#HOWTO: Plan A Film Screening/Festival As A Fundraising Opportunity

Tugg offers movies of your choice

As the year’s projects and fundraisers and festivals start rolling onto your computer’s calendar, you might be looking for an opportunity to host a one-off event that can bring much-wanted PR, good karma, and even some financial support. How about sponsoring a film screening? (MKCREATIVEmedia co-produced a film festival for one of our clients earlier this year. Read more on the MKCREATIVEblog.)


| Category Advice, Advocacy, Communications, Community, Cross-Post, Crowdfunding, Development, Education: General, Event, Events, Facebook, Film Festival, How-to, Marketing, Nonprofit, Project Management Tools, Public Relations, Site Administration, Social Marketing, Social Media, Social Networks, Technology for Nonprofits, Twitter | | Comments Off

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The Knowledge Fountain LogoThe latest entry in the rapidly-evolving distance learning education market is a new online education service geared exclusively to people who work for nonprofit organizations. The Knowledge Fountain, which launched today, is offering a spectrum of courses online covering fundraising, communications, organizational development, social media, and productivity software.

The site pitches its product as “just in time” online learning for adults. “We’re delivering very practical information to employees of nonprofits who need it to do their jobs better,” explains co-founder Marco Kathuria.

Online seminars are delivered live, in installments of 60 to 75 minutes. The courses will also be available as archived video streams for students who register but miss the live class. “This way, if a situation comes up and you can’t attend the class on schedule, you still get the information,” Kathuria says.

Both Kathuria and co-founder Don Akchin have consulting practices serving nonprofit clients – Kathuria principally in video production and community media, and Akchin in communications strategy and implementation. The Knowledge Fountain, they say, fills a largely unmet need for a centralized online learning center in the nonprofit community.

“If you’re a nonprofit that needs help reaching your audience on Facebook, for example,“ Akchin says, “you once had three choices: classes aimed at for-profit businesses, a free webinar that attracts hundreds of attendees and stays very high level, or a semester-long college course that devotes about a week to social media. We’re filling the gap with solid information, specific to your need and specific to the world of nonprofits.”

Kathuria noted that The Knowledge Fountain faculty are both experienced practitioners and proven teachers. All online course designs are built on current research and best practices in online learning. “We’re only hiring instructors who have a proven track-record of working with small groups of students, either face-to-face or online,” he said “We’re maximizing personal interaction online,” says Akchin. “Classes are small, so there’s ample opportunity to ask questions.”

Another unique feature of The Knowledge Fountain is a private social network, “The Water Cooler,” whose members are limited to participants in The Knowledge Fountain classes. “Not only can you learn from the online course,” says Kathuria, “but you can learn from peers long after the class has ended. I think people in nonprofits will see that as an important added value.” Membership in the social network is included with class registration.

For more information about The Knowledge Fountain online learning center, visit the website at or email the co-founders. The Knowledge Fountain can also be found on YouTube and on Twitter at @TheKFountain.


| Category Announcements, Community, Education: General, How-to, Marketing, Nonprofit, Online Learning, Press Release, Webinars | | Comments Off

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#SOCIALMEDIA: Facebook Quietly Rolls Out ‘Gifts’ & Nonprofits Can Get Them Too

Over this past spring Facebook has been expanding its Gifts service as a way to offer presents to family and friends. The service can be activated by clicking on the bowed gift box that appears on your organization’s News Feed or on the page of the person or nonprofit you want to give the gift to. Though the service is being touted as a way to connect to individuals and help them celebrate birthdays, milestones, promotions, etc., Facebook Gifts also offers opportunities to make donations to a small but growing number of nonprofits. How far will the service expand?


| Category Cause Marketing, Civics, Community, Cross-Post, Crowdfunding, Donor Acquisition, Facebook, Facebook, Facebook, Fundraising, How-to, Marketing, Mobile, Mobile, Nonprofit, Social Marketing, Social Media, Social Networks, Technology for Nonprofits | | Comments Off

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#FUNDRAISING: Outreach Tactics & Technologies Need To Adjust To Demographics

With the texts and tweets and the touchscreens and with those crazy(-cool) Google goggles and whatnot, a nonprofit would be daft to send those old-fashioned appeals by mail. The cost of printing and stamps, the hassle of upkeep of a database of address, the imposition of making potential donors find their checkbooks buried ever-farther into their desk drawers… who would bother?

But an extensive whitepaper from the folks at Convio makes it quite clear that not only is the traditional through-the-snail-mail appeal still a great way to solicit support for your charity, it is the hands-down winner over all media outreach. As the chart to the left reveals, outreach by mail achieves incredibly high response rates. That said − and unsurprisingly − the impact of mailers fades as one moves down the age groups, as Generations X and (especially) Y choose to respond to other media as well. What media will carry the donation message into the future?


| Category Advice, Advocacy, Aging, Campaigns, Cause Marketing, Civics, Communications, Community, Cross-Post, Development, Direct Mail, Donor Acquisition, Education: General, Fundraising, How-to, Marketing, Marketing Skills, Measurement, Mobile, Nonprofit, Permission Marketing, Planned Giving, Public Relations, Publications, Resource, Social Marketing, Social Networks, Study, Technology, Technology for Aging, Technology for Nonprofits | | Comments Off

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#FUNDRAISING: Does Your Nonprofit Need Help Keeping Up With Its Growing Donor Base?

Open-Source CRM Package

OpenPetra’s Client Screen

Just this past week Idealware published its 2013 Field Guide to Software for nonprofits and charities. The staff at Idealware demarcate a number of areas that nonprofits and software developers have been collaborating, such as social-networking management, and gives reviews and how-tos on some of the solutions in the market. The book can be had via Amazon ($25) or directly from Idealware’s site ($20).

As you know, though, MKCREATIVEmedia has been tracking software developments for our clients for a number of years now, and we want to share some recent developments in the field of Customer Relations Management software (CRM). In particular, we have found some open-source and free platforms well worth considering to manage your donors and volunteers.


| Category Campaigns, Client Roster, Communications, Cross-Post, Desktop Apps, Development, Donor Acquisition, Fundraising, How-to, iPad Apps, iPhone Apps, Major Gifts, Measurement, Mobile, Mobile, Nonprofit, Project Management Tools, Research, Reviews, Site Administration, Software Review, Technology, Technology for Nonprofits, Volunteerism | | Comments Off

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#HOWTO: Let Your iPhone Connect You To Volunteers & Deserving Projects

Volunteer Match brings individuals & nonprofits togetherApple has not always been a forthcoming corporation when it comes to providing outreach for nonprofits and charities. Many lamented the early iterations of the iPhone for not allowing fundraising applications due to iTunes Store’s stingy policies. Indeed, nonprofits were not even allowed to develop apps if any money were expected to change hands. Though policy has not changed (and Apple still demands a $99 fee to have access to the storefront), many nonprofits are finding ways to leverage the iOS platform of the phone without running afoul with Apple’s lawyers. MacLife‘s A.J. Dellinger offers a compendium of eight such apps that use the iPhone’s OS, and we wanted to highlight a few of those apps to give you a sense of the directions developers are marking as they write software for the nonprofit sector.


| Category Advertising, Advice, Advocacy, Campaigns, Cause Marketing, Communications, Cross-Post, Crowdfunding, Fundraising, How-to, iPhone Apps, Marketing, Media Review, Mobile, Mobile, Nonprofit, Reviews, Social Marketing, Technology, Technology for Nonprofits | | Comments Off

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#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

How often do nonprofits reach out to donors potential and actual online, yet have no real sense of how successful the outreach was? Did the time and money spent developing a program or launching a campaign prove to be worth the support? Dan Norris, founder of the online-analytics service Informly offers a tool to help you make that call. He also recently posted his somewhat-scientific results on using his ‘Cost Per Acquisition‘ (CPA) calculator to see what kinds of costs he was incurring to get people engaged with his for-profit business. Let’s see how the costs to acquire customers or donors can prove strikingly steep.


| Category Blogs, Campaigns, Case Study, Cause Marketing, Cross-Post, Development, Donor Acquisition, Education: General, Fundraising, How-to, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Social Networks, Strategic Marketing, Technology for Nonprofits | | 1 Comments

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#SOCIALNETWORKS: Questions & Answers Can Be Shared On Quora

Quora social Q&A siteThe Latin term ‘quorum’ (pl.pronoun: ‘of whom’) has almost no connection to what the term means in Anglo-American law, namely: “the minimum number of members of an assembly that must be present to make the proceedings of that meeting valid.” Without digging too deeply into the Oxford English Dictionary, the term evolved from Norman circuit courts in late-medieval England as the scribes noted the names ‘of whom’ appeared as witnesses of and jurors at trials. The term has been appropriated by the social-networking/question-posing site Quora. The site has been around since 2010, but it has really taken off in the last few months, and we wanted to introduce you to it before whenever the next apocalypse is due.


| Category Advice, Civics, Community, Cross-Post, Education: General, How-to, iPad Apps, iPhone Apps, Mobile, Public Media, Resource, Reviews, Social Media, Social Networks, Software Review, Technology | | Comments Off

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#HOWTO: Keep Your Facebook Page Updated While Mobile This Holiday Season

Facebook with Santa Hat

Mobile Facebook for the new year.

As the Christmas Season approaches, most of us will be taking a bit of much-needed downtime from our nonprofits and charities. Many will also be traveling to see family as well. Unfortunately, the concerns of nonprofits and charities do not take holidays, and you might want to keep people updated via Facebook on what your organization is doing in the holiday season. Facebook has been striving to make inroads into the mobile market over the last number of months, and so we wanted to give you a few tips for getting access to your charity’s page via your mobile device. And even if you are stepping away from Facebook to spend more time with the egg nog, having mobile access to your account should be a resolution (and one of the easier ones to achieve) in the new year.


| Category Campaigns, Communications, Crowdfunding, Education: General, Facebook, Facebook, Geo-Location, How-to, iPad Apps, iPhone Apps, Marketing, Measurement, Mobile, Mobile, Nonprofit, Project Management Tools, Public Media, Public Relations, Resource, Site Administration, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits | | Comments Off

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#HOWTO: Setup New Facebook Pages & The Types Available For You

Consider the small print when creating an organization page on FacebookWith the adjustments and reworkings on Facebook over the last 6-odd months, it’s time to update our periodic series on Facebook pages − Next week we will continue with more information about the scuttlebutt around Promoted Posts.

Facebook updates its interface and algorithms periodically. Usually the public response splits fairly evenly into the “love it” and “this is the death of Facebook” camps. We’re not about to predict the death of Facebook, so we want to stay up with developments and help you and your nonprofit do the same. So let’s see what it takes to make a page.


| Category Advice, Branding, Communications, Design, Education: General, Facebook, Facebook, Facebook, Graphic Design, How-to, Marketing, Marketing Skills, Measurement, Site Administration, Social Marketing, Social Media, Social Networks, Technology for Nonprofits | | Comments Off

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#HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations

Crowdbooster social monitoring platform

Let this platform tame your Tweetstream and Timeline

Numerous social-networking monitoring sites are out there by now: Hootsuite, Sprout Social, Klout, Tinker… As programmers develop new tools, and social platforms like Facebook or (even!) MySpace evolve, the staff at a nonprofit can feel overwhelmed with the changes. What is important to remember in this fast-changing communications environment is that you are looking for tools that are beneficial to you and your organization − not (necessarily) the latest platform that is getting some buzz. One of the newer sites meant to aggregate metrics from your social networks is Crowdbooster, and we do believe it is worth a look because it helps your busy staff consider the near future of its social-media outreach as well as lay out the past trends.


| Category Advice, Communications, Dashboards, Education: General, How-to, Marketing Skills, Measurement, Project Management Tools, Resource, Reviews, Site Administration, Social Marketing, Social Media, Social Networks, Software Review, Strategic Marketing, Technology, Technology for Nonprofits | | 2 Comments

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#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

From a personal blog's experment with Promotions

CecilyK on ‘MomCrunch’ blog says ‘No’

This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that − for at least a $5 fee − would be promoted across the Facebookiverse. The more you paid, the more broadly the algorithms (aka ‘magic’) circulated the post. It was hailed by many for- and non-profit organizations as an opportunity to push through the background noise endemic in most people’s timelines to get your words and images out to a larger but (broadly) targeted audience.

We want to show you how to promote a post if you are unfamiliar with the easy process, but we also want to call attention to the fact that many power users are not finding the return on investment that Facebook claims. Is it a case of false advertising, or is Facebook still working out the kinks?


| Category Advertising, Advice, Advocacy, Case Study, Cause Marketing, Communications, Education: General, Facebook, Facebook, How-to, Marketing, Marketing Budget, Measurement, Nonprofit, Public Media, Site Administration, Social Marketing, Social Media, Social Networks, Study, Technology for Nonprofits, Web and Print | | 4 Comments

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#GRANTS: Verizon Foundation Offers Support For Environmental & Educational Nonprofits

The Verizon Foundation supports educational and sustainability programsCountless members of nonprofit and charity staffs use Verizon as their cellular and/or internet (and/or cable) provider. But did you know the Verizon Foundation also supports such nonprofits and charities with grants in money, kind, and service? The Foundation focuses on issues pertaining to K-through-12 education, health care, and sustainability/environmentalism, so if your organization is involved in any of these fields, you should reach out and touch them (Er, wrong service. And century.). Here’s how.


| Category Civics, Community, Education: General, Environment, Fundraising, Grants, Grants and Funding, Healthcare, How-to, Mobile, Nonprofit, Technology for Aging, Technology for Nonprofits, Tools | | Comments Off

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#HOWTO: Setup A Pheed Account & Why It Could Prove Valuable For Nonprofits

Alright, I admit that when I first heard about one of the newest social networks out there, Pheed, I was underwhelmed. Are we not overwhelmed with social networks as it is? But both professional engagement and personal curiosity got the better of me, and I signed up. The interface looks rather like Tumblr, whose praises we have often sung on this blog. The screenshot to the left is Pheed’s signup page: clearly it is pitched toward an artistic, and likely younger, audience. Nevertheless, it has a couple of features that nonprofits and charities could find especially useful as they present their own content via their social networks. Here’s how to sign up and see if it could be of use to your organization.


| Category Advice, Blogs, Branding, Cause Marketing, Communications, Copyrighting, Education: General, How-to, Marketing, Marketing Skills, Media Review, Nonprofit, Permission Marketing, Public Media, Public Relations, Reviews, Site Administration, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Tools, Web and Print, Web Design | | Comments Off

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#FUNDRAISING: Resources To Find Grants For Your Nonprofit’s 2013 Budget

Fifty Dollar Bill imageMaybe the federal government won’t ever work up or agree to a budget to cover an entire fiscal year, but your nonprofit has to. The 2012-2013 fiscal year is already on many organizations’ calendars, and certainly the final sprint to the holiday donation-giving season is upon us. But along with the money, time, and goodwill of your donors online and otherwise, you should be looking for grants. We’ve culled a few resources and pooled a few clearing houses that will help your nonprofit or charity tailor its search for support from specific organizations passionate to support your kind of work.


| Category Cause Marketing, Community, Development, Education: General, Fundraising, Grants, Grants and Funding, How-to, Major Gifts, Mobile, Nonprofit, Research, Resource | | Comments Off

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#SOCIALMEDIA: How Can We Efficiently Use Our Time On Social Networks?

How are you measuring your time?

A definition of irony: using social media to encourage you to find ways to trim your time on social media. But the real goal is efficiency, and it comes with great financial and emotional rewards. According to a survey done by the enterprise platform last summer, “45% of employees work only 15 minutes or less without getting interrupted, and 53% waste at least one hour a day due to all types of distractions. That hour per day translates into $10,375 of wasted productivity per person annually, assuming an average salary of $30/hour.” Ouch.

Moreover, even if digital interruptions (responding to a tweet that just came in relevant to your nonprofit’s project, for example) are a valid and necessary part of what you do, what were you doing that got interrupted? And can you easily and smoothly get back on that track? Here are some recommendations to rethink how you are using your time and mental energies on social networks.


| Category Advice, Civics, Communications, Community, How-to, Marketing, Marketing Skills, Measurement, Nonprofit, Project Management Tools, Public Media, Site Administration, Social Media, Social Networks, Technology, Technology for Nonprofits, Thought for the Day, Tools | | Comments Off

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#SOCIALNETWORKS: 4th-Annual Social Media Week Will Educate & Inspire Worldwide

Social Media Week, 24-28 September 2010

Attendance is just a few clicks away.

The first Social Media Week went live in 2008, as Twitter was just hitting the mainstream and Lehman Brothers announced it was going bankrupt and would take down the economy with it. For better and worse, much has change. And Social Media Week continues to expand. It started to stress connectivity across continents last year, and this year the list of host cities already includes Barcelona, Bogotá, Doha, Hong Kong, Jeddah, LA, Shanghai, and Turin (among others). Individuals can register at any point for this year’s program, and organizations can prepare submissions to offer sessions for next year.  What will the 2012 week bring?


| Category Advice, Advocacy, Campaigns, Case Study, Cause Marketing, Civics, Communications, Community, Education: General, Event, Events, Fundraising, How-to, Marketing, News and Current Affairs, Nonprofit, Permission Marketing, Public Media, Public Relations, Publications, Resource, Seminar, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Webinar | | 1 Comments

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#DESIGN: Is Your Nonprofit’s Logo Helping Your Cause?

Darien Libarary Logos old and new

Clarity, scalability, & meaning were much improved in this logo redesign.

Has your nonprofit (re)considered its logo recently? Does it present your organization with the color, the terms, the attitude you want to covey quickly to an audience? For most nonprofits, getting a meaningful and professional logo carries some heavy ambivalence: Of course you want people to recognize your organization, whether they see the logo on a letterhead appeal for support or on a bumper sticker given out at a local festival. But if your logo is ‘too professional,’ might you be suggesting donors’ dollars are going toward a firm on Madison Avenue rather than to the community you want to support?

But a logo can make or break your outreach efforts, so you better err on the side of professional, or your nonprofit will be ignored in what is, alas, a tightly competitive fundraising market.


| Category Advertising, Advice, Advocacy, Branding, Case Study, Cause Marketing, Communications, Design, Graphic Design, How-to, Marketing, Nonprofit, Publications Design, Reviews, Social Marketing, Web and Print | | Comments Off

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#TECH: Title Tags Can Make Or Break Your Site’s SEO

HTML Title Tag

SEO success starts here

Oh, the last official weekend of summer, and it’s three-day long one to boot! You might be itching to get out of the office a bit early today and make it a three and a half day weekend. Before you do, please read some salient advice we took from online marketing specialist John Haydon as soon as it hit our Inboxes. The issue is the placement of Title Tags, the snippets of text − usually the title of the blog post or of a website − that is the first thing search engines scour for the keywords that make your site visible on those engines. With an afternoon of work, you could dramatically improve the ranking of your nonprofit’s site. Here’s what he suggests:


| Category Advice, Blogs, Cause Marketing, Communications, Education: General, How-to, Marketing, Marketing Skills, Measurement, Publications, SEO, Site Administration, Social Marketing, Strategic Marketing, Technology, Technology for Nonprofits, Web and Print, Web Design, Writing | | Comments Off

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#FUNDRAISING: Presidential Candidates Ramp Up Mobile Giving

ABC News photo of text donationsWith the (delayed) start of the Republican Convention in Tampa earlier this week, the really officially serious campaign season starts. For the next 10-odd weeks, most American start to focus on the candidates, their platforms, and their messages. There has been much talk about the low level of discourse that has driven the campaign thus far, but − unlike Senate debates in the 19th century − no one has been caned.

This is the first post-‘Citizens United’ national election, so the astute political junkies are paying attention to the money flow from corporations and unions that need report their large donations until after the voting has been counted. But what about at the other end of the giving scale? This is also the first national election that offers opportunities for texting donations to candidates. How might that change the fundraising landscape?


| Category Advocacy, Campaigns, Cause Marketing, Civics, Communications, Community, Crowdfunding, Events, Fundraising, How-to, iDevice, Marketing Skills, Mobile, Mobile, National/International, News and Current Affairs, Nonprofit, Politics, Social Marketing, Technology, Technology for Nonprofits | | Comments Off

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#DESIGN: How To Follow The Branding Guidelines Of Twitter

Most Twitter logos break the style guidelines of Twitter

No. No. And no.

Birds of a feather? Not for that poor Twitter bird: perhaps no other icon in modern business is both better known and abused well beyond the company’s style guide. Even more than the Facebook logo that we discussed a couple of weeks ago, the icon for the social-media site Twitter comes in all shapes, sizes, and numbers − almost none of which are official or legal. If you want to have a good relationship between your organization and the folks at Twitter who have done so much to get news of your organization out to their millions of users, you best check out their corporate style guide.


| Category Advice, Branding, Communications, Design, Education: General, Graphic Design, How-to, Marketing, Resource, Site Administration, Social Media, Social Networks, Twitter, Twitter, Web and Print, Web Design | | Comments Off

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#HOWTO: Establish Your Tumblr Account Preferences To Stay Organized

Tumblr Infographic shows 33.3 million blogs in 8 languages

33 million blogs in 8 languages − Where's yours?

We have already presented videos on how to sign on to Tumblr and how to tweak the settings of your new blog − including how to ensure your activity on Tumblr is reflected in your Twitter account and on your Facebook page (though recent developments have limited the interaction between Twitter and Tumblr, alas). We want to continue with more how-tos associated with Tumblr both because we think the platform is an easy and flexible way to communicate with the larger world and because many have reached out with questions and ideas about the series. We appreciate your contacts and questions − thank you!

Today we present a video about Tumblr’s account preferences (to be distinguished from the blog’s settings).


| Category Blogs, Communications, Design, Facebook, How-to, Marketing, Marketing Skills, Measurement, Public Relations, Resource, Reviews, Site Administration, Social Marketing, Social Media, Social Networks, Software Review, Storytelling, Technology, Technology for Nonprofits, Twitter, Video | | Comments Off

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#MARKETING: Can Nonprofits Take Advantage Of Pinterest’s Open Platform?

Keep Pinboards organized and relevant for your audienceWe talked about Pinterest last week when we discussed the fact that the social-media platform has been opened to the public, who no longer need to wait for an invitation. The incredible growth of the platform, already the fastest growing social network in the brief history of such networks, is likely only to continue over the next few years. The questions for nonprofits and small businesses should focus on how to think about Pinterest as a tool to reach more donors, volunteers, and customers. In order to answer some of those questions − even to ask the right questions − one must appreciate what Pinterest ‘is’ and get a sense of what current users expect of each other and of the sharing that goes on. We’re here to help with just those questions.


| Category Advertising, Advice, Branding, Cause Marketing, Communications, Design, Fundraising, How-to, Marketing, Marketing Skills, Media Review, Nonprofit, Pinterest, Public Media, Public Relations, Social Marketing, Social Media, Social Networks, Storytelling, Web and Print | | 1 Comments

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#TECH: Sometimes A Security Breach Is Just A Phonecall Away

First of all, and oft repeated, use secure and unique passwords for all your accounts, be they banking, social networking, email, or to log on to your computer. Far too many people still use such insanely simple passwords like ‘password’ or ‘qwerty’. And if you think using your anniversary date or your cat’s name with the number 1 is a big leap forward, think again. The first rule of password creation: “Make it utterly unrelated to you personally. No names of spouses, pets or old high schools. No birthdays or social security numbers.”


| Category Advice, Advocacy, Blogs, Civics, Education: General, How-to, News and Current Affairs, Nonprofit, Publications, Resource, Site Administration, Social Media, Software Review, Technology, Technology for Nonprofits | | Comments Off

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#COMMUNICATIONS: Pinterest Goes Public Though Gender Gap Remains

Pinterest goes public

All aboard?

The big but unheralded news in social networks this past week was the fact that Pinterest went public − not an IPO, but the hitherto ‘by invitation only’ site is now available to anyone who wants to establish an account. Facebook started that way lo those six or seven years ago. How has Pinterest fared? Pretty darn well: the site reached 10 million unique viewers in a month faster than any standalone website or service ever has. And that was before the doors were opened to the general public!

Which is not not to say all is good for the platform, which offers fabulously easy sharing of images on pin boards meant to be organized by topics.


| Category Advice, Cause Marketing, Communications, Community, How-to, Marketing, Media Review, Pinterest, Public Media, Public Relations, Reviews, Social Marketing, Social Media, Social Networks, Web and Print, Web Design | | Comments Off

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