We continued ourwith some guidance to get your nonprofit’s blog out via an RSS feed that allows people to subscribe to your site. When they subscribe, they get automatic updates and summaries of whatever is going on in your blog. The great aspect of setting an RSS feed for your organization’s blog is that you encourage people to subscribe to your feed, then outreach to your supporters is automatic. Moreover, readers can forward a single link to their colleagues and friends to encourage them to subscribe.
But what about the advantages of using Really Simple Syndication as a reader and follower of news in the nonprofit world? With just a bit of setup organization, you will find RSS a fabulous way to get to the information you want coming to you, rather than hunting out for it.
| Category Blogs, Communications, Dashboards, Design, Desktop Apps, E-Mail, eNewsletter, How-to, iDevice, Internal Marketing, iPad Apps, iPhone Apps, Marketing, Newspaper Article, Publications, Report, Resource, Reviews, SEO, Site Administration, Social Media, Software Review, Technology, Technology for Nonprofits, Tools | | 1 Comments
Written by: Christopher Gardner, PhD
Who doesn’t want a high return on investment? Whether that investment is time or money, any business or nonprofit wants to see it put to good use and wants to see some reward for it. With the explosion of social media over the last five-to-seven years, we have watched a kind of bi-polar reaction to the development of an online/social media strategy. One tendency is to believe that with the new website and Twitter plug in, your organization’s work is done. The other is to strive to boost the number of Followers and Friends ever higher, though often be frustrated that each Facebook Friend is not donating each time he or she signs into their account. Perhaps we should envision a sweet spot between such extremes, for ourselves, for our clients, and for our constituents.
| Category Advice, Blogs, Campaigns, Cause Marketing, Communications, Facebook, Facebook, Fundraising, Internal Marketing, Interview, Marketing, Marketing Skills, Measurement, Newsletter, Nonprofit, Public Relations, Site Administration, Social Media, Storytelling, Strategic Marketing, Technology for Nonprofits, Twitter, Video Interview | | 2 Comments
Written by: Christopher Gardner, PhD
#INTERVIEW: Sybil Stershic, Consultant, Blogger, & Author of Taking Care of the People Who Matter Most
Sybil Stershic, founder of Quality Service Marketing, is a long-time consultant and blogger on internal marketing and the author of . A former chairperson of the American Marketing Association Board of Directors, she continues to lead workshops fort AMA including its “Nonprofit Marketing Boot Camps.” The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the .
MKC: You’ve chosen to specialize in internal marketing. How do you see that different from marketing to the outside world?
Sybil: It’s not that different in the sense that it recognizes that you have a critical audience – only this time they’re your employees and volunteers. Basically you can use marketing to educate them, motivate them and persuade them, just as you use marketing to educate, motivate and persuade consumers from the external side. What’s different, however, is that most organizations don’t recognize employees and volunteers as an internal audience that needs to be addressed. (more…)
| Category Advice, Blogs, Book, Communications, Community, Cross-Post, Development, Donor Acquisition, eBook, Fundraising, Grants, Grants and Funding, Internal Marketing, Interview, Marketing, Marketing Skills, Measurement, Nonprofit, Resource, Special Series, Strategic Marketing | | 6 Comments
Written by: Don Akchin