MKCREATIVEBlog

news+commentary

#VIDEO: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part II)

CauseVox Logo For White 150x431 #VIDEO: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part II)Last month we posted our first interview with Rob Wu, co-founder of the online fundraising and social-media platform Causevox. We wanted to talk with him because Causevox rolled out the latest version of its platform late last year. Our conversation proved so interesting that we couldn’t contain it in one post, so today we bring you part two of our conversation with Rob.

Screen Shot 2012 10 10 at 11.53.59 150x97 #VIDEO: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part II)In particular, he stresses how nonprofits like OneGirl.org in Australia participated in the development and refinements that brought about version 2.o. And why the rollout of 2.0 has proven to be a surer success than having a single big launch. Let’s take a look.

(more…)

| Category Advertising, Advice, Cause Marketing, Communications, Community, Crowdfunding, Design, Development, Donor Acquisition, Education: General, Fundraising, Grants and Funding, Interview, Marketing, Marketing Skills, Mobile, Mobile, Nonprofit, Project Management Tools, Public Media, Social Marketing, Social Media, Social Networks, Storytelling, Technology, Technology for Nonprofits, Video Interview, Web Design, Webinar | | 0 Comments

Written by:

#VIDEO: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part I)

CauseVox Logo For White 150x431 #VIDEO: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part I)

Causevox moves to version 2

Rob Wu is co-founder of Causevox, an online social-media and donor-acquisition platform, and he and his team have been working hard over the last number of months moving the online system to 2.0. We had the pleasure of talking with Rob a year or so ago, when Causevox first went live. The focus then was to create a ‘turn key’ website/social-media hub for nonprofits, which allowed them to customize the look and feel of the site to fit their ‘brand’ while also enjoying some advanced features like bulk emailing and email subscription captures.

The success of the platform has been phenomenal, as charities working from Africa and to the southwestern US have gotten connected with Causevox and have raised many tens of thousands of dollars over the last year. But the New-York based staff has not been sitting on its laurels. Let’s hear what Rob has to say in this first interview.

(more…)

| Category Advocacy, Branding, Case Study, Cause Marketing, Communications, Crowdfunding, Donor Acquisition, Fundraising, Grants and Funding, Interview, Marketing, Nonprofit, Project Management Tools, Public Media, Public Relations, Publications, Resource, Site Administration, Social Marketing, Social Media, Social Networks, Storytelling, Technology, Technology for Nonprofits, Video, Video Interview | | 1 Comments

Written by:

#ADVOCACY: Google Does Harm To Privacy & Suffers An Hour’s Income For Infractions

Google Spy Feds 300x300 #ADVOCACY: Google Does Harm To Privacy & Suffers An Hours Income For Infractions

Google as a gateway spying agency?

What you think about Google’s (and Facebook’s. And Twitter’s…) efforts to collect personal information of its users probably says quite a bit about what you think about human nature: If you don’t mind a database of your online activities being used by social networks and search engines, then you are likely comfortable with the fact that Google might know quite a bit about you but will not use that information to do any one harm. If you wonder if that flatscreen TV is looking back at you, then you might see in Google’s inadvertent collection of personal data while collecting its street maps over the last few years as the foundation of our Orwellian fate.

Google was recent fined for its ‘accidental’ collection of information across open Wi-Fi networks while filming its Street Views for Google Maps (And by ‘accidental’, I do not mean to use the term ironically. Google executives, once called on it by the federal government, immediately apologized and said it would accept the fine.). The fine was for $7 million − about what Google Inc. collects per hour from its various advertising and business interests. How might we understand these latest infractions into our privacy?

(more…)

| Category Advocacy, Case Study, Civics, Communications, Community, Cross-Post, Education: General, National/International, News and Current Affairs, Opinion, Politics, Public Media, Site Administration, Social Media, Social Networks, Technology, Video, Video Interview, Web and Print | | 0 Comments

Written by:

#FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

Causevox Site Enhancement 300x255 #FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

Easy-to-customize donation pages

We have often sung the praises of the online charity-site platform Causevox. And we do so again as the good folks at Causevox have released a significant series of upgrades and integrations in version 2.0. It moved out of beta last week, allowing any charity or nonprofit to take advantage of the expanding toolbox. This is how the programmers put it last week on the company blog:

We found out that the key to success for online fundraising this decade is easy customization, community engagement, and content marketing. Our existing platform couldn’t accommodate that vision, so we scrapped it and developed, from the ground up, a new and improved CauseVox.

CauseVox 2.0 is our first step to revolutionize online fundraising.

(more…)

| Category Advice, Advocacy, Blogs, Campaigns, Case Study, Cause Marketing, Communications, Design, Development, Donor Acquisition, Events, Facebook, Facebook, Fundraising, Marketing, Measurement, Nonprofit, Press Release, Public Media, Public Relations, Site Administration, Social Marketing, Social Media, Technology for Nonprofits, Twitter, Web and Print, Web Design | | 0 Comments

Written by:

#VIDEO: Ken Sterns’s Book Offers Tough Love To Nonprofit Economy

Ken Sterns has served as CEO of National Public Radio, arguably one of the best-known nonprofits in the country. He supports The American Red Cross, and has served on the boards of a number of charities. So when his book, And Charity for All argues that the nonprofit sector is a huge part of the American economy, yet the least productive sector as well, people listen. And they should.

Mr. Sterns was recently interviewed at The Huffington Post, as he joined a roundtable (‘multiscreen’) discussion that included Alexander Berger at GiveWell; Dr. John Brothers, founder of Quidoo Consulting; and Rigo Sabarino, President and CEO of St. Barnabas Senior Services. The interview begins with him throwing down the gauntlet, wondering if the nonprofit community is even worth preserving.

(more…)

| Category Advice, Advocacy, Book, Book Review, Civics, Community, Cross-Post, Development, Fundraising, Interview, Marketing, National/International, News and Current Affairs, Nonprofit, Opinion, Politics, Public Media, Public Relations, Publications, Reviews, Storytelling, Strategic Marketing, Video Interview | | 0 Comments

Written by:

#SOCIALMEDIA: It’s OK To Say ‘No’ To Your Social Networks

You know you want to…

We are often extolling the virtues of particular social-networking platforms or encouraging specific strategies to reach out to your audience(s) across these platforms. When moving through the ‘tubes’ of our social networks, it is easy to think that each post we prepare is the most important one ever and that if we don’t get to each post on our nonprofit’s wall we’ll be upsetting a potential volunteer or donor.

The fact is, you won’t upset anyone: followers of social networks can feel just as overwhelmed as the producers of content on social media. What can you do to unwind, and what might happen when you do?

(more…)

| Category Advice, Blogs, Communications, Cross-Post, Health, Marketing Skills, Public Media, Public Relations, Social Marketing, Social Media, Social Networks, Storytelling, Technology, Web and Print, Wellness, Writing | | 0 Comments

Written by:

#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?

Facebook’s latest tool, Graph Search, was announced a couple of weeks ago and it is being rolled out through the Facebook0sphere through February. Though many wondered if Facebook were challenging Google, the fact is Facebook is trying to rejigger how you can access information within Facebook, not how you wend your way through the tubes of the internet.

Facebook’s own introduction emphasizes the concept that the billions of connected bits of information within people’s Facebook accounts can now be viewed along a graph of variables that the user asks for:

The main way we make the world more open and connected is by giving people the tools to map out their relationships with the people and things they care about. We call this map the graph …  There are already more than a billion people, more than 240 billion photos and more than a trillion connections. Today we’re announcing a new way to navigate these connections and make them more useful. We’re calling it Graph Search.

What does the Graph Search mean to the average user or nonprofit on Facebook?

(more…)

| Category Advertising, Advice, Cause Marketing, Communications, Cross-Post, Facebook, Facebook, Facebook, Marketing, Public Media, Public Relations, SEO, Site Administration, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Web and Print | | 0 Comments

Written by:

#PHILANTHROPY: #Sundance & A3 Foundation Extend Cooperation for Asian-American Artists

Though the Initial Public Offering of Facebook devolved into comic fodder last May, the fact remains that it made many people quite wealthy − especially those who had been working with Zuckerberg’s company from the early days. A number of those who cashed out their stocks and jobs at the social-network giant have since turned toward philanthropic efforts, and we would like to highlight one of those concerns that also is having a big impact on this week’s Sundance Film Festival in Utah.

The A3 Foundation was founded in 2012 by Philip Fung, Julia Lam, and Franklyn Chien, who were early Facebook employees, and who wanted to encourage both Asian-American artists (thus the ‘A3′) and those working on projects pertinent to the larger Asian-American community. According to their own site, “The A3 Fellows Program is the inaugural program for the foundation placing emerging artists with seasoned artists to learn and grow. The fellowship consists of $10,000-$20,000 in funding, as well as mentorship from more established artists, and the opportunity to build your skillset and network.” A large presence at the Sundance Festival is only the beginning of what they hope to accomplish.

(more…)

| Category Advocacy, Civics, Community, Cross-Post, Education: General, Events, Facebook, Film Festival, Grants, Grants and Funding, Planned Giving, Politics, Public Media, Social Networks | | 0 Comments

Written by:

#SOCIALNETWORKS: Questions & Answers Can Be Shared On Quora

Quora Logo 150x107 #SOCIALNETWORKS: Questions & Answers Can Be Shared On QuoraThe Latin term ‘quorum’ (pl.pronoun: ‘of whom’) has almost no connection to what the term means in Anglo-American law, namely: “the minimum number of members of an assembly that must be present to make the proceedings of that meeting valid.” Without digging too deeply into the Oxford English Dictionary, the term evolved from Norman circuit courts in late-medieval England as the scribes noted the names ‘of whom’ appeared as witnesses of and jurors at trials. The term has been appropriated by the social-networking/question-posing site Quora. The site has been around since 2010, but it has really taken off in the last few months, and we wanted to introduce you to it before whenever the next apocalypse is due.

(more…)

| Category Advice, Civics, Community, Cross-Post, Education: General, How-to, iPad Apps, iPhone Apps, Mobile, Public Media, Resource, Reviews, Social Media, Social Networks, Software Review, Technology | | 0 Comments

Written by:

#HOWTO: Keep Your Facebook Page Updated While Mobile This Holiday Season

Faebook Christmas 150x150 #HOWTO: Keep Your Facebook Page Updated While Mobile This Holiday Season

Mobile Facebook for the new year.

As the Christmas Season approaches, most of us will be taking a bit of much-needed downtime from our nonprofits and charities. Many will also be traveling to see family as well. Unfortunately, the concerns of nonprofits and charities do not take holidays, and you might want to keep people updated via Facebook on what your organization is doing in the holiday season. Facebook has been striving to make inroads into the mobile market over the last number of months, and so we wanted to give you a few tips for getting access to your charity’s page via your mobile device. And even if you are stepping away from Facebook to spend more time with the egg nog, having mobile access to your account should be a resolution (and one of the easier ones to achieve) in the new year.

(more…)

| Category Campaigns, Communications, Crowdfunding, Education: General, Facebook, Facebook, Geo-Location, How-to, iPad Apps, iPhone Apps, Marketing, Measurement, Mobile, Mobile, Nonprofit, Project Management Tools, Public Media, Public Relations, Resource, Site Administration, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits | | 0 Comments

Written by:

#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

Facebook Promoted Posts 300x179 #SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

CecilyK on ‘MomCrunch’ blog says ‘No’

This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that − for at least a $5 fee − would be promoted across the Facebookiverse. The more you paid, the more broadly the algorithms (aka ‘magic’) circulated the post. It was hailed by many for- and non-profit organizations as an opportunity to push through the background noise endemic in most people’s timelines to get your words and images out to a larger but (broadly) targeted audience.

We want to show you how to promote a post if you are unfamiliar with the easy process, but we also want to call attention to the fact that many power users are not finding the return on investment that Facebook claims. Is it a case of false advertising, or is Facebook still working out the kinks?

(more…)

| Category Advertising, Advice, Advocacy, Case Study, Cause Marketing, Communications, Education: General, Facebook, Facebook, How-to, Marketing, Marketing Budget, Measurement, Nonprofit, Public Media, Site Administration, Social Marketing, Social Media, Social Networks, Study, Technology for Nonprofits, Web and Print | | 4 Comments

Written by:

#HOWTO: Setup A Pheed Account & Why It Could Prove Valuable For Nonprofits

Alright, I admit that when I first heard about one of the newest social networks out there, Pheed, I was underwhelmed. Are we not overwhelmed with social networks as it is? But both professional engagement and personal curiosity got the better of me, and I signed up. The interface looks rather like Tumblr, whose praises we have often sung on this blog. The screenshot to the left is Pheed’s signup page: clearly it is pitched toward an artistic, and likely younger, audience. Nevertheless, it has a couple of features that nonprofits and charities could find especially useful as they present their own content via their social networks. Here’s how to sign up and see if it could be of use to your organization.

(more…)

| Category Advice, Blogs, Branding, Cause Marketing, Communications, Copyrighting, Education: General, How-to, Marketing, Marketing Skills, Media Review, Nonprofit, Permission Marketing, Public Media, Public Relations, Reviews, Site Administration, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Tools, Web and Print, Web Design | | 0 Comments

Written by:

#COMMUNICATION: Is Your Nonprofit Staff Conversing With Both Audience & Each Other?

As social networks and social marketing have matured over the last two or three years, a debate continues as to how effective social media is to inspire action (be it making a purchase, donating to a cause, or risking one’s life in a revolution). But it seems to me that the argument is both older than modern social media (read any Marshall McLuhan lately?) and more complicated than trying to argue cause-and-effect. Social networks offer wonderfully inexpensive means to expand and magnify conversations, but they also create stunning amounts of ‘noise’ that readers have to learn to tune out without getting distracted (no easy task). But how can a nonprofit leverage the powers of social media to inspire action while also striving not to distort the outreach with too much talk?

(more…)

| Category Blogs, Cause Marketing, Civics, Communications, Community, Crowdfunding, Development, Marketing, Marketing Skills, Nonprofit, Permission Marketing, Public Media, Public Relations, Social Marketing, Social Networks, Storytelling | | 0 Comments

Written by:

#DEVELOPMENT: Do You Have Big Plans For Your Big Data? Not So Fast…

The latest buzz concept is ‘Big Data.’ Like most buzz concepts/ words, its definition leaves much up to the mouth of the speaker. Big Data, whatever the specifics, refers to the large amount of information that can be collected from online activity and exchange of information (on social networks, for example). The ability to aggregate such information from posts, streams, and online purchases creates some truly ‘big’ numbers. And they are only further extended with the collection of information from rewards programs and loyalty cards.

But Big Data can also trick us with impressive numbers like our Twitter followers or Facebook friends − but who within that number are encouraging each other to support our causes? Though ‘numbers don’t lie,’ statistics do, so an organization must know how it’s going to parse the data is collecting and what it hopes to achieve with the effort.

(more…)

| Category Advice, Communications, Community, Crowdfunding, Development, Fundraising, Marketing Skills, Measurement, Media Review, Nonprofit, Public Media, Public Relations, Resource, Site Administration, Social Marketing, Social Media, Social Networks, Strategic Marketing, Thought for the Day, Tools | | 0 Comments

Written by:

#SOCIALNETWORKS: Can Niche Online Networks Outperform Your Nonprofit’s Facebook Page?

Find Your Niche 300x241 #SOCIALNETWORKS: Can Niche Online Networks Outperform Your Nonprofits Facebook Page?

Have you defined your organization’s niche?

Our participation in online social networks seems well beyond the status of a ‘fad.’ In some parts of the world, people risk censure − if not their lives − to post important information on such platforms as Facebook and Twitter. These social networks are the current heavy hitters, of course. But what about developing people’s interests in your nonprofit’s causes? Or engaging a peer group already predisposed to support your charity’s fund drive? The hard fact is, the best-known social platforms might just be too big for that kind of conversation. And we might just be witnessing the start of a tidal shift away from the bigger-is-better mantra of social outreach toward niche conversations among like minds. Could these more concentrated communities really be worth the effort of building a presence on yet another social network?

(more…)

| Category Advice, Blogs, Cause Marketing, Communications, Community, Facebook, Facebook, Fundraising, LinkedIn, Marketing, Marketing Skills, Measurement, Media Review, Nonprofit, Public Media, Public Relations, Site Administration, Social Marketing, Social Media, Social Networks, Strategic Marketing, Technology for Nonprofits, Twitter, Twitter, Web and Print | | 0 Comments

Written by:

#SOCIALMEDIA: How Can We Efficiently Use Our Time On Social Networks?

How are you measuring your time?

A definition of irony: using social media to encourage you to find ways to trim your time on social media. But the real goal is efficiency, and it comes with great financial and emotional rewards. According to a survey done by the enterprise platform Harmon.ie last summer, “45% of employees work only 15 minutes or less without getting interrupted, and 53% waste at least one hour a day due to all types of distractions. That hour per day translates into $10,375 of wasted productivity per person annually, assuming an average salary of $30/hour.” Ouch.

Moreover, even if digital interruptions (responding to a tweet that just came in relevant to your nonprofit’s project, for example) are a valid and necessary part of what you do, what were you doing that got interrupted? And can you easily and smoothly get back on that track? Here are some recommendations to rethink how you are using your time and mental energies on social networks.

(more…)

| Category Advice, Civics, Communications, Community, How-to, Marketing, Marketing Skills, Measurement, Nonprofit, Project Management Tools, Public Media, Site Administration, Social Media, Social Networks, Technology, Technology for Nonprofits, Thought for the Day, Tools | | 0 Comments

Written by:

#SOCIALNETWORKS: 4th-Annual Social Media Week Will Educate & Inspire Worldwide

SMW Logo 300x188 #SOCIALNETWORKS: 4th Annual Social Media Week Will Educate & Inspire Worldwide

Attendance is just a few clicks away.

The first Social Media Week went live in 2008, as Twitter was just hitting the mainstream and Lehman Brothers announced it was going bankrupt and would take down the economy with it. For better and worse, much has change. And Social Media Week continues to expand. It started to stress connectivity across continents last year, and this year the list of host cities already includes Barcelona, Bogotá, Doha, Hong Kong, Jeddah, LA, Shanghai, and Turin (among others). Individuals can register at any point for this year’s program, and organizations can prepare submissions to offer sessions for next year.  What will the 2012 week bring?

(more…)

| Category Advice, Advocacy, Campaigns, Case Study, Cause Marketing, Civics, Communications, Community, Education: General, Event, Events, Fundraising, How-to, Marketing, News and Current Affairs, Nonprofit, Permission Marketing, Public Media, Public Relations, Publications, Resource, Seminar, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Webinar | | 1 Comments

Written by:

#SOCIALMEDIA: Politicians & NonProfits Need Agility With Online Outreach

Political Parties SM #SOCIALMEDIA: Politicians & NonProfits Need Agility With Online OutreachAs the Democratic ‘nominee’ Barack Obama delivered his acceptance speech last night in Charlotte, NC, a record number of tweets on politics were sent out − some 52,756 tweets-per-minute (tpm) being posted as he wound up. By contrast, Mitt Romney inspired 14,289 tpm, which was about half as many as reactions to Michelle Obama’s presentation two nights ago.

But what both parties know well is the fact that they must be ‘agile’ with their social-media outreach. They have to find ways to steer the narrative while many thousands of other voices also have the opportunity to steer that narrative. True, campaigns for the presidency take up far more online space than most any nonprofit, which is precisely why nonprofits can learn something from watching how the campaigns are trying to use social media.

(more…)

| Category Advice, Cause Marketing, Civics, Communications, Community, Events, Marketing, Marketing Skills, Measurement, National/International, News and Current Affairs, Nonprofit, Permission Marketing, Politics, Public Media, Public Relations, SEO, Social Media, Social Networks, Storytelling, Technology, Technology for Nonprofits, Web and Print, Writing | | 0 Comments

Written by:

#SOCIALNETWORKS: Sweat The Details, But Focus On The Big Picture

Attention 150x101 #SOCIALNETWORKS: Sweat The Details, But Focus On The Big Picture

In cyberspace, no one need hear you scream.

Ever feel like your nonprofit or small business is doing some pretty interesting stuff online to share the really interesting stuff you are doing in the real world − but no one seems to be hearing you? You are not alone in having those feelings, especially on a Monday − on a week that sees back-to- school for many kids and the start of the political convention season. We all could use a little pep talk.

Plenty of research shows that activity on social networks for businesses and charities pays dividends in many different ways, but what must be remembered is that some of those ways are not quantifiable. Which is not to say they do not have value. Consider this:

(more…)

| Category Advice, Advocacy, Blogs, Cause Marketing, Communications, Community, Fundraising, Marketing, Marketing Skills, Measurement, Media Review, Nonprofit, Public Media, Public Relations, Publications, Social Marketing, Social Media, Social Networks, Technology, Thought for the Day | | 0 Comments

Written by:

#MARKETING: Can Nonprofits Take Advantage Of Pinterest’s Open Platform?

Screen Shot 2012 08 20 at 09.05.08 150x104 #MARKETING: Can Nonprofits Take Advantage Of Pinterests Open Platform?We talked about Pinterest last week when we discussed the fact that the social-media platform has been opened to the public, who no longer need to wait for an invitation. The incredible growth of the platform, already the fastest growing social network in the brief history of such networks, is likely only to continue over the next few years. The questions for nonprofits and small businesses should focus on how to think about Pinterest as a tool to reach more donors, volunteers, and customers. In order to answer some of those questions − even to ask the right questions − one must appreciate what Pinterest ‘is’ and get a sense of what current users expect of each other and of the sharing that goes on. We’re here to help with just those questions.

(more…)

| Category Advertising, Advice, Branding, Cause Marketing, Communications, Design, Fundraising, How-to, Marketing, Marketing Skills, Media Review, Nonprofit, Pinterest, Public Media, Public Relations, Social Marketing, Social Media, Social Networks, Storytelling, Web and Print | | 1 Comments

Written by:

#COMMUNICATIONS: Pinterest Goes Public Though Gender Gap Remains

Pinterest Logo21 #COMMUNICATIONS: Pinterest Goes Public Though Gender Gap Remains

All aboard?

The big but unheralded news in social networks this past week was the fact that Pinterest went public − not an IPO, but the hitherto ‘by invitation only’ site is now available to anyone who wants to establish an account. Facebook started that way lo those six or seven years ago. How has Pinterest fared? Pretty darn well: the site reached 10 million unique viewers in a month faster than any standalone website or service ever has. And that was before the doors were opened to the general public!

Which is not not to say all is good for the platform, which offers fabulously easy sharing of images on pin boards meant to be organized by topics.

(more…)

| Category Advice, Cause Marketing, Communications, Community, How-to, Marketing, Media Review, Pinterest, Public Media, Public Relations, Reviews, Social Marketing, Social Media, Social Networks, Web and Print, Web Design | | 0 Comments

Written by:

#DESIGN: How To Follow The Branding Guidelines Of Facebook

facebook logo incorrect1 150x148 #DESIGN: How To Follow The Branding Guidelines Of Facebook

Interesting, but incorrect, logo

Corporations, small businesses, nonprofits, and even some individuals brand themselves with a specific set of colors and a type font or two and a logo. Usually those entities want the general public to use their logo, etc, as such use can mean free publicity. And certainly in the world of blogs and social networks we see the use – and abuse – of organizational branding all over the web. But the fact is, almost any organization that took the time to develop a color scheme, logo, or other materials also worked with their design consultants to develop a style guide. Such style guides usually include a cease-and-desist claim on any one who improperly uses their materials.

Facebook has such a style guide, and many of us stay pretty close to it, probably without realizing it. But what can we do, and not do, with Facebook’s materials when we download or cut-and-paste from the wealth of materials that are online?

(more…)

| Category Blogs, Branding, Case Study, Communications, Copyrighting, Design, Education: General, Facebook, Facebook, Graphic Design, How-to, Marketing, Nonprofit, Public Media, Publications, Resource, Social Marketing, Social Media, Social Networks, Web and Print, Web Design | | 2 Comments

Written by:

#COMMUNICATION: The Best Ways To Encourage Retweets Include…

Screen Shot 2012 08 03 at 09.02.23 150x132 #COMMUNICATION: The Best Ways To Encourage Retweets Include...What could be easier than writing a message in a mere 140 characters? Something grabs your attention, you copy the link, say something pretty relevant about the story/image/file linked, and hit ‘Tweet’. If you’re an occasional dabbler, such a process can be fine and you might indeed occasionally strike a chord with followers who respond or retweet. But for a nonprofit or small business, the odd hit won’t cut it and you should be having higher expectations. Twitter is about outreach, conversation, and engagement. Your organization should be striving to expand on all three counts. And suddenly, tapping out some 140 characters seems a bit more challenging. What can you do to make a bigger splash in the tweetstream?

(more…)

| Category Advice, Blogs, Cause Marketing, Communications, How-to, Marketing, Marketing Skills, Nonprofit, Public Media, Public Relations, Site Administration, Social Marketing, Social Media, Social Networks, Twitter, Twitter, Writing | | 0 Comments

Written by:

#HOWTO: Set Up Your Tumblr Blog’s Settings & Connect To Twitter/Facebook

Tumblr Icon 150x150 #HOWTO: Set Up Your Tumblr Blogs Settings & Connect To Twitter/FacebookWe continue our video series on setting up your nonprofit’s Tumblr blog account with a look at the two Dashboards within your account. We also explore the blog’s settings and what distinguishes them from your account’s preferences. Tumblr is a free platform and one that can give you an up-and-running blog in about 10 minutes − as well as powerful customization and design tools that can make your blog uniquely branded and connected. We’ll be introducing those more advanced features in future episodes.

What the Blog Settings offer that is worth emphasizing is the opportunity to connect your organization’s Twitter and Facebook accounts to your Tumblr blog. Once done, you can post something on Tumblr and have it announced on the other social-networking sites: three for the price of almost $0.

(more…)

| Category Advice, Blogs, Cause Marketing, Communications, Community, Design, Facebook, Facebook, Facebook, How-to, Marketing, Media Review, Nonprofit, Public Media, Public Relations, Resource, Site Administration, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Twitter, Twitter, Video, Web Design | | 2 Comments

Written by:

#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?

Facebook global network 150x109 #SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?

Facebook can be the nexus of a still more powerful network

So your nonprofit or charity has its requisite Facebook page up. You’re posting updates and tweeting about upcoming events. All fine-and-good (and important). But what else could you be doing to energize your Facebook presence? Let’s face it, Facebook has hit some hard times recently. Even before the public IPO Facebook was one of the lowest ranked companies in terms of customer satisfaction. Since then, the stock has fallen over half its original price, and you might have noticed the advertisements as you sign in and sign out of your account as Facebook engineers struggle to find income streams.

But even if a few million of the users are fakes, Facebook remains the heaviest hitter in the social-networking league and we need to use it. The challenge is efficient differentiation and outreach − But how?

(more…)

| Category Advice, Campaigns, Communications, Crowdfunding, Development, Facebook, Facebook, Facebook, Fundraising, How-to, Marketing, Nonprofit, Public Media, Site Administration, Social Media, Social Networks, Technology, Technology for Nonprofits, Video | | 0 Comments

Written by:

Next Page »
© 2002-2014 MKCREATIVE, LLC. All Rights Reserved.