MKCREATIVEBlog

news+commentary

#FUNDRAISING: Does Your Nonprofit Need Help Keeping Up With Its Growing Donor Base?

Open Petra Main Menu Partner 300x226 #FUNDRAISING: Does Your Nonprofit Need Help Keeping Up With Its Growing Donor Base?

OpenPetra’s Client Screen

Just this past week Idealware published its 2013 Field Guide to Software for nonprofits and charities. The staff at Idealware demarcate a number of areas that nonprofits and software developers have been collaborating, such as social-networking management, and gives reviews and how-tos on some of the solutions in the market. The book can be had via Amazon ($25) or directly from Idealware’s site ($20).

As you know, though, MKCREATIVEmedia has been tracking software developments for our clients for a number of years now, and we want to share some recent developments in the field of Customer Relations Management software (CRM). In particular, we have found some open-source and free platforms well worth considering to manage your donors and volunteers.

(more…)

| Category Campaigns, Client Roster, Communications, Cross-Post, Desktop Apps, Development, Donor Acquisition, Fundraising, How-to, iPad Apps, iPhone Apps, Major Gifts, Measurement, Mobile, Mobile, Nonprofit, Project Management Tools, Research, Reviews, Site Administration, Software Review, Technology, Technology for Nonprofits, Volunteerism | | 0 Comments

Written by:

#SOCIALNETWORKS: Pew Research Keeps Us Up With Changing Faces of Internet

The latest surveys carried out by the Pew Internet and American Life Project are tracking both the most popular online social-networking platforms and the kinds of people who are using them. We enjoy sharing such findings with our readers because the information the folks at the Pew Internet group can help nonprofits refine their online efforts for the many constituencies that these nonprofits want to reach. The latest study, The Demographics of Social Media Users — 2012, points to a few new developments we’d like to highlight this week.

(more…)

| Category Advice, Campaigns, Cause Marketing, Civics, Communications, Community, Cross-Post, Education: General, Facebook, Facebook, Facebook, Fundraising, Marketing, Measurement, Nonprofit, Research, Resource, Social Marketing, Social Media, Social Networks, Study, Technology for Nonprofits, Twitter, Twitter | | 0 Comments

Written by:

#FUNDRAISING: Resources To Find Grants For Your Nonprofit’s 2013 Budget

How to get government grants 120x150 #FUNDRAISING: Resources To Find Grants For Your Nonprofits 2013 BudgetMaybe the federal government won’t ever work up or agree to a budget to cover an entire fiscal year, but your nonprofit has to. The 2012-2013 fiscal year is already on many organizations’ calendars, and certainly the final sprint to the holiday donation-giving season is upon us. But along with the money, time, and goodwill of your donors online and otherwise, you should be looking for grants. We’ve culled a few resources and pooled a few clearing houses that will help your nonprofit or charity tailor its search for support from specific organizations passionate to support your kind of work.

(more…)

| Category Cause Marketing, Community, Development, Education: General, Fundraising, Grants, Grants and Funding, How-to, Major Gifts, Mobile, Nonprofit, Research, Resource | | 0 Comments

Written by:

#COMMUNICATIONS: In Outreach, Less Can Be More If You Avoid 3 Common Mistakes

social media mistakes 300x218 #COMMUNICATIONS: In Outreach, Less Can Be More If You Avoid 3 Common Mistakes

You won't be the first, but how to avoid a #Fail?

With the still-growing panoply of social-networking platforms out there, one can easily feel overwhelmed with trying to keep up with all the hottest topics on the coolest sites. To add to the pressure, each new platform has its own subset of skills to master, which requires time and energy you thought you’d spend raising donor support or planning the next volunteer drive. To make matters still worse, you read through the MKCREATIVEmedia blog each week to discover a new social site or software package that might be just the ticket to make your charity a success.

Well, let’s just chill out a bit this Monday (now that the national heatwave has finally been clipped) and follow some sage advice from Brad Smith: avoid three common mistakes, and the outreach can better take care of itself.

(more…)

| Category Advice, Blogs, Cause Marketing, Communications, Marketing Skills, Measurement, Nonprofit, Public Media, Public Relations, Research, Site Administration, Social Marketing, Social Media, Social Networks, Storytelling, Web and Print | | 0 Comments

Written by:

#HOWTO: Curate Information To Make Sense Of Your Nonprofit’s Ambitions

‘Content Curation’ is on of the new buzz concepts of the internet. The term refers to the activity of collecting, sharing, and responding to information on the internet in a consistent and focused manner. A ‘curator’ is traditionally defined as “a keeper or custodian of a museum or other collection.” And the new concept follows a similar line, albeit for a website or social-networking account. In a sense, many of us are already doing it, both as individuals and as spokespersons for our nonprofits and charities. If you are updating a Pinterest account or sharing what engages you on Scoop.it!, then you are already a ‘curator’ in some sense. But how can you push that activity to the proverbial next level, and how might curation be a boon for your nonprofit?

(more…)

| Category Blogs, Cause Marketing, Communications, How-to, Marketing, Measurement, Media Review, Nonprofit, Pinterest, Project Management Tools, Research, Resource, Reviews, Scoopit, Site Administration, Social Marketing, Social Media, Social Networks, Storytelling, Technology, Technology for Nonprofits, Tumblr | | 0 Comments

Written by:

#SOCIALNETWORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Screen Shot 2012 06 21 at 09.19.23 300x196 #SOCIALNETWORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Click to go to the report

Okay, so you have been developing your nonprofit’s presence on the staples of social media new for a couple of years. Facebook page? Check. Twitter account? Sure. But how much time do you want to put into keeping up with those outlets? Has your organization seen any growth in volunteers or donors thanks to the outreach on social media?

The 2012 Nonprofit Social Benchmark Report from NTEN is the fourth in this annual series, which means the surveyors have enough materials to start identifying longer-term trends and to offer meaningful statistics as to how social networks are changing communications and fundraising for nonprofits and charities. Spoiler Alert: Nonprofit use of social networks is growing, and with that use most nonprofits are enjoying significant returns on investment (ROI). Still not sure you want to commit resources to it? Please read on…

(more…)

| Category Advice, Advocacy, Campaigns, Cause Marketing, Communications, Crowdfunding, Development, Donor Acquisition, Events, Facebook, Facebook, Fundraising, Interview, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Pinterest, Public Media, Public Relations, Report, Research, Resource, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Twitter, Twitter, Video, Video Interview | | 0 Comments

Written by:

#SOCIALNETWORKS: StumbleUpon An Early & Still Independent Social Network Web Searcher

StumbleUpon logo 150x150 #SOCIALNETWORKS: StumbleUpon An Early & Still Independent Social Network Web Searcher

Creating social networks before anyone knew what they were

In 2001, long before ‘social network’ was a concept bandied about by anyone trying to explain what brings together more than a half-dozen people, four young Canadians wanted to start a company and then build a product from it. They chose their embryonic search-engine project called “StumbleUpon.” Within a year the search engine had over a million users and StumbleUpon now claims over 25 million of them. Recently, StumbleUpon (SU) released an add-on called ‘Paid Discovery’ that behaves rather like Google Ads, except “your entire web page is your ad. StumbleUpon doesn’t serve typical display ad formats, such as pop-ups/interstitials, banners, or other invasive forms of advertising.”

But what is this popular yet lesser-known service, and how could it be a useful service for a nonprofit?

(more…)

| Category Advice, Communications, Community, Desktop Apps, How-to, iPad Apps, iPhone Apps, Marketing, Nonprofit, Public Media, Research, SEO, Site Administration, Social Marketing, Software Review, Technology | | 0 Comments

Written by:

#INTERVIEW: Chris Forbes, Co-Author of Guerrilla Marketing for Nonprofits, Offers Great Advice to Groups

Chris Forbes 300x200 #INTERVIEW: Chris Forbes, Co Author of Guerrilla Marketing for Nonprofits, Offers Great Advice to GroupsChris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

 

MKC: What drew you to the marketing field?

CHRIS: I grew up in a marketing family. My mom had a product-administration service and worked with grocery stores and established networks with, say, free samples of food. When I was 14, she wanted me to dress up as Twinkie the Kid in a big foam-rubber costume to pass out Twinkies. When I was 15, she wanted me to dress up as Freddy the Fresh Guy from Wonder Bread. Then at 16, she asked me to be the Planter’s Peanut guy, but you have to wear leotards for that costume. I drew the line there.

(more…)

| Category Advertising, Advice, Book, Branding, Campaigns, Case Study, Communications, Community, Cross-Post, Facebook, Facebook, Facebook, Interview, LinkedIn, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Permission Marketing, Pinterest, Public Relations, Research, Resource, Social Media, Social Networks, Special Series, Strategic Marketing, Tumblr, Twitter, Twitter, YouTube | | 0 Comments

Written by:

#HOWTO: Setup A (Free) Scoop.it Magazine For Your Community

Screen shot 2012 04 18 at 21.40.23 300x119 #HOWTO: Setup A (Free) Scoop.it Magazine For Your CommunityWe introduced Scoop.it and Pinterest earlier this week because we think these information-sharing sites offer a great platform for nonprofits and charities to share their own news as well as related images or stories in their sectors. As promised we have returned to round out this mini-series with a guide to help you setup a Scoop.it e-magazine site. Unlike Pinterest, you need not wait for an ‘invitation’. In fact, if you have a Twitter or Facebook account, you are already good-to-go. And if you don’t, where have you been these past five or six years?!

(more…)

| Category Blogs, Cause Marketing, Communications, Community, Dashboards, eNewsletter, How-to, Marketing, Media Review, Nonprofit, Public Media, Public Relations, Research, Resource, Reviews, Scoopit, Site Administration, Social Media, Social Networks, Software Review, Technology, Technology for Nonprofits | | 0 Comments

Written by:

#SM4NP: Scoop.it! For Information ‘Curation’ & Social Interaction

ScoopIt Logo #SM4NP: Scoop.it! For Information Curation & Social InteractionYesterday we explored Pinterest, a social network that puts a premium on visuals and offers ‘pin boards’ of topics collected/bookmarked/’pinned’ by the user. The metrics on the platform show amazing growth over the last few months, and many are still waiting for an invitation to join up. Scoop.it! has, on the surface, a strikingly similar mission: to provide a webspace to present ‘magazines’ of (hopefully) related materials based on a user’s interests and what information she or he has ‘curated’ for his or her site.

Let’s look at Scoop.it, and to do so we must appreciate what this notion of ‘content curation’ means.

(more…)

| Category Blogs, Branding, Cause Marketing, Communications, Community, Design, Marketing, Marketing Skills, Media Review, Nonprofit, Public Media, Public Relations, Research, Resource, Reviews, Scoopit, Site Administration, Social Media, Social Networks, Storytelling, Technology, Technology for Nonprofits, Web Design | | 0 Comments

Written by:

#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director

1887339 #INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative DirectorJeff Brooks has been working on behalf of nonprofits for more than 20 years and passionately blogging about fundraising since 2005. He writes the Future Fundraising Now blog and is creative director at TrueSense Marketing. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: What do you consider to be the greatest challenge of being a good copywriter?

JEFF: What most people who are not professional copywriters get wrong is they don’t differentiate themselves from their audience. That’s why most fundraising is just bad. It doesn’t succeed the way it ought to because they say, I’m going to make this please me, and then it’ll please the others and then it’ll work. Well, that’s just wrong. That’s not how you create quality fundraising. You have to know your audience, and reach out to them, and 99 percent of the time, you’re going to hate it. You may say, I wouldn’t respond to this! And you’re absolutely correct, and it absolutely doesn’t matter.

(more…)

| Category Blogs, Campaigns, Communications, Copyrighting, Cross-Post, Development, Donor Acquisition, E-Mail, eNewsletter, Fundraising, Grants and Funding, Interview, Marketing, Marketing Skills, Measurement, Newsletter, Nonprofit, Permission Marketing, Publications Design, Research, Special Series, Storytelling, Strategic Marketing, Writing | | 0 Comments

Written by:

#FUNDRAISING: Impact Of Mobile Donations To Haiti Two Years On?

PhoneDonations12 #FUNDRAISING: Impact Of Mobile Donations To Haiti Two Years On?

Two years ago this month, Haitians endured a 7.1 magnitude earthquake that destroyed much of the infrastructure in the capital, Port-au-Prince, and killed over 300,000 people. The outpouring of support from numerous nations inspired faith that rebuilding after the tragedy would bring notable improvements to the poorest nation in the western hemisphere.

Unfortunately, two years on, much of the news concerns not the rebuilding of the island nation but the challenge of simply finding where the promised money and resources went. Much of it simply has not shown up as countries have given less (some news sources state as much as half) than first promised. But of what has arrived has often been diverted to non-Haitian companies or to corrupt local officials who overcharge for minimal services.

And yet we also have the data to show how much non-governmental was raised ($43 million) and how.

(more…)

| Category Case Study, Communications, Community, Crowdfunding, Fundraising, Grants and Funding, Media Review, News and Current Affairs, Newspaper Article, Publications, Research, Resource, Social Media, Study, Technology, Technology for Nonprofits | | 1 Comments

Written by:

#Interview: Gail Perry, Fundraising Consultant, Trainer & Author of Fired-Up Fundraising

F106909562 #Interview: Gail Perry, Fundraising Consultant, Trainer & Author of Fired Up FundraisingGail Perry is a fundraising consultant and trainer and the author of Fired-Up Fundraising: Turn Your Board’s Passion into Action. She is a highly sought speaker and writes a popular blog. Her most recent venture is an online coaching group. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: What are the issues that are keeping your clients awake at night?

GAIL: I think the economy is just a huge issue. People are worried about whether they can raise the money they need or not. But I’m also seeing a really interesting problem. My consulting clients are struggling to learn how to take donors who are identified as potential major prospects and bring them into the major prospect arena by closing a gift. It’s a very delicate, step-by-step, intuitive process to bring a major donor along. That’s a lot of what I’m teaching my clients, all these little subtleties of developing that type of relationship.

(more…)

| Category Blogs, Campaigns, Cause Marketing, Communications, Community, Cross-Post, Crowdfunding, Design, Development, Direct Mail, Donor Acquisition, E-Mail, eNewsletter, Facebook, Facebook, Fundraising, Grants, Grants and Funding, Interview, Major Gifts, Marketing, Marketing Skills, Measurement, Nonprofit, Permission Marketing, Research, SEO, Social Media, Special Series, Sponsorship, Storytelling, Strategic Marketing, Twitter, Web Design, Writing | | 1 Comments

Written by:

#HowTo: Online Anonymity & Security Pivotal For Holiday Season

We don’t intend to be scare-mongers on this blog with so many stories on internet/cloud security. A minority of us will ever have our organization’s site hacked or email breached. The thing is, preventing such invasions is not especially difficult but prevention is a dynamic endeavor. As technology changes, and hackers’ tools changes with it, your organization must adjust accordingly. And once your information is compromised, you’ll desperately wish you had taken a few steps of prevention earlier.

Last week we discussed the need to secure passwords and to vary them across sites because our information is not so much ‘anonymous’ as ‘pseudononymous.’ Aggregates can be used to build up a coherent image of online you by pulling bits from a few frequented sites. We also noted that we would continue the story by looking at the need for security and anonymity for the networked machine – which is what we turn to today.

(more…)

| Category Advice, Campaigns, Case Study, Communications, Desktop Apps, E-Mail, How-to, Marketing, Nonprofit, Public Relations, Research, Resource, Reviews, Site Administration, Social Media, Software Review, Technology, Technology for Nonprofits | | 2 Comments

Written by:

#Tech: Online Security For Your Person-Not Just Your Passwords

Securing one’s passwords, email accounts, and banking information rightly gains the lion’s share of attention in the media. Having one’s email hacked into – even if the account contains no particularly personal or truly incriminating information – can be a terrible headache for oneself and for one’s family and friends.

But are we aware of just how much of our activity is tracked and counted and bought and sold as we browse the internet outside any personal accounts? Computer scientists at Stanford Law School’s ‘Center for Internet and Society’ have been pursing this issue for a few months now, and they trace the myriad ways our identities are shared via even the most innocuous of surfing.

(more…)

| Category Advertising, Case Study, Communications, How-to, Marketing, Measurement, Media Review, Public Relations, Research, Resource, Reviews, Site Administration, Study, Technology, Web and Print | | 1 Comments

Written by:

#Fundraising: How To Apply For Grants From The Gates Foundation

Bill Melinda Gates 150x125 #Fundraising: How To Apply For Grants From The Gates FoundationTwo weeks ago we pointed out that Apple’s new CEO, Tim Cook, has somewhat adjusted Apple’s position on philanthropic efforts – at least those of its employees. In our ongoing series on helping our readers find sources of grants and apply for them, we turn to the Gates Foundation, founded by Microsoft’s previous CEO, Bill Gates and his wife Melinda. Such different cultures between Cupertino, CA and Redmond, WA.

(more…)

| Category Civics, Community, Development, Donor Acquisition, Fundraising, Grants, Grants and Funding, How-to, Nonprofit, Research, Resource | | 0 Comments

Written by:

#Fundraising: How To Apply For A Grant From Apple (Sort Of)

steve jobs Apple Logo 150x1121 #Fundraising: How To Apply For A Grant From Apple (Sort Of)

This story is the first in a periodic series of research projects to give you the quickest onramp to begin developing programs and relationships with some major foundations.

We begin with the most valuable company in the world, whose recently deceased CEO inspired and infuriated many millions.

The passing of Steve Jobs last week has inspired all kinds of love, various remembrances, a couple of movie options, and a few thorny reminders that neither he nor the company he founded – then saved – have been engaged in philanthropic causes in any public way. Some have jumped to the defense of his seeming lack of philanthropic interests, and even the Chronicle of Philanthropy granted that though neither Jobs personally nor Apple gave to nonprofits, their innovations and products have reconfigured, almost entirely to the better, ways that nonprofits function.

It is impossible to assess Mr. Jobs’s philanthropic legacy without discussing how Apple’s technology has changed the way nonprofits operate. Devices like the iPhone and iPad have helped many organizations communicate efficiently. They have allowed groups to improve the way they respond to disasters, communicate with supporters, and carry out day-to-day work.

Despite that charitable account of Apple’s influence in the philanthropic world, Apple’s new CEO, Tim Cook, was quick to suggest a slight altering of company’s position on giving. Is Apple going to think different about the issue of corporate philanthropy?

Tim Cook’s initiative seems small and largely to be driven largely by internal company dynamics, as his announcement was originally made within Apple’s corporate system: Apple will match donations made by its employees up to $10,ooo a year. But could it be the beta of a more expansive and public engagement with the nonprofit world? At this stage, admittedly, the one thing to be done to encourage philanthropy from Apple is to encourage philanthropy from its employees on your donors’ list.

Apple’s history entwined with Microsoft – and Steve’s braided with Bill Gates‘s – is ‘complicated,’ with slights and high praise going back and forth. In our next installment in this series, we shall look at the Bill and Melinda Gates Foundation, and how your organization could benefit from its many major grants.

Are you reaching out to Tim Cook’s Apple Inc. or any of his employees? Please let us know what you have heard and how those employees are treating the matching-gift policy! Moreover, as our series unfolds, please share your experience with the organizations you contact and/or let us know of some resources we have missed. Thanks!

 

 #Fundraising: How To Apply For A Grant From Apple (Sort Of)

| Category Civics, Community, Cross-Post, Development, Donor Acquisition, Fundraising, Grants, Grants and Funding, How-to, Nonprofit, Research, Resource | | 1 Comments

Written by:

#Tech: Pew Internet Project Breaks Down Use Of Communications Tech Across Generations

Screen shot 2011 09 27 at 06.57.05 150x120 #Tech: Pew Internet Project Breaks Down Use Of Communications Tech Across Generations

Click to enlarge (from the Pew Internet Project)

The contours of the findings of the Pew Internet and American Life Project report on ‘Generations and their Gadgets’ you probably already know: Younger Americans use more mobile devices than older Americans. Older Americans generally access the internet from a desktop computer, whereas those under 35 tend to do so with a laptop/netbook. Etc.

But within those contours the project’s latest study, this one by Kathryn Zickuhr, we see growth in mobile use across all generations, and we even see some reticence to own any device across all generations as well.

(more…)

| Category Aging, Campaigns, Communications, Fundraising, GI Generation, iDevice, Internet, iPad/Tablet, Marketing, Marketing Skills, Measurement, Media Review, Nonprofit, Public Media, Public Relations, Report, Research, Resource, Seniors Life, Silent Generation, Social Media, Technology, Technology for Aging, Web and Print, Web Design | | 1 Comments

Written by:

#Aging: A Good Read On Changing Retirement Opportunities For This Rainy Day

As the Eastern seaboard tries to find somewhere to put all this rain, besides on top of all the rain Irene left us, you might be looking for a good policy read to while away the dark and stormy night. Researchers Richard W. Johnson, Barbara A. Butrica, and Corina Mommaerts of the Urban Institute of have recently published the white paper, “Work and Retirement Patterns for the G.I. Generation, Silent Generation, and Early Boomers: Thirty Years of Change.”

The study was done with a grant from the U.S. Social Security  Administration (SSA) funded as part of the Retirement Research Consortium (RRC) at Boston College. The paper/PDF can be downloaded from The Policy Archive.

(more…)

| Category Aging, Assisted Living, Communications, Community, Grandparents, Independent Living, News and Current Affairs, Publications, Report, Research, Resource, Retirement Living, Seniors Life | | 0 Comments

Written by:

#SocialNetworking: Jumo And Good Join To Create Largest Nonprofit Network

Screen shot 2011 08 22 at 10.50.09 150x128 #SocialNetworking: Jumo And Good Join To Create Largest Nonprofit NetworkWe have followed the development of the Jumo website and network over the last year or so, and that organization has recently announced a development ‘merger’ with Good.is that will make it/them arguably the largest nonprofit socially-conscious network around.

The union will bring together Jumo’s model of searching for and supporting projects by topics with Good.is’s focus on stories, data, and news about a myriad of projects near and dear to the ethically-driven, the socially-engaged, and the community-oriented. What will the merger entail, and what might it mean for nonprofits and social-action groups who want to extend their outreach?

(more…)

| Category Advocacy, Blogs, Campaigns, Civics, Communications, Community, Crowdfunding, Development, eNewsletter, Environment, Fundraising, Marketing, Media Review, News and Current Affairs, Nonprofit, Permission Marketing, Politics, Public Media, Public Relations, Research, Reviews, Social Media, Volunteerism, Wellness | | 0 Comments

Written by:

#Interview: Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising”

Sarah Durham1 #Interview: Sarah Durham, Nonprofit Communications Strategist & Author of Brandraising

This interview series is produced with the generous support of the Nonprofit Marketing and Fundraising Zone.

Sarah Durham left the world of corporate communications and marketing in 1994 to launch Big Duck, an agency that works exclusively with nonprofit organizations to help them communicate effectively so they can fulfill their missions. She is the author of Brandraising: How Nonprofits Increase Visibility and Raise Money through Smart Communications (Jossey-Bass, 2010). The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: First of all, as Chico Marx once asked, “Why a Duck?”

Sarah: I think the true answer is deep and Freudian and subliminal, but the conscious answer is, when I was starting Big Duck, I was leaving Disney Consumer Products, where I had worked on some of the branding issues around Mickey, Minnie, Donald, Daisy, Goofy and Pluto, and I think I had the mice, the ducks and the dogs in my head. I wanted to come up with something that had the personality I was going for – creative, playful and sort of open-ended and flexible. (more…)

| Category Advertising, Advice, Blogs, Book Review, Branding, Campaigns, Case Study, Communications, Community, Cross-Post, Direct Mail, Facebook, Facebook, Interview, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Permission Marketing, Public Relations, Publications, Research, Resource, Reviews, Social Media, Special Series, Twitter, Writing | | 0 Comments

Written by:

#Aging: Ford Motor Co. Features Fonts For Baby Boomers – How Lame Is That?!

Aging Population 115x150 #Aging: Ford Motor Co. Features Fonts For Baby Boomers   How Lame Is That?!

Click to enlarge

As Margo Channing famously said, “You better buckle up. It’s going to be a bumpy night.”

The issue that has fired all cylinders is that the Ford Motor Company is designing a series of cars over the next few years with larger fonts and gauges in order, in part, to appeal to Baby Boomers. Out of the gate, the 2011 Ford Explorer has signage and text some 30% larger than previous generations, and Ford promises to expand the use of larger fonts over the next few years.

Catey Hill of SmartMoney.com noted Ford’s studies of dashboard legibility that argued for safety in larger fonts: “The move is an effort to make it “easier for people of all ages, particularly aging baby boomers, to read display fonts,” the company said in a statement. (Ford conducted a “legibility study,” which found that people’s eyesight begins to decline in their 40s and worsens from there; these results mimic the results of previous studies as well). Of course, it’s also likely an effort to sell more cars to the lucrative boomer demographic.”

As Boomers move toward retirement age, they will soon be a larger American demographic than children under five. So why would it be lame for Ford to adjust the fonts on the dashboards of its cars? Of course it would not be lame: not many five-year-olds in the car-buying market. But try talking sense to Tristan Hankins over at Carscoop.com.

(more…)

| Category Advertising, Aging, Automobiles, Blogs, Communications, Dashboards, Design, Independent Living, Marketing, Opinion, Press Release, Public Relations, Research, Retirement Living, Reviews, Seniors Life, Technology | | 1 Comments

Written by:

#Development: Should You be Focused On Donor Retention Rather Than Acquisition?

 #Development: Should You be Focused On Donor Retention Rather Than Acquisition?

| Category Advice, Blogs, Case Study, Communications, Cross-Post, Crowdfunding, Development, Donor Acquisition, Fundraising, Grants, Major Gifts, Marketing, Measurement, Nonprofit, Research, Resource, Storytelling, Study | | 0 Comments

Written by:

#Social Media: Are We Engaged or Distracted? Both?

Focus Woman 150x150 #Social Media: Are We Engaged or Distracted? Both?

Sorry to interrupt, but...

Social media can take a great deal of our time and attention. But is that time and attention being taken away from being productive at work or being engaged with our surroundings? A recent survey from Harmon.ie, as reported at FastCompany.com, demonstrates how digital interactions often are digital distractions. And the distractions add up to over $10,000 in productivity losses per employee over the year.

How do the numbers break out and how have people responded to the not-so-surprising news? Can we have some cake and eat it too?

(more…)

| Category Communications, E-Mail, Marketing, News and Current Affairs, Report, Research, Resource, Social Media, Technology | | 0 Comments

Written by:

Study: UMBC Seeking African American Women Age 65+ for Research Project

300px Umbc.svg 11 Study: UMBC Seeking African American Women Age 65+ for Research Project

Image via Wikipedia

The Retirement Living Sourcebook reports that researchers at the University of Maryland, Baltimore County are conducting a study on older women and want to be sure the study is representative of our diverse population. You are invited to help by participating in the study (if you are eligible) and by sharing this invitation widely with your friends, family and networks.

“African American Women, Age 65 and older who do not have children and are willing to share their experiences and views on later life are asked to take part in a research project to discuss the lifestyles of older women and the joys and challenges of later life.”

This study is funded by the National Institute on Aging (NIA). Participation will involve three (3) private interviews in your home (or at another place, if you prefer) and each interview will last approximately 90 minutes. All information will be kept confidential.

All participants will be paid $100 for their time.

If you are interested in participating, please contact:

Amanda Mosby
Department of Sociology and Anthropology
University of Maryland, Baltimore County
Office:  (410) 455-5935
amosby@umbc.edu

 Study: UMBC Seeking African American Women Age 65+ for Research Project

| Category Measurement, Research, Resource, Study | | 0 Comments

Written by:

Next Page »
© 2002-2014 MKCREATIVE, LLC. All Rights Reserved.