#SOCIALMEDIA: Facebook Quietly Rolls Out ‘Gifts’ & Nonprofits Can Get Them Too
Over this past spring Facebook has been expanding its Gifts service as a way to offer presents to family and friends. The service can be activated by clicking on the bowed gift box that appears on your organization’s News Feed or on the page of the person or nonprofit you want to give the gift to. Though the service is being touted as a way to connect to individuals and help them celebrate birthdays, milestones, promotions, etc., Facebook Gifts also offers opportunities to make donations to a small but growing number of nonprofits. How far will the service expand?
| Category Cause Marketing, Civics, Community, Cross-Post, Crowdfunding, Donor Acquisition, Facebook, Facebook, Facebook, Fundraising, How-to, Marketing, Mobile, Mobile, Nonprofit, Social Marketing, Social Media, Social Networks, Technology for Nonprofits | | 0 Comments
Written by: Christopher Gardner, PhD
#FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0
Easy-to-customize donation pages
We have often sung the praises of the online charity-site platform Causevox. And we do so again as the good folks at Causevox have released a significant series of upgrades and integrations in version 2.0. It moved out of beta last week, allowing any charity or nonprofit to take advantage of the expanding toolbox. This is how the programmers put it last week on the company blog:
We found out that the key to success for online fundraising this decade is easy customization, community engagement, and content marketing. Our existing platform couldn’t accommodate that vision, so we scrapped it and developed, from the ground up, a new and improved CauseVox.
CauseVox 2.0 is our first step to revolutionize online fundraising.
| Category Advice, Advocacy, Blogs, Campaigns, Case Study, Cause Marketing, Communications, Design, Development, Donor Acquisition, Events, Facebook, Facebook, Fundraising, Marketing, Measurement, Nonprofit, Press Release, Public Media, Public Relations, Site Administration, Social Marketing, Social Media, Technology for Nonprofits, Twitter, Web and Print, Web Design | | 0 Comments
Written by: Christopher Gardner, PhD
#PHILANTHROPY: Zuckerberg’s Millions Suggest New Style Of Giving By Young
Mark gives big again
Mark Zuckerberg always makes headlines, and few were as stunning as the ones he made in the fall of 2010 when he donated $100 million to the Newark, NJ school system − a system with which he has no personal connections whatsoever. His generosity was intended to help right the ship of one of the statistically worst school districts in the nation. But the shock of such a huge gift was met with as much skepticism as thanks, and within a year parents groups and the ACLU sued the city of Newark to open up its correspondence with the founder of Facebook so they could trace what launched the donation and what the city had been doing with the money.
Mayor Cory Booker and state officials continue to state that no email trail exists (a dangerous defense to mount in this day-and-age if untrue), and the money is being plowed back into the schools. Zuckerberg, though, has felt no qualms about giving other big gifts. Last fall he gave a stunning $500 million to the Silicon Valley Foundation. Two such gifts suggests a pattern, but what kind?
| Category Civics, Community, Cross-Post, Facebook, Facebook, Fundraising, Health, Major Gifts, News and Current Affairs, Newspaper Article, Nonprofit, Social Media, Social Networks | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: Pew Research Keeps Us Up With Changing Faces of Internet
The latest surveys carried out by the Pew Internet and American Life Project are tracking both the most popular online social-networking platforms and the kinds of people who are using them. We enjoy sharing such findings with our readers because the information the folks at the Pew Internet group can help nonprofits refine their online efforts for the many constituencies that these nonprofits want to reach. The latest study, The Demographics of Social Media Users — 2012, points to a few new developments we’d like to highlight this week.
| Category Advice, Campaigns, Cause Marketing, Civics, Communications, Community, Cross-Post, Education: General, Facebook, Facebook, Facebook, Fundraising, Marketing, Measurement, Nonprofit, Research, Resource, Social Marketing, Social Media, Social Networks, Study, Technology for Nonprofits, Twitter, Twitter | | 0 Comments
Written by: Christopher Gardner, PhD
#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search
Last week we talked about what Facebook’s latest feature, Graph Search, is (Namely, a way to combine keywords, categories, and what friends are saying about them within Facebook) and it is not (Namely, a challenger to Google’s search algorithms across the internet). This week we want to help you and your organization make the most of the new feature by prepping the content you post on Facebook.
First and foremost (and this tweak applies to any images you post on your blog or website, much less your Facebook Timeline), tag your images and identify them. Such terms will show up in people’s searches (both Graph & Google). What else?
| Category Advice, Cause Marketing, Communications, Cross-Post, Education: General, Facebook, Facebook, Facebook, Geo-Location, Marketing, Marketing Skills, Nonprofit, SEO, Site Administration, Social Media, Social Networks, Technology for Nonprofits, Web and Print | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?
Facebook’s latest tool, Graph Search, was announced a couple of weeks ago and it is being rolled out through the Facebook0sphere through February. Though many wondered if Facebook were challenging Google, the fact is Facebook is trying to rejigger how you can access information within Facebook, not how you wend your way through the tubes of the internet.
Facebook’s own introduction emphasizes the concept that the billions of connected bits of information within people’s Facebook accounts can now be viewed along a graph of variables that the user asks for:
The main way we make the world more open and connected is by giving people the tools to map out their relationships with the people and things they care about. We call this map the graph … There are already more than a billion people, more than 240 billion photos and more than a trillion connections. Today we’re announcing a new way to navigate these connections and make them more useful. We’re calling it Graph Search.
What does the Graph Search mean to the average user or nonprofit on Facebook?
| Category Advertising, Advice, Cause Marketing, Communications, Cross-Post, Facebook, Facebook, Facebook, Marketing, Public Media, Public Relations, SEO, Site Administration, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Web and Print | | 0 Comments
Written by: Christopher Gardner, PhD
#HOWTO: Have A Film Screening As A Fundraising Opportunity
We at MKCREATIVEmedia wish you a joyous, healthy, and prosperous New Year!
As the year’s projects and fundraisers and festivals start rolling onto your computer’s calendar, you might be looking for an opportunity to host a one-off event that can bring much-wanted PR, good karma, and even some financial support. How about sponsoring a film screening? The chance for your nonprofit or charity to be a movie mogul, at least for a day, has been made possible by the social/cinema site Tugg. Though currently considered ‘beta,’ Tugg could make hosting a screening of a big-name movie, documentary, or short film so easy that you could host a few each season.
| Category Advice, Advocacy, Communications, Community, Cross-Post, Crowdfunding, Development, Education: General, Event, Events, Facebook, Film Festival, How-to, Marketing, Nonprofit, Project Management Tools, Public Relations, Site Administration, Social Marketing, Social Media, Social Networks, Technology for Nonprofits, Twitter | | 0 Comments
Written by: Christopher Gardner, PhD
#HOWTO: Keep Your Facebook Page Updated While Mobile This Holiday Season
Mobile Facebook for the new year.
As the Christmas Season approaches, most of us will be taking a bit of much-needed downtime from our nonprofits and charities. Many will also be traveling to see family as well. Unfortunately, the concerns of nonprofits and charities do not take holidays, and you might want to keep people updated via Facebook on what your organization is doing in the holiday season. Facebook has been striving to make inroads into the mobile market over the last number of months, and so we wanted to give you a few tips for getting access to your charity’s page via your mobile device. And even if you are stepping away from Facebook to spend more time with the egg nog, having mobile access to your account should be a resolution (and one of the easier ones to achieve) in the new year.
| Category Campaigns, Communications, Crowdfunding, Education: General, Facebook, Facebook, Geo-Location, How-to, iPad Apps, iPhone Apps, Marketing, Measurement, Mobile, Mobile, Nonprofit, Project Management Tools, Public Media, Public Relations, Resource, Site Administration, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits | | 0 Comments
Written by: Christopher Gardner, PhD
#HOWTO: Setup New Facebook Pages & The Types Available For You
With the adjustments and reworkings on Facebook over the last 6-odd months, it’s time to update our periodic series on Facebook pages − Next week we will continue with more information about the scuttlebutt around Promoted Posts.
Facebook updates its interface and algorithms periodically. Usually the public response splits fairly evenly into the “love it” and “this is the death of Facebook” camps. We’re not about to predict the death of Facebook, so we want to stay up with developments and help you and your nonprofit do the same. So let’s see what it takes to make a page.
| Category Advice, Branding, Communications, Design, Education: General, Facebook, Facebook, Facebook, Graphic Design, How-to, Marketing, Marketing Skills, Measurement, Site Administration, Social Marketing, Social Media, Social Networks, Technology for Nonprofits | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To
CecilyK on ‘MomCrunch’ blog says ‘No’
This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that − for at least a $5 fee − would be promoted across the Facebookiverse. The more you paid, the more broadly the algorithms (aka ‘magic’) circulated the post. It was hailed by many for- and non-profit organizations as an opportunity to push through the background noise endemic in most people’s timelines to get your words and images out to a larger but (broadly) targeted audience.
We want to show you how to promote a post if you are unfamiliar with the easy process, but we also want to call attention to the fact that many power users are not finding the return on investment that Facebook claims. Is it a case of false advertising, or is Facebook still working out the kinks?
| Category Advertising, Advice, Advocacy, Case Study, Cause Marketing, Communications, Education: General, Facebook, Facebook, How-to, Marketing, Marketing Budget, Measurement, Nonprofit, Public Media, Site Administration, Social Marketing, Social Media, Social Networks, Study, Technology for Nonprofits, Web and Print | | 4 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: Can Niche Online Networks Outperform Your Nonprofit’s Facebook Page?
Have you defined your organization’s niche?
Our participation in online social networks seems well beyond the status of a ‘fad.’ In some parts of the world, people risk censure − if not their lives − to post important information on such platforms as Facebook and Twitter. These social networks are the current heavy hitters, of course. But what about developing people’s interests in your nonprofit’s causes? Or engaging a peer group already predisposed to support your charity’s fund drive? The hard fact is, the best-known social platforms might just be too big for that kind of conversation. And we might just be witnessing the start of a tidal shift away from the bigger-is-better mantra of social outreach toward niche conversations among like minds. Could these more concentrated communities really be worth the effort of building a presence on yet another social network?
| Category Advice, Blogs, Cause Marketing, Communications, Community, Facebook, Facebook, Fundraising, LinkedIn, Marketing, Marketing Skills, Measurement, Media Review, Nonprofit, Public Media, Public Relations, Site Administration, Social Marketing, Social Media, Social Networks, Strategic Marketing, Technology for Nonprofits, Twitter, Twitter, Web and Print | | 0 Comments
Written by: Christopher Gardner, PhD
#HOWTO: Establish Your Tumblr Account Preferences To Stay Organized
33 million blogs in 8 languages − Where's yours?
We have already presented videos on how to sign on to Tumblr and how to tweak the settings of your new blog − including how to ensure your activity on Tumblr is reflected in your Twitter account and on your Facebook page (though recent developments have limited the interaction between Twitter and Tumblr, alas). We want to continue with more how-tos associated with Tumblr both because we think the platform is an easy and flexible way to communicate with the larger world and because many have reached out with questions and ideas about the series. We appreciate your contacts and questions − thank you!
Today we present a video about Tumblr’s account preferences (to be distinguished from the blog’s settings).
| Category Blogs, Communications, Design, Facebook, How-to, Marketing, Marketing Skills, Measurement, Public Relations, Resource, Reviews, Site Administration, Social Marketing, Social Media, Social Networks, Software Review, Storytelling, Technology, Technology for Nonprofits, Twitter, Video | | 0 Comments
Written by: Christopher Gardner, PhD
#DESIGN: How To Follow The Branding Guidelines Of Facebook
Interesting, but incorrect, logo
Corporations, small businesses, nonprofits, and even some individuals brand themselves with a specific set of colors and a type font or two and a logo. Usually those entities want the general public to use their logo, etc, as such use can mean free publicity. And certainly in the world of blogs and social networks we see the use – and abuse – of organizational branding all over the web. But the fact is, almost any organization that took the time to develop a color scheme, logo, or other materials also worked with their design consultants to develop a style guide. Such style guides usually include a cease-and-desist claim on any one who improperly uses their materials.
Facebook has such a style guide, and many of us stay pretty close to it, probably without realizing it. But what can we do, and not do, with Facebook’s materials when we download or cut-and-paste from the wealth of materials that are online?
| Category Blogs, Branding, Case Study, Communications, Copyrighting, Design, Education: General, Facebook, Facebook, Graphic Design, How-to, Marketing, Nonprofit, Public Media, Publications, Resource, Social Marketing, Social Media, Social Networks, Web and Print, Web Design | | 2 Comments
Written by: Christopher Gardner, PhD
#HOWTO: Set Up Your Tumblr Blog’s Settings & Connect To Twitter/Facebook
We continue our video series on setting up your nonprofit’s Tumblr blog account with a look at the two Dashboards within your account. We also explore the blog’s settings and what distinguishes them from your account’s preferences. Tumblr is a free platform and one that can give you an up-and-running blog in about 10 minutes − as well as powerful customization and design tools that can make your blog uniquely branded and connected. We’ll be introducing those more advanced features in future episodes.
What the Blog Settings offer that is worth emphasizing is the opportunity to connect your organization’s Twitter and Facebook accounts to your Tumblr blog. Once done, you can post something on Tumblr and have it announced on the other social-networking sites: three for the price of almost $0.
| Category Advice, Blogs, Cause Marketing, Communications, Community, Design, Facebook, Facebook, Facebook, How-to, Marketing, Media Review, Nonprofit, Public Media, Public Relations, Resource, Site Administration, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Twitter, Twitter, Video, Web Design | | 2 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?
Facebook can be the nexus of a still more powerful network
So your nonprofit or charity has its requisite Facebook page up. You’re posting updates and tweeting about upcoming events. All fine-and-good (and important). But what else could you be doing to energize your Facebook presence? Let’s face it, Facebook has hit some hard times recently. Even before the public IPO Facebook was one of the lowest ranked companies in terms of customer satisfaction. Since then, the stock has fallen over half its original price, and you might have noticed the advertisements as you sign in and sign out of your account as Facebook engineers struggle to find income streams.
But even if a few million of the users are fakes, Facebook remains the heaviest hitter in the social-networking league and we need to use it. The challenge is efficient differentiation and outreach − But how?
| Category Advice, Campaigns, Communications, Crowdfunding, Development, Facebook, Facebook, Facebook, Fundraising, How-to, Marketing, Nonprofit, Public Media, Site Administration, Social Media, Social Networks, Technology, Technology for Nonprofits, Video | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALMEDIA: How Young Is Too Old To Have Communications Expertise?
Why don’t you all fade away, and don’t try to dig what we all say
I’m not trying to cause a big sensation, I’m just talkin’ ’bout my generationThe Who, “My Generation,” My Generation (1965)
Well, I’ve already dated myself. But I’m going to press on with this post anyway. Catherine Sloan, a recent graduate from the University of Iowa who already has byline credit with USAToday, posted an opinion blog at NextGenJournal.com with the title “Why Every Social Media Manager Should Be Under 25“. It has caused something of a ruckus − a sensation, if you will − and commentators and flamers have been debating her post for the last 10 days. Now that some of the heat has dissipated, we wanted to see if she cast any light on the generational and communications experiences of Millennials.
| Category Advice, Advocacy, Aging, Blogs, Civics, Communications, Facebook, Facebook, Marketing, Marketing Skills, Media Review, News and Current Affairs, Nonprofit, Opinion, Public Media, Public Relations, Social Marketing, Social Media, Social Media, Social Networks, Storytelling, Technology, Twitter, Twitter | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALMEDIA: IOC Struggles To Corral First “Social Olympics” In London
Click on image to visit Infomous.com
The Opening Ceremonies went off without a hitch. Security concerns have been allayed thus far. The weather hasn’t been too bad. For Americans, we’ve had a few sub-par performances in the pool and on the gymnastics apparatuses, but so far, so good.
Unless the issue is how this so-called “First Social Games” is going. The social media events have not gone quite like fans, competitors, or International Olympic Committee members had thought it would − all for different reasons. Indeed, the biggest security dust-up has to do not with fears of terrorists, but fears of unwanted mention of sponsors by athletes and/or their supporters. Is the IOC fairly trying to protect the Olympic ‘brand’ or are its members greedily limiting expression through social media? And does anybody else really care?
| Category Advertising, Blogs, Case Study, Communications, Events, Facebook, Facebook, Geo-Location, Marketing, Marketing Skills, Media Review, Mobile, National/International, News and Current Affairs, Opinion, Politics, Public Media, Public Relations, Social Marketing, Social Media, Social Networks, Technology, Twitter, Twitter, Video, YouTube | | 1 Comments
Written by: Christopher Gardner, PhD
#COMMUNICATIONS: Keep Storytelling In Forefront, Whatever Platforms You Use
Oprah Winfrey likes a book. BOOM! It’s a best-seller and a big movie. Justin Bieber retweets something that catches his eye. POW! It’s trending huge for forty-eight hours! Who wouldn’t want that kind of attention? Well, often nonprofits and charities don’t want that kind of attention. The best/worst case of this kind of virality is the Kony 2012 campaign, which we followed closely earlier this year and don’t have the stomach to repeat.
What nonprofits and charities want is steady growth in awareness, volunteerism, and donations. They don’t need the huge splash (some small splashes don’t hurt!), but they use the same social networks that the Oprahs and the Biebers of the world use. How do they use the same tools to develop dissimilar results.
| Category Advice, Advocacy, Blogs, Cause Marketing, Communications, Facebook, Fundraising, How-to, Marketing, Marketing Skills, Measurement, Newspaper Article, Nonprofit, Permission Marketing, Public Media, Public Relations, Publications, Social Media, Social Networks, Storytelling, Twitter | | 0 Comments
Written by: Christopher Gardner, PhD
#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better
Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far (vis Facebook for everyone), while others target a specific subset of the social-media community (vis Epernicus for the scientific community). Figuring out how to negotiate those platforms can seem daunting. But we have some advice that might help ease the stress of trying to reach everyone. Don’t try to reach everyone. Well, it’s not quite that simple.
| Category Advice, Advocacy, Blogs, Campaigns, Cause Marketing, Communications, Community, Crowdfunding, Development, Facebook, Facebook, Fundraising, Marketing, Marketing Skills, Measurement, Mobile, Nonprofit, Public Relations, Social Marketing, Social Media, Social Networks, Storytelling, Twitter | | 1 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: Unifying Your Strategy By Diversifying These 5 Key Points
Click to Enlarge
As we move into the second half of 2012, especially into planning for the fund-raising campaigns of the holiday season, nonprofits also should do a checkup on the face they are presenting on their social networks. Get yourself in the mood to question, re-align, edit… and then get into your Facebook account. The folks at Awareness, makers of social-marketing software for small businesses, have just released a white paper called “Five Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter, and YouTube”, which can be had by signing up and downloading the report. They also have released the infographic we post on the right here (which, to my eye, reads more like a strategic flowchart).
If you aren’t ready for a white paper on the topic, Jim Belosic has a five-step proposal to reconsider what you have on your organization’s page and what you might want to think about when monitoring it. Such as…
| Category Advice, Cause Marketing, Communications, Facebook, Facebook, Facebook, Fundraising, Geo-Location, Marketing, Nonprofit, Public Media, Resource, Social Marketing, Social Media, Social Networks, Strategic Marketing, Study, Technology, Tools, Twitter, YouTube | | 0 Comments
Written by: Christopher Gardner, PhD
#FUNDRAISING: Facebook Gives Pages & Apps To Nonprofits (Zuckerberg Gives Cash)
Facebook’s power on the social-networks scene need hardly be introduced, and thousands of nonprofits and charities have tapped into that power to expand and support their good work. But has the company offered any of its billions to those nonprofits and charities? Facebook, like Apple, does not have a philanthropic foundation like some other corporations, like Dell or Intel. Facebook’s CEO, unlike Apple’s, has given a great deal of charity on his own. Zuckerberg has taken the “Giving Pledge” drive initiated by Warren Buffett and Bill Gates, and he famously gave $100 million to the Newark (NJ) school system last year.
So if a charitable foundation is not part of the Facebook portfolio at this stage, what does it do to support the work of nonprofits?
| Category Advice, Advocacy, Civics, Communications, Community, Crowdfunding, Facebook, Facebook, Facebook, Fundraising, Grants and Funding, Marketing, Nonprofit, Politics, Public Relations, Site Administration, Social Media, Social Networks, Technology for Nonprofits, Thought for the Day, Video | | 1 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: Facebook Adds Handy Scheduling Features To Organizations’ Pages
Facebook is not known for its simple elegance, and some recent developments might not change that fact. But Facebook developers have added some great features to organizational accounts and Pages. What kind of Page you want to have for your nonprofit or charity is an important early decision to make, but once you have one, you have much greater control over working with your account. For example, you can now schedule posts up to six months in advance (and delete them later − before they go out − if need be). Let’s take a look at those features and how they can be a real boon to your organization.
| Category Advice, Cause Marketing, Communications, Facebook, Facebook, How-to, Marketing, Marketing Skills, Nonprofit, Public Media, Public Relations, Reviews, Site Administration, Social Marketing, Social Media, Social Networks, Software Review, Technology, Technology for Nonprofits, Video | | 0 Comments
Written by: Christopher Gardner, PhD
#HOWTO: Connect Your Facebook Page & Your WordPress Blog For Seamless Outreach
Click to enlarge
Last week Facebook and WordPress announced a plugin that will link both social-media platforms: posts on your nonprofit’s WP blog will be updated in your nonprofit’s Facebook Timeline, and your blog entries can have ‘Like’ and ‘Recommend’ buttons on them. One of the great things about the WordPress blogging platform is indeed the plugin feature: most are free and open source. And though establishing a WordPress content-management system (CMS) is not the easiest thing to do, installing plugins is a snap as the established site does all the work for you!
So how do WP and Facebook talk to each other?
| Category Advertising, Advice, Blogs, Communications, Dashboards, Facebook, Facebook, Facebook, How-to, Marketing, Marketing Skills, Nonprofit, Public Media, Public Relations, Site Administration, Social Marketing, Social Media, Social Networks, Storytelling, Technology for Nonprofits, Web Design, Writing | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year
Click to go to the report
Okay, so you have been developing your nonprofit’s presence on the staples of social media new for a couple of years. Facebook page? Check. Twitter account? Sure. But how much time do you want to put into keeping up with those outlets? Has your organization seen any growth in volunteers or donors thanks to the outreach on social media?
The 2012 Nonprofit Social Benchmark Report from NTEN is the fourth in this annual series, which means the surveyors have enough materials to start identifying longer-term trends and to offer meaningful statistics as to how social networks are changing communications and fundraising for nonprofits and charities. Spoiler Alert: Nonprofit use of social networks is growing, and with that use most nonprofits are enjoying significant returns on investment (ROI). Still not sure you want to commit resources to it? Please read on…
| Category Advice, Advocacy, Campaigns, Cause Marketing, Communications, Crowdfunding, Development, Donor Acquisition, Events, Facebook, Facebook, Fundraising, Interview, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Pinterest, Public Media, Public Relations, Report, Research, Resource, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Twitter, Twitter, Video, Video Interview | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALMEDIA: Facebook & WordPress Join Forces To Connect Blogging With Timeline
Click to enlarge
For some time one could link one’s Facebook and Twitter accounts, so that if your nonprofit updated its Facebook page, a tweet would automatically be generated − and vice versa. If your organization had a blog running the WordPress platform (as does MKCREATIVEmedia), you could install a plugin that auto-tweets your posts. And if your auto-tweets are connected to your Facebook account, the blog post would be tweeted, the tweet would be linked to your Facebook account, a visitor in Facebook could see the tweet, click the tweet and get to the blog post.
Confusing? Yes. Thankfully, developers at Facebook and at WordPress have developed a plugin to shorten that convoluted trip.
| Category Advice, Blogs, Cause Marketing, Communications, Cross-Post, Desktop Apps, Facebook, Facebook, How-to, Marketing, Marketing Skills, Nonprofit, Public Media, Publications, SEO, Site Administration, Social Marketing, Social Media, Social Networks, Strategic Marketing, Technology for Nonprofits, Twitter, Twitter, Web Design | | 2 Comments
Written by: Christopher Gardner, PhD