McDonalds‘ corporation, who wanted to put a human face – one interested in good food – on its restaurant chain. But for a while, it looked like Mickey-D’s slipped terribly out of its own control.
Popularity: 4% | Category Advertising, Campaigns, Case Study, Diet, Health, Marketing, Marketing Skills, Media Review, Public Relations, Social Media, Twitter | | 0 Comments
Written by: Christopher Gardner, PhD
#Communication: Six Tips To Expand Readership On Your Nonprofit’s Blog
We thank you for reading our blog, and we hope to provide relevant, timely, and interesting material for you for 2012. Producing a timely and engaging blog (at least we hope so!) requires some effort. But the opportunities and results they can produce are well worth the investment. If your nonprofit organization has a blog, you want to ensure regular production of high-quality. And if it doesn’t, you’re missing great opportunities to tell your stories, to turn your passive followers into active volunteers and donors, and to benefit from the multiplier effects of readers sharing, tweeting, and faving your nonprofit’s good work.
Plenty of advice about how to raise your blog’s readership exists in the same blogosphere your organization is already working in. A recent post by Jeff Ogden at SocialMediaToday.com particularly caught our eye because he keeps the advice clear and simple and because he stresses quality over quantity. And let’s face it: the internet largely encourages the latter over the former. So what is on his short list?
Popularity: 2% | Category Advice, Blogs, Campaigns, Cause Marketing, Communications, Community, How-to, Marketing, Marketing Skills, Measurement, Media Review, Newspaper Article, Nonprofit, Nonprofit, Public Relations, Reviews, Social Media, Storytelling, Twitter, Web and Print, Writing | | 0 Comments
Written by: Christopher Gardner, PhD
#Interview: Allison Fine, Author & Analyst — Examines Intersection of Social Media & Social Change
Allison Fine researches and writes about the intersection of social media and social change. She is the co-author (with Beth Kanter) of the bestselling book, The Networked Nonprofit: Connecting with Social Media to Drive Change, as well as the award-winning Momentum: Igniting Social Change in the Connected Age. She hosts a monthly podcast for The Chronicle of Philanthropy called “Social Good.” The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.
MKC: You’ve researched and written about social media and how it could impact democracy in the 21st century. Is the Occupy Wall Street movement along the lines of what you were envisioning?
ALLISON: Occupy Wall Street is absolutely part of the same DNA of social protests that we’ve seen for about the last ten years or so. They are widely distributed – meaning there’s no centralized organizing person or organization. They are fueled, but not caused, by social media – the ability to share messages, share photos, share videos, which are very powerful, is part of what’s stirring the pot and helping to organize the events. Occupy Wall Street has some of the drawbacks of this kind of mobilizing as well: the lack of a centralized message and the lack of goals. Whether or not those ultimately stop the momentum for these self-organized efforts locally will be interesting to watch.
Popularity: 4% | Category Blogs, Book Review, Campaigns, Case Study, Cause Marketing, Communications, Community, Cross-Post, Crowdfunding, Development, Direct Mail, Donor Acquisition, Fundraising, Grants, Grants and Funding, Interview, Major Gifts, Marketing, Marketing Skills, Nonprofit, Nonprofit, Permission Marketing, Perspectives, Perspectives, Resource, Reviews, Social Media, Sponsorship, Strategic Marketing, Technology, Technology for Nonprofits, Tools, Twitter | | 1 Comments
Written by: Don Akchin
#Inteview: Amy Eisenstein, Fundraising Consultant and Author of 50 Asks in 50 Weeks
Amy Eisenstein is a “no nonsense” fundraising consultant for local and national nonprofits. She is the author of 50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.
MKC: Your book is targeted specifically to small shops. Is that because you have a particular affinity for them, or they need more help?
AMY: The big shops invest in training, in all sorts of specialists and consultants, so even though they’re often struggling as well, they have more resources to put into development. But I have to say that most nonprofits in this country are operating with small shops, with very few exceptions. The universities, hospitals and a few national nonprofits have more than three development staff members, but a large majority of the nonprofits in our country and around the world have sometimes no paid development professionals, and usually one, or maybe two if they’re lucky. So yes, that’s why I targeted small shops. They need a lot of help.
Popularity: 4% | Category Campaigns, Communications, Community, Cross-Post, Development, Donor Acquisition, Facebook, Fundraising, Interview, Major Gifts, Marketing, Marketing Skills, Nonprofit, Nonprofit, Permission Marketing, Perspectives, Perspectives, Social Media, Strategic Marketing, Twitter | | 0 Comments
Written by: Don Akchin
#SocialNetworks: Primary Politics Offer Models For SM Strategy
Click to enlarge
As voters in New Hampshire head to polls to divvy up delegates for the Republican Convention (and the uncontested Democratic one), all the candidates are doing what Barack Obama did so singularly in 2008: developing social-media strategies meant to expand their bases, to parry jibes from their opponents, and to launch a few of their own attacks. In sheer numbers, the Republicans have turned the tables on their Democratic counterparts: According to Jennifer Steinhauser of The New York Times: “Republican House members have more than twice as many followers as their Democratic counterparts — about 1.3 million versus roughly 600,000 — and are far more active on Twitter with more than 157,000 individual Twitter messages, versus roughly 62,000 for Democrats.”
Nonprofits are not competing for votes in a similar antagonistic dynamic, of course. But donations and volunteer hours are finite entities, and the fact is nonprofits of all stripes now must challenge themselves to raise their social-networking strategy to challenge for every engaged constituent. The return on investment (ROI) might not be votes,
Popularity: 2% | Category Advice, Campaigns, Case Study, Cause Marketing, Civics, Communications, Community, Development, Facebook, Facebook, Fundraising, Marketing, National/International, News and Current Affairs, Newspaper Article, Nonprofit, Politics, Public Relations, Social Media, Twitter | | 0 Comments
Written by: Christopher Gardner, PhD
#Interview: Gail Perry, Fundraising Consultant, Trainer & Author of Fired-Up Fundraising
Gail Perry is a fundraising consultant and trainer and the author of Fired-Up Fundraising: Turn Your Board’s Passion into Action. She is a highly sought speaker and writes a popular blog. Her most recent venture is an online coaching group. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.
MKC: What are the issues that are keeping your clients awake at night?
GAIL: I think the economy is just a huge issue. People are worried about whether they can raise the money they need or not. But I’m also seeing a really interesting problem. My consulting clients are struggling to learn how to take donors who are identified as potential major prospects and bring them into the major prospect arena by closing a gift. It’s a very delicate, step-by-step, intuitive process to bring a major donor along. That’s a lot of what I’m teaching my clients, all these little subtleties of developing that type of relationship.
Popularity: 31% | Category Blogs, Campaigns, Cause Marketing, Communications, Community, Cross-Post, Crowdfunding, Design, Development, Direct Mail, Donor Acquisition, E-Mail, eNewsletter, Facebook, Facebook, Fundraising, Grants, Grants and Funding, Interview, Major Gifts, Marketing, Marketing Skills, Measurement, Nonprofit, Nonprofit, Permission Marketing, Perspectives, Perspectives, Research, SEO, Social Media, Sponsorship, Storytelling, Strategic Marketing, Twitter, Web Design, Writing | | 1 Comments
Written by: Don Akchin