MKCREATIVEBlog

news+commentary

#SOCIALMEDIA: How Young Is Too Old To Have Communications Expertise?

Why don’t you all fade away, and don’t try to dig what we all say
I’m not trying to cause a big sensation, I’m just talkin’ ’bout my generation

The Who, “My Generation,” My Generation (1965)

Well, I’ve already dated myself. But I’m going to press on with this post anyway. Catherine Sloan, a recent graduate from the University of Iowa who already has byline credit with USAToday, posted an opinion blog at NextGenJournal.com with the title “Why Every Social Media Manager Should Be Under 25“. It has caused something of a ruckus − a sensation, if you will − and commentators and flamers have been debating her post for the last 10 days. Now that some of the heat has dissipated, we wanted to see if she cast any light on the generational and communications experiences of Millennials.

(more…)

| Category Advice, Advocacy, Aging, Blogs, Civics, Communications, Facebook, Facebook, Marketing, Marketing Skills, Media Review, News and Current Affairs, Nonprofit, Opinion, Public Media, Public Relations, Social Marketing, Social Media, Social Media, Social Networks, Storytelling, Technology, Twitter, Twitter | | Comments Off

Written by:

#CIVICS: Nonprofits Should Watch Their Politics On Their Social Networks

election twitter 300x128 #CIVICS: Nonprofits Should Watch Their Politics On Their Social NetworksAs the now-famous comic writer Andy Borowitz has posted on Twitter: “Only a billion more lies until the election.” Not only is it easy to get swept up in the horse-trading, haranguing and name-calling during an election, it’s what you’re supposed to do. We live and thrive in a government “of the people, by the people, for the people” (with the Borowitz addendum: “…which are now called ‘corporations'”). We are supposed to be involved in politics because we are called to be engaged citizens. And some of the most engaged citizens work for charities and nonprofits.

But be careful: your nonprofit’s outreach should remain nonpartisan if you want to keep that nonprofit status.

(more…)

| Category Blogs, Cause Marketing, Civics, Communications, Community, How-to, Local/Maryland, National/International, Nonprofit, Politics, Public Media, Social Media, Social Networks, Technology for Nonprofits | | Comments Off

Written by:

#TECH: Apple Backs Down on EPEAT. Welcome Back To EPEAT!

Apple epeat withdrawal 300x200 #TECH: Apple Backs Down on EPEAT. Welcome Back To EPEAT!

Apple bruised by PR cuts over EPEAT

No, MKCREATIVEmedia doesn’t wield that kind of influence over 1 Infinity Loop. Or any influence, really. But about two hours ago we posted a summation of Apple’s withdrawal from the very EPEAT environmental standards the corporation helped establish over a decade ago. Our little contribution to the issue was not technological or particularly environmental, but political: Apple (and any other corporation, bank, investment firm, media conglomerate…) wants to set the rules, follow the rules, and be umpire of those rules (for itself) all at the same time.

Well, difficult to say that Apple called a foul on itself. But retiring Senior Vice President of Hardware Engineering, Bob Mansfield, has released a press release at Apple’s website explaining why Apple has decided to return to the EPEAT community!

(more…)

| Category Advertising, Advocacy, Apple, Civics, Communications, Environment, Event, iDevice, Marketing, National/International, News and Current Affairs, Nonprofit, Opinion, Politics, Publications, Social Media, Social Networks, Technology, Twitter | | Comments Off

Written by:

#TECH: Once Developed By Apple, Now Abandoned By Apple: EPEAT Standards

AppleMac Question #TECH: Once Developed By Apple, Now Abandoned By Apple: EPEAT Standards

Has Apple lost its environmental cred?

It can be tough to love Apple, Inc. Stock prices over $600? Check. Over $100 billion in cold, hard, cash? You bet. Products loved even by those who don’t even own one? Of course! Profits over $6.5 billion a quarter? No sweat. Charitable organization? Er… Recycle program for its gadgets? Well, up to a point. Environmentally-sensitive product line? Yes, sort of. Unless we’re not. Tell you what, let’s just drop that off the list, ok?

Apple helped draw up the EPEAT standards for environmentally-friendly production of technologies back in 200-2001. But this past Tuesday Apple quietly backed out of its commitment to the program. In fact, Apple only responded yesterday, once word started to spread (darn that social networking stuff that Apple products do so well!) and some contracts were put on hold.

Why has the leading tech company withdrawn from its own environmental guidelines? Will the Apple brand be bruised by the move?

(more…)

| Category Apple, Branding, Case Study, Civics, Hardware Review, iDevice, iPad/Tablet, News and Current Affairs, Opinion, Politics, Public Relations, Technology | | 1 Comments

Written by:

#SOCIALNETWORKS: OneClimate Is A Social Platform Primed For The Environmental Community

OneClimate Logo1 150x122 #SOCIALNETWORKS: OneClimate Is A Social Platform Primed For The Environmental CommunityOf course those who are engaged in the pressing issues of environmental degradation and global warming want to reach out to audiences as wide as possible. The heavy hitters of social networking (Facebook, Twitter, Instagram…) can serve that purpose. But did you know that other social networks focus on particular issues and offer opportunities to talk with others focused on your organization’s concerns? If those concerns include those of the environment (from global industrial waste to local concerns of residue from asphalt runoff), sign up on the social network OneClimate.net. Why join yet another social-networking platform?

(more…)

| Category Advocacy, Cause Marketing, Civics, Climate Change, Community, Community Gardens, Environment, Greening, Media Review, Nonprofit, Politics, Social Marketing, Social Media, Social Networks, Software Review, Technology for Nonprofits | | Comments Off

Written by:

#FUNDRAISING: Facebook Gives Pages & Apps To Nonprofits (Zuckerberg Gives Cash)

Facebook Nonprofits #FUNDRAISING: Facebook Gives Pages & Apps To Nonprofits (Zuckerberg Gives Cash)Facebook’s power on the social-networks scene need hardly be introduced, and thousands of nonprofits and charities have tapped into that power to expand and support their good work. But has the company offered any of its billions to those nonprofits and charities? Facebook, like Apple, does not have a philanthropic foundation like some other corporations, like Dell or Intel. Facebook’s CEO, unlike Apple’s, has given a great deal of charity on his own. Zuckerberg has taken the “Giving Pledge” drive initiated by Warren Buffett and Bill Gates, and he famously gave $100 million to the Newark (NJ) school system last year.

So if a charitable foundation is not part of the Facebook portfolio at this stage, what does it do to support the work of nonprofits?

(more…)

| Category Advice, Advocacy, Civics, Communications, Community, Crowdfunding, Facebook, Facebook, Facebook, Fundraising, Grants and Funding, Marketing, Nonprofit, Politics, Public Relations, Site Administration, Social Media, Social Networks, Technology for Nonprofits, Thought for the Day, Video | | 1 Comments

Written by:

#GRANTS: Sony USA Offers Year-Long Support To Many Types Of Nonprofits

Sony Street Storefront 150x98 #GRANTS: Sony USA Offers Year Long Support To Many Types Of Nonprofits

Nonprofits depend on technology for communication, internal organization, and creative outreach. Many of the tech corporations who design and build the cameras, computers, smartphones, and tablets for nonprofits also offer grants and other avenues of support for those nonprofits and charities. In this post, we turn to Sony USA, which offers numerous outlets where such 501(c)3 organizations can purchase Sony’s products at a notably reduced rate. But more importantly, Sony gives year-long grants to numerous organizations involved in the arts, community outreach and renewal, education, volunteerism, and health and human services.

(more…)

| Category Advocacy, Civics, Community, Fundraising, Grants, How-to, Nonprofit, Technology for Nonprofits | | Comments Off

Written by:

#SOCIALNETWORKS: Twitter Continues To Expand Through Mobile Devices

Twitter on iphone android 300x272 #SOCIALNETWORKS: Twitter Continues To Expand Through Mobile DevicesThe Pew Internet and American Life Project has brought us valuable statistics and reported notable trends in internet use over the years, and a recent report focused on the growing use of Twitter as a means of social networking. Twitter could be described as a social networking platform that punches above its weight class. Twitter turned six this past March, and by its own accounts has some 140 million users sending some 340 million tweets a day. For the sake of comparison, Facebook has over 900 million.

Yet Twitter’s political and cultural impact is almost equivalent, even if it has only 15.5% as many users. Note the ‘Arab Spring’ as a ‘Twitter Revolution.’ How does Twitter have such an oversized geopolitical impact? The same reason local nonprofits should be developing a presence on the social network.

(more…)

| Category Advertising, Advice, Advocacy, Campaigns, Cause Marketing, Civics, Communications, Community, Crowdfunding, Development, Fundraising, Geo-Location, iPad Apps, iPad/Tablet, iPhone Apps, Marketing, Marketing Skills, Mobile, Mobile, Newspaper Article, Nonprofit, Public Media, Publications, Report, Resource, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Twitter, Twitter | | Comments Off

Written by:

#GRANTS: HP Gives Well Above Its Peers Of Similar Revenue

Let’s face it: HP has had some hard times in the printing and computing world. It has gone some time without a CEO over the last few years, and the board has bought some assets that don’t seem much like assets (Anyone seen a Palm Pilot lately?). And in the upcoming year, some 30,000 jobs will be cut by the corporation. Yet I write this post not to bury HP but to praise it, for Hewlett-Packard has been a major corporate donor and socially-engaged company for some time. In 2011 the company brought in about $127 billion in revenues last year, and it gave over $100 million back out through its “Global Innovation” organization. For comparison, Apple drew in $108 billion in the same year, and invested about $0 in corporate philanthropy.

Could your nonprofit benefit from assistance from Hewlett-Packard?

(more…)

| Category Civics, Community, Donor Acquisition, Fundraising, Grants and Funding, Nonprofit, Sustainability, Technology for Nonprofits, Video, Volunteerism | | Comments Off

Written by:

#TECH: Why & How To Send One Text Message To Your Nonprofit’s Constituents

smartphone 300x168 #TECH: Why & How To Send One Text Message To Your Nonprofits Constituents

Ever more people want to communicate with their mobile devices, and they want to communicate on their mobile devices with text messaging. The distinction between those under about 25 and those older is striking − with the under 25s responding to emails, and even aural phone messages, with text. But even those who actually make calls with their cell phones find text messaging a convenient way to share practical information quickly.

Nonprofits are (slowly) starting to take advantage of text messaging as a means to encourage engagement and to inspire giving. One of the first crises/campaigns to get noticed for its use of text was the the American Red Cross’s response to the earthquake in Haiti. But many charities are working up ‘text lists’ to rival their ‘email lists’. The question is, how can a smaller nonprofit easily send out messages to its constituents without contacting them individually?

(more…)

| Category Advice, Advocacy, Apple, Case Study, Cause Marketing, Civics, Communications, Crowdfunding, Fundraising, Geo-Location, How-to, iDevice, iPad Apps, iPad/Tablet, iPhone Apps, Marketing, Mobile, Mobile, Nonprofit, Report, Resource, Social Networks, Technology, Technology for Nonprofits | | Comments Off

Written by:

#SOCIALNETWORKS: Facebook Stocks Being Sold Off & Facebook Accounts Not Expanding

facebook stock plunges opening bell ipo monday may 21 2012 150x97 #SOCIALNETWORKS: Facebook Stocks Being Sold Off & Facebook Accounts Not Expanding

Should nonprofits worry?

The saga that is the Facebook IPO continues. Wall Street took a break from claiming to be the US Economy yesterday, but as of lunchtime this Tuesday, stock in the uber-social network fell below $30 for the first time. The brouhaha surrounding the IPO has largely concerned possible fraud or withholding of information from public investors, but some are wondering if the real issue is simply the product itself. If it is, what should nonprofits and charities be doing with their Facebook accounts as the company deals with this shakeout?

(more…)

| Category Advertising, Blogs, Branding, Cause Marketing, Civics, Communications, Facebook, Facebook, Facebook, Fundraising, Marketing, Media Review, Newspaper Article, Nonprofit, Public Media, Public Relations, Resource, Site Administration, Social Media, Social Networks, Software Review, Strategic Marketing, Technology for Nonprofits | | Comments Off

Written by:

#GRANTS: Dell Computers & Dell Foundation Offer Resources For Youth & Environment

msdf logo 300x91 #GRANTS: Dell Computers & Dell Foundation Offer Resources For Youth & EnvironmentDell Computers was founded in 1984 in Austin Texas and it became a worldwide leader in online sales of MSDOS/Windows/x86 computers within a decade. Michael and Susan Dell established their foundation in 1999 in an effort to present their booming company as a corporate citizen. The efforts of the foundation are to multiply the work of Dell’s individual employees:

Being a good corporate citizen is more than just writing a check to a nonprofit and checking ‘complete’ next to your external branding strategy. To make a meaningful difference, companies must integrate the process into its business model, strategically align community involvement with business initiatives and avoid diluting efforts by consciously focusing on areas where the greatest impact can be made. That’s the recipe for success in today’s global market.

If your organization would like to apply for support from the foundation, we have collated some resources to help you get started.

(more…)

| Category Advocacy, Affordable Housing, Civics, Community, Environment, Fundraising, Grants, Grants and Funding, Greening, Health, How-to, Low-Income, Major Gifts, Nonprofit, Resource, Revitalization, Sponsorship | | 1 Comments

Written by:

#ADVOCACY: When A Clever Concept Just Misses, It Misses By A Lot

elsbury2b1 300x199 #ADVOCACY: When A Clever Concept Just Misses, It Misses By A Lot

Sometimes being close really means missing by quite a bit

Sometimes a nonprofit’s campaign can include a fine idea that, alas, doesn’t quite get it right. Like a long fly ball to the 385-foot alley of a ball park that falls in to be caught at 382 feet, the charity can be excited at what seems to be about to happen, only to trudge back to the dugout (or in our cases today ‘back to the glitzy communications agencies’) lamenting about what could have been.

Let’s return this Monday to a theme we led off with last Monday on high-concept advocacy plans that did not quite live up to expectations. The good folks at the Showcase of Fundraising Innovation and Inspiration (SOFII) provide us all with food-for-thought when it comes to campaigns that might have looked good in the pristine world of the conference room, but came up just short in the real world. And ‘just short’ can mean real human tragedy where the fight against hunger is concerned.

(more…)

| Category Advice, Blogs, Campaigns, Case Study, Cause Marketing, Civics, Communications, Community, Crowdfunding, Design, Development, Donor Acquisition, Fundraising, Graphic Design, Health, Marketing, Marketing Skills, Media Review, Nonprofit, Public Media, Public Relations, Publications, Reviews, Social Marketing, Storytelling, Strategic Marketing | | Comments Off

Written by:

#CIVICS: Apple’s Billions In Tax Dodges Come Under Scrutiny

Apple Headquarters in Cupertino 150x104 #CIVICS: Apples Billions In Tax Dodges Come Under Scrutiny

The corporation is in California, but not its tax liability

Apple Inc. is making it difficult to feel sympathy for Apple Inc. When the blogosphere challenged Apple the business and Steve Jobs the CEO to act like a good corporate citizen by offering some philanthropic goodwill, we took a fairly conciliatory position that Apple’s job is innovative technology and Apple’s innovative technology has been a real boon to the nonprofit world. When the terrible conditions at Foxconn China broke, we followed the story arc with you and stressed Apple’s willingness to engage its supplier − albeit belatedly. Then the story dissolved amid retractions and mea culpas that threatened many careers outside Apple or Foxconn.

But now The New York Times has reported that Apple Inc. has been pipelining profits to subsidiaries and ghost offices both in the US and abroad that has lowered its tax liabilities by over $2 billion in the last year.

(more…)

| Category Apple, Civics, Communications, Community, Marketing, National/International, News and Current Affairs, Newspaper Article, Opinion, Politics, Public Relations, Report, Resource, Sustainability, Technology | | Comments Off

Written by:

#SOCIALNETWORKS: Kony 2012 Covered The Night. Did It Jump The Shark?

CoverNight London 300x225 #SOCIALNETWORKS: Kony 2012 Covered The Night. Did It Jump The Shark?

Youth cover some of the evening

The sensation that is/was ‘Kony 2012′ has been a part of the nonprofit social-media landscape for six-plus weeks now. The hundreds of millions who made the original video a viral sensation in March were not all supporters of the message, though, and challenges to the drive launched by the San Diego nonprofit ‘Invisible Children’ continue to be made. The original and ostensible goal is to have Joseph Kony and his Lord’s Resistance Army (LRA) brought to justice by making Kony ‘famous’ enough that world leaders will be inspired or shamed to dedicate the resources to get him. The effort to make him famous has been done and the culmination of the effort was this past weekend’s ‘Cover The Night’ campaign. How well did it go? Whether the night got ‘covered’ probably depends on where you are and what you want ‘covered’ to mean, but Invisible Children have ratcheted up their campaign with, frankly, the oddest video yet.

(more…)

| Category Blogs, Cause Marketing, Civics, Communications, Community, Crowdfunding, Event Review, Events, Fundraising, Marketing, Media Review, National/International, News and Current Affairs, Newspaper Article, Nonprofit, Opinion, Politics, Public Media, Reviews, Social Media, Social Networks, Storytelling, Video, YouTube | | Comments Off

Written by:

#ADVOCACY: Kony 2012 Sequel Not Going Viral, Nor Ending Debate

Screen shot 2012 04 08 at 19.31.39 300x143 #ADVOCACY: Kony 2012 Sequel Not Going Viral, Nor Ending Debate

Too little too late?

Last Thursday, Invisible Children released their tepidly anticipated sequel to the stunningly viral video Kony 2012 (over 100 million views). The sequel, “Kony Part II – Beyond Famous,” was almost destined not to make as big a splash in the nonprofit/video/social-media ocean because the impact of the message had already been made, and those millions who responded − positively or negatively − probably don’t need to see a sequel to be re-convinced. Since the first video came out, just over a month ago, the ‘media packages’ people were asked to purchase to support the campaign were quickly sold out and the video’s director/narrator, Jason Russell, was arrested and committed to hospital for mental and emotional fatigue.

We still await the climactic ‘Cover The Night’ campaign of 20 April, but what all this has done to bring Kony to justice remains to be seen. What we want to focus on today, though, is how social networks inspired the explosion of interest around the original, and how those same networks might be dampening the responses to the sequel.

(more…)

| Category Advocacy, Blogs, Campaigns, Cause Marketing, Civics, Communications, Community, Crowdfunding, Fundraising, Marketing, National/International, News and Current Affairs, Newspaper Article, Nonprofit, Opinion, Politics, Public Media, Social Media, Social Networks, Storytelling, Video, YouTube | | 3 Comments

Written by:

#SM4NP: Kony 2012 Will Get A Sequel & More Context Today

Screen shot 2012 04 03 at 12.31.01 300x177 #SM4NP: Kony 2012 Will Get A Sequel & More Context Today

Today is the day. Probably.

As any Hollywood mogul will confirm, when your movie is watched by 100 million people, you need to make a sequel. That market is just too big to pass up. And the renown viral video Kony 2012 has been viewed well over 100 million times. Nevertheless, the reasons the San Diego based firm ‘Invisible Children’ will be releasing a sequel to their 30-minute wunderkind seem not really about tapping a market so much as explaining the phenomenon. It has not been released as of this posting, but one can’t help but wonder if we need the prequel/context-setter any more than we needed Star Wars: The Phantom Menace.

What do we know about a movie that has not yet appeared?

(more…)

| Category Campaigns, Case Study, Cause Marketing, Civics, Communications, Crowdfunding, Design, Events, Fundraising, Marketing, Media Review, National/International, News and Current Affairs, Nonprofit, Opinion, Politics, Reviews, Social Media, Storytelling, Video | | Comments Off

Written by:

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Revenues To Green Nonprofits

The alliance between CBS/EcoMedia began just last year in an effort to bring advertising dollars directly to nonprofits, and the success of the program is beyond doubt as five more nationally recognized environmental nonprofits have recently joined the ranks. The effort of the partnership is allow corporate sponsors who buy advertising through the CBS conglomerate to direct some of that money toward the nonprofits themselves. According to the EcoMedia mission statement, “We’ve developed partnerships with cities across America, all of which have environmental projects in need of funding. When companies advertise with us, dollars go directly into these projects, thereby turning traditional television commercials, radio spots, online advertising, and outdoor billboards into EcoAds.”

(more…)

| Category Advertising, Cause Marketing, Civics, Communications, Environment, Grants and Funding, Greening, Marketing, Newsletter, Nonprofit, Press Release, Public Media, Public Relations | | Comments Off

Written by:

#SM4NP: ‘Kony 2012′ Still Stirs Engagement, Controversy, And Embarrassment

Kony 2012 Concerns 300x218 #SM4NP: Kony 2012 Still Stirs Engagement, Controversy, And Embarrassment

Director’s breakdown raises further questions

The controversy surrounding the viral video ‘Kony 2012′ continues even as its views on YouTube surpass 85.4 million as I write. The director, Jason Russell, had something of a mental breakdown a week ago, when he was arrested for indecent exposure while ranting almost incoherently about support and friendships. As reported by ABC.com late last week, “According to the National Institutes of Health, brief reactive psychosis is triggered by extreme stress, such as a traumatic event or the loss of a loved one. The symptoms, which include delusions, hallucinations and strange speech, can last up to a month, and the person may be completely unaware of them. … Alan Hilfer, chief psychologist at Maimonides Medical Center in New York City, said the backlash over Russell’s “Kony 2012″ campaign could have been traumatic enough to trigger the meltdown.”

How might disconcerting behavior of the video’s producer shift the discussion of the video and the appeal by ‘Invisible Children’ to raise awareness of Joseph Kony’s ‘Lord’s Resistance Army‘?

(more…)

| Category Advertising, Campaigns, Case Study, Cause Marketing, Civics, Communications, Crowdfunding, Fundraising, Marketing, Marketing Skills, Media Review, National/International, News and Current Affairs, Newspaper Article, Nonprofit, Opinion, Politics, Public Media, Reviews, Social Media, Social Networks, Storytelling, Technology, Video, YouTube | | 3 Comments

Written by:

#Advocacy: ‘This American Life’ Retracts Story Of Abuses At Foxconn

Daisey Retraction 300x262 #Advocacy: This American Life Retracts Story Of Abuses At FoxconnIt has been a rough week for social-consciousness movements whose leaders have produced stories a bit too slick to be true. We wrote last week about the doubts surrounding the viral video ‘Kony 2012′ meant to inspire a public campaign against Joseph Kony’s child army in Uganda − if that army still exists and Kony is indeed in Uganda. Over the weekend, the producer Jason Russell was arrested for public drunkenness and self-satisfaction, casting still further doubt on the veracity of the campaign and on the nonprofit ‘Invisible Children’.

To add to the unnerving series of good stories gone bad, Mike Daisey’s story/one-man-show “The Agony and the Ecstasy of Steve Jobs” has been discredited for his taking numerous liberties with what he claimed were personal encounters at Apple’s suppliers Foxconn in China. His story – somewhat truncated – was broadcast on the popular ‘This American Life‘ public-radio program this past January, causing quite a stir. And it now has been retracted by producer Ira Glass and Daisey has been reconfiguring his story in light of probing questions into its authenticity.

What might be behind the rise and fall of these stories?

(more…)

| Category Apple, Blogs, Campaigns, Case Study, Civics, Communications, Interview, Marketing, National/International, News and Current Affairs, Newspaper Article, Nonprofit, Opinion, Politics, Press Release, Public Media, Public Relations, Publications, Social Media, Storytelling, Technology | | 1 Comments

Written by:

#SM4NP: Kone 2012 Video Goes Viral, But Maybe For Wrong Reasons

Kony 2012 Concerns 150x109 #SM4NP: Kone 2012 Video Goes Viral, But Maybe For Wrong Reasons

But will it hold up to scrutiny?

Today is yet another day in the Republican Primary Season. Today is another day many thousands of Republicans will not want Barack Obama re-elected, but nor will they rally around a viable contender. Yet today also is the day possibly the 75 millionth person watches the viral video phenomenon ‘Kony 2012′. The video tells the moving story of Joseph Kony of Uganda who was certainly known (7-8 years ago) for kidnapping boys and forcing them to serve in his Lord’s Resistance Army (LRA), and the viral video campaign by Invisible Children to raise money and awareness to have him brought to justice.

But Is Kony even alive? Is Invisible Children truly dedicated to helping youth in war-torn central Africa? The very success of the ‘Kony 2012′ campaign shows us how fraught with challenges our media saturated brave new world is.

(more…)

| Category Case Study, Cause Marketing, Civics, Communications, Community, Fundraising, Media Review, National/International, News and Current Affairs, Nonprofit, Opinion, Politics, Public Media, Public Relations, Reviews, Social Media, Storytelling, Video Interview | | 3 Comments

Written by:

#PROAGING: Social Tech Rewiring Social Connections For Millennials

Pew Internet Logo 150x63 #PROAGING: Social Tech Rewiring Social Connections For MillennialsEach generation seems predisposed to believe the next generation will be materially better off but intellectually or spiritually weaker. Whether it’s Socrates complaining about writing over memorizing, John of Salisbury lamenting the rise of law schools in twelfth-century England, or Grandpa Simpson opining about how much better everything was in his day, thinkers tends to lament the technologies their children develop.

We might now have lived in a internet-connected world long enough to get a meaningful sense of how connectedness might be changing the ways be think and interact with information and with each other. On this year’s Leap Day, Elon University’s School of Communication and the Pew Internet and American Life Project released a report entitled “Millennials will benefit and suffer due to their hyperconnected lives” – a report meant to see how the Millennials see their own world and its future.

(more…)

| Category Advice, Aging, Civics, Communications, Marketing, Nonprofit, Publications, Report, Resource, Social Media, Strategic Marketing, Technology, Technology for Aging, Technology for Nonprofits | | 1 Comments

Written by:

#PUBLICPOLICY: Online Privacy Becomes Concern For Service Providers

Internet Dog 268x300 #PUBLICPOLICY: Online Privacy Becomes Concern For Service Providers

Perhaps the most famous statement of internet privacy from 'The New Yorker' (1993)

Online privacy has been a notable concern for many citizens almost since the inception of the internet, and certainly we have often discussed the issue on our blog over the years. A decade ago, the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you.

But now not only do companies exist precisely to aggregate your online behavior, millions of us willingly offer our own aggregations via our social-network platforms of choice. Those who strive to ensure some privacy of individuals have been lobbying the federal government to block certain aggregations and pressuring companies to offer ever more powerful privacy controls to customers and members. What seems to be the state of the discussion now?

(more…)

| Category Audio Interview, Blogs, Civics, Communications, Community, Facebook, Marketing, Marketing Skills, Media Review, National/International, News and Current Affairs, Nonprofit, Permission Marketing, Politics, Public Relations, Site Administration, Social Media, Strategic Marketing, Web and Print | | Comments Off

Written by:

#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Google gives back 2011 150x130 #PHILANTHROPY: Google Can Give Time, Resources, & AdWords To NonprofitsGoogle is the great behemoth of web searching and video hosting. Google.com is default homepage in millions of browsers and YouTube has inspired citizen journalists in war-torn Syria and video mashups of cute kittens in suburbia. Google.org is perhaps not as well known, but its philanthropic outreach is huge, and it offers that money and support numerous ways – some of which your organization can surely take advantage of!

(more…)

| Category Advertising, Advice, Blogs, Campaigns, Cause Marketing, Civics, Communications, Community, Crowdfunding, Desktop Apps, Development, Donor Acquisition, eNewsletter, Fundraising, Grants, Grants and Funding, How-to, Major Gifts, Marketing, Marketing Skills, Measurement, Nonprofit, Public Relations, Site Administration, Social Media, Technology, Technology for Nonprofits, Video | | Comments Off

Written by:

#PUBLICPOLICY: Pressure Grows On Apple’s Supplier Foxconn

apple protest 300x180 #PUBLICPOLICY: Pressure Grows On Apples Supplier Foxconn

These are protestors of, not customers for, the new iPhone

The reputation of a nonprofit can make-or-break its efforts. Note the stunning blowback and reversal of the Susan G. Komen Foundation when it quietly tried to back out of its relationship with Planned Parenthood. For a business, the reputation can perhaps take more of a beating and still survive. Note BP’s expanding presence in the Gulf of Mexico despite the human and environmental costs of the corporation’s oil spill in 2010.

And then there’s Apple: perhaps the only company that can have a serious court case against its flagship product (the iPad in China), a publicity firestorm and protests over its (suppliers’) treatment of workers, and can still surpass the $500 share price. How is its PR responding to the oxymorons?

(more…)

| Category Apple, Case Study, Civics, Communications, Community, Marketing Skills, Media Review, National/International, News and Current Affairs, Public Relations, Technology | | Comments Off

Written by:

« Previous PageNext Page »
© 2002-2014 MKCREATIVE, LLC. All Rights Reserved.