#SocialNetworking: Jumo And Good Join To Create Largest Nonprofit Network
We have followed the development of the Jumo website and network over the last year or so, and that organization has recently announced a development ‘merger’ with Good.is that will make it/them arguably the largest nonprofit socially-conscious network around.
The union will bring together Jumo’s model of searching for and supporting projects by topics with Good.is’s focus on stories, data, and news about a myriad of projects near and dear to the ethically-driven, the socially-engaged, and the community-oriented. What will the merger entail, and what might it mean for nonprofits and social-action groups who want to extend their outreach?
Popularity: 4% | Category Advocacy, Blogs, Campaigns, Civics, Communications, Community, Crowdfunding, Development, eNewsletter, Environment, Fundraising, Marketing, Media Review, News and Current Affairs, Nonprofit, Nonprofit, Permission Marketing, Politics, Public Media, Public Relations, Research, Reviews, Social Media, Volunteerism, Wellness | | 0 Comments
Written by: Christopher Gardner, PhD
#SocialMedia: Is Social Media Necessary? Sufficient? Myth-Busting Monday
The energies of advertisers, politicians, and fundraisers have been focussed on social media for the last five to seven years. And largely for good reason. According to ComScore.com, computer users have doubled their time on social media sites since the summer of 2007, now spending some 16% of their online time in social media. Facebook unique visitations can be measured in the millions, while unique visitors to Twitter, Flickr, etc., are in the hundreds of thousands (and growing).
But do growing looks and extended times on social-media sites translate into fundraising? Can social media eventually replace not only traditional media but such must-haves (ca.2005) as websites and real offices to meet people? A number of SM thinkers have pored over the statistics and mostly argue ‘No’.
Popularity: 4% | Category Advice, Blogs, Campaigns, Communications, Community, Crowdfunding, Development, Donor Acquisition, Facebook, Fundraising, Marketing, Measurement, Media Review, Nonprofit, Nonprofit, Social Media, Technology, Twitter, Volunteerism, Web and Print | | 0 Comments
Written by: Christopher Gardner, PhD
#Aging: Some American Cities Meeting The Challenges Of Boomer Residents
NYC has added 4 seconds to each crosswalk
The vitality of many American cities comes from our perceptions of them as hives of industrial, commercial – youthful – activity reinventing those very cities with each generation. Though such regeneration still goes on, the fact of the so-called ‘silver tsunami’ of aging Baby Boomers means many cities are having to reconsider how to service and accommodate ever growing proportions of older residents.
An Associated Press story carried by NPR discusses the efforts of a few cities to get ahead of the demographic shift, and to ensure that their communities do not become ghettoes of like-aged residents.
Popularity: 5% | Category Civics, Community, Environment, Healthcare, Independent Living, News and Current Affairs, Public Media, Retirement Living, Seniors Life, Volunteerism, Wellness | | 1 Comments
Written by: Christopher Gardner, PhD
#Development: Action Group ‘Do Something’ Grows Huge Through Small Smartphones
The social-media (r)evolution has proven a wonderful challenge for charities and nonprofits. The technology is cheap (not free), and as millions more get comfortable with it, the opportunity to reach a broad spectrum of supporters grows exponentially. And yet, without careful consideration of the stories your organization wants to tell, and how it wants to target constituencies within the various social-media outlets, the effort can seem maddeningly diffuse.
One organization has returned to the relative simplicity of text messaging with stunning success. Last holiday season a text message was sent to about 500 young people in New York City who had been in contact with “Do Something” but had not been much involved. They were told of a local food drive, and in just minutes some twenty percent joined in the effort. DoSomething.org has not looked back.
Popularity: 3% | Category Communications, Community, Marketing Skills, Newspaper Article, Nonprofit, Nonprofit, Social Media, Technology, Tools, Volunteerism | | 0 Comments
Written by: Christopher Gardner, PhD
#SocialNetworks: VolunteerMatch Leads Way In (Free!) Tech Outreach
The iOS platform for the iPhone and iPad is notoriously closed for apps dedicated to fundraising. Some companies have found ways to use the mobile software to reach volunteers and grow networks of potential donors (or donors via other platforms). One such nonprofit is VolunteerMatch, whose iPhone app offers opportunities to search for local projects looking for volunteers for the day or for the duration of a project.
But the folks at VolunteerMatch are doing more than offering a great mobile app to complement their website and to reach out to constituents and potential funders.
Popularity: 4% | Category Apple, Communications, iDevice, iPad Apps, iPad/Tablet, iPhone Apps, Media Review, Nonprofit, Nonprofit, Slide Presentations, Software Review, Storytelling, Technology, Volunteerism, Web and Print | | 0 Comments
Written by: Christopher Gardner, PhD
Sustainability: Corporate Responsibility = Sustainability?
The MKCREATIVE blog welcomes Maria Lilly, principal of MJLilly Associates LLC, to our blog. She is a communications strategist who develops positioning programs that unite corporate, marketing and financial messages to create and support a company’s brand.
As I canvas the business marketplace, I am thrilled to see the ongoing emergence of corporate responsibility and sustainability as a critical piece of the business lexicon.
Ironically though, there appears to be some confusion about the connection between these two terms. Nomenclature issues and old definitions continue to confuse people – even some professionals working in the space. Let me connect these dots.
Popularity: 6% | Category Advocacy, Banking & Finance, Cross-Post, Environment, Greening, Public Relations, Sustainability, Volunteerism, Wellness | | Comments Off
Written by: Maria Lilly
What is Senior Corps?
Image via Wikipedia
Thinking about making a difference in your community? Want to volunteer but haven’t been able to find the right fit? Over 55? Then maybe Senior Corps is for you.
“Americans over 55 have a lifetime of experience to share, and the desire to make a real difference in their world. They’ve managed households, been business owners and nurses, farmers and salespeople, artists and executives. Now they are ready to put their unique talents and expertise to work in their communities, and enrich their own lives in the process.
Senior Corps connects today’s over 55s with the people and organizations that need them most. The organization helps them become mentors, coaches or companions to people in need, or contribute their job skills and expertise to community projects and organizations.”
Visit the Senior Corps website to find out how (and where) you can volunteer time and expertise.
Popularity: 1% | Category Aging, Civics, Community, Seniors Life, Volunteerism | | Comments Off
Written by: Marco Kathuria