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#FUNDRAISING: Outreach Tactics & Technologies Need To Adjust To Demographics

With the texts and tweets and the touchscreens and with those crazy(-cool) Google goggles and whatnot, a nonprofit would be daft to send those old-fashioned appeals by mail. The cost of printing and stamps, the hassle of upkeep of a database of address, the imposition of making potential donors find their checkbooks buried ever-farther into their desk drawers… who would bother?

But an extensive whitepaper from the folks at Convio makes it quite clear that not only is the traditional through-the-snail-mail appeal still a great way to solicit support for your charity, it is the hands-down winner over all media outreach. As the chart to the left reveals, outreach by mail achieves incredibly high response rates. That said − and unsurprisingly − the impact of mailers fades as one moves down the age groups, as Generations X and (especially) Y choose to respond to other media as well. What media will carry the donation message into the future?

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| Category Advice, Advocacy, Aging, Campaigns, Cause Marketing, Civics, Communications, Community, Cross-Post, Development, Direct Mail, Donor Acquisition, Education: General, Fundraising, How-to, Marketing, Marketing Skills, Measurement, Mobile, Nonprofit, Permission Marketing, Planned Giving, Public Relations, Publications, Resource, Social Marketing, Social Networks, Study, Technology, Technology for Aging, Technology for Nonprofits | | Comments Off

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#FUNDRAISING: Mobile Platforms For Donations Have Pros & Cons

That mobile communications devices like smart phones and tablets are the platform-of-choice for most people around the globe is a truism. Ever more business is being conducted over such devices as well, especially over tablets − and by ‘business’ we mean logistics, orders, and purchases, not just business calls.

Nonprofits have appreciated the impact of mobile devices for their work as well. The Red Cross’s famed text-to-donate drive after the Haitian earthquake of 2010 stands as one of the best-known early examples of such fundraising. But as the platform grows in scope and matures in form, what are some of the options out there that fit best with your nonprofit’s needs?

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| Category Campaigns, Cause Marketing, Communications, Cross-Post, Crowdfunding, Donor Acquisition, Fundraising, iPad Apps, iPad/Tablet, iPhone Apps, Marketing Budget, Measurement, Mobile, Mobile, Nonprofit, Technology for Nonprofits, Volunteerism | | Comments Off

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#FUNDRAISING: Does Your Nonprofit Need Help Keeping Up With Its Growing Donor Base?

Open Petra Main Menu Partner 300x226 #FUNDRAISING: Does Your Nonprofit Need Help Keeping Up With Its Growing Donor Base?

OpenPetra’s Client Screen

Just this past week Idealware published its 2013 Field Guide to Software for nonprofits and charities. The staff at Idealware demarcate a number of areas that nonprofits and software developers have been collaborating, such as social-networking management, and gives reviews and how-tos on some of the solutions in the market. The book can be had via Amazon ($25) or directly from Idealware’s site ($20).

As you know, though, MKCREATIVEmedia has been tracking software developments for our clients for a number of years now, and we want to share some recent developments in the field of Customer Relations Management software (CRM). In particular, we have found some open-source and free platforms well worth considering to manage your donors and volunteers.

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| Category Campaigns, Client Roster, Communications, Cross-Post, Desktop Apps, Development, Donor Acquisition, Fundraising, How-to, iPad Apps, iPhone Apps, Major Gifts, Measurement, Mobile, Mobile, Nonprofit, Project Management Tools, Research, Reviews, Site Administration, Software Review, Technology, Technology for Nonprofits, Volunteerism | | Comments Off

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#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

How often do nonprofits reach out to donors potential and actual online, yet have no real sense of how successful the outreach was? Did the time and money spent developing a program or launching a campaign prove to be worth the support? Dan Norris, founder of the online-analytics service Informly offers a tool to help you make that call. He also recently posted his somewhat-scientific results on using his ‘Cost Per Acquisition‘ (CPA) calculator to see what kinds of costs he was incurring to get people engaged with his for-profit business. Let’s see how the costs to acquire customers or donors can prove strikingly steep.

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| Category Blogs, Campaigns, Case Study, Cause Marketing, Cross-Post, Development, Donor Acquisition, Education: General, Fundraising, How-to, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Social Networks, Strategic Marketing, Technology for Nonprofits | | 1 Comments

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#FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

Causevox Site Enhancement 300x255 #FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

Easy-to-customize donation pages

We have often sung the praises of the online charity-site platform Causevox. And we do so again as the good folks at Causevox have released a significant series of upgrades and integrations in version 2.0. It moved out of beta last week, allowing any charity or nonprofit to take advantage of the expanding toolbox. This is how the programmers put it last week on the company blog:

We found out that the key to success for online fundraising this decade is easy customization, community engagement, and content marketing. Our existing platform couldn’t accommodate that vision, so we scrapped it and developed, from the ground up, a new and improved CauseVox.

CauseVox 2.0 is our first step to revolutionize online fundraising.

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| Category Advice, Advocacy, Blogs, Campaigns, Case Study, Cause Marketing, Communications, Design, Development, Donor Acquisition, Events, Facebook, Facebook, Fundraising, Marketing, Measurement, Nonprofit, Press Release, Public Media, Public Relations, Site Administration, Social Marketing, Social Media, Technology for Nonprofits, Twitter, Web and Print, Web Design | | Comments Off

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#SOCIALNETWORKS: Pew Research Keeps Us Up With Changing Faces of Internet

The latest surveys carried out by the Pew Internet and American Life Project are tracking both the most popular online social-networking platforms and the kinds of people who are using them. We enjoy sharing such findings with our readers because the information the folks at the Pew Internet group can help nonprofits refine their online efforts for the many constituencies that these nonprofits want to reach. The latest study, The Demographics of Social Media Users — 2012, points to a few new developments we’d like to highlight this week.

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| Category Advice, Campaigns, Cause Marketing, Civics, Communications, Community, Cross-Post, Education: General, Facebook, Facebook, Facebook, Fundraising, Marketing, Measurement, Nonprofit, Research, Resource, Social Marketing, Social Media, Social Networks, Study, Technology for Nonprofits, Twitter, Twitter | | Comments Off

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#HOWTO: Keep Your Facebook Page Updated While Mobile This Holiday Season

Faebook Christmas 150x150 #HOWTO: Keep Your Facebook Page Updated While Mobile This Holiday Season

Mobile Facebook for the new year.

As the Christmas Season approaches, most of us will be taking a bit of much-needed downtime from our nonprofits and charities. Many will also be traveling to see family as well. Unfortunately, the concerns of nonprofits and charities do not take holidays, and you might want to keep people updated via Facebook on what your organization is doing in the holiday season. Facebook has been striving to make inroads into the mobile market over the last number of months, and so we wanted to give you a few tips for getting access to your charity’s page via your mobile device. And even if you are stepping away from Facebook to spend more time with the egg nog, having mobile access to your account should be a resolution (and one of the easier ones to achieve) in the new year.

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| Category Campaigns, Communications, Crowdfunding, Education: General, Facebook, Facebook, Geo-Location, How-to, iPad Apps, iPhone Apps, Marketing, Measurement, Mobile, Mobile, Nonprofit, Project Management Tools, Public Media, Public Relations, Resource, Site Administration, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits | | Comments Off

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#HOWTO: Setup New Facebook Pages & The Types Available For You

Facebook  sign up 150x107 #HOWTO: Setup New Facebook Pages & The Types Available For YouWith the adjustments and reworkings on Facebook over the last 6-odd months, it’s time to update our periodic series on Facebook pages − Next week we will continue with more information about the scuttlebutt around Promoted Posts.

Facebook updates its interface and algorithms periodically. Usually the public response splits fairly evenly into the “love it” and “this is the death of Facebook” camps. We’re not about to predict the death of Facebook, so we want to stay up with developments and help you and your nonprofit do the same. So let’s see what it takes to make a page.

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| Category Advice, Branding, Communications, Design, Education: General, Facebook, Facebook, Facebook, Graphic Design, How-to, Marketing, Marketing Skills, Measurement, Site Administration, Social Marketing, Social Media, Social Networks, Technology for Nonprofits | | Comments Off

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#HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations

Crowdbooster Logo 300x68 #HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations

Let this platform tame your Tweetstream and Timeline

Numerous social-networking monitoring sites are out there by now: Hootsuite, Sprout Social, Klout, Tinker… As programmers develop new tools, and social platforms like Facebook or (even!) MySpace evolve, the staff at a nonprofit can feel overwhelmed with the changes. What is important to remember in this fast-changing communications environment is that you are looking for tools that are beneficial to you and your organization − not (necessarily) the latest platform that is getting some buzz. One of the newer sites meant to aggregate metrics from your social networks is Crowdbooster, and we do believe it is worth a look because it helps your busy staff consider the near future of its social-media outreach as well as lay out the past trends.

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| Category Advice, Communications, Dashboards, Education: General, How-to, Marketing Skills, Measurement, Project Management Tools, Resource, Reviews, Site Administration, Social Marketing, Social Media, Social Networks, Software Review, Strategic Marketing, Technology, Technology for Nonprofits | | 2 Comments

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#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

Facebook Promoted Posts 300x179 #SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

CecilyK on ‘MomCrunch’ blog says ‘No’

This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that − for at least a $5 fee − would be promoted across the Facebookiverse. The more you paid, the more broadly the algorithms (aka ‘magic’) circulated the post. It was hailed by many for- and non-profit organizations as an opportunity to push through the background noise endemic in most people’s timelines to get your words and images out to a larger but (broadly) targeted audience.

We want to show you how to promote a post if you are unfamiliar with the easy process, but we also want to call attention to the fact that many power users are not finding the return on investment that Facebook claims. Is it a case of false advertising, or is Facebook still working out the kinks?

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| Category Advertising, Advice, Advocacy, Case Study, Cause Marketing, Communications, Education: General, Facebook, Facebook, How-to, Marketing, Marketing Budget, Measurement, Nonprofit, Public Media, Site Administration, Social Marketing, Social Media, Social Networks, Study, Technology for Nonprofits, Web and Print | | 4 Comments

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#DEVELOPMENT: Do You Have Big Plans For Your Big Data? Not So Fast…

The latest buzz concept is ‘Big Data.’ Like most buzz concepts/ words, its definition leaves much up to the mouth of the speaker. Big Data, whatever the specifics, refers to the large amount of information that can be collected from online activity and exchange of information (on social networks, for example). The ability to aggregate such information from posts, streams, and online purchases creates some truly ‘big’ numbers. And they are only further extended with the collection of information from rewards programs and loyalty cards.

But Big Data can also trick us with impressive numbers like our Twitter followers or Facebook friends − but who within that number are encouraging each other to support our causes? Though ‘numbers don’t lie,’ statistics do, so an organization must know how it’s going to parse the data is collecting and what it hopes to achieve with the effort.

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| Category Advice, Communications, Community, Crowdfunding, Development, Fundraising, Marketing Skills, Measurement, Media Review, Nonprofit, Public Media, Public Relations, Resource, Site Administration, Social Marketing, Social Media, Social Networks, Strategic Marketing, Thought for the Day, Tools | | Comments Off

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#SOCIALNETWORKS: Can Niche Online Networks Outperform Your Nonprofit’s Facebook Page?

Find Your Niche 300x241 #SOCIALNETWORKS: Can Niche Online Networks Outperform Your Nonprofits Facebook Page?

Have you defined your organization’s niche?

Our participation in online social networks seems well beyond the status of a ‘fad.’ In some parts of the world, people risk censure − if not their lives − to post important information on such platforms as Facebook and Twitter. These social networks are the current heavy hitters, of course. But what about developing people’s interests in your nonprofit’s causes? Or engaging a peer group already predisposed to support your charity’s fund drive? The hard fact is, the best-known social platforms might just be too big for that kind of conversation. And we might just be witnessing the start of a tidal shift away from the bigger-is-better mantra of social outreach toward niche conversations among like minds. Could these more concentrated communities really be worth the effort of building a presence on yet another social network?

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| Category Advice, Blogs, Cause Marketing, Communications, Community, Facebook, Facebook, Fundraising, LinkedIn, Marketing, Marketing Skills, Measurement, Media Review, Nonprofit, Public Media, Public Relations, Site Administration, Social Marketing, Social Media, Social Networks, Strategic Marketing, Technology for Nonprofits, Twitter, Twitter, Web and Print | | Comments Off

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#PHILANTHROPY: Evidence Of ‘Emerging Charitable Markets’ & How To Tap Into Them

An article on yesterday’s E-Jewish Philanthropy caught our eye because the authors did a really interesting bit of research into the top givers in US in this calendar year. The study by Robert I. Evans and Avrum D. Lapin demonstrates how useful a careful parsing of statistics can be for fundraisers, and how that parsing can uncover shifting trends in the philanthropic world.

The ostensible foundation of their work was to try to explain why some 130 of the wealthiest Americans on the famed Forbes 400 list are Jewish, yet only about thirty of them have given gifts that break into the list of top donors as compiled by The Chronicle of Philanthropy. They have discovered not so much a shift in the habits of giving among Jewish donors but demographic and economic shifts that are opening what they call ‘emerging charitable markets.’ Who is participating in these markets?

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| Category Banking & Finance, Cause Marketing, Civics, Community, Development, Donor Acquisition, Fundraising, Grants and Funding, Major Gifts, Measurement, Nonprofit, Planned Giving, Report, Resource | | Comments Off

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#SOCIALMEDIA: How Can We Efficiently Use Our Time On Social Networks?

How are you measuring your time?

A definition of irony: using social media to encourage you to find ways to trim your time on social media. But the real goal is efficiency, and it comes with great financial and emotional rewards. According to a survey done by the enterprise platform Harmon.ie last summer, “45% of employees work only 15 minutes or less without getting interrupted, and 53% waste at least one hour a day due to all types of distractions. That hour per day translates into $10,375 of wasted productivity per person annually, assuming an average salary of $30/hour.” Ouch.

Moreover, even if digital interruptions (responding to a tweet that just came in relevant to your nonprofit’s project, for example) are a valid and necessary part of what you do, what were you doing that got interrupted? And can you easily and smoothly get back on that track? Here are some recommendations to rethink how you are using your time and mental energies on social networks.

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| Category Advice, Civics, Communications, Community, How-to, Marketing, Marketing Skills, Measurement, Nonprofit, Project Management Tools, Public Media, Site Administration, Social Media, Social Networks, Technology, Technology for Nonprofits, Thought for the Day, Tools | | Comments Off

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#SOCIALMEDIA: Politicians & NonProfits Need Agility With Online Outreach

Political Parties SM #SOCIALMEDIA: Politicians & NonProfits Need Agility With Online OutreachAs the Democratic ‘nominee’ Barack Obama delivered his acceptance speech last night in Charlotte, NC, a record number of tweets on politics were sent out − some 52,756 tweets-per-minute (tpm) being posted as he wound up. By contrast, Mitt Romney inspired 14,289 tpm, which was about half as many as reactions to Michelle Obama’s presentation two nights ago.

But what both parties know well is the fact that they must be ‘agile’ with their social-media outreach. They have to find ways to steer the narrative while many thousands of other voices also have the opportunity to steer that narrative. True, campaigns for the presidency take up far more online space than most any nonprofit, which is precisely why nonprofits can learn something from watching how the campaigns are trying to use social media.

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| Category Advice, Cause Marketing, Civics, Communications, Community, Events, Marketing, Marketing Skills, Measurement, National/International, News and Current Affairs, Nonprofit, Permission Marketing, Politics, Public Media, Public Relations, SEO, Social Media, Social Networks, Storytelling, Technology, Technology for Nonprofits, Web and Print, Writing | | Comments Off

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#TECH: Title Tags Can Make Or Break Your Site’s SEO

SEO title 150x110 #TECH: Title Tags Can Make Or Break Your Sites SEO

SEO success starts here

Oh, the last official weekend of summer, and it’s three-day long one to boot! You might be itching to get out of the office a bit early today and make it a three and a half day weekend. Before you do, please read some salient advice we took from online marketing specialist John Haydon as soon as it hit our Inboxes. The issue is the placement of Title Tags, the snippets of text − usually the title of the blog post or of a website − that is the first thing search engines scour for the keywords that make your site visible on those engines. With an afternoon of work, you could dramatically improve the ranking of your nonprofit’s site. Here’s what he suggests:

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| Category Advice, Blogs, Cause Marketing, Communications, Education: General, How-to, Marketing, Marketing Skills, Measurement, Publications, SEO, Site Administration, Social Marketing, Strategic Marketing, Technology, Technology for Nonprofits, Web and Print, Web Design, Writing | | Comments Off

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#SOCIALNETWORKS: Sweat The Details, But Focus On The Big Picture

Attention 150x101 #SOCIALNETWORKS: Sweat The Details, But Focus On The Big Picture

In cyberspace, no one need hear you scream.

Ever feel like your nonprofit or small business is doing some pretty interesting stuff online to share the really interesting stuff you are doing in the real world − but no one seems to be hearing you? You are not alone in having those feelings, especially on a Monday − on a week that sees back-to- school for many kids and the start of the political convention season. We all could use a little pep talk.

Plenty of research shows that activity on social networks for businesses and charities pays dividends in many different ways, but what must be remembered is that some of those ways are not quantifiable. Which is not to say they do not have value. Consider this:

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| Category Advice, Advocacy, Blogs, Cause Marketing, Communications, Community, Fundraising, Marketing, Marketing Skills, Measurement, Media Review, Nonprofit, Public Media, Public Relations, Publications, Social Marketing, Social Media, Social Networks, Technology, Thought for the Day | | Comments Off

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#HOWTO: Establish Your Tumblr Account Preferences To Stay Organized

Tumblr infographic 150x150 #HOWTO: Establish Your Tumblr Account Preferences To Stay Organized

33 million blogs in 8 languages − Where's yours?

We have already presented videos on how to sign on to Tumblr and how to tweak the settings of your new blog − including how to ensure your activity on Tumblr is reflected in your Twitter account and on your Facebook page (though recent developments have limited the interaction between Twitter and Tumblr, alas). We want to continue with more how-tos associated with Tumblr both because we think the platform is an easy and flexible way to communicate with the larger world and because many have reached out with questions and ideas about the series. We appreciate your contacts and questions − thank you!

Today we present a video about Tumblr’s account preferences (to be distinguished from the blog’s settings).

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| Category Blogs, Communications, Design, Facebook, How-to, Marketing, Marketing Skills, Measurement, Public Relations, Resource, Reviews, Site Administration, Social Marketing, Social Media, Social Networks, Software Review, Storytelling, Technology, Technology for Nonprofits, Twitter, Video | | Comments Off

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#FUNDRAISING: Consider Moving Online Donors To Direct Mail Giving

Screen Shot 2012 07 30 at 08.32.21 121x150 #FUNDRAISING: Consider Moving Online Donors To Direct Mail Giving

Tap into a steady growth of new online giving

Social networks can be so important for communicating with folks who support (or will support) your cause. The high speed and low cost of such outreach can offer huge dividends, but mostly those dividends are paid in good will and spurring interest. Online donations are certainly growing, but as a recent report from Blackbaud demonstrates, long-term support and larger donations still mostly come from responses to direct mail, even if initial support comes online. The effort for any nonprofit, therefore, should be to develop interests and first donations online, yet also to strive to engage those donors with direct-mail appeals to keep the support coming. What are the numbers to back up this strategy?

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| Category Cause Marketing, Community, Development, Donor Acquisition, Fundraising, Marketing Skills, Measurement, Mobile, Mobile, Nonprofit, Planned Giving, Planned Giving, Report, Resource, Social Marketing | | Comments Off

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#COMMUNICATIONS: Keep Storytelling In Forefront, Whatever Platforms You Use

Retweet Game 136x150 #COMMUNICATIONS: Keep Storytelling In Forefront, Whatever Platforms You UseOprah Winfrey likes a book. BOOM! It’s a best-seller and a big movie. Justin Bieber retweets something that catches his eye. POW! It’s trending huge for forty-eight hours! Who wouldn’t want that kind of attention? Well, often nonprofits and charities don’t want that kind of attention. The best/worst case of this kind of virality is the Kony 2012 campaign, which we followed closely earlier this year and don’t have the stomach to repeat.

What nonprofits and charities want is steady growth in awareness, volunteerism, and donations. They don’t need the huge splash (some small splashes don’t hurt!), but they use the same social networks that the Oprahs and the Biebers of the world use. How do they use the same tools to develop dissimilar results.

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| Category Advice, Advocacy, Blogs, Cause Marketing, Communications, Facebook, Fundraising, How-to, Marketing, Marketing Skills, Measurement, Newspaper Article, Nonprofit, Permission Marketing, Public Media, Public Relations, Publications, Social Media, Social Networks, Storytelling, Twitter | | Comments Off

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#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

SEM Globe #MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine OptimizationSearch Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Bing, etc. Optimization means (in part) key words are placed in specific parts of the website’s code and banners to ensure that not only do search engines find your site, but they easily calculate the importance of certain terms and ideas so as to put your site ever higher on their list of relevant sites.

SEO is something we’ve often talked about on this blog, but marketing experts have been taking SEO to the next level over the last year or so to develop an overarching strategy of online marketing: Search Engine Marketing. But what is it and why should your business incorporate it into your outreach?

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| Category Advertising, Advice, Cause Marketing, Communications, How-to, Marketing, Marketing Skills, Measurement, Nonprofit, SEO, Site Administration, Social Marketing, Social Networks, Strategic Marketing, Video | | Comments Off

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#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

CrowdandOne 150x1031 #DEVELOPMENT: Social Networking Is Good, But Conversation Building Is Better Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far (vis Facebook for everyone), while others target a specific subset of the social-media community (vis Epernicus for the scientific community). Figuring out how to negotiate those platforms can seem daunting. But we have some advice that might help ease the stress of trying to reach everyone. Don’t try to reach everyone. Well, it’s not quite that simple.

 

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| Category Advice, Advocacy, Blogs, Campaigns, Cause Marketing, Communications, Community, Crowdfunding, Development, Facebook, Facebook, Fundraising, Marketing, Marketing Skills, Measurement, Mobile, Nonprofit, Public Relations, Social Marketing, Social Media, Social Networks, Storytelling, Twitter | | 1 Comments

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#COMMUNICATIONS: In Outreach, Less Can Be More If You Avoid 3 Common Mistakes

social media mistakes 300x218 #COMMUNICATIONS: In Outreach, Less Can Be More If You Avoid 3 Common Mistakes

You won't be the first, but how to avoid a #Fail?

With the still-growing panoply of social-networking platforms out there, one can easily feel overwhelmed with trying to keep up with all the hottest topics on the coolest sites. To add to the pressure, each new platform has its own subset of skills to master, which requires time and energy you thought you’d spend raising donor support or planning the next volunteer drive. To make matters still worse, you read through the MKCREATIVEmedia blog each week to discover a new social site or software package that might be just the ticket to make your charity a success.

Well, let’s just chill out a bit this Monday (now that the national heatwave has finally been clipped) and follow some sage advice from Brad Smith: avoid three common mistakes, and the outreach can better take care of itself.

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| Category Advice, Blogs, Cause Marketing, Communications, Marketing Skills, Measurement, Nonprofit, Public Media, Public Relations, Research, Site Administration, Social Marketing, Social Media, Social Networks, Storytelling, Web and Print | | Comments Off

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#HOWTO: Curate Information To Make Sense Of Your Nonprofit’s Ambitions

‘Content Curation’ is on of the new buzz concepts of the internet. The term refers to the activity of collecting, sharing, and responding to information on the internet in a consistent and focused manner. A ‘curator’ is traditionally defined as “a keeper or custodian of a museum or other collection.” And the new concept follows a similar line, albeit for a website or social-networking account. In a sense, many of us are already doing it, both as individuals and as spokespersons for our nonprofits and charities. If you are updating a Pinterest account or sharing what engages you on Scoop.it!, then you are already a ‘curator’ in some sense. But how can you push that activity to the proverbial next level, and how might curation be a boon for your nonprofit?

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| Category Blogs, Cause Marketing, Communications, How-to, Marketing, Measurement, Media Review, Nonprofit, Pinterest, Project Management Tools, Research, Resource, Reviews, Scoopit, Site Administration, Social Marketing, Social Media, Social Networks, Storytelling, Technology, Technology for Nonprofits, Tumblr | | Comments Off

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#SOCIALNETWORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Screen Shot 2012 06 21 at 09.19.23 300x196 #SOCIALNETWORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Click to go to the report

Okay, so you have been developing your nonprofit’s presence on the staples of social media new for a couple of years. Facebook page? Check. Twitter account? Sure. But how much time do you want to put into keeping up with those outlets? Has your organization seen any growth in volunteers or donors thanks to the outreach on social media?

The 2012 Nonprofit Social Benchmark Report from NTEN is the fourth in this annual series, which means the surveyors have enough materials to start identifying longer-term trends and to offer meaningful statistics as to how social networks are changing communications and fundraising for nonprofits and charities. Spoiler Alert: Nonprofit use of social networks is growing, and with that use most nonprofits are enjoying significant returns on investment (ROI). Still not sure you want to commit resources to it? Please read on…

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| Category Advice, Advocacy, Campaigns, Cause Marketing, Communications, Crowdfunding, Development, Donor Acquisition, Events, Facebook, Facebook, Fundraising, Interview, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Pinterest, Public Media, Public Relations, Report, Research, Resource, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Twitter, Twitter, Video, Video Interview | | Comments Off

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