#HOWTO: Plan A Film Screening/Festival As A Fundraising Opportunity

Tugg Theater 300x150 #HOWTO: Plan A Film Screening/Festival As A Fundraising Opportunity

As the year’s projects and fundraisers and festivals start rolling onto your computer’s calendar, you might be looking for an opportunity to host a one-off event that can bring much-wanted PR, good karma, and even some financial support. How about sponsoring a film screening? (MKCREATIVEmedia co-produced a film festival for one of our clients earlier this year. Read more on the MKCREATIVEblog.)


| Category Advice, Advocacy, Communications, Community, Cross-Post, Crowdfunding, Development, Education: General, Event, Events, Facebook, Film Festival, How-to, Marketing, Nonprofit, Project Management Tools, Public Relations, Site Administration, Social Marketing, Social Media, Social Networks, Technology for Nonprofits, Twitter | | Comments Off

Written by:

#FUNDRAISING: Register for Maryland Governor’s Grants Conference

MD Grants 237x300 #FUNDRAISING: Register for Maryland Governors Grants ConferenceAs the calendar year unfolds and the fiscal year 2013-2014 appears over the horizon, so too does registration begin for the Maryland Governor’s Grants Conference. This year’s conference will be held at the University of Maryland, Baltimore County campus on Thursday, February 21st. The one-day conference − sponsored by such organizations as the National Grant Management Association, the Grant Professionals Association, and Deloitte − offers plenary talks by leaders in the grant-providing and grant-winning fields, as well as breakout sessions allowing networking and specific assistance for your organization’s needs.


| Category Advocacy, Civics, Conference/Congress, Cross-Post, Event, Events, Fundraising, Grants, Grants and Funding, Local/Maryland, National/International, News and Current Affairs, Politics, Public Relations, Resource | | Comments Off

Written by:

#SOCIALNETWORKS: 4th-Annual Social Media Week Will Educate & Inspire Worldwide

SMW Logo 300x188 #SOCIALNETWORKS: 4th Annual Social Media Week Will Educate & Inspire Worldwide

Attendance is just a few clicks away.

The first Social Media Week went live in 2008, as Twitter was just hitting the mainstream and Lehman Brothers announced it was going bankrupt and would take down the economy with it. For better and worse, much has change. And Social Media Week continues to expand. It started to stress connectivity across continents last year, and this year the list of host cities already includes Barcelona, Bogotá, Doha, Hong Kong, Jeddah, LA, Shanghai, and Turin (among others). Individuals can register at any point for this year’s program, and organizations can prepare submissions to offer sessions for next year.  What will the 2012 week bring?


| Category Advice, Advocacy, Campaigns, Case Study, Cause Marketing, Civics, Communications, Community, Education: General, Event, Events, Fundraising, How-to, Marketing, News and Current Affairs, Nonprofit, Permission Marketing, Public Media, Public Relations, Publications, Resource, Seminar, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Webinar | | 1 Comments

Written by:

#TECH: Apple Backs Down on EPEAT. Welcome Back To EPEAT!

Apple epeat withdrawal 300x200 #TECH: Apple Backs Down on EPEAT. Welcome Back To EPEAT!

Apple bruised by PR cuts over EPEAT

No, MKCREATIVEmedia doesn’t wield that kind of influence over 1 Infinity Loop. Or any influence, really. But about two hours ago we posted a summation of Apple’s withdrawal from the very EPEAT environmental standards the corporation helped establish over a decade ago. Our little contribution to the issue was not technological or particularly environmental, but political: Apple (and any other corporation, bank, investment firm, media conglomerate…) wants to set the rules, follow the rules, and be umpire of those rules (for itself) all at the same time.

Well, difficult to say that Apple called a foul on itself. But retiring Senior Vice President of Hardware Engineering, Bob Mansfield, has released a press release at Apple’s website explaining why Apple has decided to return to the EPEAT community!


| Category Advertising, Advocacy, Apple, Civics, Communications, Environment, Event, iDevice, Marketing, National/International, News and Current Affairs, Nonprofit, Opinion, Politics, Publications, Social Media, Social Networks, Technology, Twitter | | Comments Off

Written by:

#INTERVIEW: Sherry Truhlar, President of Red Apple Auctions, Conducts Benefit Auctions for Nonprofit Organizations

Sherry Truhlar headshot 227x300 #INTERVIEW: Sherry Truhlar, President of Red Apple Auctions, Conducts Benefit Auctions for Nonprofit OrganizationsSherry Truhlar, President of Red Apple Auctions, conducts benefit auctions for nonprofit organizations throughout the U.S. She founded the company after more than a decade in corporate sales, marketing and event management. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: Did you grow up wanting to be an auctioneer?

SHERRY: No, not at all. I decided, wouldn’t it be fun to do that fast talk, the chant? I took a week of vacation from General Electric, where I was a global marketing manager, went out to auction school, and learned the chant. But I realized very quickly that only a small portion of school is devoted to learning the chant. The rest is teaching someone how to run a business. I thought maybe this was something I could do part-time. So I became a licensed auctioneer.


| Category Blogs, Communications, Community, Cross-Post, Donor Acquisition, Event, Events, Fundraising, Gala, Grants, Interview, Nonprofit, Special Series | | Comments Off

Written by:

#Tech: Cloud Computing Campaign Highlights Benefits To And Concerns For Nonprofits

In technology terms, ‘the cloud’ is the internet used as storage space (space traditionally taken up on a hard drive in a computer) and as software server (software traditionally installed on that hard drive to run applications). The internet is not new, but using it in this way is because storing gigabytes of information for millions of users was not practical before a majority of them had access to fast wireless connections (Wi-Fi).

In practical terms, the cloud offers great potentials for nonprofits. Costs can be reduced as files and spreadsheets are stored on a secured server online rather than within the office on a series of drives taking up space and eating up electricity. Moreover, any staff member of the nonprofit can gain access to those files and spreadsheets from any wi-fi device while at a meeting or on the way to a conference.

But so to are there concerns about security and reliability. To help navigate the pros and cons of cloud computing for the nonprofit community, TechSoup and TechSoup Global Partner Network are presenting their ‘Cloud Computing Campaign‘ through the month of October. It is an online forum, so you can still join the conversation and catch up with discussions over the last week.


| Category Advice, Blogs, Communications, Conference/Congress, Event, iPad Apps, iPad/Tablet, iPhone Apps, Marketing Skills, Measurement, Public Relations, Resource, Site Administration, Social Media, Technology, Technology for Nonprofits, Web and Print | | Comments Off

Written by:

#Communications: How Twitter Helped And Hurt The Spread Of Information In Two Recent Disasters

Twitter BBM riots 150x86 #Communications: How Twitter Helped And Hurt The Spread Of Information In Two Recent Disasters

Which is not to say millions haven't tried it...

As social media become ever more deeply immured into our technology and information landscape, perhaps we should not be surprised that users of such media are starting to be held to standards once expected of reporters at TV stations and newspapers. On the other hand, some seemingly fine reporting about being a lesbian in Syria turns out to be written by a heterosexual male in the U.S. The swell of the swine flu back in 2009 seemed to be predicted by Twitter, until calmer heads pointed out that unfounded fears could spur twitterers to use terms like ‘#swineflu’ for anything related to pigs, pork, or travel to Mexico.

Recent events in the United Kingdom and here on the east coast of the United States has encouraged professional reporting institutions to reach out to the Twittosphere to try to bring some higher level of expectation to those claiming to report from the riots in English cities or through the mayhem of Hurricane Irene that soaked the eastern seaboard this weekend.


| Category Blogs, Case Study, Communications, Community, Environment, Event, Geo-Location, Marketing, Media Review, News and Current Affairs, Newspaper Article, Public Media, Social Media, Twitter | | Comments Off

Written by:

#SN: Are Nonprofits Mellowing Their Expectations For Facebook?

Facebook Tombstone 2008 #SN: Are Nonprofits Mellowing Their Expectations For Facebook?

News of its demise have been greatly exaggerated

Facebook hemorrhaged users last month: some 5% of its US, Canadian, and UK users left the service – some 6 million folks unfriended the social network in the US alone. The drop is statistically significant in scope, but not in time, because numbers of participants vary as wildly as the unemployment rate from month to month.

That said, the possibility of a Facebook IPO in early 2012 means investors, and thus the media, will be keeping an eye on those numbers to see if a trend is being established. A handy synopsis of reactions to the falloff from Facebook can be found by Richi Jennings at ComputerWorld.

What is better established through surveys of use of Facebook over a longer period of time is that nonprofits and charities are growing more nuanced in their understanding of what to expect with engagement with their donors and volunteers through the network. Idealware has just published the results of its survey of over 500 nonprofit staff members to get a sense of what they in their organizations’ Facebook activities. The premise of the survey and study was to see if the romance with the beauty of Facebook were already waning: “Nonprofits are increasingly told that they “need to be on Facebook,” and countless gurus and experts offer them advice for maximizing their Facebook presence to get the most return. But are nonprofits actually seeing results, or is Facebook just a bandwagon that’s not going anywhere?”


| Category Communications, Crowdfunding, Event, Facebook, Facebook, Fundraising, Marketing, Nonprofit, Social Media, Technology, Web and Print | | Comments Off

Written by:

Enviro: Towsontown Spring Festival Rocks This Weekend

We continue our periodic series on upcoming festivals by directing you to the forty-fourth annual Towsontown Spring Festival, which runs this Saturday and Sunday (April 30-May 1) on the Towsontown Square north of Baltimore city. The festival began as an arts festival, but has branched into opportunities for local businesses, community associations, and charities to reach some 250,000 people who pass through the festival over the weekend.

We had the wonderful opportunity to speak with Nancy Hafford, who as been the organizer of the festival for a number of years, and we asked her about the ways the festival staff have sought to grow the attendance and participation. She stressed the many ways people can get involved not only in the festival, but with events and philanthropic projects throughout the year. Not surprisingly, social media has played an important role in spreading the word. Nevertheless, they faced some unexpected challenges.


| Category Audio Interview, Campaigns, Communications, Community, Donor Acquisition, Event, Events, Fundraising, Interview, Nonprofit, Twitter, Web and Print | | Comments Off

Written by:

Enviro: 8th-Annual Baltimore Green Week Starts Tomorrow!


Screen shot 2011 04 11 at 14.38.47 Enviro: 8th Annual Baltimore Green Week Starts Tomorrow!

Download Emilio Martinez's poster here

It started with a handful of volunteers hoping to draw attention to some of the environmental efforts in and around Baltimore city. It grew in scope to include the business and nonprofit sectors, as well as scores of neighborhood-based organizations. And now Baltimore Green Works is poised to give us the biggest, funnest, most colorful, and most informative Green Week ever. It kicks of tomorrow with “Plant A Vertical Garden” at 2:pm at the Kennedy-Krieger Institute’s Greenspring campus: “Join Baltimore Contained as we plant organic vegetables started from seed by the horticulture students at Kennedy Krieger High School. Using Woolly Pockets planters, you can grow vegetables on any supporting structure, including a chain link fence!” Read on to see the other green goodness coming our way.


| Category Community, Environment, Event, Events, Greening, Urban Farming | | Comments Off

Written by:

Event: Youth Media Festival Performance Day, April 30th

wru postcard 2011 v3 front1 1024x731 Event: Youth Media Festival Performance Day, April 30th










Wide Angle Youth Media is a Maryland non-profit that provides Baltimore youth with opportunities to tell their own stories using video technology, public speaking, and critical thinking skills. Through after school programs, community events, their annual Who Are You? Youth Media Festival, and a youth-run television show, Wide Angle strives to make media make a difference.

Join Wide Angle in celebrating the accomplishments and creativity of over 300 Baltimore youth. See youth produced videos, experience performances by young people, hear original music and see the Youth Dreamers Fashion Show!

Festival Performance Day
Saturday, April 30th, 2011 at Centerstage
700 Calvert Street, Baltimore, MD 21202

Tickets: Suggested donation of $10. Reservations are required.

Call Centerstage for tickets at 410-332-0033.

 Event: Youth Media Festival Performance Day, April 30th

| Category Community, Event, Events, Fundraising | | Comments Off

Written by:

© 2002-2014 MKCREATIVE, LLC. All Rights Reserved.