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#VIDEO: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part II)

Last month we posted our first interview with Rob Wu, co-founder of the online fundraising and social-media platform Causevox. We wanted to talk with him because Causevox rolled out the latest version of its platform late last year. Our conversation proved so interesting that we couldn’t contain it in one post, so today we bring you part two of our conversation with Rob.

OneGirl.org uses CausevoxIn particular, he stresses how nonprofits like OneGirl.org in Australia participated in the development and refinements that brought about version 2.o. And why the rollout of 2.0 has proven to be a surer success than having a single big launch. Let’s take a look.

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| Category Advertising, Advice, Cause Marketing, Communications, Community, Crowdfunding, Design, Development, Donor Acquisition, Education: General, Fundraising, Grants and Funding, Interview, Marketing, Marketing Skills, Mobile, Mobile, Nonprofit, Project Management Tools, Public Media, Social Marketing, Social Media, Social Networks, Storytelling, Technology, Technology for Nonprofits, Video Interview, Web Design, Webinar | | Comments Off

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#VIDEO: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part I)

CauseVox online donor acquisition

Causevox moves to version 2

Rob Wu is co-founder of Causevox, an online social-media and donor-acquisition platform, and he and his team have been working hard over the last number of months moving the online system to 2.0. We had the pleasure of talking with Rob a year or so ago, when Causevox first went live. The focus then was to create a ‘turn key’ website/social-media hub for nonprofits, which allowed them to customize the look and feel of the site to fit their ‘brand’ while also enjoying some advanced features like bulk emailing and email subscription captures.

The success of the platform has been phenomenal, as charities working from Africa and to the southwestern US have gotten connected with Causevox and have raised many tens of thousands of dollars over the last year. But the New-York based staff has not been sitting on its laurels. Let’s hear what Rob has to say in this first interview.

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| Category Advocacy, Branding, Case Study, Cause Marketing, Communications, Crowdfunding, Donor Acquisition, Fundraising, Grants and Funding, Interview, Marketing, Nonprofit, Project Management Tools, Public Media, Public Relations, Publications, Resource, Site Administration, Social Marketing, Social Media, Social Networks, Storytelling, Technology, Technology for Nonprofits, Video, Video Interview | | 1 Comments

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#ADVOCACY: Google Does Harm To Privacy & Suffers An Hour’s Income For Infractions

Google as a gateway spying agency?

Google as a gateway spying agency?

What you think about Google’s (and Facebook’s. And Twitter’s…) efforts to collect personal information of its users probably says quite a bit about what you think about human nature: If you don’t mind a database of your online activities being used by social networks and search engines, then you are likely comfortable with the fact that Google might know quite a bit about you but will not use that information to do any one harm. If you wonder if that flatscreen TV is looking back at you, then you might see in Google’s inadvertent collection of personal data while collecting its street maps over the last few years as the foundation of our Orwellian fate.

Google was recent fined for its ‘accidental’ collection of information across open Wi-Fi networks while filming its Street Views for Google Maps (And by ‘accidental’, I do not mean to use the term ironically. Google executives, once called on it by the federal government, immediately apologized and said it would accept the fine.). The fine was for $7 million − about what Google Inc. collects per hour from its various advertising and business interests. How might we understand these latest infractions into our privacy?

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| Category Advocacy, Case Study, Civics, Communications, Community, Cross-Post, Education: General, National/International, News and Current Affairs, Opinion, Politics, Public Media, Site Administration, Social Media, Social Networks, Technology, Video, Video Interview, Web and Print | | Comments Off

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#VIDEO: Ken Sterns’s Book Offers Tough Love To Nonprofit Economy

Ken Sterns has served as CEO of National Public Radio, arguably one of the best-known nonprofits in the country. He supports The American Red Cross, and has served on the boards of a number of charities. So when his book, And Charity for All argues that the nonprofit sector is a huge part of the American economy, yet the least productive sector as well, people listen. And they should.

Mr. Sterns was recently interviewed at The Huffington Post, as he joined a roundtable (‘multiscreen’) discussion that included Alexander Berger at GiveWell; Dr. John Brothers, founder of Quidoo Consulting; and Rigo Sabarino, President and CEO of St. Barnabas Senior Services. The interview begins with him throwing down the gauntlet, wondering if the nonprofit community is even worth preserving.

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| Category Advice, Advocacy, Book, Book Review, Civics, Community, Cross-Post, Development, Fundraising, Interview, Marketing, National/International, News and Current Affairs, Nonprofit, Opinion, Politics, Public Media, Public Relations, Publications, Reviews, Storytelling, Strategic Marketing, Video Interview | | Comments Off

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#INTERVIEW: Paul Jolly of Jump Start Growth Helps Us Plan for the 2013 ‘Ask’

Our interview with Paul Jolly

Paul Jolly, President of Jump Start Growth, Inc.

This past December, Paul Jolly, President of Jump Start Growth, Inc., talked about the spiritual side of fundraising, and how he works with nonprofits to help them appreciate the motives and desires of big donors. Paul’s company has many years of experience to bring to organizations that are trying to improve their success rates with big donors.

Today we are excited to bring you part two of our interview with Paul. We shift directions just a bit in this conversation to talk about the near future of fundraising. What seems to be the lay-of-the-land for 2013? What technological/communications developments should we keep our eye on? What is developing on the Jump Start Growth website for the new year?

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| Category Advocacy, Blogs, Cause Marketing, Communications, Cross-Post, Donor Acquisition, Education: General, Fundraising, Grants and Funding, Interview, Major Gifts, Marketing, Marketing Skills, Nonprofit, Planned Giving, Planned Giving, Public Relations, Storytelling, Video, Video Interview | | Comments Off

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#INTERVIEW: Paul Jolly of Jump Start Growth Explores The Spiritual Side Of Donors

Our interview with Paul Jolly

Paul Jolly, President of Jump Start Growth, Inc.

Raising money for a nonprofit or charity is tough work. With the focus of the organization on fundraising, it is not surprising that outreach tends to focus on the numbers (the thousands who benefit from the nonprofit’s work, the millions required to keep such work going, the hundreds of people asked to give…). In this first part of our video interview with Paul Jolly, Founder and President of Jump Start Growth Incorporated, we learn that the numbers really should be the last concern of a nonprofit or charity, not the first. For Paul and Jump Start Growth, the first concern is the personal, the spiritual, connection between the donor and the cause she or he wants to support. Where is your organization’s focus?

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| Category Cause Marketing, Civics, Communications, Community, Cross-Post, Development, Donor Acquisition, Fundraising, Grants and Funding, Interview, Major Gifts, Marketing, Nonprofit, Planned Giving, Planned Giving, Storytelling, Technology for Nonprofits, Video, Video Interview | | Comments Off

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#SOCIALNETWORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Survey results of NTEN's questionnaire for nonprofits

Click to go to the report

Okay, so you have been developing your nonprofit’s presence on the staples of social media new for a couple of years. Facebook page? Check. Twitter account? Sure. But how much time do you want to put into keeping up with those outlets? Has your organization seen any growth in volunteers or donors thanks to the outreach on social media?

The 2012 Nonprofit Social Benchmark Report from NTEN is the fourth in this annual series, which means the surveyors have enough materials to start identifying longer-term trends and to offer meaningful statistics as to how social networks are changing communications and fundraising for nonprofits and charities. Spoiler Alert: Nonprofit use of social networks is growing, and with that use most nonprofits are enjoying significant returns on investment (ROI). Still not sure you want to commit resources to it? Please read on…

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| Category Advice, Advocacy, Campaigns, Cause Marketing, Communications, Crowdfunding, Development, Donor Acquisition, Events, Facebook, Facebook, Fundraising, Interview, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Pinterest, Public Media, Public Relations, Report, Research, Resource, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Twitter, Twitter, Video, Video Interview | | Comments Off

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#TECH: How and Why To Develop A Google+ Page For Your Nonprofit

Google+ offers numerous means to reach out to clients, donors, and customers

Tools for your nonprofit's outreach

Yesterday we looked at how to pin something of interest to Pinterest, and why such activity can draw many many eyeballs to that interest and then to your organization. One of the striking demographic facts of Pinterest is that the audience is strikingly female. Toward the other side of the spectrum is Google+, which is largely made up of males. Though the status and interest of Google+ remains an open question, we remain confident that it supplies a number of features that are not difficult to use yet create a well-organized presence for any nonprofit or individual.

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| Category Advertising, Advice, Cause Marketing, Communications, How-to, Interview, Marketing, Marketing Skills, Nonprofit, Public Media, Public Relations, SEO, Site Administration, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Video, Video Interview | | Comments Off

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#TECH: Scott Lenger Encourages Mobile Planning For Nonprofits At NTEN 2012

Last week Don Akchin posted an insightful interview with John Kenyon of NTEN about some of the trends he sees in social outreach and technology for nonprofits. On Don’s final question about upcoming developments, John stressed the fact that mobile communications are the next wave nonprofits have to be preparing for:

One thing I keep hearing more about and seeing more evidence about is mobile. If folks are keeping on top of their website analytics, every week they are seeing an increase in the number of folks accessing their site via a mobile device. A couple of things go along with that change. One is creating a mobile version of your site that is a pared down version and designed for mobile devices. The other is to be aware of the kinds of people using mobile devices and how they use them.

Mobile was a major topic at NTEN’s annual conference this past April in San Francisco, and they have been posting videos about that very topic so we all can share in the knowledge. What is your organization doing to prep for mobile?

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| Category Advice, Advocacy, Cause Marketing, Communications, Crowdfunding, Design, Fundraising, Geo-Location, iDevice, Interview, iPad Apps, iPad/Tablet, iPhone Apps, Marketing, Mobile, Mobile, Nonprofit, Public Media, Site Administration, Social Marketing, Social Networks, Technology, Technology for Nonprofits, Video Interview, Web Design, Webinar | | Comments Off

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#SM4NP: Kone 2012 Video Goes Viral, But Maybe For Wrong Reasons

Many doubt the finances and political connections of the Kony 2012 campaign

But will it hold up to scrutiny?

Today is yet another day in the Republican Primary Season. Today is another day many thousands of Republicans will not want Barack Obama re-elected, but nor will they rally around a viable contender. Yet today also is the day possibly the 75 millionth person watches the viral video phenomenon ‘Kony 2012′. The video tells the moving story of Joseph Kony of Uganda who was certainly known (7-8 years ago) for kidnapping boys and forcing them to serve in his Lord’s Resistance Army (LRA), and the viral video campaign by Invisible Children to raise money and awareness to have him brought to justice.

But Is Kony even alive? Is Invisible Children truly dedicated to helping youth in war-torn central Africa? The very success of the ‘Kony 2012′ campaign shows us how fraught with challenges our media saturated brave new world is.

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| Category Case Study, Cause Marketing, Civics, Communications, Community, Fundraising, Media Review, National/International, News and Current Affairs, Nonprofit, Opinion, Politics, Public Media, Public Relations, Reviews, Social Media, Storytelling, Video Interview | | 3 Comments

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#COMMUNICATIONS: Plan Your Nonprofit’s Story, Then Shoot The Video

A nonprofit video shoot need not be expensiveMaking a video is all the rage in the nonprofit world – and it should be. Videos can engage the eyes and ears and hearts of your audience in ways that can and should complement other means of outreach. Videos can also be presented in a myriad of ways: posting it on YouTube and Vimeo is a given, but with ever faster networks your organization can email them to donors, it can be shown on the big screen of a fundraising gala, and your charity’s website should include a copy as well.

But as video becomes the buzzword-du-jour, remember that it is one tool in the box and the point of all the tools is to expand outreach, interest, donations, and volunteer pools. What will make the video tool successful is not the fancy technology but the careful construction of a meaningful and touching story. Video should be perceived as a chapter of a larger book of outreach, and perhaps not the first chapter.

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| Category Advice, Campaigns, Cause Marketing, Communications, Community, Fundraising, Marketing, Marketing Skills, Media Review, Nonprofit, Public Media, Storytelling, Technology for Nonprofits, Video, Video Interview | | 1 Comments

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#SM4NP: In Search For ROI, Can We Put A Number On A Relationship?

ROI can bring strong relationships as well as income to a nonprofit

ROI can bring strong relationships as well as income to nonprofits

Who doesn’t want a high return on investment? Whether that investment is time or money, any business or nonprofit wants to see it put to good use and wants to see some reward for it. With the explosion of social media over the last five-to-seven years, we have watched a kind of bi-polar reaction to the development of an online/social media strategy. One tendency is to believe that with the new website and Twitter plug in, your organization’s work is done. The other is to strive to boost the number of Followers and Friends ever higher, though often be frustrated that each Facebook Friend is not donating each time he or she signs into their account. Perhaps we should envision a sweet spot between such extremes, for ourselves, for our clients, and for our constituents.

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| Category Advice, Blogs, Campaigns, Cause Marketing, Communications, Facebook, Facebook, Fundraising, Internal Marketing, Interview, Marketing, Marketing Skills, Measurement, Newsletter, Nonprofit, Public Relations, Site Administration, Social Media, Storytelling, Strategic Marketing, Technology for Nonprofits, Twitter, Video Interview | | 2 Comments

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#ProAging: Celebrating The Senior Games As Winter Approaches

Doctors, teachers, and athletes encourage us all to get more exercise. For many of us, our springtime means the energy to start a program to get fit and overcome the initial discomforts. As we enter our summer months, the foundation of better health has been set, and we begin to push some of our boundaries. The shortening days of fall might dissuade some of us, but the weather remains warm enough to keep us moving. Besides, winter could prove a notable setback, so we better give an extra push now.

But what about the seasons of our lives? Are we building a solid foundation in our earlier decades to encourage an active and engaged senior life? Many seniors are even competing in an Olympic-style festival that can inspire us all.

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| Category Aging, Boomers, Events, Fitness, Health, Independent Living, Nonprofit, Retirement Living, Seniors Life, Silent Generation, Storytelling, Video Interview | | Comments Off

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#SocialNetworks: Are You LinkedIn To Your Nonprofit?

This past summer we discussed the fact that LinkedIn had developed organizational pages designed for nonprofits. It was but one feature added with the input of Bryan Breckenridge, whose job it was to expand the ‘LinkedIn for Nonprofits’ project.

But like any good SM platform, LinkedIn has not been sitting on its laurels.

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| Category Blogs, Communications, Community, Crowdfunding, Facebook, Fundraising, Interview, Marketing, Nonprofit, Public Relations, Site Administration, Social Media, Technology, Twitter, Video Interview | | Comments Off

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#Aging: Advancements In Diagnosis of Alzheimer’s Can Lead To Advancements In Treatment

PET scan of a human brain with Alzheimer's disease

Image via Wikipedia

Dr. Kejal Kantarci, a radiologist at the Mayo Clinic in Rochester, MN, and her team of chemists and brain surgeons have recently published findings of their work that might be the clue to screening those likely to develop some form of dementia – as much as twenty years before visible signs appear.

The report came out this week in the e-journal Neurology.org, and can only be accessed through a subscription. Truth be told, such an article would be well beyond the understanding of this blogger, and perhaps some of our readers.

Fortunately, Dr. Kantarci has been discussing her team’s findings with numerous outlets, including HealthDay.com.

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| Category Aging, Communications, Health, Healthcare, Independent Living, Interview, Newspaper Article, Publications, Retirement Living, Seniors Life, Video Interview | | Comments Off

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#Aging: Upcoming Movie Documents The Revolution Of Growing Older

The Aging Film Project LogoFrom the people who brought us the Civil Rights Movement and Haight-Ashbury, draft-dodging and fuel-efficient draft airplanes comes a new movement meant to revolutionize the ways we think about aging. The Baby Boomers have never really moved gently from one stage of life to another, so we should not be surprised to discover that they are not prepared simply to go gently into that long cold night.

Boomers and many of their Gen.X offspring want to challenge society to reconsider how we perceive aging and what aging is for – both for the individual and for his or her family and community. An upcoming documentary will help tell the story of that challenge.

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| Category Aging, Communications, Community, Health, Independent Living, Interview, Movie Review, News and Current Affairs, Retirement Living, Seniors Life, Storytelling, Video Interview, Wellness | | 1 Comments

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Philanthropy: Fundraising Is Tough, And Thus Inspirational

A tweet about the joys of fundraisingMondays in early May can be tough for the same, yet opposite, reason Mondays in early December can be tough. In May, those first warm but not hot days entice us to lounge in our pjs or dream of lunch in the park. Or maybe you did all that with your mom yesterday, and the idea of breaking the spirit with mere work inspired you to hit the snooze a couple of extra times.

In any case, we thought it might be helpful to remind us all why we are in this line of philanthropic/socially-conscious work. For some, it the lack of a ‘business-smart’ dress code, for others a chance to work with like-minded peers, for a few fundraising was not on their maps until economic issues forced their hand. What’s your reason?

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| Category Communications, Fundraising, Interview, Video Interview | | Comments Off

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Enviro: Deepwater Horizon Disaster One Year Later

Alabama beachfront mired in oilThe explosion of BP’s Deepwater Horizon rig in the Gulf of Mexico erupted one year ago today. Eleven workers on the Transocean/Halliburton/British Petroleum were killed, though BP has still managed to avoid investigation into their deaths. The terrible tragedy of 20 April 2010 became the ongoing ecological crisis of the largest oil spill in US waters ever. And the cat-and-mouse game BP and the US government played over the amount of old spewing from the damaged wellhead became the political story of the rest of the summer.

One year later, residents of the Gulf are still trying to recover the economic blow of a lost season of tourism and damage to beaches or wetlands. They also continue to struggle to get the promised compensation from BP. What is the state of the Gulf itself one year on?

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| Category Blogs, Environment, Events, National/International, News and Current Affairs, Politics, Resource, Sustainability, Video Interview | | Comments Off

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Aging: Video On Design & Marketing To Baby Boomers

A number of weeks ago we presented a news story about how retiring Baby Boomers are changing the ways we all perceive design and consumerism in older age. Since then NBC news filled out the report with a posted video that includes Today’s Peter Alexander conversation with Joseph Coughlin, director of MIT’s Age Lab. We also get to see him don “AGNES,” a suit designed to impose the physical aspects of aging on a younger person. That suit has been used by commercial designers and engineers to help create products and access to products meant to improve the lives of older Americans. But don’t call them ‘Old.’

 

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| Category Advertising, Assisted Living, Design, Health, Independent Living, Marketing, Research, Retirement Living, Technology, Video Interview, Wellness | | Comments Off

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#Interview: Cass Naugle, Executive Director of The Alzheimer’s Association Greater Maryland Chapter

The Alzheimer's Association LogoAlzheimer’s is a word most of us have heard, but how many of us know much about the disease itself?

Alzheimer’s disease (AD) is an irreversible progressive brain disease that slowly destroys memory and thinking skills and, eventually, the ability to carry out the simplest tasks of daily living. In most people with AD, symptoms first appear after age 60. According to recent estimates, as many as 2.4 million to 5.1 million Americans have AD, with numbers expected to grow with the growth of the population. Today, there is a worldwide effort under way to find better ways to treat the disease, delay its onset, and prevent it from developing.

One organization actively working to raise awareness and support for this disease is the Alzheimer’s Association, started in 1980. With a mission to ‘eliminate Alzheimer’s disease through the advancement of research, to provide and enhance care and support for all effected, and to reduce the risk of dementia through the promotion of brain health,’ today, the Association reaches millions of people affected by Alzheimer’s across the globe through its national office and more than 75 local chapters. As the largest donor-supported, voluntary health organization for Alzheimer’s, the Association is a catalyst for advancements in Alzheimer research and care.

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| Category Advocacy, Aging, Facebook, Fundraising, Interview, Nonprofit, Retirement Living, Video Interview | | Comments Off

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The Latest Technologies for Senior Living @ CES 2011

Steve Gurney’s “Everyone is Aging” blog has some great reviews of the latest technologies aimed at seniors at this year’s Consumer Electronic Show in Las Vegas. His focus is on healthcare and senior living solutions, in particular.

Watch the video to find out more:

| Category Hardware Review, Retirement Living, Software Review, Technology, Video Interview | | Comments Off

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#INTERVIEW: Kristen Cambell of the National Council on Citizenship

Kristen Cambell, Director of New Media at NCoC

Kristen Cambell, Director of New Media

When was the last time you tested your ‘Civic Health’ to find out if your actions, attitudes, and behavior indicated your full participation as an American citizen?

The National Conference on Citizenship (NCoC) has established a ‘Civic Health Index’ to measure this very thing. Founded in 1946 and chartered by the U.S. Congress in 1953, this non-profit organization leads the way in promoting our nation’s civic life. Established to track, measure, and promote civic participation and engagement in partnership with other organizations on a bipartisan, collaborative basis, NCoC focuses on ways to enhance history and civics education, encourage national and community service, and promote greater participation in the political process.

The NCoC relies strongly on New Media (NM)—often referred to as Social Media for this readership—to get its message out to citizens across the country, and this week’s Perspectives spotlights their NM outreach director Kristen Cambell. (more…)

| Category Conference/Congress, Interview, Nonprofit, Politics, Special Series, Technology, Video Interview, Web and Print | | Comments Off

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Resolved: Social Media Produces Social Good (Part 1: Arguments For The Affirmative)

Image representing Twitter as depicted in Crun...

Image via CrunchBase

As a buildup to our upcoming Perspectives interview with Kristen Cambell, Director of Programs and New Media the National Conference on Citizenship, that will be published this Thanksgiving week, we wanted to point our loyal readers to a brewing debate about social media as a change-agent for good – that social media have the capabilities of influencing meaningful behavioral changes among people and help institute (at least ‘organize’) systemic/institutional change. John Locke wrote hundreds of pages about the family, not the king, as the bedrock of a free political society – and it still took a half-century for the American colonists to revolt. How can a bunch of 140-character tweets instigate such change? Many believe it already has…
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| Category Audio Interview, Communications, Community, Marketing, Nonprofit, Social Media, Technology, Twitter, Video Interview, Web and Print | | Comments Off

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