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#GRANTS: Dell Computers & Dell Foundation Offer Resources For Youth & Environment

msdf logo 300x91 #GRANTS: Dell Computers & Dell Foundation Offer Resources For Youth & EnvironmentDell Computers was founded in 1984 in Austin Texas and it became a worldwide leader in online sales of MSDOS/Windows/x86 computers within a decade. Michael and Susan Dell established their foundation in 1999 in an effort to present their booming company as a corporate citizen. The efforts of the foundation are to multiply the work of Dell’s individual employees:

Being a good corporate citizen is more than just writing a check to a nonprofit and checking ‘complete’ next to your external branding strategy. To make a meaningful difference, companies must integrate the process into its business model, strategically align community involvement with business initiatives and avoid diluting efforts by consciously focusing on areas where the greatest impact can be made. That’s the recipe for success in today’s global market.

If your organization would like to apply for support from the foundation, we have collated some resources to help you get started.

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| Category Advocacy, Affordable Housing, Civics, Community, Environment, Fundraising, Grants, Grants and Funding, Greening, Health, How-to, Low-Income, Major Gifts, Nonprofit, Resource, Revitalization, Sponsorship | | 1 Comments

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#ADVOCACY: Make Sure Pitch Has Call To Action, Not Just High Concept

What happens when you get corporate assistance to launch a new campaign, or pro bono development from a commercial ad agency? You can get some fabulous ideas and some valuable insights on establishing your brand. You can get your materials into some of the best publication and on some of the most visited sites on the web.

But as some of our colleagues at Sofii.org have discovered, you can also get a good deal of expensive nothing. The commercial backer or ad agency might not be sensitive to the constituents who want to be involved with various types of nonprofits. They might encourage outreach through channels that are quite unlikely to reach the people your charity traditionally reaches. They might give you a fabulous product on the design board (Indeed, I think it’s safe to say that they certainly will give you a fabulous design.) that falls flat in the real world. Let’s look at a couple of examples from Sofii.

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| Category Advertising, Advice, Advocacy, Blogs, Campaigns, Case Study, Cause Marketing, Communications, Copyrighting, Crowdfunding, Design, Development, Donor Acquisition, Fundraising, Graphic Design, How-to, Marketing, Marketing Skills, Measurement, Media Review, Newspaper Article, Nonprofit, Public Relations, Publications, Publications Design, Resource, Reviews, Sponsorship, Storytelling, Strategic Marketing, Study, Writing | | 2 Comments

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#INTERVIEW: Christopher Davenport, Founder of 501 Videos, A Company That Makes Videos Exclusively For Nonprofit Clients

F110943916 #INTERVIEW: Christopher Davenport, Founder of 501 Videos, A Company That Makes Videos Exclusively For Nonprofit ClientsChristopher Davenport is the founder of 501 Videos, a company that makes videos exclusively for nonprofit clients. His experience includes years in Hollywood working on commercial films and, later, making documentaries. His website is home to Movie Mondays, a weekly series of short films featuring fundraising professionals in action. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: Did you always know you wanted to make movies?

CHRISTOPHER: Not always. When I was 5 I wanted to be a fireman, and then when I was 5 and a half, that’s when I knew I wanted to make movies.

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| Category Communications, Community, Donor Acquisition, Grants, Interview, Major Gifts, Nonprofit, Sponsorship, Storytelling, Video | | Comments Off

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#PHILANTHROPY: What Might Inspire People To Give To Your Charity?

Screen shot 2012 02 06 at 12.52.32 139x150 #PHILANTHROPY: What Might Inspire People To Give To Your Charity?The year’s fundraising drives are laid out before you and your colleagues. The sting of the Great Recession still hurst most Americans, even if the stinger is gone. The prospects can look intimidating. Even though your charity or nonprofit does good work and has the track record to prove it, this moment might be a good moment to look at a hard fact of fundraising: what will entice more donations, micro or macro, NOW?

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| Category Audio Interview, Blogs, Campaigns, Cause Marketing, Community, Crowdfunding, Development, Fundraising, Grants and Funding, How-to, Marketing, Marketing Skills, Nonprofit, Public Relations, Sponsorship | | 1 Comments

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#Interview: Allison Fine, Author & Analyst — Examines Intersection of Social Media & Social Change

Allison FIne 200x3001 #Interview: Allison Fine, Author & Analyst    Examines Intersection of Social Media & Social ChangeAllison Fine researches and writes about the intersection of social media and social change. She is the co-author (with Beth Kanter) of the bestselling book, The Networked Nonprofit: Connecting with Social Media to Drive Change, as well as the award-winning Momentum: Igniting Social Change in the Connected Age. She hosts a monthly podcast for The Chronicle of Philanthropy called “Social Good.” The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: You’ve researched and written about social media and how it could impact democracy in the 21st century. Is the Occupy Wall Street movement along the lines of what you were envisioning?

ALLISON: Occupy Wall Street is absolutely part of the same DNA of social protests that we’ve seen for about the last ten years or so. They are widely distributed – meaning there’s no centralized organizing person or organization. They are fueled, but not caused, by social media – the ability to share messages, share photos, share videos, which are very powerful, is part of what’s stirring the pot and helping to organize the events. Occupy Wall Street has some of the drawbacks of this kind of mobilizing as well: the lack of a centralized message and the lack of goals. Whether or not those ultimately stop the momentum for these self-organized efforts locally will be interesting to watch.

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| Category Blogs, Book Review, Campaigns, Case Study, Cause Marketing, Communications, Community, Cross-Post, Crowdfunding, Development, Direct Mail, Donor Acquisition, Fundraising, Grants, Grants and Funding, Interview, Major Gifts, Marketing, Marketing Skills, Nonprofit, Permission Marketing, Resource, Reviews, Social Media, Special Series, Sponsorship, Strategic Marketing, Technology, Technology for Nonprofits, Tools, Twitter | | 1 Comments

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#Interview: Gail Perry, Fundraising Consultant, Trainer & Author of Fired-Up Fundraising

F106909562 #Interview: Gail Perry, Fundraising Consultant, Trainer & Author of Fired Up FundraisingGail Perry is a fundraising consultant and trainer and the author of Fired-Up Fundraising: Turn Your Board’s Passion into Action. She is a highly sought speaker and writes a popular blog. Her most recent venture is an online coaching group. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: What are the issues that are keeping your clients awake at night?

GAIL: I think the economy is just a huge issue. People are worried about whether they can raise the money they need or not. But I’m also seeing a really interesting problem. My consulting clients are struggling to learn how to take donors who are identified as potential major prospects and bring them into the major prospect arena by closing a gift. It’s a very delicate, step-by-step, intuitive process to bring a major donor along. That’s a lot of what I’m teaching my clients, all these little subtleties of developing that type of relationship.

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| Category Blogs, Campaigns, Cause Marketing, Communications, Community, Cross-Post, Crowdfunding, Design, Development, Direct Mail, Donor Acquisition, E-Mail, eNewsletter, Facebook, Facebook, Fundraising, Grants, Grants and Funding, Interview, Major Gifts, Marketing, Marketing Skills, Measurement, Nonprofit, Permission Marketing, Research, SEO, Social Media, Special Series, Sponsorship, Storytelling, Strategic Marketing, Twitter, Web Design, Writing | | 1 Comments

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#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Paul Jones headshot 229x300 #Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause MarketingPaul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.” Paul worked for many years at the Children’s Miracle Network before beginning his own consulting practice. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEmedia blog.

MKC: How long have you been writing your blog?
PAUL: In October it will be five years.

MKC: Had you been in business longer than that?
PAUL: I actually had. I opened the business in 2002, although I was still working full-time for a local nonprofit. Then I broke out on my own in 2005 and the blog was just a natural way to get my voice out there and on a topic I’m very familiar with, as well as an opportunity to do a little bit of marketing.

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| Category Advice, Blogs, Campaigns, Cause Marketing, Communications, Cross-Post, Grants and Funding, Interview, Nonprofit, Special Series, Sponsorship | | Comments Off

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