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#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

How often do nonprofits reach out to donors potential and actual online, yet have no real sense of how successful the outreach was? Did the time and money spent developing a program or launching a campaign prove to be worth the support? Dan Norris, founder of the online-analytics service Informly offers a tool to help you make that call. He also recently posted his somewhat-scientific results on using his ‘Cost Per Acquisition‘ (CPA) calculator to see what kinds of costs he was incurring to get people engaged with his for-profit business. Let’s see how the costs to acquire customers or donors can prove strikingly steep.

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| Category Blogs, Campaigns, Case Study, Cause Marketing, Cross-Post, Development, Donor Acquisition, Education: General, Fundraising, How-to, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Social Networks, Strategic Marketing, Technology for Nonprofits | | 1 Comments

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#FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

Widgets to turn on or off

Easy-to-customize donation pages

We have often sung the praises of the online charity-site platform Causevox. And we do so again as the good folks at Causevox have released a significant series of upgrades and integrations in version 2.0. It moved out of beta last week, allowing any charity or nonprofit to take advantage of the expanding toolbox. This is how the programmers put it last week on the company blog:

We found out that the key to success for online fundraising this decade is easy customization, community engagement, and content marketing. Our existing platform couldn’t accommodate that vision, so we scrapped it and developed, from the ground up, a new and improved CauseVox.

CauseVox 2.0 is our first step to revolutionize online fundraising.

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| Category Advice, Advocacy, Blogs, Campaigns, Case Study, Cause Marketing, Communications, Design, Development, Donor Acquisition, Events, Facebook, Facebook, Fundraising, Marketing, Measurement, Nonprofit, Press Release, Public Media, Public Relations, Site Administration, Social Marketing, Social Media, Technology for Nonprofits, Twitter, Web and Print, Web Design | | Comments Off

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#SOCIALMEDIA: It’s OK To Say ‘No’ To Your Social Networks

You know you want to…

We are often extolling the virtues of particular social-networking platforms or encouraging specific strategies to reach out to your audience(s) across these platforms. When moving through the ‘tubes’ of our social networks, it is easy to think that each post we prepare is the most important one ever and that if we don’t get to each post on our nonprofit’s wall we’ll be upsetting a potential volunteer or donor.

The fact is, you won’t upset anyone: followers of social networks can feel just as overwhelmed as the producers of content on social media. What can you do to unwind, and what might happen when you do?

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| Category Advice, Blogs, Communications, Cross-Post, Health, Marketing Skills, Public Media, Public Relations, Social Marketing, Social Media, Social Networks, Storytelling, Technology, Web and Print, Wellness, Writing | | Comments Off

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#INTERVIEW: Paul Jolly of Jump Start Growth Helps Us Plan for the 2013 ‘Ask’

Our interview with Paul Jolly

Paul Jolly, President of Jump Start Growth, Inc.

This past December, Paul Jolly, President of Jump Start Growth, Inc., talked about the spiritual side of fundraising, and how he works with nonprofits to help them appreciate the motives and desires of big donors. Paul’s company has many years of experience to bring to organizations that are trying to improve their success rates with big donors.

Today we are excited to bring you part two of our interview with Paul. We shift directions just a bit in this conversation to talk about the near future of fundraising. What seems to be the lay-of-the-land for 2013? What technological/communications developments should we keep our eye on? What is developing on the Jump Start Growth website for the new year?

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| Category Advocacy, Blogs, Cause Marketing, Communications, Cross-Post, Donor Acquisition, Education: General, Fundraising, Grants and Funding, Interview, Major Gifts, Marketing, Marketing Skills, Nonprofit, Planned Giving, Planned Giving, Public Relations, Storytelling, Video, Video Interview | | Comments Off

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#HOWTO: Setup A Pheed Account & Why It Could Prove Valuable For Nonprofits

Alright, I admit that when I first heard about one of the newest social networks out there, Pheed, I was underwhelmed. Are we not overwhelmed with social networks as it is? But both professional engagement and personal curiosity got the better of me, and I signed up. The interface looks rather like Tumblr, whose praises we have often sung on this blog. The screenshot to the left is Pheed’s signup page: clearly it is pitched toward an artistic, and likely younger, audience. Nevertheless, it has a couple of features that nonprofits and charities could find especially useful as they present their own content via their social networks. Here’s how to sign up and see if it could be of use to your organization.

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| Category Advice, Blogs, Branding, Cause Marketing, Communications, Copyrighting, Education: General, How-to, Marketing, Marketing Skills, Media Review, Nonprofit, Permission Marketing, Public Media, Public Relations, Reviews, Site Administration, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Tools, Web and Print, Web Design | | Comments Off

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#COMMUNICATION: Is Your Nonprofit Staff Conversing With Both Audience & Each Other?

As social networks and social marketing have matured over the last two or three years, a debate continues as to how effective social media is to inspire action (be it making a purchase, donating to a cause, or risking one’s life in a revolution). But it seems to me that the argument is both older than modern social media (read any Marshall McLuhan lately?) and more complicated than trying to argue cause-and-effect. Social networks offer wonderfully inexpensive means to expand and magnify conversations, but they also create stunning amounts of ‘noise’ that readers have to learn to tune out without getting distracted (no easy task). But how can a nonprofit leverage the powers of social media to inspire action while also striving not to distort the outreach with too much talk?

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| Category Blogs, Cause Marketing, Civics, Communications, Community, Crowdfunding, Development, Marketing, Marketing Skills, Nonprofit, Permission Marketing, Public Media, Public Relations, Social Marketing, Social Networks, Storytelling | | Comments Off

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#SOCIALNETWORKS: Can Niche Online Networks Outperform Your Nonprofit’s Facebook Page?

Focus on niche social networks

Have you defined your organization’s niche?

Our participation in online social networks seems well beyond the status of a ‘fad.’ In some parts of the world, people risk censure − if not their lives − to post important information on such platforms as Facebook and Twitter. These social networks are the current heavy hitters, of course. But what about developing people’s interests in your nonprofit’s causes? Or engaging a peer group already predisposed to support your charity’s fund drive? The hard fact is, the best-known social platforms might just be too big for that kind of conversation. And we might just be witnessing the start of a tidal shift away from the bigger-is-better mantra of social outreach toward niche conversations among like minds. Could these more concentrated communities really be worth the effort of building a presence on yet another social network?

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| Category Advice, Blogs, Cause Marketing, Communications, Community, Facebook, Facebook, Fundraising, LinkedIn, Marketing, Marketing Skills, Measurement, Media Review, Nonprofit, Public Media, Public Relations, Site Administration, Social Marketing, Social Media, Social Networks, Strategic Marketing, Technology for Nonprofits, Twitter, Twitter, Web and Print | | Comments Off

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#TECH: Title Tags Can Make Or Break Your Site’s SEO

HTML Title Tag

SEO success starts here

Oh, the last official weekend of summer, and it’s three-day long one to boot! You might be itching to get out of the office a bit early today and make it a three and a half day weekend. Before you do, please read some salient advice we took from online marketing specialist John Haydon as soon as it hit our Inboxes. The issue is the placement of Title Tags, the snippets of text − usually the title of the blog post or of a website − that is the first thing search engines scour for the keywords that make your site visible on those engines. With an afternoon of work, you could dramatically improve the ranking of your nonprofit’s site. Here’s what he suggests:

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| Category Advice, Blogs, Cause Marketing, Communications, Education: General, How-to, Marketing, Marketing Skills, Measurement, Publications, SEO, Site Administration, Social Marketing, Strategic Marketing, Technology, Technology for Nonprofits, Web and Print, Web Design, Writing | | Comments Off

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#SOCIALNETWORKS: Sweat The Details, But Focus On The Big Picture

Screaming to get attention

In cyberspace, no one need hear you scream.

Ever feel like your nonprofit or small business is doing some pretty interesting stuff online to share the really interesting stuff you are doing in the real world − but no one seems to be hearing you? You are not alone in having those feelings, especially on a Monday − on a week that sees back-to- school for many kids and the start of the political convention season. We all could use a little pep talk.

Plenty of research shows that activity on social networks for businesses and charities pays dividends in many different ways, but what must be remembered is that some of those ways are not quantifiable. Which is not to say they do not have value. Consider this:

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| Category Advice, Advocacy, Blogs, Cause Marketing, Communications, Community, Fundraising, Marketing, Marketing Skills, Measurement, Media Review, Nonprofit, Public Media, Public Relations, Publications, Social Marketing, Social Media, Social Networks, Technology, Thought for the Day | | Comments Off

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#HOWTO: Establish Your Tumblr Account Preferences To Stay Organized

Tumblr Infographic shows 33.3 million blogs in 8 languages

33 million blogs in 8 languages − Where's yours?

We have already presented videos on how to sign on to Tumblr and how to tweak the settings of your new blog − including how to ensure your activity on Tumblr is reflected in your Twitter account and on your Facebook page (though recent developments have limited the interaction between Twitter and Tumblr, alas). We want to continue with more how-tos associated with Tumblr both because we think the platform is an easy and flexible way to communicate with the larger world and because many have reached out with questions and ideas about the series. We appreciate your contacts and questions − thank you!

Today we present a video about Tumblr’s account preferences (to be distinguished from the blog’s settings).

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| Category Blogs, Communications, Design, Facebook, How-to, Marketing, Marketing Skills, Measurement, Public Relations, Resource, Reviews, Site Administration, Social Marketing, Social Media, Social Networks, Software Review, Storytelling, Technology, Technology for Nonprofits, Twitter, Video | | Comments Off

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#TECH: Sometimes A Security Breach Is Just A Phonecall Away

First of all, and oft repeated, use secure and unique passwords for all your accounts, be they banking, social networking, email, or to log on to your computer. Far too many people still use such insanely simple passwords like ‘password’ or ‘qwerty’. And if you think using your anniversary date or your cat’s name with the number 1 is a big leap forward, think again. The first rule of password creation: “Make it utterly unrelated to you personally. No names of spouses, pets or old high schools. No birthdays or social security numbers.”

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| Category Advice, Advocacy, Blogs, Civics, Education: General, How-to, News and Current Affairs, Nonprofit, Publications, Resource, Site Administration, Social Media, Software Review, Technology, Technology for Nonprofits | | Comments Off

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#DESIGN: How To Follow The Branding Guidelines Of Facebook

Even logos that look pretty close to Facebook's 'f' are incorrect

Interesting, but incorrect, logo

Corporations, small businesses, nonprofits, and even some individuals brand themselves with a specific set of colors and a type font or two and a logo. Usually those entities want the general public to use their logo, etc, as such use can mean free publicity. And certainly in the world of blogs and social networks we see the use – and abuse – of organizational branding all over the web. But the fact is, almost any organization that took the time to develop a color scheme, logo, or other materials also worked with their design consultants to develop a style guide. Such style guides usually include a cease-and-desist claim on any one who improperly uses their materials.

Facebook has such a style guide, and many of us stay pretty close to it, probably without realizing it. But what can we do, and not do, with Facebook’s materials when we download or cut-and-paste from the wealth of materials that are online?

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| Category Blogs, Branding, Case Study, Communications, Copyrighting, Design, Education: General, Facebook, Facebook, Graphic Design, How-to, Marketing, Nonprofit, Public Media, Publications, Resource, Social Marketing, Social Media, Social Networks, Web and Print, Web Design | | 2 Comments

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#COMMUNICATION: The Best Ways To Encourage Retweets Include…

MKCREATIVEmedia's Twitter accountWhat could be easier than writing a message in a mere 140 characters? Something grabs your attention, you copy the link, say something pretty relevant about the story/image/file linked, and hit ‘Tweet’. If you’re an occasional dabbler, such a process can be fine and you might indeed occasionally strike a chord with followers who respond or retweet. But for a nonprofit or small business, the odd hit won’t cut it and you should be having higher expectations. Twitter is about outreach, conversation, and engagement. Your organization should be striving to expand on all three counts. And suddenly, tapping out some 140 characters seems a bit more challenging. What can you do to make a bigger splash in the tweetstream?

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| Category Advice, Blogs, Cause Marketing, Communications, How-to, Marketing, Marketing Skills, Nonprofit, Public Media, Public Relations, Site Administration, Social Marketing, Social Media, Social Networks, Twitter, Twitter, Writing | | Comments Off

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#HOWTO: Set Up Your Tumblr Blog’s Settings & Connect To Twitter/Facebook

Tumblr offers rich-media blogging for us non-codersWe continue our video series on setting up your nonprofit’s Tumblr blog account with a look at the two Dashboards within your account. We also explore the blog’s settings and what distinguishes them from your account’s preferences. Tumblr is a free platform and one that can give you an up-and-running blog in about 10 minutes − as well as powerful customization and design tools that can make your blog uniquely branded and connected. We’ll be introducing those more advanced features in future episodes.

What the Blog Settings offer that is worth emphasizing is the opportunity to connect your organization’s Twitter and Facebook accounts to your Tumblr blog. Once done, you can post something on Tumblr and have it announced on the other social-networking sites: three for the price of almost $0.

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| Category Advice, Blogs, Cause Marketing, Communications, Community, Design, Facebook, Facebook, Facebook, How-to, Marketing, Media Review, Nonprofit, Public Media, Public Relations, Resource, Site Administration, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Twitter, Twitter, Video, Web Design | | 2 Comments

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#NONPROFIT: Some Models Of How Charities Use Tumblr

First Book's call to actionWe’ve sung the praises of Tumblr a number of times on this blog, and today we want to present a few examples and ideas of just how nonprofits are using this free platform as a means to spread the word of their great work. One of the many great things about Tumblr is its simplicity of setup. That said, you don’t want to treat your organization’s efforts simplistically.

First off, you might want to consider Tumblr as your calling card to a larger audience, rather than as a venue for in-depth reports to your committed constituents. Tumblr loves images, quotes, and videos, but few go to their accounts to read long analyses. Your nonprofit definitely should have a place for such detail, but Tumblr might not be that place. How have nonprofits used it?

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| Category Blogs, Branding, Campaigns, Cause Marketing, Communications, Crowdfunding, Design, Fundraising, Marketing, Marketing Skills, Media Review, Nonprofit, Public Media, Public Relations, Reviews, Social Marketing, Social Media, Social Networks, Storytelling, Technology for Nonprofits, Tumblr, Web and Print | | Comments Off

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#SOCIALMEDIA: How Young Is Too Old To Have Communications Expertise?

Why don’t you all fade away, and don’t try to dig what we all say
I’m not trying to cause a big sensation, I’m just talkin’ ’bout my generation

The Who, “My Generation,” My Generation (1965)

Well, I’ve already dated myself. But I’m going to press on with this post anyway. Catherine Sloan, a recent graduate from the University of Iowa who already has byline credit with USAToday, posted an opinion blog at NextGenJournal.com with the title “Why Every Social Media Manager Should Be Under 25“. It has caused something of a ruckus − a sensation, if you will − and commentators and flamers have been debating her post for the last 10 days. Now that some of the heat has dissipated, we wanted to see if she cast any light on the generational and communications experiences of Millennials.

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| Category Advice, Advocacy, Aging, Blogs, Civics, Communications, Facebook, Facebook, Marketing, Marketing Skills, Media Review, News and Current Affairs, Nonprofit, Opinion, Public Media, Public Relations, Social Marketing, Social Media, Social Media, Social Networks, Storytelling, Technology, Twitter, Twitter | | Comments Off

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#SOCIALMEDIA: IOC Struggles To Corral First “Social Olympics” In London

Infomous envisions social media activity around London Olympics

Click on image to visit Infomous.com

The Opening Ceremonies went off without a hitch. Security concerns have been allayed thus far. The weather hasn’t been too bad. For Americans, we’ve had a few sub-par performances in the pool and on the gymnastics apparatuses, but so far, so good.

Unless the issue is how this so-called “First Social Games” is going. The social media events have not gone quite like fans, competitors, or International Olympic Committee members had thought it would − all for different reasons. Indeed, the biggest security dust-up has to do not with fears of terrorists, but fears of unwanted mention of sponsors by athletes and/or their supporters. Is the IOC fairly trying to protect the Olympic ‘brand’ or are its members greedily limiting expression through social media? And does anybody else really care?

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| Category Advertising, Blogs, Case Study, Communications, Events, Facebook, Facebook, Geo-Location, Marketing, Marketing Skills, Media Review, Mobile, National/International, News and Current Affairs, Opinion, Politics, Public Media, Public Relations, Social Marketing, Social Media, Social Networks, Technology, Twitter, Twitter, Video, YouTube | | 1 Comments

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#HOWTO: Establish A Tumblr Account & Why You Should Do So

MKCREATIVE media for donor engagement & social mediaA couple of months ago we talked about the free blogging platform Tumblr, and the series got a great deal of response from you our audience, and we really appreciate your interest and feedback! We want to step up that earlier discussion with a series of video how-tos that will show you a Tumblr account, what can be set within that account, and why we think Tumblr is a great platform to develop a social-networking presence if your organization has not yet done so. Indeed, we find Tumblr such a simple and powerful platform that you even should consider moving your outreach to Tumblr!

Let’s begin by setting up an account, and exploring what you’ll see inside your new Tumblr account.

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| Category Blogs, Communications, How-to, Marketing, Nonprofit, Resource, Social Media, Social Networks, Software Review, Technology for Nonprofits, Video, Web and Print, Web Design | | 4 Comments

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#COMMUNICATIONS: Keep Storytelling In Forefront, Whatever Platforms You Use

Retweeting can be huge but ephemeralOprah Winfrey likes a book. BOOM! It’s a best-seller and a big movie. Justin Bieber retweets something that catches his eye. POW! It’s trending huge for forty-eight hours! Who wouldn’t want that kind of attention? Well, often nonprofits and charities don’t want that kind of attention. The best/worst case of this kind of virality is the Kony 2012 campaign, which we followed closely earlier this year and don’t have the stomach to repeat.

What nonprofits and charities want is steady growth in awareness, volunteerism, and donations. They don’t need the huge splash (some small splashes don’t hurt!), but they use the same social networks that the Oprahs and the Biebers of the world use. How do they use the same tools to develop dissimilar results.

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| Category Advice, Advocacy, Blogs, Cause Marketing, Communications, Facebook, Fundraising, How-to, Marketing, Marketing Skills, Measurement, Newspaper Article, Nonprofit, Permission Marketing, Public Media, Public Relations, Publications, Social Media, Social Networks, Storytelling, Twitter | | Comments Off

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#CIVICS: Nonprofits Should Watch Their Politics On Their Social Networks

Twitter is an independent service for both political parties As the now-famous comic writer Andy Borowitz has posted on Twitter: “Only a billion more lies until the election.” Not only is it easy to get swept up in the horse-trading, haranguing and name-calling during an election, it’s what you’re supposed to do. We live and thrive in a government “of the people, by the people, for the people” (with the Borowitz addendum: “…which are now called ‘corporations’”). We are supposed to be involved in politics because we are called to be engaged citizens. And some of the most engaged citizens work for charities and nonprofits.

But be careful: your nonprofit’s outreach should remain nonpartisan if you want to keep that nonprofit status.

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| Category Blogs, Cause Marketing, Civics, Communications, Community, How-to, Local/Maryland, National/International, Nonprofit, Politics, Public Media, Social Media, Social Networks, Technology for Nonprofits | | Comments Off

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#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Social networks and the power of one Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far (vis Facebook for everyone), while others target a specific subset of the social-media community (vis Epernicus for the scientific community). Figuring out how to negotiate those platforms can seem daunting. But we have some advice that might help ease the stress of trying to reach everyone. Don’t try to reach everyone. Well, it’s not quite that simple.

 

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| Category Advice, Advocacy, Blogs, Campaigns, Cause Marketing, Communications, Community, Crowdfunding, Development, Facebook, Facebook, Fundraising, Marketing, Marketing Skills, Measurement, Mobile, Nonprofit, Public Relations, Social Marketing, Social Media, Social Networks, Storytelling, Twitter | | 1 Comments

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#COMMUNICATIONS: In Outreach, Less Can Be More If You Avoid 3 Common Mistakes

Social media should present your great service or product

You won't be the first, but how to avoid a #Fail?

With the still-growing panoply of social-networking platforms out there, one can easily feel overwhelmed with trying to keep up with all the hottest topics on the coolest sites. To add to the pressure, each new platform has its own subset of skills to master, which requires time and energy you thought you’d spend raising donor support or planning the next volunteer drive. To make matters still worse, you read through the MKCREATIVEmedia blog each week to discover a new social site or software package that might be just the ticket to make your charity a success.

Well, let’s just chill out a bit this Monday (now that the national heatwave has finally been clipped) and follow some sage advice from Brad Smith: avoid three common mistakes, and the outreach can better take care of itself.

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| Category Advice, Blogs, Cause Marketing, Communications, Marketing Skills, Measurement, Nonprofit, Public Media, Public Relations, Research, Site Administration, Social Marketing, Social Media, Social Networks, Storytelling, Web and Print | | Comments Off

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#HOWTO: Curate Information To Make Sense Of Your Nonprofit’s Ambitions

‘Content Curation’ is on of the new buzz concepts of the internet. The term refers to the activity of collecting, sharing, and responding to information on the internet in a consistent and focused manner. A ‘curator’ is traditionally defined as “a keeper or custodian of a museum or other collection.” And the new concept follows a similar line, albeit for a website or social-networking account. In a sense, many of us are already doing it, both as individuals and as spokespersons for our nonprofits and charities. If you are updating a Pinterest account or sharing what engages you on Scoop.it!, then you are already a ‘curator’ in some sense. But how can you push that activity to the proverbial next level, and how might curation be a boon for your nonprofit?

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| Category Blogs, Cause Marketing, Communications, How-to, Marketing, Measurement, Media Review, Nonprofit, Pinterest, Project Management Tools, Research, Resource, Reviews, Scoopit, Site Administration, Social Marketing, Social Media, Social Networks, Storytelling, Technology, Technology for Nonprofits, Tumblr | | Comments Off

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#HOWTO: Connect Your Facebook Page & Your WordPress Blog For Seamless Outreach

You need two identifier bits of code from Facebook to link it to WP

Click to enlarge

Last week Facebook and WordPress announced a plugin that will link both social-media platforms: posts on your nonprofit’s WP blog will be updated in your nonprofit’s Facebook Timeline, and your blog entries can have ‘Like’ and ‘Recommend’ buttons on them. One of the great things about the WordPress blogging platform is indeed the plugin feature: most are free and open source. And though establishing a WordPress content-management system (CMS) is not the easiest thing to do, installing plugins is a snap as the established site does all the work for you!

So how do WP and Facebook talk to each other?

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| Category Advertising, Advice, Blogs, Communications, Dashboards, Facebook, Facebook, Facebook, How-to, Marketing, Marketing Skills, Nonprofit, Public Media, Public Relations, Site Administration, Social Marketing, Social Media, Social Networks, Storytelling, Technology for Nonprofits, Web Design, Writing | | Comments Off

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#SOCIALMEDIA: Facebook & WordPress Join Forces To Connect Blogging With Timeline

Wordpress can update Timeline with this addition

Click to enlarge

For some time one could link one’s Facebook and Twitter accounts, so that if your nonprofit updated its Facebook page, a tweet would automatically be generated − and vice versa. If your organization had a blog running the WordPress platform (as does MKCREATIVEmedia), you could install a plugin that auto-tweets your posts. And if your auto-tweets are connected to your Facebook account, the blog post would be tweeted, the tweet would be linked to your Facebook account, a visitor in Facebook could see the tweet, click the tweet and get to the blog post.

Confusing? Yes. Thankfully, developers at Facebook and at WordPress have developed a plugin to shorten that convoluted trip.

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| Category Advice, Blogs, Cause Marketing, Communications, Cross-Post, Desktop Apps, Facebook, Facebook, How-to, Marketing, Marketing Skills, Nonprofit, Public Media, Publications, SEO, Site Administration, Social Marketing, Social Media, Social Networks, Strategic Marketing, Technology for Nonprofits, Twitter, Twitter, Web Design | | 2 Comments

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