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#FUNDRAISING: Does Your Nonprofit Need Help Keeping Up With Its Growing Donor Base?

Open Petra Main Menu Partner 300x226 #FUNDRAISING: Does Your Nonprofit Need Help Keeping Up With Its Growing Donor Base?

OpenPetra’s Client Screen

Just this past week Idealware published its 2013 Field Guide to Software for nonprofits and charities. The staff at Idealware demarcate a number of areas that nonprofits and software developers have been collaborating, such as social-networking management, and gives reviews and how-tos on some of the solutions in the market. The book can be had via Amazon ($25) or directly from Idealware’s site ($20).

As you know, though, MKCREATIVEmedia has been tracking software developments for our clients for a number of years now, and we want to share some recent developments in the field of Customer Relations Management software (CRM). In particular, we have found some open-source and free platforms well worth considering to manage your donors and volunteers.

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| Category Campaigns, Client Roster, Communications, Cross-Post, Desktop Apps, Development, Donor Acquisition, Fundraising, How-to, iPad Apps, iPhone Apps, Major Gifts, Measurement, Mobile, Mobile, Nonprofit, Project Management Tools, Research, Reviews, Site Administration, Software Review, Technology, Technology for Nonprofits, Volunteerism | | 0 Comments

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#PHILANTHROPY: Zuckerberg’s Millions Suggest New Style Of Giving By Young

 

Zuckerberg at TechCrunch 300x168 #PHILANTHROPY: Zuckerbergs Millions Suggest New Style Of Giving By Young

Mark gives big again

Mark Zuckerberg always makes headlines, and few were as stunning as the ones he made in the fall of 2010 when he donated $100 million to the Newark, NJ school system − a system with which he has no personal connections whatsoever. His generosity was intended to help right the ship of one of the statistically worst school districts in the nation. But the shock of such a huge gift was met with as much skepticism as thanks, and within a year parents groups and the ACLU sued the city of Newark to open up its correspondence with the founder of Facebook so they could trace what launched the donation and what the city had been doing with the money.

Mayor Cory Booker and state officials continue to state that no email trail exists (a dangerous defense to mount in this day-and-age if untrue), and the money is being plowed back into the schools. Zuckerberg, though, has felt no qualms about giving other big gifts. Last fall he gave a stunning $500 million to the Silicon Valley Foundation. Two such gifts suggests a pattern, but what kind?

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| Category Civics, Community, Cross-Post, Facebook, Facebook, Fundraising, Health, Major Gifts, News and Current Affairs, Newspaper Article, Nonprofit, Social Media, Social Networks | | 0 Comments

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#INTERVIEW: Paul Jolly of Jump Start Growth Helps Us Plan for the 2013 ‘Ask’

Screen Shot 2013 01 30 at 09.53.52 150x97 #INTERVIEW: Paul Jolly of Jump Start Growth Helps Us Plan for the 2013 Ask

Paul Jolly, President of Jump Start Growth, Inc.

This past December, Paul Jolly, President of Jump Start Growth, Inc., talked about the spiritual side of fundraising, and how he works with nonprofits to help them appreciate the motives and desires of big donors. Paul’s company has many years of experience to bring to organizations that are trying to improve their success rates with big donors.

Today we are excited to bring you part two of our interview with Paul. We shift directions just a bit in this conversation to talk about the near future of fundraising. What seems to be the lay-of-the-land for 2013? What technological/communications developments should we keep our eye on? What is developing on the Jump Start Growth website for the new year?

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| Category Advocacy, Blogs, Cause Marketing, Communications, Cross-Post, Donor Acquisition, Education: General, Fundraising, Grants and Funding, Interview, Major Gifts, Marketing, Marketing Skills, Nonprofit, Planned Giving, Planned Giving, Public Relations, Storytelling, Video, Video Interview | | 0 Comments

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#INTERVIEW: Paul Jolly of Jump Start Growth Explores The Spiritual Side Of Donors

Screen Shot 2013 01 30 at 09.53.52 300x194 #INTERVIEW: Paul Jolly of Jump Start Growth Explores The Spiritual Side Of Donors

Paul Jolly, President of Jump Start Growth, Inc.

Raising money for a nonprofit or charity is tough work. With the focus of the organization on fundraising, it is not surprising that outreach tends to focus on the numbers (the thousands who benefit from the nonprofit’s work, the millions required to keep such work going, the hundreds of people asked to give…). In this first part of our video interview with Paul Jolly, Founder and President of Jump Start Growth Incorporated, we learn that the numbers really should be the last concern of a nonprofit or charity, not the first. For Paul and Jump Start Growth, the first concern is the personal, the spiritual, connection between the donor and the cause she or he wants to support. Where is your organization’s focus?

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| Category Cause Marketing, Civics, Communications, Community, Cross-Post, Development, Donor Acquisition, Fundraising, Grants and Funding, Interview, Major Gifts, Marketing, Nonprofit, Planned Giving, Planned Giving, Storytelling, Technology for Nonprofits, Video, Video Interview | | 0 Comments

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#FUNDRAISING: Resources To Find Grants For Your Nonprofit’s 2013 Budget

How to get government grants 120x150 #FUNDRAISING: Resources To Find Grants For Your Nonprofits 2013 BudgetMaybe the federal government won’t ever work up or agree to a budget to cover an entire fiscal year, but your nonprofit has to. The 2012-2013 fiscal year is already on many organizations’ calendars, and certainly the final sprint to the holiday donation-giving season is upon us. But along with the money, time, and goodwill of your donors online and otherwise, you should be looking for grants. We’ve culled a few resources and pooled a few clearing houses that will help your nonprofit or charity tailor its search for support from specific organizations passionate to support your kind of work.

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| Category Cause Marketing, Community, Development, Education: General, Fundraising, Grants, Grants and Funding, How-to, Major Gifts, Mobile, Nonprofit, Research, Resource | | 0 Comments

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#PHILANTHROPY: Evidence Of ‘Emerging Charitable Markets’ & How To Tap Into Them

An article on yesterday’s E-Jewish Philanthropy caught our eye because the authors did a really interesting bit of research into the top givers in US in this calendar year. The study by Robert I. Evans and Avrum D. Lapin demonstrates how useful a careful parsing of statistics can be for fundraisers, and how that parsing can uncover shifting trends in the philanthropic world.

The ostensible foundation of their work was to try to explain why some 130 of the wealthiest Americans on the famed Forbes 400 list are Jewish, yet only about thirty of them have given gifts that break into the list of top donors as compiled by The Chronicle of Philanthropy. They have discovered not so much a shift in the habits of giving among Jewish donors but demographic and economic shifts that are opening what they call ‘emerging charitable markets.’ Who is participating in these markets?

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| Category Banking & Finance, Cause Marketing, Civics, Community, Development, Donor Acquisition, Fundraising, Grants and Funding, Major Gifts, Measurement, Nonprofit, Planned Giving, Report, Resource | | 0 Comments

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#PROAGING: Technology Can Encourage Socialization & Longevity

Perhaps the greatest gift of life is the ability to share many its aspects with others. We have communication skills and empathies that can enliven mundane tasks and reinforce the greater joys and tragedies of the human experience. As social beings, we seek out these shared experiences from our earliest infancy to our later golden years. For many aging citizens, though, physical limitations and technological impositions can reduce opportunities for socialization, which in turn has been shown to decrease both life quality and life expectancy.

Most aging Americans want to live in their own homes as they age, but that desire also increases the likelihood of growing isolation and falling life quality. How might recent technological innovations keep seniors connected to their peers and their younger family members?

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| Category Advocacy, Aging, Boomers, Civics, Communications, Community, Grandparents, Healthcare, Independent Living, Major Gifts, News and Current Affairs, Newsletter, Nonprofit, Resource, Retirement Living, Seniors Life, Social Media, Social Networks, Technology, Technology for Aging, Technology for Nonprofits | | 0 Comments

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#FUNDRAISING: Paul Jolly Inspires The Big Ask To Raise Big Money

Tin Cup Fundraising 300x227 #FUNDRAISING: Paul Jolly Inspires The Big Ask To Raise Big Money

If you ask for less, you'll get less (and work harder on fundraising than on your projects)

We welcome back Paul Jolly, Director of Jump Start Growth, Inc., a nonprofit fundraising and consulting firm in Washington DC. Today, Paul tells about the importance of breaking the sound barrier.

Many good therapists will tell you your achievements are limited only by your attitude.  Organizations, as well as individuals, may have a mindset that limits what they can accomplish. Which means they work harder for less.

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| Category Advocacy, Cause Marketing, Crowdfunding, Development, Fundraising, Grants and Funding, Major Gifts, Nonprofit, Planned Giving, Public Relations, Storytelling | | 0 Comments

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#FUNDRAISING: The Holiday Season For Donations Begins Now. Ready?

money tree 99x150 #FUNDRAISING: The Holiday Season For Donations Begins Now. Ready?The pools are open and busy. The grill has cooled down since the July-4th Picnic. The MLB All-Star Game is tonight. It’s July. One of the traditional/old-fashioned ways to disrupt the heat is to hold a “Christmas in July” party, and your nonprofit or charity should be having one. Why? To celebrate the good work you have been doing for the last six months, and to energize yourselves for the critical holiday season of solicitation and fundraising that should hit its peak in mid-November and continue right through the new year. Yep, the groundwork for a successful holiday season needs to start soon, like tomorrow.

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| Category Advice, Campaigns, Cause Marketing, Communications, Crowdfunding, Development, Donor Acquisition, Fundraising, Grants and Funding, Major Gifts, Marketing, Newsletter, Nonprofit, Permission Marketing, Planned Giving, Planned Giving, Public Relations, Publications, Report, Resource, Social Marketing, Strategic Marketing, Volunteerism | | 3 Comments

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#INTERVIEW: Derrick Feldmann, CEO of Achieve, Discusses The Millennial Impact Report Coming June 11

Derrick Feldmann photo 200x300 #INTERVIEW: Derrick Feldmann, CEO of Achieve, Discusses The Millennial Impact Report Coming June 11Derrick Feldmann is CEO of Achieve, a creative fundraising agency that produces The Millennial Impact Report, an annual research study of Millennial Generation donors. (The 2012 report will be released on Monday.) The agency also hosts the only national virtual summit, MCON, on Millennials annually. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: You have made Millennial donors a specialty. Isn’t it a little early to be worrying about the Millennial donors?

DERRICK: Absolutely not! If we have an expectation that this generation of 20- to-30-year-olds will be future significant supporters of our causes, we have an expectation now to involve them. If you are an educational institution, if you are a nonprofit, if you are planning a capital campaign in the next ten years, and you want more donor support, you had better start working with them now. There is an imperative to work with this generation.

Organizations might not have them as a focus because they may not have the largest capacity to give right now. It’s been a bit tricky for some organizations to figure out parallel tracks of involvement for constituents who don’t necessarily have large capacity but in volumes could give a lot.
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| Category Communications, Community, Cross-Post, Development, Donor Acquisition, E-Mail, eNewsletter, Facebook, Facebook, Fundraising, Grants, Interview, Major Gifts, Marketing, Marketing Skills, Nonprofit, Permission Marketing, Report, Resource, Social Marketing, Social Media, Social Networks, Special Series, Strategic Marketing, Study, Twitter, Twitter | | 1 Comments

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#GRANTS: Dell Computers & Dell Foundation Offer Resources For Youth & Environment

msdf logo 300x91 #GRANTS: Dell Computers & Dell Foundation Offer Resources For Youth & EnvironmentDell Computers was founded in 1984 in Austin Texas and it became a worldwide leader in online sales of MSDOS/Windows/x86 computers within a decade. Michael and Susan Dell established their foundation in 1999 in an effort to present their booming company as a corporate citizen. The efforts of the foundation are to multiply the work of Dell’s individual employees:

Being a good corporate citizen is more than just writing a check to a nonprofit and checking ‘complete’ next to your external branding strategy. To make a meaningful difference, companies must integrate the process into its business model, strategically align community involvement with business initiatives and avoid diluting efforts by consciously focusing on areas where the greatest impact can be made. That’s the recipe for success in today’s global market.

If your organization would like to apply for support from the foundation, we have collated some resources to help you get started.

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| Category Advocacy, Affordable Housing, Civics, Community, Environment, Fundraising, Grants, Grants and Funding, Greening, Health, How-to, Low-Income, Major Gifts, Nonprofit, Resource, Revitalization, Sponsorship | | 1 Comments

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#INTERVIEW: Sean Triner, Co-Founder and Chief Evangelist of Pareto Fundraising

Sean Triner6 #INTERVIEW: Sean Triner, Co Founder and Chief Evangelist of Pareto FundraisingSean Triner is co-founder and “chief evangelist” of Pareto Fundraising, a direct marketing firm working in Australia, Hong Kong and New Zealand exclusively with nonprofit organizations. Sean is a frequent speaker and consultant at international fundraising events. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a regular contributor to the MKCREATIVE blog.

MKC: How is your direct marketing model different from the U.S. model?

SEAN: The key difference is volumes. The whole population of Australia is about 20 million. Also, the costs of things are extraordinary. Cars are 40%, 50%, even 60% more here. Petrol is 50% more than in the U.S. With such small populations and such extraordinary costs, to get a direct-mail package out costs literally three times as much. The printing is three times as much. The postal stamp is three times as much. The mailing-list purchase prices are up to three times as much.

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| Category Communications, Community, Copyrighting, Cross-Post, Development, Donor Acquisition, E-Mail, eNewsletter, Fundraising, Interview, Major Gifts, Newsletter, Nonprofit, Publications, Special Series, Storytelling, Writing | | 0 Comments

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#INTERVIEW with Lori Jacobwith, Communications & Fundraising Coach, & Founder of the Ignited Online Fundraising Community

Lori Jacobwith 150x148 #INTERVIEW with Lori Jacobwith, Communications & Fundraising Coach, & Founder of the Ignited Online Fundraising CommunityLori Jacobwith is a communications and fundraising coach, consultant and blogger. She founded the Ignited Online Fundraising Community and is author of the forthcoming book, Withism’s from Lori: Boldness, Clarity and Wisdom for Fundraising Professionals Making a Difference. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: You’ve been a development director, an executive director, a CEO. So why did you shuck off all the power, the glory, the fame, the money and decide to be a trainer or a coach?

LORI: I love affecting change. When I was a little girl, I knew I wanted to help other people. I was able to help people as a development director and as an executive director, but I wanted to be able to help people at a larger scale. I got a taste of seeing what a trainer and a coach does by attending trainings, sitting in the audience, and I realized, I want to help a roomful of people at a time.

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| Category Advice, Book, Communications, Community, Cross-Post, Development, Donor Acquisition, eNewsletter, Facebook, Fundraising, Grants, Grants and Funding, Interview, LinkedIn, Major Gifts, Marketing, Mobile, Nonprofit, Resource, Social Networks, Twitter, Webinar, YouTube | | 0 Comments

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#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Google gives back 2011 150x130 #PHILANTHROPY: Google Can Give Time, Resources, & AdWords To NonprofitsGoogle is the great behemoth of web searching and video hosting. Google.com is default homepage in millions of browsers and YouTube has inspired citizen journalists in war-torn Syria and video mashups of cute kittens in suburbia. Google.org is perhaps not as well known, but its philanthropic outreach is huge, and it offers that money and support numerous ways – some of which your organization can surely take advantage of!

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| Category Advertising, Advice, Blogs, Campaigns, Cause Marketing, Civics, Communications, Community, Crowdfunding, Desktop Apps, Development, Donor Acquisition, eNewsletter, Fundraising, Grants, Grants and Funding, How-to, Major Gifts, Marketing, Marketing Skills, Measurement, Nonprofit, Public Relations, Site Administration, Social Media, Technology, Technology for Nonprofits, Video | | 0 Comments

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#INTERVIEW: Christopher Davenport, Founder of 501 Videos, A Company That Makes Videos Exclusively For Nonprofit Clients

F110943916 #INTERVIEW: Christopher Davenport, Founder of 501 Videos, A Company That Makes Videos Exclusively For Nonprofit ClientsChristopher Davenport is the founder of 501 Videos, a company that makes videos exclusively for nonprofit clients. His experience includes years in Hollywood working on commercial films and, later, making documentaries. His website is home to Movie Mondays, a weekly series of short films featuring fundraising professionals in action. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: Did you always know you wanted to make movies?

CHRISTOPHER: Not always. When I was 5 I wanted to be a fireman, and then when I was 5 and a half, that’s when I knew I wanted to make movies.

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| Category Communications, Community, Donor Acquisition, Grants, Interview, Major Gifts, Nonprofit, Sponsorship, Storytelling, Video | | 0 Comments

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#Interview: Allison Fine, Author & Analyst — Examines Intersection of Social Media & Social Change

Allison FIne 200x3001 #Interview: Allison Fine, Author & Analyst    Examines Intersection of Social Media & Social ChangeAllison Fine researches and writes about the intersection of social media and social change. She is the co-author (with Beth Kanter) of the bestselling book, The Networked Nonprofit: Connecting with Social Media to Drive Change, as well as the award-winning Momentum: Igniting Social Change in the Connected Age. She hosts a monthly podcast for The Chronicle of Philanthropy called “Social Good.” The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: You’ve researched and written about social media and how it could impact democracy in the 21st century. Is the Occupy Wall Street movement along the lines of what you were envisioning?

ALLISON: Occupy Wall Street is absolutely part of the same DNA of social protests that we’ve seen for about the last ten years or so. They are widely distributed – meaning there’s no centralized organizing person or organization. They are fueled, but not caused, by social media – the ability to share messages, share photos, share videos, which are very powerful, is part of what’s stirring the pot and helping to organize the events. Occupy Wall Street has some of the drawbacks of this kind of mobilizing as well: the lack of a centralized message and the lack of goals. Whether or not those ultimately stop the momentum for these self-organized efforts locally will be interesting to watch.

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| Category Blogs, Book Review, Campaigns, Case Study, Cause Marketing, Communications, Community, Cross-Post, Crowdfunding, Development, Direct Mail, Donor Acquisition, Fundraising, Grants, Grants and Funding, Interview, Major Gifts, Marketing, Marketing Skills, Nonprofit, Permission Marketing, Resource, Reviews, Social Media, Special Series, Sponsorship, Strategic Marketing, Technology, Technology for Nonprofits, Tools, Twitter | | 1 Comments

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#Inteview: Amy Eisenstein, Fundraising Consultant and Author of 50 Asks in 50 Weeks

Eisenstein99web 214x300 #Inteview: Amy Eisenstein, Fundraising Consultant and Author of 50 Asks in 50 WeeksAmy Eisenstein is a “no nonsense” fundraising consultant for local and national nonprofits. She is the author of 50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: Your book is targeted specifically to small shops. Is that because you have a particular affinity for them, or they need more help?

AMY: The big shops invest in training, in all sorts of specialists and consultants, so even though they’re often struggling as well, they have more resources to put into development. But I have to say that most nonprofits in this country are operating with small shops, with very few exceptions. The universities, hospitals and a few national nonprofits have more than three development staff members, but a large majority of the nonprofits in our country and around the world have sometimes no paid development professionals, and usually one, or maybe two if they’re lucky. So yes, that’s why I targeted small shops. They need a lot of help.

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| Category Campaigns, Communications, Community, Cross-Post, Development, Donor Acquisition, Facebook, Fundraising, Interview, Major Gifts, Marketing, Marketing Skills, Nonprofit, Permission Marketing, Social Media, Special Series, Strategic Marketing, Twitter | | 0 Comments

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#Interview: Gail Perry, Fundraising Consultant, Trainer & Author of Fired-Up Fundraising

F106909562 #Interview: Gail Perry, Fundraising Consultant, Trainer & Author of Fired Up FundraisingGail Perry is a fundraising consultant and trainer and the author of Fired-Up Fundraising: Turn Your Board’s Passion into Action. She is a highly sought speaker and writes a popular blog. Her most recent venture is an online coaching group. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: What are the issues that are keeping your clients awake at night?

GAIL: I think the economy is just a huge issue. People are worried about whether they can raise the money they need or not. But I’m also seeing a really interesting problem. My consulting clients are struggling to learn how to take donors who are identified as potential major prospects and bring them into the major prospect arena by closing a gift. It’s a very delicate, step-by-step, intuitive process to bring a major donor along. That’s a lot of what I’m teaching my clients, all these little subtleties of developing that type of relationship.

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| Category Blogs, Campaigns, Cause Marketing, Communications, Community, Cross-Post, Crowdfunding, Design, Development, Direct Mail, Donor Acquisition, E-Mail, eNewsletter, Facebook, Facebook, Fundraising, Grants, Grants and Funding, Interview, Major Gifts, Marketing, Marketing Skills, Measurement, Nonprofit, Permission Marketing, Research, SEO, Social Media, Special Series, Sponsorship, Storytelling, Strategic Marketing, Twitter, Web Design, Writing | | 1 Comments

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#interview: Tom Ahern — Author, Award-Winning Journalist, and Communications Consultant

Tom Ahern1 300x300 #interview: Tom Ahern    Author, Award Winning Journalist, and Communications ConsultantTom Ahern is the author of four books on fundraising communications, with a fifth on the way. An award-winning magazine journalist, he has written case statements for numerous campaigns and is a popular communications trainer and consultant. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: You’ve written four books. You’ve trained hundreds, maybe thousands of communicators, and by now you’d expect everybody knows what to do. Yet you’re still in high demand! How do you explain this?

TOM: How fast can you actually change the characteristic habitual behavior of communications in an industry as big as the nonprofit industry? At one point there were 1.6 million charities in the United States alone, and we’re not the only mature philanthropic market.) Some of the models that are well entrenched are just, I think, wrong. Yet everybody borrows from each other, they copy each other. And so you’ve got widespread bad practices, not best practices.

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| Category Communications, Community, Conference/Congress, Cross-Post, Design, Donor Acquisition, Fundraising, Grants, Grants and Funding, Graphic Design, How-to, Interview, Major Gifts, Marketing, Marketing Skills, Newsletter, Nonprofit, Publications, Publications Design, Social Media, Special Series, Storytelling, Strategic Marketing, Writing | | 0 Comments

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#Interview: Howard Adam Levy, Principal of Red Rooster Group

HowardLevy1 #Interview: Howard Adam Levy, Principal of Red Rooster GroupHoward Adam Levy is Principal of Red Rooster Group, a New York City-based branding, marketing and design agency for nonprofits. Howard, who began working with nonprofits as a graphic designer in 1991, founded the agency 10 years ago. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEnonprofit blog.

MKC: What is most challenging about branding nonprofits?

HOWARD: Nonprofits face a wide variety of constituents, from clients, referral sources, donors, partner organizations, board members and others. So a lot more is involved in reaching out and developing messages and strategies for each of those audiences.

Businesses, especially small businesses, can make unilateral decisions on their marketing. Nonprofits are typically more consensus oriented. And particularly when it comes to the brand, you really want to get everyone’s input and have a feeling that everyone is contributing to the process of what we’re all about. So you need a process that can build consensus in a politically neutral environment and get everyone feeling really good about the brand and their role as brand ambassadors.

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| Category Blogs, Branding, Campaigns, Communications, Community, Cross-Post, Design, Donor Acquisition, E-Mail, eNewsletter, Fundraising, Grants, Grants and Funding, Graphic Design, Interview, Major Gifts, Marketing, Newsletter, Nonprofit, Permission Marketing, Publications Design, Slide Presentations, Social Media, Special Series, Storytelling, Strategic Marketing, Web Design, Writing | | 1 Comments

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#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Michael Stein #Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist Michael Stein, Senior Account Executive for Donordigital, is a veteran nonprofit technology strategist whose areas of expertise include online fundraising, email messaging, email list growth, blogging, website content, mobile messaging, and social media. With Nick Allen and Mal Warwick, Michael wrote the groundbreaking 1997 book Fundraising on the Internet: Recruiting and Renewing Donors Online.

The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEnonprofit blog.

MKC: How did you get into this field?

Michael: About 20 years ago, I was working for an environmental group just as the Internet started to emerge. I got in on the ground floor, building bulletin board systems for Greenpeace activists and others tracking toxic chemical emissions around the U.S. I helped build the pioneering Internet provider called IGC.org that trained nonprofits to use the Internet, which then morphed into the first experiments in online fundraising on the Web for Rainforest Action Network. In the mid-1990s, I hooked up with legendary direct mail fundraisers Mal Warwick and Nick Allen, and we started to think about what the future of fundraising might look like with the evolving Internet. Together we wrote the first book about fundraising online.

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| Category Advertising, Advice, Blogs, Branding, Campaigns, Communications, Community, Copyrighting, Cross-Post, Database, Development, Donor Acquisition, E-Mail, eNewsletter, Facebook, Facebook, Fundraising, Grants, Grants and Funding, Interview, iPad/Tablet, Major Gifts, Marketing, Marketing Skills, Measurement, Newsletter, Nonprofit, Permission Marketing, Public Relations, Social Media, Special Series, Storytelling, Technology, Tools, Twitter, Writing | | 0 Comments

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#Interview: Mazarine Treyz of the Wild Woman’s Fundraising blog and author of The Wild Woman’s Guide to Fundraising

mazarine treyz #Interview: Mazarine Treyz of the Wild Woman’s Fundraising blog and author of The Wild Woman’s Guide to FundraisingMazarine Treyz writes the Wild Woman’s Fundraising blog and is the author of The Wild Woman’s Guide to Fundraising. A nonprofit fundraising consultant and trainer, she is also a social media trainer for the City of Austin, Texas.

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| Category Advice, Blogs, Communications, Community, Cross-Post, Development, Donor Acquisition, Fundraising, Grants, Grants and Funding, How-to, Interview, Major Gifts, Marketing, Nonprofit, Social Media, Special Series, Twitter | | 0 Comments

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#Interview: Syam Buradagunta, Blogger & Co-Founder of Blue Sky Collaborative

Syam B #Interview: Syam Buradagunta, Blogger & Co Founder of Blue Sky CollaborativeSyam Buradagunta is president and co-founder of Blue Sky Collaborative, a company that offers online pledge event software (Sweet) to nonprofits for walkathons, bike-a-thons and similar peer-to-peer fundraising events. The company also provides custom websites and a content management system. Syam and his co-founders worked in nonprofits before starting their firm in 2003. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

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| Category Blogs, Communications, Cross-Post, Crowdfunding, Development, Donor Acquisition, Fundraising, Grants, Grants and Funding, Interview, Major Gifts, Marketing, Nonprofit, Special Series, Writing | | 0 Comments

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#Interview: Marc Pitman, Owner of the “Fundraising Coach” Blog, Author, and Fundraising Consultant

marcpitman2008cropped 246x300 #Interview: Marc Pitman, Owner of the Fundraising Coach Blog, Author, and Fundraising ConsultantMarc A. Pitman writes the Fundraising Coach blog, in addition to writing books, giving seminars, engaging in social media and consulting with clients. His own fundraising career began at a small New England liberal arts college, but by 1999 he found the consulting life fulfilled his desire to teach and help people. Marc was interviewed from his home in rural Maine by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

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| Category Blogs, Communications, Community, Cross-Post, Development, Donor Acquisition, Facebook, Facebook, Fundraising, Grants, Grants and Funding, Interview, Major Gifts, Nonprofit, Resource, Social Media, Special Series, Study | | 0 Comments

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#Philanthropy: President’s Jobs Bill & Tax Proposal Not Warmly Welcomed By Charities

Obama American Jobs Act 99x150 #Philanthropy: Presidents Jobs Bill & Tax Proposal Not Warmly Welcomed By CharitiesAs arguments over what to do with and about the US economy and the federal deficit continue to shed more heat than light, President Obama sought to take the fight back to the Republicans with the ‘American Jobs Act’ announced last week. The act contains a mix of tax realignments likely to gain some Republican votes and stimulus spending pretty much guaranteed to lose those same votes.

Perhaps the most talked-about realignment pertains to the ‘Buffett Rule‘, a popularly-coined term reflecting Warren Buffett’s dismay at paying less income tax than does his secretary. It would rearrange the tax code to shrink loopholes for wealthy individuals and corporations, while rearranging the tax base for those with low-paying jobs.

One loophole the president wants to reduce concerns the deductions of taxes made by the wealthy to charitable organizations – a reduction many charities and nonprofits do not want to see.

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| Category Banking & Finance, Communications, Community, Development, Donor Acquisition, Fundraising, Grants, Grants and Funding, Low-Income, Major Gifts, National/International, News and Current Affairs, Newspaper Article, Nonprofit, Opinion, Politics | | 0 Comments

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