MKCREATIVEBlog

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#HOWTO: Plan A Film Screening/Festival As A Fundraising Opportunity

Tugg offers movies of your choice

As the year’s projects and fundraisers and festivals start rolling onto your computer’s calendar, you might be looking for an opportunity to host a one-off event that can bring much-wanted PR, good karma, and even some financial support. How about sponsoring a film screening? (MKCREATIVEmedia co-produced a film festival for one of our clients earlier this year. Read more on the MKCREATIVEblog.)

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| Category Advice, Advocacy, Communications, Community, Cross-Post, Crowdfunding, Development, Education: General, Event, Events, Facebook, Film Festival, How-to, Marketing, Nonprofit, Project Management Tools, Public Relations, Site Administration, Social Marketing, Social Media, Social Networks, Technology for Nonprofits, Twitter | | Comments Off

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#FUNDRAISING: Crowdfunding Response To Boston Bombing Raises Hope & Caution

One of the wonderful qualities of Americans is the way we respond with our time and our money when a terrible shock or natural disaster hits our fellow countrypeople. The bombings in Boston on the 15th were certainly ‘terrible shocks’ and as homemade and smartphone videos make clear, volunteers and fellow marathon watchers ran in to help before the smoke cleared. And since then Americans all over the country have been raising money online and via a sprouting group of crowdfunding sites. But along with over $2 million being raised to help survivors recover, warnings are also being raised about cases of fraud. How do legitimate crowdfunding organizations separate themselves from the occasional fraudsters?

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| Category Civics, Communications, Community, Cross-Post, Crowdfunding, Events, Fundraising, Low-Income, Mobile, National/International, News and Current Affairs, Newspaper Article, Nonprofit, Opinion, Politics, Social Networks | | Comments Off

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Trickle-Down Lives On at Nonprofits

Curing the Charitable Curse

Dan Pallotta’s viral video  (Photo credit: jurvetson)

 

If you haven’t yet seen Dan Pallotta’s 18-minute TED talk, the viral video of the month with more than 1.2 million views, here’s your chance.  Pallotta, who founded AIDS Ride and raised $581 million for AIDS and breast cancer research over nine years, argues that philanthropy is being undermined by our beliefs about it – in particular, the belief that low overhead is worthy of praise.  He contends that overhead – including investments in fundraising and marketing capacity – is the only way to grow nonprofits large enough in scale to tackle society’s most intractable problems. What makes more sense, he asks: 94% of a small pie, or 60% of a pie 100 times larger?*

Palotta argues that in a capitalist economy, nonprofits are restricted from playing by the same rules as every other type of organization. While others feast, nonprofits compete against one another for the crumbs – for four decades, a consistent 2% of Gross National Product. Or, it seems to me, nonprofits may be the last Americans who act as though they still believe in the Trickle-Down Theory.

*For the math-impaired: 94% of $1 million = $940,000; 60% of $100 million=$60 million.

 

| Category Conference/Congress, Events, Fundraising, Nonprofit | | Comments Off

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#FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

Widgets to turn on or off

Easy-to-customize donation pages

We have often sung the praises of the online charity-site platform Causevox. And we do so again as the good folks at Causevox have released a significant series of upgrades and integrations in version 2.0. It moved out of beta last week, allowing any charity or nonprofit to take advantage of the expanding toolbox. This is how the programmers put it last week on the company blog:

We found out that the key to success for online fundraising this decade is easy customization, community engagement, and content marketing. Our existing platform couldn’t accommodate that vision, so we scrapped it and developed, from the ground up, a new and improved CauseVox.

CauseVox 2.0 is our first step to revolutionize online fundraising.

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| Category Advice, Advocacy, Blogs, Campaigns, Case Study, Cause Marketing, Communications, Design, Development, Donor Acquisition, Events, Facebook, Facebook, Fundraising, Marketing, Measurement, Nonprofit, Press Release, Public Media, Public Relations, Site Administration, Social Marketing, Social Media, Technology for Nonprofits, Twitter, Web and Print, Web Design | | Comments Off

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#FUNDRAISING: Register for Maryland Governor’s Grants Conference

Plenary Speaker of Governor's Grants ConferenceAs the calendar year unfolds and the fiscal year 2013-2014 appears over the horizon, so too does registration begin for the Maryland Governor’s Grants Conference. This year’s conference will be held at the University of Maryland, Baltimore County campus on Thursday, February 21st. The one-day conference − sponsored by such organizations as the National Grant Management Association, the Grant Professionals Association, and Deloitte − offers plenary talks by leaders in the grant-providing and grant-winning fields, as well as breakout sessions allowing networking and specific assistance for your organization’s needs.

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| Category Advocacy, Civics, Conference/Congress, Cross-Post, Event, Events, Fundraising, Grants, Grants and Funding, Local/Maryland, National/International, News and Current Affairs, Politics, Public Relations, Resource | | Comments Off

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#PHILANTHROPY: #Sundance & A3 Foundation Extend Cooperation for Asian-American Artists

Though the Initial Public Offering of Facebook devolved into comic fodder last May, the fact remains that it made many people quite wealthy − especially those who had been working with Zuckerberg’s company from the early days. A number of those who cashed out their stocks and jobs at the social-network giant have since turned toward philanthropic efforts, and we would like to highlight one of those concerns that also is having a big impact on this week’s Sundance Film Festival in Utah.

The A3 Foundation was founded in 2012 by Philip Fung, Julia Lam, and Franklyn Chien, who were early Facebook employees, and who wanted to encourage both Asian-American artists (thus the ‘A3′) and those working on projects pertinent to the larger Asian-American community. According to their own site, “The A3 Fellows Program is the inaugural program for the foundation placing emerging artists with seasoned artists to learn and grow. The fellowship consists of $10,000-$20,000 in funding, as well as mentorship from more established artists, and the opportunity to build your skillset and network.” A large presence at the Sundance Festival is only the beginning of what they hope to accomplish.

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| Category Advocacy, Civics, Community, Cross-Post, Education: General, Events, Facebook, Film Festival, Grants, Grants and Funding, Planned Giving, Politics, Public Media, Social Networks | | Comments Off

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#SOCIALNETWORKS: 4th-Annual Social Media Week Will Educate & Inspire Worldwide

Social Media Week, 24-28 September 2010

Attendance is just a few clicks away.

The first Social Media Week went live in 2008, as Twitter was just hitting the mainstream and Lehman Brothers announced it was going bankrupt and would take down the economy with it. For better and worse, much has change. And Social Media Week continues to expand. It started to stress connectivity across continents last year, and this year the list of host cities already includes Barcelona, Bogotá, Doha, Hong Kong, Jeddah, LA, Shanghai, and Turin (among others). Individuals can register at any point for this year’s program, and organizations can prepare submissions to offer sessions for next year.  What will the 2012 week bring?

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| Category Advice, Advocacy, Campaigns, Case Study, Cause Marketing, Civics, Communications, Community, Education: General, Event, Events, Fundraising, How-to, Marketing, News and Current Affairs, Nonprofit, Permission Marketing, Public Media, Public Relations, Publications, Resource, Seminar, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Webinar | | 1 Comments

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#SOCIALMEDIA: Politicians & NonProfits Need Agility With Online Outreach

Republicans & Democrats on social media for 2012As the Democratic ‘nominee’ Barack Obama delivered his acceptance speech last night in Charlotte, NC, a record number of tweets on politics were sent out − some 52,756 tweets-per-minute (tpm) being posted as he wound up. By contrast, Mitt Romney inspired 14,289 tpm, which was about half as many as reactions to Michelle Obama’s presentation two nights ago.

But what both parties know well is the fact that they must be ‘agile’ with their social-media outreach. They have to find ways to steer the narrative while many thousands of other voices also have the opportunity to steer that narrative. True, campaigns for the presidency take up far more online space than most any nonprofit, which is precisely why nonprofits can learn something from watching how the campaigns are trying to use social media.

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| Category Advice, Cause Marketing, Civics, Communications, Community, Events, Marketing, Marketing Skills, Measurement, National/International, News and Current Affairs, Nonprofit, Permission Marketing, Politics, Public Media, Public Relations, SEO, Social Media, Social Networks, Storytelling, Technology, Technology for Nonprofits, Web and Print, Writing | | Comments Off

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#FUNDRAISING: Presidential Candidates Ramp Up Mobile Giving

ABC News photo of text donationsWith the (delayed) start of the Republican Convention in Tampa earlier this week, the really officially serious campaign season starts. For the next 10-odd weeks, most American start to focus on the candidates, their platforms, and their messages. There has been much talk about the low level of discourse that has driven the campaign thus far, but − unlike Senate debates in the 19th century − no one has been caned.

This is the first post-‘Citizens United’ national election, so the astute political junkies are paying attention to the money flow from corporations and unions that need report their large donations until after the voting has been counted. But what about at the other end of the giving scale? This is also the first national election that offers opportunities for texting donations to candidates. How might that change the fundraising landscape?

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| Category Advocacy, Campaigns, Cause Marketing, Civics, Communications, Community, Crowdfunding, Events, Fundraising, How-to, iDevice, Marketing Skills, Mobile, Mobile, National/International, News and Current Affairs, Nonprofit, Politics, Social Marketing, Technology, Technology for Nonprofits | | Comments Off

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#SOCIALMEDIA: IOC Struggles To Corral First “Social Olympics” In London

Infomous envisions social media activity around London Olympics

Click on image to visit Infomous.com

The Opening Ceremonies went off without a hitch. Security concerns have been allayed thus far. The weather hasn’t been too bad. For Americans, we’ve had a few sub-par performances in the pool and on the gymnastics apparatuses, but so far, so good.

Unless the issue is how this so-called “First Social Games” is going. The social media events have not gone quite like fans, competitors, or International Olympic Committee members had thought it would − all for different reasons. Indeed, the biggest security dust-up has to do not with fears of terrorists, but fears of unwanted mention of sponsors by athletes and/or their supporters. Is the IOC fairly trying to protect the Olympic ‘brand’ or are its members greedily limiting expression through social media? And does anybody else really care?

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| Category Advertising, Blogs, Case Study, Communications, Events, Facebook, Facebook, Geo-Location, Marketing, Marketing Skills, Media Review, Mobile, National/International, News and Current Affairs, Opinion, Politics, Public Media, Public Relations, Social Marketing, Social Media, Social Networks, Technology, Twitter, Twitter, Video, YouTube | | 1 Comments

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#TECH: Microsoft Surfaces To Shake Up Tablet Market & Challenge iPad…Someday.

The Surface comes with a magnetic cover/keyboard

We really like the keyboard idea

Full disclosure: We at MKCREATIVEmedia are pretty Apple-centric, even though we are aware that many of our readers are using Microsoft products to access the blog. So when we heard that Microsoft want to enter the tablet market, we thought, “well, that’s about two years too late.” But we also wanted to see how Microsoft handled the announcement/release and what they wanted to bring to the market − and we wanted to keep an open mind.

The Microsoft Surface was announced this week, and − unlike ‘iPad’ − we really liked the name. In fact, on the surface, the new Surface has lots going for it, not the least of which are the millions of schools, nonprofits, corporations, and individuals who already have a Windows computer and who might be more comfortable waiting for a Windows-built tablet before jumping into the market.

Unfortunately, even the early reviewers at the Microsoft Event are not so sure that’s what will happen.

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| Category Advice, Case Study, Communications, Design, Event Review, Events, Hardware Review, iPad/Tablet, Marketing, Mobile, Opinion, Reviews, Technology, Technology for Nonprofits, Video | | Comments Off

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#SOCIALNETWORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Survey results of NTEN's questionnaire for nonprofits

Click to go to the report

Okay, so you have been developing your nonprofit’s presence on the staples of social media new for a couple of years. Facebook page? Check. Twitter account? Sure. But how much time do you want to put into keeping up with those outlets? Has your organization seen any growth in volunteers or donors thanks to the outreach on social media?

The 2012 Nonprofit Social Benchmark Report from NTEN is the fourth in this annual series, which means the surveyors have enough materials to start identifying longer-term trends and to offer meaningful statistics as to how social networks are changing communications and fundraising for nonprofits and charities. Spoiler Alert: Nonprofit use of social networks is growing, and with that use most nonprofits are enjoying significant returns on investment (ROI). Still not sure you want to commit resources to it? Please read on…

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| Category Advice, Advocacy, Campaigns, Cause Marketing, Communications, Crowdfunding, Development, Donor Acquisition, Events, Facebook, Facebook, Fundraising, Interview, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Pinterest, Public Media, Public Relations, Report, Research, Resource, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Twitter, Twitter, Video, Video Interview | | Comments Off

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#FUNDRAISING: Maximizing Your Organization’s Return on Fundraising Events

Susan Emfinger, Fundraiser at the University of Maryland, Baltimore County

We are pleased to welcome back Susan Emfinger of the University of Maryland, Baltimore County. For her previous posts on institutional fundraising, please click here.

In today’s post, I ask readers to imagine a world in which fundraising staff and programmatic work closely together with a variety of “programmatic” events in order to expose the organization to those very individuals who have the financial capacity to enhance and/or to ensure the organizations’ future. My prediction: your fundraising results will surprise you.

Given how much time, energy and effort tends to go into organizing fundraising events, I thought we might start with one question: Just what is a “fundraising” event?

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| Category Advocacy, Campaigns, Communications, Community, Conference/Congress, Development, Events, Fundraising, Gala, How-to, Marketing, Nonprofit, Planned Giving, Planned Giving, Public Relations, Resource, Sustainability | | Comments Off

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#COMMUNICATIONS: Make Your Next Fundraiser An Online Conversation Too

Twitter Walls can be a laptop attached to a TV

A Twitter Wall adds dynamism to even the smallest event

Though weather in the mid-Atlantic continues to flirt with spring while staying surprisingly loyal to winter, it is the season to be planning summer festivals, fundraisers, and rallies. And if you really want to stay on top of your nonprofit’s schedule, start planning your end-of-year banquet as well (and use Tungle). But in this day and age, a nonprofit’s fundraising festival should be but one component of a multi-media plan to engage constituents, volunteers, and supporters both at the event and in the social networks of those attending.

We have recommended ‘Tweet Tables’ in previous posts, and today we draw on a really useful compendium of ideas from Trevor Jonas at Mashable.com.

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| Category Advertising, Blogs, Cause Marketing, Communications, Community, Crowdfunding, Events, Facebook, Facebook, Fundraising, Gala, Geo-Location, How-to, iDevice, iPad/Tablet, Marketing, Marketing Skills, Media Review, Mobile, Newsletter, Nonprofit, Public Media, Public Relations, Reviews, Site Administration, Social Media, Social Networks, Storytelling, Technology, Technology for Nonprofits, Twitter | | Comments Off

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#SOCIALNETWORKS: Kony 2012 Covered The Night. Did It Jump The Shark?

Young teens enjoy a night out in London advertising Kony 2012

Youth cover some of the evening

The sensation that is/was ‘Kony 2012′ has been a part of the nonprofit social-media landscape for six-plus weeks now. The hundreds of millions who made the original video a viral sensation in March were not all supporters of the message, though, and challenges to the drive launched by the San Diego nonprofit ‘Invisible Children’ continue to be made. The original and ostensible goal is to have Joseph Kony and his Lord’s Resistance Army (LRA) brought to justice by making Kony ‘famous’ enough that world leaders will be inspired or shamed to dedicate the resources to get him. The effort to make him famous has been done and the culmination of the effort was this past weekend’s ‘Cover The Night’ campaign. How well did it go? Whether the night got ‘covered’ probably depends on where you are and what you want ‘covered’ to mean, but Invisible Children have ratcheted up their campaign with, frankly, the oddest video yet.

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| Category Blogs, Cause Marketing, Civics, Communications, Community, Crowdfunding, Event Review, Events, Fundraising, Marketing, Media Review, National/International, News and Current Affairs, Newspaper Article, Nonprofit, Opinion, Politics, Public Media, Reviews, Social Media, Social Networks, Storytelling, Video, YouTube | | Comments Off

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#SM4NP: Kony 2012 Will Get A Sequel & More Context Today

Invisible Children announce a sequel of Kony 2012

Today is the day. Probably.

As any Hollywood mogul will confirm, when your movie is watched by 100 million people, you need to make a sequel. That market is just too big to pass up. And the renown viral video Kony 2012 has been viewed well over 100 million times. Nevertheless, the reasons the San Diego based firm ‘Invisible Children’ will be releasing a sequel to their 30-minute wunderkind seem not really about tapping a market so much as explaining the phenomenon. It has not been released as of this posting, but one can’t help but wonder if we need the prequel/context-setter any more than we needed Star Wars: The Phantom Menace.

What do we know about a movie that has not yet appeared?

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| Category Campaigns, Case Study, Cause Marketing, Civics, Communications, Crowdfunding, Design, Events, Fundraising, Marketing, Media Review, National/International, News and Current Affairs, Nonprofit, Opinion, Politics, Reviews, Social Media, Storytelling, Video | | Comments Off

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#TECH: Latest iPad Shifts Mobile Toward Creative Productivity

Latest iPad bumps screen, camera, and processor powerApple unveiled the latest iPad this past Wednesday, and though the third generation, Apple will not call it the ‘iPad 3′. Indeed, one of the interesting sideshows of the product’s history has been the sturm und drang over its name.

But for its form factor, the changes are both incremental and market-shifting – typical Apple, really. In one of our earliest tech reviews, we discussed how the iPad will pretty much create a mobile computing market – and it has. The device has opened up consumption of digital materials in ways more convenient and lucrative for publishers, game-makers, and app developers.

Whether the new iPad is worthy of a purchase or upgrade for you personally, we defer comment. But what you need to think seriously about is how the iPad is going to move your nonprofit’s workflow and communications strategies – whether you use one or not – because the latest iPad puts the stress on your productivity, not just consumption.

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| Category Apple, Communications, Events, Hardware Review, iDevice, iPad Apps, Marketing, Newspaper Article, Press Release, Reviews, Software Review, Technology, Technology for Nonprofits | | 1 Comments

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#INTERVIEW: Sherry Truhlar, President of Red Apple Auctions, Conducts Benefit Auctions for Nonprofit Organizations

Sherry TruhlarSherry Truhlar, President of Red Apple Auctions, conducts benefit auctions for nonprofit organizations throughout the U.S. She founded the company after more than a decade in corporate sales, marketing and event management. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: Did you grow up wanting to be an auctioneer?

SHERRY: No, not at all. I decided, wouldn’t it be fun to do that fast talk, the chant? I took a week of vacation from General Electric, where I was a global marketing manager, went out to auction school, and learned the chant. But I realized very quickly that only a small portion of school is devoted to learning the chant. The rest is teaching someone how to run a business. I thought maybe this was something I could do part-time. So I became a licensed auctioneer.

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| Category Blogs, Communications, Community, Cross-Post, Donor Acquisition, Event, Events, Fundraising, Gala, Grants, Interview, Nonprofit, Special Series | | Comments Off

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#HOWTO: Time Those Tweets To Test And Build Impact

Schedule your social-media posts for maximum effectEarlier this week we introduced and reviewed a few social-media dashboards to help tame your organization’s streams of updates pouring in. Many platforms (like Hootsuite, TweetDeck, and SproutSocial) also offer the ability to schedule a series of tweets to go out over days, weeks, or months. This feature is obviously handy if your charity has a similar message or link that it wants to send on a regular basis (enter it once, schedule it for Tuesdays over the next month, done!).

But how does that timing feature work, and how could your nonprofit use it to your advantage?

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| Category Campaigns, Cause Marketing, Communications, Crowdfunding, Dashboards, Desktop Apps, Events, Facebook, Facebook, Fundraising, How-to, Marketing, Marketing Skills, Measurement, Nonprofit, Site Administration, Social Media, Software Review, Technology, Technology for Nonprofits, Twitter, Web and Print | | Comments Off

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#Tech: CES 2012 Shows Off The Flat Entertainment Coming Post-Recession

The Consumer Electronics Show for 2012 just wound up

Each mid-January, while much of the country is struggling to get through wintery weather and get kids back on a school-day schedule, the brash, bold, and bright world of near-future technology is shown off at the Consumer Electronics Show in Las Vegas, Nevada. Not the back end of the financial crisis/Great Recession, not the fact that Apple has not attended in over a decade, or that Microsoft is attending this year for the ‘last’ time could stop the show from breaking attendance records at over 153,000.

Yet those 153,000 did not include the consumer, per se. The show is invitation-only and those are sent to hardware and software companies, to news agencies, to retail-chain buyers, and to tech reviewers. Alas, despite the strong numbers and expansive and loyal readership of the MKCREATIVEmedia blog, we did not seem to warrant an invitation this year. Or it got lost in the mail. Thankfully, the names we trust to write about technology were there to help.

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| Category Campaigns, Communications, Design, Event Review, Events, Hardware Review, iPad/Tablet, Marketing, News and Current Affairs, Newspaper Article, Public Relations, Reviews, Software Review, Technology, Technology for Nonprofits | | Comments Off

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#ProAging: CES Highlights Tech For Boomers On-The-Move

The Consumer Electronics Show for 2012 just wound up

This past 10 through 13 January saw the annual International Consumer Electronics Show present some of the up-and-coming technologies for the next year(s). The CES “is owned and produced by the Consumer Electronics Association (CEA), the preeminent trade association promoting growth in the $186 billion U.S. consumer technology industry.” Most of the news pertains to the latest smartphone or smart TV, but for the past three years the CES has also supported the ‘Silver Summit.’ This exhibition-within-an-exhibition focusses on technology for older citizens. It also awards ‘Silver Choice Awards,’ a couple of which we wanted to relay to our readers – along with video access to a round-table on the future of technology for retiring Baby Boomers.

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| Category Aging, Apple, Boomers, Community, Design, Events, Health, iDevice, Independent Living, iPad Apps, iPad/Tablet, iPhone Apps, Marketing, Nonprofit, Reviews, Seniors Life, Software Review, Strategic Marketing, Technology, Technology for Aging | | 3 Comments

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#Tech: SOPA Inspiring Blackouts & Lobbyists – Should Nonprofits Care?

Internet Censorship as a First Amendment Issue

Could SOPA chill free speech?

On the surface, not much seems to be of relevance in the ‘Stop Online Piracy Act’ (SOPA, H.R. 3261) because nonprofits aren’t really in the business of selling digitized content, much less pirated content. Nevertheless, nonprofit organizations and consumer protection groups are decrying the bill and calling for an internet ‘blackout’ on 18 January as Congress discusses the bill. AnonymousIRC, Reddit, and even the many Cheezburger sites are all participating in the blackout while encouraging others to do the same.

The blackout is meant, in part, to call attention to the powers SOPA offers internet service providers (ISPs) and media corporations to shut down sites they believe are dealing with copyrighted material. The blackout is also meant to act as a counterweight to the quarter of a billion dollars these companies have pooled to lobby Congresspeople for their votes in favor of SOPA.

The stakes are high for media businesses and service providers, but  nonprofits apparently outside the bailiwick of the act are also starting to get involved. Why?

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| Category Advocacy, Blogs, Campaigns, Cause Marketing, Civics, Communications, Community, Copyrighting, Events, Marketing, National/International, News and Current Affairs, Nonprofit, Opinion, Politics, Public Media, Site Administration, Social Media, Technology | | 1 Comments

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#SocialNetworks: Videos Demonstrate The Power Of Storytelling For Nonprofits

SXSW Interactive Sketchnote Prep

Image by Mike Rohde via Flickr

Perhaps making a series of videos for your organization seems a bit too daunting. Making them certainly will require a bit of planning about the stories to tell, the shooting and editing of the material, and the advertising of the great results. But the return on investment can be huge. And what better way to appreciate the impact of video outreach than to watch a couple of videos that explore the impact nonprofits like yours have made with such outreach?

The first one comes from the South By Southwest Festival‘s Interactive Program (SXSWi) from a couple of years ago. The participants of a panel presented their recent successes on ROI thanks to social media generally and thanks to video outreach specifically. And in the spirit of the music and arts festival, they introduced their projects in a brief poetry slam.

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| Category Advice, Campaigns, Cause Marketing, Communications, Community, Events, Fundraising, Marketing, Marketing Skills, Media Review, Nonprofit, Public Media, Social Media, Storytelling, Technology for Nonprofits | | Comments Off

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#Philanthropy: Livestrong Bucked Economy & ROI Expectations Via SM

The Great Recession hardly seems over, though most are confident that we have worked through the deepest part of the proverbial woods. Nonprofits, whose work is even more vital for many thousands of people during an economic downturn, suffered as well. But a few were able to fight the long dark night by sticking to a simple strategy that proved effective before the recession and even helped them expand their Return On Investment (ROI) through the downturn..

The case before us: Livestrong, the cancer-survivors’ organization and network that provides support for those getting treatment and help staying fit while living with cancer.

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| Category Blogs, Branding, Campaigns, Case Study, Cause Marketing, Communications, Community, Crowdfunding, Development, Events, Facebook, Fundraising, Health, Healthcare, Marketing, Public Relations, Social Media, Storytelling, Strategic Marketing, Twitter | | Comments Off

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#ProAging: Celebrating The Senior Games As Winter Approaches

Doctors, teachers, and athletes encourage us all to get more exercise. For many of us, our springtime means the energy to start a program to get fit and overcome the initial discomforts. As we enter our summer months, the foundation of better health has been set, and we begin to push some of our boundaries. The shortening days of fall might dissuade some of us, but the weather remains warm enough to keep us moving. Besides, winter could prove a notable setback, so we better give an extra push now.

But what about the seasons of our lives? Are we building a solid foundation in our earlier decades to encourage an active and engaged senior life? Many seniors are even competing in an Olympic-style festival that can inspire us all.

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| Category Aging, Boomers, Events, Fitness, Health, Independent Living, Nonprofit, Retirement Living, Seniors Life, Silent Generation, Storytelling, Video Interview | | Comments Off

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