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#VIDEO: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part II)

Last month we posted our first interview with Rob Wu, co-founder of the online fundraising and social-media platform Causevox. We wanted to talk with him because Causevox rolled out the latest version of its platform late last year. Our conversation proved so interesting that we couldn’t contain it in one post, so today we bring you part two of our conversation with Rob.

OneGirl.org uses CausevoxIn particular, he stresses how nonprofits like OneGirl.org in Australia participated in the development and refinements that brought about version 2.o. And why the rollout of 2.0 has proven to be a surer success than having a single big launch. Let’s take a look.

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| Category Advertising, Advice, Cause Marketing, Communications, Community, Crowdfunding, Design, Development, Donor Acquisition, Education: General, Fundraising, Grants and Funding, Interview, Marketing, Marketing Skills, Mobile, Mobile, Nonprofit, Project Management Tools, Public Media, Social Marketing, Social Media, Social Networks, Storytelling, Technology, Technology for Nonprofits, Video Interview, Web Design, Webinar | | Comments Off

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#HOWTO: Plan A Film Screening/Festival As A Fundraising Opportunity

Tugg offers movies of your choice

As the year’s projects and fundraisers and festivals start rolling onto your computer’s calendar, you might be looking for an opportunity to host a one-off event that can bring much-wanted PR, good karma, and even some financial support. How about sponsoring a film screening? (MKCREATIVEmedia co-produced a film festival for one of our clients earlier this year. Read more on the MKCREATIVEblog.)

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| Category Advice, Advocacy, Communications, Community, Cross-Post, Crowdfunding, Development, Education: General, Event, Events, Facebook, Film Festival, How-to, Marketing, Nonprofit, Project Management Tools, Public Relations, Site Administration, Social Marketing, Social Media, Social Networks, Technology for Nonprofits, Twitter | | Comments Off

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#NONPROFIT: The 501(c)4 Conundrum & The IRS’s Challenges To Tea Party Groups

The scuttlebutt over the IRS’s double-standards concerning political nonprofits associated with the Tea Party and those associated with other center-right causes is likely well known to our readers. What underlies the conflict has less to do with politics, though, and much more to do with semantics. If the case forces the issue of tax reform upon our politicians, then perhaps that outcome is for the best (both parties agree to the need for reforms, though reformed in which directions remains terribly contentious). But as reforms are discussed − perhaps even implemented − nonprofits should stay aware of where new lines might be drawn.

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| Category Advocacy, Civics, Community, Conference/Congress, Cross-Post, Development, Education: General, National/International, News and Current Affairs, Newspaper Article, Nonprofit, Opinion, Politics | | Comments Off

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#FUNDRAISING: Outreach Tactics & Technologies Need To Adjust To Demographics

With the texts and tweets and the touchscreens and with those crazy(-cool) Google goggles and whatnot, a nonprofit would be daft to send those old-fashioned appeals by mail. The cost of printing and stamps, the hassle of upkeep of a database of address, the imposition of making potential donors find their checkbooks buried ever-farther into their desk drawers… who would bother?

But an extensive whitepaper from the folks at Convio makes it quite clear that not only is the traditional through-the-snail-mail appeal still a great way to solicit support for your charity, it is the hands-down winner over all media outreach. As the chart to the left reveals, outreach by mail achieves incredibly high response rates. That said − and unsurprisingly − the impact of mailers fades as one moves down the age groups, as Generations X and (especially) Y choose to respond to other media as well. What media will carry the donation message into the future?

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| Category Advice, Advocacy, Aging, Campaigns, Cause Marketing, Civics, Communications, Community, Cross-Post, Development, Direct Mail, Donor Acquisition, Education: General, Fundraising, How-to, Marketing, Marketing Skills, Measurement, Mobile, Nonprofit, Permission Marketing, Planned Giving, Public Relations, Publications, Resource, Social Marketing, Social Networks, Study, Technology, Technology for Aging, Technology for Nonprofits | | Comments Off

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#FUNDRAISING: Does Your Nonprofit Need Help Keeping Up With Its Growing Donor Base?

Open-Source CRM Package

OpenPetra’s Client Screen

Just this past week Idealware published its 2013 Field Guide to Software for nonprofits and charities. The staff at Idealware demarcate a number of areas that nonprofits and software developers have been collaborating, such as social-networking management, and gives reviews and how-tos on some of the solutions in the market. The book can be had via Amazon ($25) or directly from Idealware’s site ($20).

As you know, though, MKCREATIVEmedia has been tracking software developments for our clients for a number of years now, and we want to share some recent developments in the field of Customer Relations Management software (CRM). In particular, we have found some open-source and free platforms well worth considering to manage your donors and volunteers.

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| Category Campaigns, Client Roster, Communications, Cross-Post, Desktop Apps, Development, Donor Acquisition, Fundraising, How-to, iPad Apps, iPhone Apps, Major Gifts, Measurement, Mobile, Mobile, Nonprofit, Project Management Tools, Research, Reviews, Site Administration, Software Review, Technology, Technology for Nonprofits, Volunteerism | | Comments Off

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#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

How often do nonprofits reach out to donors potential and actual online, yet have no real sense of how successful the outreach was? Did the time and money spent developing a program or launching a campaign prove to be worth the support? Dan Norris, founder of the online-analytics service Informly offers a tool to help you make that call. He also recently posted his somewhat-scientific results on using his ‘Cost Per Acquisition‘ (CPA) calculator to see what kinds of costs he was incurring to get people engaged with his for-profit business. Let’s see how the costs to acquire customers or donors can prove strikingly steep.

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| Category Blogs, Campaigns, Case Study, Cause Marketing, Cross-Post, Development, Donor Acquisition, Education: General, Fundraising, How-to, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Social Networks, Strategic Marketing, Technology for Nonprofits | | 1 Comments

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#FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

Widgets to turn on or off

Easy-to-customize donation pages

We have often sung the praises of the online charity-site platform Causevox. And we do so again as the good folks at Causevox have released a significant series of upgrades and integrations in version 2.0. It moved out of beta last week, allowing any charity or nonprofit to take advantage of the expanding toolbox. This is how the programmers put it last week on the company blog:

We found out that the key to success for online fundraising this decade is easy customization, community engagement, and content marketing. Our existing platform couldn’t accommodate that vision, so we scrapped it and developed, from the ground up, a new and improved CauseVox.

CauseVox 2.0 is our first step to revolutionize online fundraising.

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| Category Advice, Advocacy, Blogs, Campaigns, Case Study, Cause Marketing, Communications, Design, Development, Donor Acquisition, Events, Facebook, Facebook, Fundraising, Marketing, Measurement, Nonprofit, Press Release, Public Media, Public Relations, Site Administration, Social Marketing, Social Media, Technology for Nonprofits, Twitter, Web and Print, Web Design | | Comments Off

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#VIDEO: Ken Sterns’s Book Offers Tough Love To Nonprofit Economy

Ken Sterns has served as CEO of National Public Radio, arguably one of the best-known nonprofits in the country. He supports The American Red Cross, and has served on the boards of a number of charities. So when his book, And Charity for All argues that the nonprofit sector is a huge part of the American economy, yet the least productive sector as well, people listen. And they should.

Mr. Sterns was recently interviewed at The Huffington Post, as he joined a roundtable (‘multiscreen’) discussion that included Alexander Berger at GiveWell; Dr. John Brothers, founder of Quidoo Consulting; and Rigo Sabarino, President and CEO of St. Barnabas Senior Services. The interview begins with him throwing down the gauntlet, wondering if the nonprofit community is even worth preserving.

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| Category Advice, Advocacy, Book, Book Review, Civics, Community, Cross-Post, Development, Fundraising, Interview, Marketing, National/International, News and Current Affairs, Nonprofit, Opinion, Politics, Public Media, Public Relations, Publications, Reviews, Storytelling, Strategic Marketing, Video Interview | | Comments Off

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#INTERVIEW: Paul Jolly of Jump Start Growth Explores The Spiritual Side Of Donors

Our interview with Paul Jolly

Paul Jolly, President of Jump Start Growth, Inc.

Raising money for a nonprofit or charity is tough work. With the focus of the organization on fundraising, it is not surprising that outreach tends to focus on the numbers (the thousands who benefit from the nonprofit’s work, the millions required to keep such work going, the hundreds of people asked to give…). In this first part of our video interview with Paul Jolly, Founder and President of Jump Start Growth Incorporated, we learn that the numbers really should be the last concern of a nonprofit or charity, not the first. For Paul and Jump Start Growth, the first concern is the personal, the spiritual, connection between the donor and the cause she or he wants to support. Where is your organization’s focus?

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| Category Cause Marketing, Civics, Communications, Community, Cross-Post, Development, Donor Acquisition, Fundraising, Grants and Funding, Interview, Major Gifts, Marketing, Nonprofit, Planned Giving, Planned Giving, Storytelling, Technology for Nonprofits, Video, Video Interview | | Comments Off

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#FUNDRAISING: Resources To Find Grants For Your Nonprofit’s 2013 Budget

Fifty Dollar Bill imageMaybe the federal government won’t ever work up or agree to a budget to cover an entire fiscal year, but your nonprofit has to. The 2012-2013 fiscal year is already on many organizations’ calendars, and certainly the final sprint to the holiday donation-giving season is upon us. But along with the money, time, and goodwill of your donors online and otherwise, you should be looking for grants. We’ve culled a few resources and pooled a few clearing houses that will help your nonprofit or charity tailor its search for support from specific organizations passionate to support your kind of work.

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| Category Cause Marketing, Community, Development, Education: General, Fundraising, Grants, Grants and Funding, How-to, Major Gifts, Mobile, Nonprofit, Research, Resource | | Comments Off

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#COMMUNICATION: Is Your Nonprofit Staff Conversing With Both Audience & Each Other?

As social networks and social marketing have matured over the last two or three years, a debate continues as to how effective social media is to inspire action (be it making a purchase, donating to a cause, or risking one’s life in a revolution). But it seems to me that the argument is both older than modern social media (read any Marshall McLuhan lately?) and more complicated than trying to argue cause-and-effect. Social networks offer wonderfully inexpensive means to expand and magnify conversations, but they also create stunning amounts of ‘noise’ that readers have to learn to tune out without getting distracted (no easy task). But how can a nonprofit leverage the powers of social media to inspire action while also striving not to distort the outreach with too much talk?

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| Category Blogs, Cause Marketing, Civics, Communications, Community, Crowdfunding, Development, Marketing, Marketing Skills, Nonprofit, Permission Marketing, Public Media, Public Relations, Social Marketing, Social Networks, Storytelling | | Comments Off

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#DEVELOPMENT: Do You Have Big Plans For Your Big Data? Not So Fast…

The latest buzz concept is ‘Big Data.’ Like most buzz concepts/ words, its definition leaves much up to the mouth of the speaker. Big Data, whatever the specifics, refers to the large amount of information that can be collected from online activity and exchange of information (on social networks, for example). The ability to aggregate such information from posts, streams, and online purchases creates some truly ‘big’ numbers. And they are only further extended with the collection of information from rewards programs and loyalty cards.

But Big Data can also trick us with impressive numbers like our Twitter followers or Facebook friends − but who within that number are encouraging each other to support our causes? Though ‘numbers don’t lie,’ statistics do, so an organization must know how it’s going to parse the data is collecting and what it hopes to achieve with the effort.

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| Category Advice, Communications, Community, Crowdfunding, Development, Fundraising, Marketing Skills, Measurement, Media Review, Nonprofit, Public Media, Public Relations, Resource, Site Administration, Social Marketing, Social Media, Social Networks, Strategic Marketing, Thought for the Day, Tools | | Comments Off

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#PHILANTHROPY: Evidence Of ‘Emerging Charitable Markets’ & How To Tap Into Them

An article on yesterday’s E-Jewish Philanthropy caught our eye because the authors did a really interesting bit of research into the top givers in US in this calendar year. The study by Robert I. Evans and Avrum D. Lapin demonstrates how useful a careful parsing of statistics can be for fundraisers, and how that parsing can uncover shifting trends in the philanthropic world.

The ostensible foundation of their work was to try to explain why some 130 of the wealthiest Americans on the famed Forbes 400 list are Jewish, yet only about thirty of them have given gifts that break into the list of top donors as compiled by The Chronicle of Philanthropy. They have discovered not so much a shift in the habits of giving among Jewish donors but demographic and economic shifts that are opening what they call ‘emerging charitable markets.’ Who is participating in these markets?

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| Category Banking & Finance, Cause Marketing, Civics, Community, Development, Donor Acquisition, Fundraising, Grants and Funding, Major Gifts, Measurement, Nonprofit, Planned Giving, Report, Resource | | Comments Off

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#FUNDRAISING: Paul Jolly Inspires The Big Ask To Raise Big Money

Nonprofits often ask for too little support

If you ask for less, you'll get less (and work harder on fundraising than on your projects)

We welcome back Paul Jolly, Director of Jump Start Growth, Inc., a nonprofit fundraising and consulting firm in Washington DC. Today, Paul tells about the importance of breaking the sound barrier.

Many good therapists will tell you your achievements are limited only by your attitude.  Organizations, as well as individuals, may have a mindset that limits what they can accomplish. Which means they work harder for less.

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| Category Advocacy, Cause Marketing, Crowdfunding, Development, Fundraising, Grants and Funding, Major Gifts, Nonprofit, Planned Giving, Public Relations, Storytelling | | Comments Off

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#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?

Facebook's outreach

Facebook can be the nexus of a still more powerful network

So your nonprofit or charity has its requisite Facebook page up. You’re posting updates and tweeting about upcoming events. All fine-and-good (and important). But what else could you be doing to energize your Facebook presence? Let’s face it, Facebook has hit some hard times recently. Even before the public IPO Facebook was one of the lowest ranked companies in terms of customer satisfaction. Since then, the stock has fallen over half its original price, and you might have noticed the advertisements as you sign in and sign out of your account as Facebook engineers struggle to find income streams.

But even if a few million of the users are fakes, Facebook remains the heaviest hitter in the social-networking league and we need to use it. The challenge is efficient differentiation and outreach − But how?

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| Category Advice, Campaigns, Communications, Crowdfunding, Development, Facebook, Facebook, Facebook, Fundraising, How-to, Marketing, Nonprofit, Public Media, Site Administration, Social Media, Social Networks, Technology, Technology for Nonprofits, Video | | Comments Off

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#FUNDRAISING: Consider Moving Online Donors To Direct Mail Giving

First time online donors continues to grow

Tap into a steady growth of new online giving

Social networks can be so important for communicating with folks who support (or will support) your cause. The high speed and low cost of such outreach can offer huge dividends, but mostly those dividends are paid in good will and spurring interest. Online donations are certainly growing, but as a recent report from Blackbaud demonstrates, long-term support and larger donations still mostly come from responses to direct mail, even if initial support comes online. The effort for any nonprofit, therefore, should be to develop interests and first donations online, yet also to strive to engage those donors with direct-mail appeals to keep the support coming. What are the numbers to back up this strategy?

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| Category Cause Marketing, Community, Development, Donor Acquisition, Fundraising, Marketing Skills, Measurement, Mobile, Mobile, Nonprofit, Planned Giving, Planned Giving, Report, Resource, Social Marketing | | Comments Off

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#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Social networks and the power of one Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far (vis Facebook for everyone), while others target a specific subset of the social-media community (vis Epernicus for the scientific community). Figuring out how to negotiate those platforms can seem daunting. But we have some advice that might help ease the stress of trying to reach everyone. Don’t try to reach everyone. Well, it’s not quite that simple.

 

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| Category Advice, Advocacy, Blogs, Campaigns, Cause Marketing, Communications, Community, Crowdfunding, Development, Facebook, Facebook, Fundraising, Marketing, Marketing Skills, Measurement, Mobile, Nonprofit, Public Relations, Social Marketing, Social Media, Social Networks, Storytelling, Twitter | | 1 Comments

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#FUNDRAISING: The Holiday Season For Donations Begins Now. Ready?

Summer is when you plan your holiday fundraisingThe pools are open and busy. The grill has cooled down since the July-4th Picnic. The MLB All-Star Game is tonight. It’s July. One of the traditional/old-fashioned ways to disrupt the heat is to hold a “Christmas in July” party, and your nonprofit or charity should be having one. Why? To celebrate the good work you have been doing for the last six months, and to energize yourselves for the critical holiday season of solicitation and fundraising that should hit its peak in mid-November and continue right through the new year. Yep, the groundwork for a successful holiday season needs to start soon, like tomorrow.

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| Category Advice, Campaigns, Cause Marketing, Communications, Crowdfunding, Development, Donor Acquisition, Fundraising, Grants and Funding, Major Gifts, Marketing, Newsletter, Nonprofit, Permission Marketing, Planned Giving, Planned Giving, Public Relations, Publications, Report, Resource, Social Marketing, Strategic Marketing, Volunteerism | | 3 Comments

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#COMMUNICATIONS: Break The Sound Barrier To Encourage A Conversation

Break the sound barrier to enjoy conversation with your donorsWe welcome back Paul Jolly, Director of Jump Start Growth, Inc., a nonprofit fundraising and consulting firm in Washington DC. Today, Paul tells about the importance of breaking the sound barrier.

Back in 1947, US Air Force pilot Chuck Yeager broke the sound barrier in the Bell X-1 rocket/plane. Fighter jets break the barrier with ease nowadays, but it’s not the only sound barrier that must be broken. The sound barrier that a fund raiser hopes to break through is the sound of his or her own voice. More times than I care to remember, I have sat in the living room or office of a donor, hauling newsletters and annual reports out of my briefcase, talking about programs, accomplishments, plans.  Blah, blah, blah. I am waiting for a signal from the person across the coffee table or desk, and he or she is waiting for me to stop talking.

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| Category Advocacy, Campaigns, Cause Marketing, Communications, Crowdfunding, Development, Fundraising, How-to, Marketing, Marketing Skills, Nonprofit, Permission Marketing, Storytelling, Strategic Marketing | | Comments Off

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#SOCIALNETWORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Survey results of NTEN's questionnaire for nonprofits

Click to go to the report

Okay, so you have been developing your nonprofit’s presence on the staples of social media new for a couple of years. Facebook page? Check. Twitter account? Sure. But how much time do you want to put into keeping up with those outlets? Has your organization seen any growth in volunteers or donors thanks to the outreach on social media?

The 2012 Nonprofit Social Benchmark Report from NTEN is the fourth in this annual series, which means the surveyors have enough materials to start identifying longer-term trends and to offer meaningful statistics as to how social networks are changing communications and fundraising for nonprofits and charities. Spoiler Alert: Nonprofit use of social networks is growing, and with that use most nonprofits are enjoying significant returns on investment (ROI). Still not sure you want to commit resources to it? Please read on…

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| Category Advice, Advocacy, Campaigns, Cause Marketing, Communications, Crowdfunding, Development, Donor Acquisition, Events, Facebook, Facebook, Fundraising, Interview, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Pinterest, Public Media, Public Relations, Report, Research, Resource, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Twitter, Twitter, Video, Video Interview | | Comments Off

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#COMMUNICATIONS: Is Your Organization Moving At The Speed Of Mobile?

With the rise of the smartphone and its ability to be the computer for millions of people around the world, mobile technology is becoming more powerful and less expensive every few months. And with those technological changes come changes of habit and expectation. One of the changes we and many others have commented on is the rise of text messaging as a medium not only to spread-the-word but also to raise funds for nonprofits and charities. The response to the American Red Cross’s texting campaign to deal with the horrors of the Haitian earthquake of 2010 is usually seen as the watershed event.

How has the nexus between cell-phone use and fundraising been strengthening over the last couple of years?

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| Category Advice, Advocacy, Boomers, Campaigns, Case Study, Cause Marketing, Communications, Crowdfunding, Development, Fundraising, iDevice, iPad Apps, iPad/Tablet, iPhone Apps, Marketing, Mobile, Mobile, Newsletter, Newspaper Article, Nonprofit, Public Relations, Report, Resource, Social Marketing, Social Media, Social Networks, Technology, Technology for Aging, Technology for Nonprofits, Volunteerism, Writing | | 1 Comments

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#SOCIALNETWORKS: Twitter Continues To Expand Through Mobile Devices

Mobile phones and Twitter go great togetherThe Pew Internet and American Life Project has brought us valuable statistics and reported notable trends in internet use over the years, and a recent report focused on the growing use of Twitter as a means of social networking. Twitter could be described as a social networking platform that punches above its weight class. Twitter turned six this past March, and by its own accounts has some 140 million users sending some 340 million tweets a day. For the sake of comparison, Facebook has over 900 million.

Yet Twitter’s political and cultural impact is almost equivalent, even if it has only 15.5% as many users. Note the ‘Arab Spring’ as a ‘Twitter Revolution.’ How does Twitter have such an oversized geopolitical impact? The same reason local nonprofits should be developing a presence on the social network.

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| Category Advertising, Advice, Advocacy, Campaigns, Cause Marketing, Civics, Communications, Community, Crowdfunding, Development, Fundraising, Geo-Location, iPad Apps, iPad/Tablet, iPhone Apps, Marketing, Marketing Skills, Mobile, Mobile, Newspaper Article, Nonprofit, Public Media, Publications, Report, Resource, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Twitter, Twitter | | Comments Off

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#INTERVIEW: Derrick Feldmann, CEO of Achieve, Discusses The Millennial Impact Report Coming June 11

Derrick Feldmann HeadshotDerrick Feldmann is CEO of Achieve, a creative fundraising agency that produces The Millennial Impact Report, an annual research study of Millennial Generation donors. (The 2012 report will be released on Monday.) The agency also hosts the only national virtual summit, MCON, on Millennials annually. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: You have made Millennial donors a specialty. Isn’t it a little early to be worrying about the Millennial donors?

DERRICK: Absolutely not! If we have an expectation that this generation of 20- to-30-year-olds will be future significant supporters of our causes, we have an expectation now to involve them. If you are an educational institution, if you are a nonprofit, if you are planning a capital campaign in the next ten years, and you want more donor support, you had better start working with them now. There is an imperative to work with this generation.

Organizations might not have them as a focus because they may not have the largest capacity to give right now. It’s been a bit tricky for some organizations to figure out parallel tracks of involvement for constituents who don’t necessarily have large capacity but in volumes could give a lot.
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| Category Communications, Community, Cross-Post, Development, Donor Acquisition, E-Mail, eNewsletter, Facebook, Facebook, Fundraising, Grants, Interview, Major Gifts, Marketing, Marketing Skills, Nonprofit, Permission Marketing, Report, Resource, Social Marketing, Social Media, Social Networks, Special Series, Strategic Marketing, Study, Twitter, Twitter | | 1 Comments

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#COMMUNICATIONS: The Number One Way To Gain Site Or Blog Readership Is…

Though a Supergenius, W.E. Coyote rarely simplified his plansIf your nonprofit or your charity has any online presence at all, you want readers to engage your content, click through the link(s), visit the site, and get involved with money and/or time. If you are a blog writer, you want pretty much the same, though gifts might also/instead mean advertising dollars because so many people come to your site. And, of course, no reason a nonprofit can’t have a blog that carries those ambitions for the blog and the site that hosts it.

The million-dollar question is: “How do I get people to move from scanning the headline to clicking on it and getting engaged?”

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| Category Advice, Blogs, Campaigns, Cause Marketing, Communications, Development, E-Mail, eNewsletter, How-to, Marketing, Marketing Skills, Newspaper Article, Permission Marketing, Public Relations, Publications, Storytelling, Strategic Marketing, Writing | | Comments Off

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#ADVOCACY: When A Clever Concept Just Misses, It Misses By A Lot

'Almost a homerun' usually means 'you're out!'

Sometimes being close really means missing by quite a bit

Sometimes a nonprofit’s campaign can include a fine idea that, alas, doesn’t quite get it right. Like a long fly ball to the 385-foot alley of a ball park that falls in to be caught at 382 feet, the charity can be excited at what seems to be about to happen, only to trudge back to the dugout (or in our cases today ‘back to the glitzy communications agencies’) lamenting about what could have been.

Let’s return this Monday to a theme we led off with last Monday on high-concept advocacy plans that did not quite live up to expectations. The good folks at the Showcase of Fundraising Innovation and Inspiration (SOFII) provide us all with food-for-thought when it comes to campaigns that might have looked good in the pristine world of the conference room, but came up just short in the real world. And ‘just short’ can mean real human tragedy where the fight against hunger is concerned.

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| Category Advice, Blogs, Campaigns, Case Study, Cause Marketing, Civics, Communications, Community, Crowdfunding, Design, Development, Donor Acquisition, Fundraising, Graphic Design, Health, Marketing, Marketing Skills, Media Review, Nonprofit, Public Media, Public Relations, Publications, Reviews, Social Marketing, Storytelling, Strategic Marketing | | Comments Off

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