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#SOCIALNETWORKS: OneClimate Is A Social Platform Primed For The Environmental Community

OneClimate Logo1 150x122 #SOCIALNETWORKS: OneClimate Is A Social Platform Primed For The Environmental CommunityOf course those who are engaged in the pressing issues of environmental degradation and global warming want to reach out to audiences as wide as possible. The heavy hitters of social networking (Facebook, Twitter, Instagram…) can serve that purpose. But did you know that other social networks focus on particular issues and offer opportunities to talk with others focused on your organization’s concerns? If those concerns include those of the environment (from global industrial waste to local concerns of residue from asphalt runoff), sign up on the social network OneClimate.net. Why join yet another social-networking platform?

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| Category Advocacy, Cause Marketing, Civics, Climate Change, Community, Community Gardens, Environment, Greening, Media Review, Nonprofit, Politics, Social Marketing, Social Media, Social Networks, Software Review, Technology for Nonprofits | | 0 Comments

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#Enviro: Does a Green Xmas List Really Help The Environment?

We enjoy looking for, and perhaps even presenting ourselves, challenging ideas for our readers. And one idea we came across challenges our desires to find just the right holiday gift for a loved one while maintaining our green/environmentalist cred. Piers Fawkes, founder and CEO of the New-York based firm PSFK, argues in a recent blog post that ‘buying green’ this holiday season really misses the boat when it comes to helping the environment or changing the habits of businesses.

Are we indeed doing more harm than good when we buy from those ‘Green Gift Guides’ that show up in many of our (e)mail inboxes?

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| Category Advertising, Blogs, Cause Marketing, Civics, Climate Change, Community, Environment, Greening, National/International, News and Current Affairs, Opinion, Politics | | 0 Comments

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#SocialNetworks: How Can Social Media Help You When Disaster Strikes?

Hurricane On Satellite 150x106 #SocialNetworks: How Can Social Media Help You When Disaster Strikes?Natural disasters have been a part of human history since Noah. What has changed is how we get information about – and request help in the midst of – natural disasters. Thanks to digital media, we can get instantaneous reports about earthquakes, hurricanes, etc. from all over the world. But what about disaster that either touch closer to home or might directly affect our families and friends?

Social-Media services like Twitter, texting, and Facebook have proven to be great ways to raise money and supplies to deal with the aftermaths of these events, as we have often discussed. But a recent survey from The Red Cross demonstrates how people in the midst of these disasters are turning to these services to get updates on the event and to give updates about their own situations.

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| Category Case Study, Climate Change, Communications, Environment, Facebook, Geo-Location, Health, Media Review, National/International, News and Current Affairs, Social Media, Technology, Twitter | | 0 Comments

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Sustainability: The Ultimate Guide To Green Conferences

300px Helix of sustainability Sustainability: The Ultimate Guide To Green Conferences

Image via Wikipedia

Kerry Given, a writer with Green Marketing TV, has published a very useful list of conferences focusing on sustainability and green issues that will take place in 2011.

Kerry writes that, “with [the] many different green conferences to choose from, how can you decide which are most important for your business to attend? Choosing wisely will not only save your business time and money, it will also reflect your commitment to green principles.”

Check out the comprehensive listing here.

 Sustainability: The Ultimate Guide To Green Conferences

| Category Climate Change, Community, Conference/Congress, Environment, Events, Greening, Nonprofit, Research, Resource, Revitalization, Sustainability | | 0 Comments

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#Advocacy: Nonprofits Expand Influence Via Growth In Documentaries

Americans spend weeks vetting and prognosticating before Oscar Night. We then spend days celebrating, lamenting, or lampooning the winners. After the really big show last night, we wanted to call attention to the growing influence and funding for independent documentary films, many of which include influential grass-roots movements to call attention to the issues raised in these films.

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| Category Advocacy, Climate Change, Community, Environment, Fundraising, Greening, News and Current Affairs, Nonprofit | | 0 Comments

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We Must Calculate E-Waste In Our Upgrades

Yesterday we reviewed what Nielson polling showed us about the drive for information about our smart phones and how to make them smarter still. With that drive eventually comes the drive to upgrade hardware that can run ever more sophisticated devices. Getting rid of the old devices is a rising problem. Little of the materials of such devices sits intertly when dropped in a landfill, but recycling all that stuff is not easy, or cheap. Moreover, the rise of consumer cultures in China and India (et al.) improves standards of living, but increase the risks of e-waste for everyone. What to do about the ‘old’ smartphone/tablet/desktop (refrigerator, space heater, dehumidifier… all of which have microchips and high-tech silicates nowadays)?

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| Category Climate Change, Community, Greening, News and Current Affairs, Technology | | 0 Comments

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#PublicRelations: BP/Haliburton/Transocean Blowout Recapped – What About The PR Blowout?

deepwater horizon fire 300x2251 #PublicRelations: BP/Haliburton/Transocean Blowout Recapped   What About The PR Blowout?

The explosion on 20 April killed eleven workers

BP‘s third effort to cap the destroyed Deepwater Horizon well seems to have been successful, as pressure tests have not done further damage to the emergency mechanisms. As of posting (the afternoon of 16 July), the BP Global website stresses the cleanup of the Gulf without immediate mention of the successful capping done yesterday. Discussion of the cap is found via the link “Gulf of Mexico Response Homepage.” Such an improvement in the situation might deserve mention on each and every page of BP Global’s site, but this post is not going to question BP’s website design. Nevertheless, the successful capping of the well (touch wood), serves as a telling moment to skim some of the thoughts that have been shared about BP’s myriad PR blowouts since the disaster happened. Perhaps the best known of those is @BPGlobalPR as led by @BPTerry and Leroy Stick. We have often encouraged our readers to follow them through this disaster, at least to enjoy some black humor (and offer donations) through the crisis. But many in the communications and media arena have responded to the ways BP has tried to marshal the PR gaffes and crises it keeps finding itself in – the most recent of which are allegations that BP influenced the British Government to allow the only Lockerbie Bomber held in Britain to return to Libya in an effort to secure an off-shore drilling contract with Quadafi. What ‘lessons’ can be learned from these fiascoes?

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| Category Climate Change, Cross-Post, Facebook, Marketing, Marketing Skills, News and Current Affairs, Opinion, Public Relations, Social Media, Twitter, Web and Print | | 0 Comments

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Charitable Giving In US Shrinks But Does Not Collapse In Face Of Recession & Oil Spill

Americans give over 1.5% of GDP to charitable organizations, according to International Comparisons of Charitable Giving by the ‘Charities Aid Foundation’ in England. Such generosity is almost double the next nation’s rate of giving: England with .73%. Such willingness to give to those less fortunate is a wonderful quality about America, and surely stems in part from the fact that ours is a nation that was built by peoples moving into new territories with unproven technologies and with religious motives to help neighbors in the grand experiment. Moreover, the incredible wealth generated by the US (the present economic crises notwithstanding) has given opportunity for many to give back – the incredible sums given by Bill Gates and Warren Buffet in recent months being only the most talked about. England’s coalition government, on the other hand, is trying to spur charitable donations from among the country’s richest to help offset the drastic cuts required in the government’s budget over the next few years.

Though Americans’ willingness to give, even during hard times, is one of the ways we have been able to keep working toward a ‘more perfect union,’ experts are warning that charitable donations will get knocked down severely as the Great Recession continues, and as the full economic and environmental costs of the BP/Haliburton/TransOcean disaster in the Gulf of Mexico are realized.

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| Category Climate Change, Community, News and Current Affairs | | 0 Comments

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Possible New Role For Pollution Credits: Lowering Runoff Into The Chesapeake Bay

ChesapeakeBay 260x300 Possible New Role For Pollution Credits: Lowering Runoff Into The Chesapeake Bay

The idea for a carbon tax to create a carbon credit market seems politically a dead letter in the current economic crisis, but the idea that credits could be traded for those who are able to achieve stated limits on pollution still might have some influence. A micro-economy has been suggested for the Chesapeake Bay region, with pollutant run-off being the currency that might be traded. The Foundation Center gives us access to a report on how such an exchange might be developed, how it might improve conditions in the bay, and perhaps how it could be used successfully to deal with other pollutants.

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| Category Climate Change, Greening, Local/Maryland, Politics, Revitalization | | 0 Comments

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Greening Your Business Requires A Recipe For Success

Earth Days and Ecofests help keep us motivated and connected in our efforts to go green. When it comes to baking in long-term and structural improvements, though, we need tried-and-true ingredients and good guidance. Julie Gabrielli, founder of GoForChange has provided just such a recipe to move us all toward a greener work environment and a greener economy all around. The company’s general mission (and one that was founded in the early days of interest in any greening movement) is to work with small- and mission-based companies to improve their eco-standards and their bottom lines:

JulieG 120 120x150 Greening Your Business Requires A Recipe For Success

Julie Gabrielli, from her site GoForChange.com

GOforChange has a big vision for a community that is life-affirming in all senses. We work with small business owners who want to find simple, practical ways to increase their profitability, satisfaction and success by going green. We’ve been at this for 20 years, so green isn’t a fad or trend to us. We know how to go right to the heart of the matter, cut through the clutter and get to the gold. Using timeless, grounded frameworks, we work with you to customize a plan that fits your unique values and interests

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| Category Climate Change, Greening, Marketing, Sustainability | | 0 Comments

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#INTERVIEW: Dave Michaels of Ecoprint Discusses How Nonprofits Can Use Print Collateral Effectively

300px Pretty flamingos   geograph.org.uk   578705 #INTERVIEW: Dave Michaels of Ecoprint Discusses How Nonprofits Can Use Print Collateral Effectively

Image via Wikipedia

This month marked the 40th anniversary of Earth Day, and once again green is back in fashion. For some companies, like Ecoprint, green has always been in season. Based just north of Washington D.C., this printing company was founded by an environmental activist who participated in the first Earth Day and proudly proclaims its “environmental leadership since 1977.”  Today Ecoprint is forging ahead on a number of fronts, demonstrating many ways for graphic arts businesses to become more sustainable environmental stewards.

MKCREATIVE has worked with many printers over the years and has always required they use soy-based inks and paper from sustainable sources on clients’ print jobs. We’ve also required that they take other longer-term measures to demonstrate their commitment to the environment. Ecoprint ‘s commitment is on another order of magnitude. We see them as kindred spirits: both Ecoprint and MKCREATIVE are run as businesses that are trying to create positive social change through sustainable practices. Both organizations are providing services to clients who make a difference in their own communities, while also offering education and guidance.

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| Category Climate Change, Community, Interview, Nonprofit, printing, Sustainability | | 0 Comments

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Some Green Goodness To Sum Up Green Week

CreateChangeChalk 150x150 Some Green Goodness To Sum Up Green Week


We have posted a number of tidbits about Green Week, from Baltimore Green Works’ EcoFest through various local and national events this week. We must keep the enthusiasm up, of course. Green Week draws to a close, but not the need to be creative and disciplined with our use of resources and our development of sustainable technologies. But in the spirit of a well-earned Friday afternoon, we wanted to end this week’s series with a few local and a (surprising?) international marks of success.

We have already praised Baltimore City for (finally) getting hybrid-technology buses on the road, and we note the development again. But Baltimore is full of projects and efforts that are greening urban neighborhoods, giving options to driving cars, and producing green products for us to enjoy.

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| Category Climate Change, Community, Greening, Sustainability | | 0 Comments

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Oil Companies Attempt to Evade California’s CO2 Emission Laws

 Oil Companies Attempt to Evade Californias CO2 Emission Laws

Image via Wikipedia

Ex-Vice President Al Gore has recently posted from his blog a series of legal moves by a number of Texas-based oil refinement companies to finagle or simply by-pass California’ CO2 emissions laws. Mr. Gore was responding (at least) to an article by John M. Broder and Clifford Krauss in the New York Times, which explores the digging done by Valero Energy Corporation to circumvent California’s cap-and-trade laws (California’s laws are seen by many throughout the US as the best ‘laboratory’ on how such a market might function).

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| Category Climate Change, Sustainability | | 0 Comments

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Upcoming Greening Events in Baltimore To Highlight Sustainability Successes

On our entry for 25 March we touted some notable greening projects in New York City, including Annie Novak’s rooftop farm. We also noted opportunities for Baltimore’s citizens to get involved in similar projects. Today we follow on with that call-to-action to draw your attention to a couple of festivals and conferences meant to inspire and educate the Baltimore community to strive for environmental and economic sustainability. We also want to offer kudos to Towson University’s students, staff, and faculty who recycled 140 tons of materials in the fourth annual “RecycleMania” competition held among Maryland’s institutions of higher learning. They far exceeded their goal of 120 tons, itself an expansion over the 114 tons recycled last year. And they did so despite those crippling blizzards in February smack dab in the middle of the competition. (Cue sappy music) Of course, Maryland’s citizenry and environment are the big winners, as schools across the state competed in the 10-week competition.

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| Category Automobiles, Climate Change, Community, Conference/Congress, Education: General, Greening, Local/Maryland, Nonprofit, Politics, Sustainability | | 0 Comments

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New York Seems To Be The New Green – Is Baltimore Next?

300px Bedstuybrownstone1 New York Seems To Be The New Green – Is Baltimore Next?

Image via Wikipedia

We spotted a tweet that nicely builds on our own report and interview with Steve Frillmann at Green Guerillas. Annie Novak, noted vegetarian and urban-eco farmer, posted a blog at “The Atlantic Monthly” this week, discussing her work with ‘Growing Chefs’ and with reclaiming rooftops for agriculture (a reclamation that lowers the energy demands of the building as soil insulates it from the sun’s heat and the winter’s snows). The entry is part autobiography – part call-to-action. Her work is certainly inspirational, if only for her ability to grow good food on top of a storage warehouse!

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| Category Climate Change, Community, Conference/Congress, Greening | | 0 Comments

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Saving Money, Reducing CO2, and Getting Profitable IS That Easy

win981 150x150 Saving Money, Reducing CO2, and Getting Profitable IS That Easy

Shut down your machine!

The Ford Motor Company did not require the same sorts of bailouts that the General Motors conglomerate did last year. Its family-run structure likely kept its owners, managers, and designers on their toes because they had their own ‘skins-in-the-game.’ Now TreeHugger.com posts a story about how the company went ahead and saved another cool $1.2 million by, uh, turning off the computers at its headquarters at night and on weekends. The decision is rewarded thusly, according to TreeHugger: “By centrally controlling the power settings on the company’s computers, they are saving an estimated $1.2 million annually and keeping between 16,000 and 25,000 metric tons of CO2 out of the atmosphere.”

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| Category Automobiles, Climate Change, Community, Conference/Congress, Greening, News and Current Affairs, Site Administration, Sustainability, Technology, Urban Farming | | 0 Comments

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A Report From the Weather Front

DSC 0111 199x300 A Report From the Weather Front

Baltimore kids enjoy a day off from school

The nor’easters that have pummeled the eastern seaboard over the last month or so have provided many a fun day for kids unencumbered by the duties of school. Businesses and city budgets have been less enthusiastic as they have seen a notable falloff in customers or a striking pothole in their treasuries. The winter season still has 2-3 more weeks left, according to Puxatony Phil, so the snow shovels should not be put away just yet. Still another effect of the storms is to revivify the the media brouhaha about Global Warming.

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| Category Climate Change, Community, Media Review, National/International, News and Current Affairs, Opinion, Politics, Reviews, Sustainability | | 0 Comments

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#Sustainability: Alex Steffen’s ‘Seattle Model’ for Wealthy, Green, Cities

300px Alex Steffen in 2008 #Sustainability: Alex Steffens Seattle Model for Wealthy, Green, Cities

Alex Steffen talks green cities (Photo credit: Wikipedia)

Late last November Alex Steffen gave a two-night presentation at Seattle’s city hall concerning the climatic crises the planet faces, and how single towns and cities can change the direction we are heading. The videos have recently been posted at his group’s website, worldchanging.com, and we think they are well worth a watch.

The talks are about 90 minutes each, and your time is rewarded with an entertaining survey of existent green technologies and a shocking review of the environmental and economic problems we face. But what distinguishes Mr. Steffen’s ideas within the environmental movement is his enthusiasm for growth and prosperity.

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| Category Climate Change, Community, Greening, Sustainability, Technology | | 0 Comments

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Recovery Funds for Green Buildings: Nos.10 & 9 in Our Top Ten List

A week or so ago we posted the U.S. Green Building Council’s (USGBC) report on the “Top 10 Ways to Use Recovery Funds for Green Building.” The report outlined ways local and state governments, as well as community organizations and socially-conscious businesses could draw upon the Obama Administration’s recovery package. With the federal government ‘closed’ and snuggling under a thick blanket of snow, we thought this the perfect time to study the 10 Ways in greater detail for our clients and readers. [Paul Schafer, cue the music!] (more…)

| Category Climate Change, Community, Grants and Funding, Greening, Local/Maryland, Sustainability | | 0 Comments

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Fossil-Fuel Producers as Fossil-Fuel Deniers

This report might fit under the rubric of John Cleese’s famous rejoinder, “Well, aren’t you Master of the Bleeding Obvious?!” But we must remind ourselves that all is not as it may seem. A report by Jonathan Owen and Paul Bignell in the British newspaper The Independent outlines many of the links between multi-national oil & fossil-fuel producers and think tanks who argue against global-warming or argue against the notion that human activity is causing it. As an example that Owen and Bignell cite, “ExxonMobil is a key player behind the scenes, having donated hundreds of thousands of dollars in the past few years to climate change sceptics. The Atlas Foundation, created by the late Sir Anthony Fisher (founder of the Institute of Economic Affairs), received more than $100,000 in 2008 from ExxonMobil, according to the oil company’s reports.” (more…)

| Category Climate Change, Community, National/International, Politics, Technology | | 0 Comments

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Audi’s ‘Green Police’ Ad: Not Just Another Pot Shot at the Green Movement

Repost of original article by Leo Hickman, Feb 8, 2010, guardian.co.uk

Mmm, I wonder if Will Ferrell and his comedy compatriots at Funnyordie.com saw Audi’s Super Bowl ad (Sunday)? If they did, then they might have recognised the ad’s satirical vision of a world patrolled by the “green police”.

The reason being that they made virtually the same joke – scoring far more laughs in the process – in their Green Team video a couple of years ago. (more…)

| Category Automobiles, Climate Change, Greening, Marketing, Media Review, Sustainability | | 0 Comments

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Well-designed primer on the effects of greenhouse gasses

Concerns over the environment sometimes radiate more heat than light, but the website ClimateCentral serves as a great resource for answers and questions. The site is chock-full of stories, images, statistics, and (a personal favorite) ‘microanimations’ that demonstrate processes and technologies in a concise manner for the interested layperson. (more…)

| Category Climate Change, Community, Greening | | 0 Comments

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