#FUNDRAISING: Outreach Tactics & Technologies Need To Adjust To Demographics
With the texts and tweets and the touchscreens and with those crazy(-cool) Google goggles and whatnot, a nonprofit would be daft to send those old-fashioned appeals by mail. The cost of printing and stamps, the hassle of upkeep of a database of address, the imposition of making potential donors find their checkbooks buried ever-farther into their desk drawers… who would bother?
But an extensive whitepaper from the folks at Convio makes it quite clear that not only is the traditional through-the-snail-mail appeal still a great way to solicit support for your charity, it is the hands-down winner over all media outreach. As the chart to the left reveals, outreach by mail achieves incredibly high response rates. That said − and unsurprisingly − the impact of mailers fades as one moves down the age groups, as Generations X and (especially) Y choose to respond to other media as well. What media will carry the donation message into the future?
| Category Advice, Advocacy, Aging, Campaigns, Cause Marketing, Civics, Communications, Community, Cross-Post, Development, Direct Mail, Donor Acquisition, Education: General, Fundraising, How-to, Marketing, Marketing Skills, Measurement, Mobile, Nonprofit, Permission Marketing, Planned Giving, Public Relations, Publications, Resource, Social Marketing, Social Networks, Study, Technology, Technology for Aging, Technology for Nonprofits | | 0 Comments
Written by: Christopher Gardner, PhD
#FUNDRAISING: Mobile Platforms For Donations Have Pros & Cons
That mobile communications devices like smart phones and tablets are the platform-of-choice for most people around the globe is a truism. Ever more business is being conducted over such devices as well, especially over tablets − and by ‘business’ we mean logistics, orders, and purchases, not just business calls.
Nonprofits have appreciated the impact of mobile devices for their work as well. The Red Cross’s famed text-to-donate drive after the Haitian earthquake of 2010 stands as one of the best-known early examples of such fundraising. But as the platform grows in scope and matures in form, what are some of the options out there that fit best with your nonprofit’s needs?
| Category Campaigns, Cause Marketing, Communications, Cross-Post, Crowdfunding, Donor Acquisition, Fundraising, iPad Apps, iPad/Tablet, iPhone Apps, Marketing Budget, Measurement, Mobile, Mobile, Nonprofit, Technology for Nonprofits, Volunteerism | | 0 Comments
Written by: Christopher Gardner, PhD
#FUNDRAISING: Does Your Nonprofit Need Help Keeping Up With Its Growing Donor Base?
OpenPetra’s Client Screen
Just this past week Idealware published its 2013 Field Guide to Software for nonprofits and charities. The staff at Idealware demarcate a number of areas that nonprofits and software developers have been collaborating, such as social-networking management, and gives reviews and how-tos on some of the solutions in the market. The book can be had via Amazon ($25) or directly from Idealware’s site ($20).
As you know, though, MKCREATIVEmedia has been tracking software developments for our clients for a number of years now, and we want to share some recent developments in the field of Customer Relations Management software (CRM). In particular, we have found some open-source and free platforms well worth considering to manage your donors and volunteers.
| Category Campaigns, Client Roster, Communications, Cross-Post, Desktop Apps, Development, Donor Acquisition, Fundraising, How-to, iPad Apps, iPhone Apps, Major Gifts, Measurement, Mobile, Mobile, Nonprofit, Project Management Tools, Research, Reviews, Site Administration, Software Review, Technology, Technology for Nonprofits, Volunteerism | | 0 Comments
Written by: Christopher Gardner, PhD
#HOWTO: Let Your iPhone Connect You To Volunteers & Deserving Projects
Apple has not always been a forthcoming corporation when it comes to providing outreach for nonprofits and charities. Many lamented the early iterations of the iPhone for not allowing fundraising applications due to iTunes Store’s stingy policies. Indeed, nonprofits were not even allowed to develop apps if any money were expected to change hands. Though policy has not changed (and Apple still demands a $99 fee to have access to the storefront), many nonprofits are finding ways to leverage the iOS platform of the phone without running afoul with Apple’s lawyers. MacLife‘s A.J. Dellinger offers a compendium of eight such apps that use the iPhone’s OS, and we wanted to highlight a few of those apps to give you a sense of the directions developers are marking as they write software for the nonprofit sector.
| Category Advertising, Advice, Advocacy, Campaigns, Cause Marketing, Communications, Cross-Post, Crowdfunding, Fundraising, How-to, iPhone Apps, Marketing, Media Review, Mobile, Mobile, Nonprofit, Reviews, Social Marketing, Technology, Technology for Nonprofits | | 1 Comments
Written by: Christopher Gardner, PhD
#DEVELOPMENT: How Much Cash Is Required To Land A Donation?
What does it cost?
How often do nonprofits reach out to donors potential and actual online, yet have no real sense of how successful the outreach was? Did the time and money spent developing a program or launching a campaign prove to be worth the support? Dan Norris, founder of the online-analytics service Informly offers a tool to help you make that call. He also recently posted his somewhat-scientific results on using his ‘Cost Per Acquisition‘ (CPA) calculator to see what kinds of costs he was incurring to get people engaged with his for-profit business. Let’s see how the costs to acquire customers or donors can prove strikingly steep.
| Category Blogs, Campaigns, Case Study, Cause Marketing, Cross-Post, Development, Donor Acquisition, Education: General, Fundraising, How-to, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Social Networks, Strategic Marketing, Technology for Nonprofits | | 1 Comments
Written by: Christopher Gardner, PhD
#FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0
Easy-to-customize donation pages
We have often sung the praises of the online charity-site platform Causevox. And we do so again as the good folks at Causevox have released a significant series of upgrades and integrations in version 2.0. It moved out of beta last week, allowing any charity or nonprofit to take advantage of the expanding toolbox. This is how the programmers put it last week on the company blog:
We found out that the key to success for online fundraising this decade is easy customization, community engagement, and content marketing. Our existing platform couldn’t accommodate that vision, so we scrapped it and developed, from the ground up, a new and improved CauseVox.
CauseVox 2.0 is our first step to revolutionize online fundraising.
| Category Advice, Advocacy, Blogs, Campaigns, Case Study, Cause Marketing, Communications, Design, Development, Donor Acquisition, Events, Facebook, Facebook, Fundraising, Marketing, Measurement, Nonprofit, Press Release, Public Media, Public Relations, Site Administration, Social Marketing, Social Media, Technology for Nonprofits, Twitter, Web and Print, Web Design | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: Pew Research Keeps Us Up With Changing Faces of Internet
The latest surveys carried out by the Pew Internet and American Life Project are tracking both the most popular online social-networking platforms and the kinds of people who are using them. We enjoy sharing such findings with our readers because the information the folks at the Pew Internet group can help nonprofits refine their online efforts for the many constituencies that these nonprofits want to reach. The latest study, The Demographics of Social Media Users — 2012, points to a few new developments we’d like to highlight this week.
| Category Advice, Campaigns, Cause Marketing, Civics, Communications, Community, Cross-Post, Education: General, Facebook, Facebook, Facebook, Fundraising, Marketing, Measurement, Nonprofit, Research, Resource, Social Marketing, Social Media, Social Networks, Study, Technology for Nonprofits, Twitter, Twitter | | 0 Comments
Written by: Christopher Gardner, PhD
#COMMUNICATIONS: Postal Service Rates To Rise on 27 January
Forever stamps still good after the 27th.
We have managed to put off the so-called ‘fiscal cliff’ for a couple of months, but we can’t avoid the changes in postal rates coming in a couple of weeks. Thanks to our fine business partners at Ecoprint in Silver Spring, Maryland, for the heads-up! The US Postal Service (USPS) has been on hard times over the last 5-7 years due to the overwhelming presence of email, social networks, and e-fax services. Moreover, the semi-private/ public service is carrying a striking burden of compensation packages for its executives that, frankly, seem to outweigh the performance of the venerable institution. Be that as it may, be prepared for upticks to many of the services. What’s coming at the end of the month?
| Category Advice, Campaigns, Civics, Communications, Cross-Post, Direct Mail, Education: General, Marketing, Marketing Budget, News and Current Affairs, Newsletter, Newspaper Article, Nonprofit, Politics, Publications, Resource, Web and Print | | 0 Comments
Written by: Christopher Gardner, PhD
#HOWTO: Keep Your Facebook Page Updated While Mobile This Holiday Season
Mobile Facebook for the new year.
As the Christmas Season approaches, most of us will be taking a bit of much-needed downtime from our nonprofits and charities. Many will also be traveling to see family as well. Unfortunately, the concerns of nonprofits and charities do not take holidays, and you might want to keep people updated via Facebook on what your organization is doing in the holiday season. Facebook has been striving to make inroads into the mobile market over the last number of months, and so we wanted to give you a few tips for getting access to your charity’s page via your mobile device. And even if you are stepping away from Facebook to spend more time with the egg nog, having mobile access to your account should be a resolution (and one of the easier ones to achieve) in the new year.
| Category Campaigns, Communications, Crowdfunding, Education: General, Facebook, Facebook, Geo-Location, How-to, iPad Apps, iPhone Apps, Marketing, Measurement, Mobile, Mobile, Nonprofit, Project Management Tools, Public Media, Public Relations, Resource, Site Administration, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: 4th-Annual Social Media Week Will Educate & Inspire Worldwide
Attendance is just a few clicks away.
The first Social Media Week went live in 2008, as Twitter was just hitting the mainstream and Lehman Brothers announced it was going bankrupt and would take down the economy with it. For better and worse, much has change. And Social Media Week continues to expand. It started to stress connectivity across continents last year, and this year the list of host cities already includes Barcelona, Bogotá, Doha, Hong Kong, Jeddah, LA, Shanghai, and Turin (among others). Individuals can register at any point for this year’s program, and organizations can prepare submissions to offer sessions for next year. What will the 2012 week bring?
| Category Advice, Advocacy, Campaigns, Case Study, Cause Marketing, Civics, Communications, Community, Education: General, Event, Events, Fundraising, How-to, Marketing, News and Current Affairs, Nonprofit, Permission Marketing, Public Media, Public Relations, Publications, Resource, Seminar, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Webinar | | 1 Comments
Written by: Christopher Gardner, PhD
#FUNDRAISING: Presidential Candidates Ramp Up Mobile Giving
With the (delayed) start of the Republican Convention in Tampa earlier this week, the really officially serious campaign season starts. For the next 10-odd weeks, most American start to focus on the candidates, their platforms, and their messages. There has been much talk about the low level of discourse that has driven the campaign thus far, but − unlike Senate debates in the 19th century − no one has been caned.
This is the first post-’Citizens United’ national election, so the astute political junkies are paying attention to the money flow from corporations and unions that need report their large donations until after the voting has been counted. But what about at the other end of the giving scale? This is also the first national election that offers opportunities for texting donations to candidates. How might that change the fundraising landscape?
| Category Advocacy, Campaigns, Cause Marketing, Civics, Communications, Community, Crowdfunding, Events, Fundraising, How-to, iDevice, Marketing Skills, Mobile, Mobile, National/International, News and Current Affairs, Nonprofit, Politics, Social Marketing, Technology, Technology for Nonprofits | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?
Facebook can be the nexus of a still more powerful network
So your nonprofit or charity has its requisite Facebook page up. You’re posting updates and tweeting about upcoming events. All fine-and-good (and important). But what else could you be doing to energize your Facebook presence? Let’s face it, Facebook has hit some hard times recently. Even before the public IPO Facebook was one of the lowest ranked companies in terms of customer satisfaction. Since then, the stock has fallen over half its original price, and you might have noticed the advertisements as you sign in and sign out of your account as Facebook engineers struggle to find income streams.
But even if a few million of the users are fakes, Facebook remains the heaviest hitter in the social-networking league and we need to use it. The challenge is efficient differentiation and outreach − But how?
| Category Advice, Campaigns, Communications, Crowdfunding, Development, Facebook, Facebook, Facebook, Fundraising, How-to, Marketing, Nonprofit, Public Media, Site Administration, Social Media, Social Networks, Technology, Technology for Nonprofits, Video | | 0 Comments
Written by: Christopher Gardner, PhD
#NONPROFIT: Some Models Of How Charities Use Tumblr
We’ve sung the praises of Tumblr a number of times on this blog, and today we want to present a few examples and ideas of just how nonprofits are using this free platform as a means to spread the word of their great work. One of the many great things about Tumblr is its simplicity of setup. That said, you don’t want to treat your organization’s efforts simplistically.
First off, you might want to consider Tumblr as your calling card to a larger audience, rather than as a venue for in-depth reports to your committed constituents. Tumblr loves images, quotes, and videos, but few go to their accounts to read long analyses. Your nonprofit definitely should have a place for such detail, but Tumblr might not be that place. How have nonprofits used it?
| Category Blogs, Branding, Campaigns, Cause Marketing, Communications, Crowdfunding, Design, Fundraising, Marketing, Marketing Skills, Media Review, Nonprofit, Public Media, Public Relations, Reviews, Social Marketing, Social Media, Social Networks, Storytelling, Technology for Nonprofits, Tumblr, Web and Print | | 0 Comments
Written by: Christopher Gardner, PhD
#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better
Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far (vis Facebook for everyone), while others target a specific subset of the social-media community (vis Epernicus for the scientific community). Figuring out how to negotiate those platforms can seem daunting. But we have some advice that might help ease the stress of trying to reach everyone. Don’t try to reach everyone. Well, it’s not quite that simple.
| Category Advice, Advocacy, Blogs, Campaigns, Cause Marketing, Communications, Community, Crowdfunding, Development, Facebook, Facebook, Fundraising, Marketing, Marketing Skills, Measurement, Mobile, Nonprofit, Public Relations, Social Marketing, Social Media, Social Networks, Storytelling, Twitter | | 1 Comments
Written by: Christopher Gardner, PhD
#FUNDRAISING: The Holiday Season For Donations Begins Now. Ready?
The pools are open and busy. The grill has cooled down since the July-4th Picnic. The MLB All-Star Game is tonight. It’s July. One of the traditional/old-fashioned ways to disrupt the heat is to hold a “Christmas in July” party, and your nonprofit or charity should be having one. Why? To celebrate the good work you have been doing for the last six months, and to energize yourselves for the critical holiday season of solicitation and fundraising that should hit its peak in mid-November and continue right through the new year. Yep, the groundwork for a successful holiday season needs to start soon, like tomorrow.
| Category Advice, Campaigns, Cause Marketing, Communications, Crowdfunding, Development, Donor Acquisition, Fundraising, Grants and Funding, Major Gifts, Marketing, Newsletter, Nonprofit, Permission Marketing, Planned Giving, Planned Giving, Public Relations, Publications, Report, Resource, Social Marketing, Strategic Marketing, Volunteerism | | 2 Comments
Written by: Christopher Gardner, PhD
#COMMUNICATIONS: Break The Sound Barrier To Encourage A Conversation
We welcome back Paul Jolly, Director of Jump Start Growth, Inc., a nonprofit fundraising and consulting firm in Washington DC. Today, Paul tells about the importance of breaking the sound barrier.
Back in 1947, US Air Force pilot Chuck Yeager broke the sound barrier in the Bell X-1 rocket/plane. Fighter jets break the barrier with ease nowadays, but it’s not the only sound barrier that must be broken. The sound barrier that a fund raiser hopes to break through is the sound of his or her own voice. More times than I care to remember, I have sat in the living room or office of a donor, hauling newsletters and annual reports out of my briefcase, talking about programs, accomplishments, plans. Blah, blah, blah. I am waiting for a signal from the person across the coffee table or desk, and he or she is waiting for me to stop talking.
| Category Advocacy, Campaigns, Cause Marketing, Communications, Crowdfunding, Development, Fundraising, How-to, Marketing, Marketing Skills, Nonprofit, Permission Marketing, Storytelling, Strategic Marketing | | 0 Comments
Written by: Paul Jolly
#SOCIALNETWORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year
Click to go to the report
Okay, so you have been developing your nonprofit’s presence on the staples of social media new for a couple of years. Facebook page? Check. Twitter account? Sure. But how much time do you want to put into keeping up with those outlets? Has your organization seen any growth in volunteers or donors thanks to the outreach on social media?
The 2012 Nonprofit Social Benchmark Report from NTEN is the fourth in this annual series, which means the surveyors have enough materials to start identifying longer-term trends and to offer meaningful statistics as to how social networks are changing communications and fundraising for nonprofits and charities. Spoiler Alert: Nonprofit use of social networks is growing, and with that use most nonprofits are enjoying significant returns on investment (ROI). Still not sure you want to commit resources to it? Please read on…
| Category Advice, Advocacy, Campaigns, Cause Marketing, Communications, Crowdfunding, Development, Donor Acquisition, Events, Facebook, Facebook, Fundraising, Interview, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Pinterest, Public Media, Public Relations, Report, Research, Resource, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Twitter, Twitter, Video, Video Interview | | 0 Comments
Written by: Christopher Gardner, PhD
#COMMUNICATIONS: Is Your Organization Moving At The Speed Of Mobile?
With the rise of the smartphone and its ability to be the computer for millions of people around the world, mobile technology is becoming more powerful and less expensive every few months. And with those technological changes come changes of habit and expectation. One of the changes we and many others have commented on is the rise of text messaging as a medium not only to spread-the-word but also to raise funds for nonprofits and charities. The response to the American Red Cross’s texting campaign to deal with the horrors of the Haitian earthquake of 2010 is usually seen as the watershed event.
How has the nexus between cell-phone use and fundraising been strengthening over the last couple of years?
| Category Advice, Advocacy, Boomers, Campaigns, Case Study, Cause Marketing, Communications, Crowdfunding, Development, Fundraising, iDevice, iPad Apps, iPad/Tablet, iPhone Apps, Marketing, Mobile, Mobile, Newsletter, Newspaper Article, Nonprofit, Public Relations, Report, Resource, Social Marketing, Social Media, Social Networks, Technology, Technology for Aging, Technology for Nonprofits, Volunteerism, Writing | | 1 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: Twitter Continues To Expand Through Mobile Devices
The Pew Internet and American Life Project has brought us valuable statistics and reported notable trends in internet use over the years, and a recent report focused on the growing use of Twitter as a means of social networking. Twitter could be described as a social networking platform that punches above its weight class. Twitter turned six this past March, and by its own accounts has some 140 million users sending some 340 million tweets a day. For the sake of comparison, Facebook has over 900 million.
Yet Twitter’s political and cultural impact is almost equivalent, even if it has only 15.5% as many users. Note the ‘Arab Spring’ as a ‘Twitter Revolution.’ How does Twitter have such an oversized geopolitical impact? The same reason local nonprofits should be developing a presence on the social network.
| Category Advertising, Advice, Advocacy, Campaigns, Cause Marketing, Civics, Communications, Community, Crowdfunding, Development, Fundraising, Geo-Location, iPad Apps, iPad/Tablet, iPhone Apps, Marketing, Marketing Skills, Mobile, Mobile, Newspaper Article, Nonprofit, Public Media, Publications, Report, Resource, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Twitter, Twitter | | 0 Comments
Written by: Christopher Gardner, PhD
#SOCIALNETWORKS: Let Flickr Tell Your Nonprofit’s Story As It Happens
A picture, they say, is worth a thousand words. And with digital social media, images are becoming both more common and more powerful as platforms such as Facebook and Google+ emphasize the photo and graphic qualities of their social-media networks. A kind of ‘visual economy’ is developing, within which social networks are competing and users are finding ever more refined ways to share their most interesting/compelling/entertaining work. With the ubiquity of smartphones with at-least decent cameras, nonprofits should be encouraging their staffs and volunteers to use those cameras to help tell the story of your organizations good work. One of the best ways to share that story is through Flickr. Let us show you how.
| Category Advice, Branding, Campaigns, Communications, Community, Cross-Post, Design, Geo-Location, How-to, Marketing, Marketing Skills, Media Review, Mobile, News and Current Affairs, Nonprofit, Public Media, Reviews, Social Media, Social Networks, Software Review, Strategic Marketing, Technology for Nonprofits, Video | | 0 Comments
Written by: Christopher Gardner, PhD
#COMMUNICATIONS: The Number One Way To Gain Site Or Blog Readership Is…
If your nonprofit or your charity has any online presence at all, you want readers to engage your content, click through the link(s), visit the site, and get involved with money and/or time. If you are a blog writer, you want pretty much the same, though gifts might also/instead mean advertising dollars because so many people come to your site. And, of course, no reason a nonprofit can’t have a blog that carries those ambitions for the blog and the site that hosts it.
The million-dollar question is: “How do I get people to move from scanning the headline to clicking on it and getting engaged?”
| Category Advice, Blogs, Campaigns, Cause Marketing, Communications, Development, E-Mail, eNewsletter, How-to, Marketing, Marketing Skills, Newspaper Article, Permission Marketing, Public Relations, Publications, Storytelling, Strategic Marketing, Writing | | 0 Comments
Written by: Christopher Gardner, PhD
#ADVOCACY: When A Clever Concept Just Misses, It Misses By A Lot
Sometimes being close really means missing by quite a bit
Sometimes a nonprofit’s campaign can include a fine idea that, alas, doesn’t quite get it right. Like a long fly ball to the 385-foot alley of a ball park that falls in to be caught at 382 feet, the charity can be excited at what seems to be about to happen, only to trudge back to the dugout (or in our cases today ‘back to the glitzy communications agencies’) lamenting about what could have been.
Let’s return this Monday to a theme we led off with last Monday on high-concept advocacy plans that did not quite live up to expectations. The good folks at the Showcase of Fundraising Innovation and Inspiration (SOFII) provide us all with food-for-thought when it comes to campaigns that might have looked good in the pristine world of the conference room, but came up just short in the real world. And ‘just short’ can mean real human tragedy where the fight against hunger is concerned.
| Category Advice, Blogs, Campaigns, Case Study, Cause Marketing, Civics, Communications, Community, Crowdfunding, Design, Development, Donor Acquisition, Fundraising, Graphic Design, Health, Marketing, Marketing Skills, Media Review, Nonprofit, Public Media, Public Relations, Publications, Reviews, Social Marketing, Storytelling, Strategic Marketing | | 0 Comments
Written by: Christopher Gardner, PhD
#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email
Click To Enlarge
Human beings are wired to pick up visual cues before we pick up textual ones. Social media and the internet love visuals too, because visual communication can travel quickly through networks and beyond the original linguistic group. We did a story on the MKCREATIVEmedia Blog last week about the eBenchmark study of 2012 by NTen and M+R Strategic Services that highlighted the ongoing importance of email outreach. What better way to follow that up than with their infographic showing the power of email.
We call your attention to such metrics as the fact that 35% of all online giving in 2011 came through email, whereas all other platforms together made up the other 65%. Therefore, email remains the single biggest tool in a nonprofit’s outreach toolbox, but it should not be considered the only tool. But how to be successful with email?
| Category Advice, Campaigns, Cause Marketing, Communications, Crowdfunding, Development, Donor Acquisition, E-Mail, eBook, eNewsletter, Fundraising, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Permission Marketing, Public Relations, Publications, Resource, Site Administration, Social Media, Social Networks, Video | | Comments Off
Written by: Christopher Gardner, PhD
#INTERVIEW: Craig Lefebvre, Designer of Public Health & Social Change Programs, Discusses Social Marketing
R. Craig Lefebvre, Ph.D., is an internationally known designer of public health and social change programs. He is chief maven of socialShift, a consulting practice, and is a Research Professor at the University of South Florida College of Public Health. His blog, On Social Marketing and Social Change,” has been ongoing since 2005. He is the author of On Social Marketing and Social Change: Selected Readings 2005-2009 and a forthcoming textbook on Social Marketing (Jossey-Bass, 2013). The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.
MKC: You got into blogging back in 2005. You must have been one of the first ones.
CRAIG: I was in there pretty early.
MKC: Does the blog get much response? Is there a conversation going on?
CRAIG: I would say there are periodic conversations going on. In the neighborhood of 4,000 people a day are coming on to it. It’s a long way from six years ago, when we were getting readers by the ones and twos!
(more…)
| Category Advice, Blogs, Campaigns, Case Study, Cause Marketing, Communications, Community, Cross-Post, Facebook, Health, Interview, LinkedIn, Marketing, Marketing Skills, Nonprofit, Pinterest, Posterous, Scoopit, Social Marketing, Social Networks, Special Series, Tumblr, Twitter, Wellness, YouTube | | Comments Off
Written by: Don Akchin
#FUNDRAISING: Maximizing Your Organization’s Return on Fundraising Events
We are pleased to welcome back Susan Emfinger of the University of Maryland, Baltimore County. For her previous posts on institutional fundraising, please click here.
In today’s post, I ask readers to imagine a world in which fundraising staff and programmatic work closely together with a variety of “programmatic” events in order to expose the organization to those very individuals who have the financial capacity to enhance and/or to ensure the organizations’ future. My prediction: your fundraising results will surprise you.
Given how much time, energy and effort tends to go into organizing fundraising events, I thought we might start with one question: Just what is a “fundraising” event?
| Category Advocacy, Campaigns, Communications, Community, Conference/Congress, Development, Events, Fundraising, Gala, How-to, Marketing, Nonprofit, Planned Giving, Planned Giving, Public Relations, Resource, Sustainability | | Comments Off
Written by: Susan Emfinger