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#FUNDRAISING: Outreach Tactics & Technologies Need To Adjust To Demographics

With the texts and tweets and the touchscreens and with those crazy(-cool) Google goggles and whatnot, a nonprofit would be daft to send those old-fashioned appeals by mail. The cost of printing and stamps, the hassle of upkeep of a database of address, the imposition of making potential donors find their checkbooks buried ever-farther into their desk drawers… who would bother?

But an extensive whitepaper from the folks at Convio makes it quite clear that not only is the traditional through-the-snail-mail appeal still a great way to solicit support for your charity, it is the hands-down winner over all media outreach. As the chart to the left reveals, outreach by mail achieves incredibly high response rates. That said − and unsurprisingly − the impact of mailers fades as one moves down the age groups, as Generations X and (especially) Y choose to respond to other media as well. What media will carry the donation message into the future?

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| Category Advice, Advocacy, Aging, Campaigns, Cause Marketing, Civics, Communications, Community, Cross-Post, Development, Direct Mail, Donor Acquisition, Education: General, Fundraising, How-to, Marketing, Marketing Skills, Measurement, Mobile, Nonprofit, Permission Marketing, Planned Giving, Public Relations, Publications, Resource, Social Marketing, Social Networks, Study, Technology, Technology for Aging, Technology for Nonprofits | | Comments Off

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#GRANTS: Verizon Foundation Offers Support For Environmental & Educational Nonprofits

VerizonFoundation Logo #GRANTS: Verizon Foundation Offers Support For Environmental & Educational NonprofitsCountless members of nonprofit and charity staffs use Verizon as their cellular and/or internet (and/or cable) provider. But did you know the Verizon Foundation also supports such nonprofits and charities with grants in money, kind, and service? The Foundation focuses on issues pertaining to K-through-12 education, health care, and sustainability/environmentalism, so if your organization is involved in any of these fields, you should reach out and touch them (Er, wrong service. And century.). Here’s how.

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| Category Civics, Community, Education: General, Environment, Fundraising, Grants, Grants and Funding, Healthcare, How-to, Mobile, Nonprofit, Technology for Aging, Technology for Nonprofits, Tools | | Comments Off

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#PROAGING: Technology Can Encourage Socialization & Longevity

Perhaps the greatest gift of life is the ability to share many its aspects with others. We have communication skills and empathies that can enliven mundane tasks and reinforce the greater joys and tragedies of the human experience. As social beings, we seek out these shared experiences from our earliest infancy to our later golden years. For many aging citizens, though, physical limitations and technological impositions can reduce opportunities for socialization, which in turn has been shown to decrease both life quality and life expectancy.

Most aging Americans want to live in their own homes as they age, but that desire also increases the likelihood of growing isolation and falling life quality. How might recent technological innovations keep seniors connected to their peers and their younger family members?

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| Category Advocacy, Aging, Boomers, Civics, Communications, Community, Grandparents, Healthcare, Independent Living, Major Gifts, News and Current Affairs, Newsletter, Nonprofit, Resource, Retirement Living, Seniors Life, Social Media, Social Networks, Technology, Technology for Aging, Technology for Nonprofits | | Comments Off

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#PROAGING: Olympics & Social Media Suggest Shrinking Digital Divide

Olympic social media montage 150x100 #PROAGING: Olympics & Social Media Suggest Shrinking Digital DivideNBC might have gotten some bad press for giving away results before showing them tape-delayed in the lucrative hours of prime time. These Olympics have both been the ‘first Social Olympics’ and the first to struggle to understand what such instantaneous communication can mean to corporate and sporting interests. And, as it turns out, most of the griping is coming from the world of social networks. According to the Pew Research Center, 76% of Americans find the NBC communications conglomerate’s coverage excellent or good.

What are the numbers when age is taken into consideration?

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| Category Advocacy, Aging, Boomers, Civics, Communications, Grants and Funding, Independent Living, Internet, National/International, News and Current Affairs, Nonprofit, Politics, Report, Seniors Life, Site Administration, Social Media, Social Media, Social Networks, Technology, Technology for Aging | | Comments Off

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#PROAGING: Majority Of Senior Citizens Online & Many More Using E-Readers

Pew Internet Trust logo 150x482 #PROAGING: Majority Of Senior Citizens Online & Many More Using E ReadersThe fine folks at the Pew Internet and American Life Project marked a notable milestone in the history of electronic communications this past spring: “53% of American adults ages 65 and older use the internet or email. Though these adults are still less likely than all other age groups to use the internet, the latest data represent the first time that half of seniors are going online.” The crossing of the 50% mark means marketers and fundraisers really need to develop strategies to reach our retirees and senior citizens online. The percentages will only increase, of course, as ever more people who used the internet for work and/or play, and then those who grew up knowing few other means of communication, move toward 65. What else does the latest Pew report show us about Boomers and the internet?

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| Category Aging, Boomers, Communications, GI Generation, Grandparents, Independent Living, Internet, iPad/Tablet, Marketing, Report, Resource, Retirement Living, Seniors Life, Social Media, Social Media, Technology, Technology for Aging | | 1 Comments

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#COMMUNICATIONS: Is Your Organization Moving At The Speed Of Mobile?

With the rise of the smartphone and its ability to be the computer for millions of people around the world, mobile technology is becoming more powerful and less expensive every few months. And with those technological changes come changes of habit and expectation. One of the changes we and many others have commented on is the rise of text messaging as a medium not only to spread-the-word but also to raise funds for nonprofits and charities. The response to the American Red Cross’s texting campaign to deal with the horrors of the Haitian earthquake of 2010 is usually seen as the watershed event.

How has the nexus between cell-phone use and fundraising been strengthening over the last couple of years?

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| Category Advice, Advocacy, Boomers, Campaigns, Case Study, Cause Marketing, Communications, Crowdfunding, Development, Fundraising, iDevice, iPad Apps, iPad/Tablet, iPhone Apps, Marketing, Mobile, Mobile, Newsletter, Newspaper Article, Nonprofit, Public Relations, Report, Resource, Social Marketing, Social Media, Social Networks, Technology, Technology for Aging, Technology for Nonprofits, Volunteerism, Writing | | 1 Comments

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#PROAGING: Republican Budget Realigns Medicare But Ignores Long-Term Care

The macro-economics of aging over the next 40 years do not look great: the first Baby Boomers reached the age of Social-Security eligibility 15 months ago, but the crest of this so-called ‘Silver Tsunami’ will not come until about 2030. It will not recede for another couple of decades. The issue is not the number of people so much as the economy’s ability/preparation to deal with the number. According to the Employee Benefit Research Institute, “The baseline 2010 Retirement Readiness Rating™ finds that nearly one-half (47.2 percent) of the oldest cohort (Early Baby Boomers) are simulated to be “at risk” of not having sufficient retirement resources to pay for “basic” retirement expenditures and uninsured health care costs. The percentage “at risk” drops for the Late Boomers (to 43.7 percent) but then increases slightly for Generation Xers to 44.5 percent.”

The combination of retiring Boomers with lengthening life expectancies with a general political trend to cut taxes for all while reducing services only to the poor has meant that the costs of long-term care are growing, while the will to adjust expectations or fund federal programs is shrinking. The FY2013 budget proposed by Senators Rand Paul (R-Kentucky), Jim DeMint (R-South Carolina), and Mike Lee (R-Utah) earlier this month has not much quelled fears of how Medicare will deal with the spread between long-living retired  Boomers and the costs they will impose on an already stressed healthcare ‘system’.

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| Category Affordable Housing, Aging, Assisted Living, Boomers, Community, Independent Living, National/International, News and Current Affairs, Newspaper Article, Nonprofit, Opinion, Politics, Retirement Living, Senior Housing, Study, Technology for Aging | | Comments Off

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#PROAGING: Social Tech Rewiring Social Connections For Millennials

Pew Internet Logo 150x63 #PROAGING: Social Tech Rewiring Social Connections For MillennialsEach generation seems predisposed to believe the next generation will be materially better off but intellectually or spiritually weaker. Whether it’s Socrates complaining about writing over memorizing, John of Salisbury lamenting the rise of law schools in twelfth-century England, or Grandpa Simpson opining about how much better everything was in his day, thinkers tends to lament the technologies their children develop.

We might now have lived in a internet-connected world long enough to get a meaningful sense of how connectedness might be changing the ways be think and interact with information and with each other. On this year’s Leap Day, Elon University’s School of Communication and the Pew Internet and American Life Project released a report entitled “Millennials will benefit and suffer due to their hyperconnected lives” – a report meant to see how the Millennials see their own world and its future.

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| Category Advice, Aging, Civics, Communications, Marketing, Nonprofit, Publications, Report, Resource, Social Media, Strategic Marketing, Technology, Technology for Aging, Technology for Nonprofits | | 1 Comments

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#PROAGING: Technology Improves Exercise of Body And Brain

Exergaming screenshot by TheAtlantic 300x146 #PROAGING: Technology Improves Exercise of Body And BrainLast week we introduced an AARP report encouraging the development of ‘Technology for All,’ namely, technology that includes the interests, expectations, and needs of Baby Boomers. Here is an example of how technology makes a common exercise machine that much more interesting and beneficial: a computer screen offering a virtual tour for a stationary biker.

Hans Villarica of TheAtlantic.com presented a report found in The American Journal of Preventative Medicine that brings computer screens and visual stimuli to recumbent bikers in elder-care homes. The experiment was to encourage exercise among residents on incumbent bikes – some used bikes with screens that monitored their effort and presented a ‘tour’ while others simply rode the bikes for the same amount of time.

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| Category Aging, Assisted Living, Boomers, Fitness, GI Generation, Health, Healthcare, Independent Living, News and Current Affairs, Newspaper Article, Nursing Home, Resource, Retirement Living, Reviews, Seniors Life, Software Review, Study, Technology, Technology for Aging, Wellness | | Comments Off

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#PROAGING: AARP Explores Benefits & Challenges of ‘Technology For All’

With much fanfare, the first babyboomers moved into the official era of retirement last year as they celebrated 65 years of life. They were the first ripples of a ‘Silver Tsunami’ of Boomer retirees who will bring changes to entertainment, to Social Security, medical services, to retirement life. The American Association of Retired Persons (AARP) released a report calling on entrepreneurs, developers, and service providers to take on the challenges of bringing the myriad technologies (some of which were built by the Boomers) to everyone – including those over 50 who want to use those technologies but might need them modified. Is your organization developing its strategy for the near future?

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| Category Aging, Boomers, Community, GI Generation, Health, Independent Living, Internet, Marketing, Marketing Skills, Report, Resource, Retirement Living, Seniors Life, Social Media, Social Media, Technology, Technology for Aging | | 1 Comments

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#ProAging: CES Highlights Tech For Boomers On-The-Move

CES Logo Sm #ProAging: CES Highlights Tech For Boomers On The Move

This past 10 through 13 January saw the annual International Consumer Electronics Show present some of the up-and-coming technologies for the next year(s). The CES “is owned and produced by the Consumer Electronics Association (CEA), the preeminent trade association promoting growth in the $186 billion U.S. consumer technology industry.” Most of the news pertains to the latest smartphone or smart TV, but for the past three years the CES has also supported the ‘Silver Summit.’ This exhibition-within-an-exhibition focusses on technology for older citizens. It also awards ‘Silver Choice Awards,’ a couple of which we wanted to relay to our readers – along with video access to a round-table on the future of technology for retiring Baby Boomers.

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| Category Aging, Apple, Boomers, Community, Design, Events, Health, iDevice, Independent Living, iPad Apps, iPad/Tablet, iPhone Apps, Marketing, Nonprofit, Reviews, Seniors Life, Software Review, Strategic Marketing, Technology, Technology for Aging | | 3 Comments

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#Tech: Hidden Features Of iPhone Show A Caring Side Of Apple

AssistiveTouch Screen 150x150 #Tech: Hidden Features Of iPhone Show A Caring Side Of AppleApple‘s lack of interest in supporting charitable organizations either with money or with allowing apps on its mobile platforms has gotten the corporation some bad press. And Steve Jobs continues to inspire some rancor for his leadership style, even after his death from cancer. Yet, defenders of Steve Jobs and/or Apple are quick to point out that Apple’s products have revolutionized the ways nonprofits work, and that influence is surely the more important in the long run.

Last month, Steve Pogue of The New York Times uncovered further evidence that Apple might not be one of the philanthropic giants (or even minnows), but its directors and engineers do indeed have hearts.

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| Category Apple, Communications, Hardware Review, How-to, iDevice, iPad/Tablet, iPhone Apps, Newspaper Article, Reviews, Software Review, Technology, Technology for Aging | | 2 Comments

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#ProAging: A Few Gift Ideas For Older Family Members

Scraps Holiday Tech Gift Guide Grandparents 150x150 #ProAging: A Few Gift Ideas For Older Family MembersEarlier today we posted a story concerning DoSomething.org’s drive, ‘Grandparents Gone Wired.’ In the process of working up that story we came across this brief list of gift ideas for some of those same grandparents: A Grandparents’ Tech Gift Guide. The blogger who is developing the list is Michele McGraw of northern Virginia, and her site, ‘Scraps of My Geek Life’, is one of the cuter and more engaging tech blogs we’ve come across.

The list for grandparents seems to be growing, and she also has Tech Gift Guides for Moms, young teens, and Bloggers (I’d like the iPhone 4S, please). All of these lists include her brief comments/reviews and she solicits reviews from her readers. Well worth a look, and it’s refreshing to see a site savvy to technology in its various guises with a fun and family-focused aura.

 #ProAging: A Few Gift Ideas For Older Family Members

| Category Aging, Blogs, Fitness, Grandparents, Health, Media Review, Resource, Reviews, Seniors Life, Technology, Technology for Aging | | Comments Off

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#ProAging: Spending Time With Grandparents This Holiday

Looking for a way to spend time with your (grand)parents this holiday season, whether you are seated in the same room or across the continent? The folks at DoSomething.org are launching a new program for this holiday season: ‘Grandparents Gone Wired‘. The program is designed to encourage (grand)children to spend time with their elder family members by helping their (grand)parents get settled into a Facebook account or by setting up video chat via Skype.

The program has the added benefit of encouraging a little face-to-face-in-the-same-space time during the holiday season as you negotiate the accounts and tinker with the hardware together. Registration via email or mobile phone is all it takes, and DoSomething promises to start sharing ideas and stories beginning today (the program runs through the 30th). Participants with the best advice enjoy the opportunity to win a new iPad, iTunes Gift Cards, and even a $500 academic scholarship.

Though the pitch is clearly thrown toward teens and their grandparents, the program could be just as helpful for adults wanting to connect technologically with their parents. I have registered and will report on the first few notices. True, the use of social-networking platforms by older Americans has exploded in the last couple of years, but everyone can use some help honing skills or learning new tricks.

We’ll share some of our ideas and experiences at DoSomething, and we hope you do too. And we hope you will share them here as well. We’ll certainly share them over the next couple of weeks.

 

 

 #ProAging: Spending Time With Grandparents This Holiday

| Category Aging, Boomers, Communications, Grandparents, Independent Living, Internet, Nonprofit, Resource, Seniors Life, Site Administration, Technology, Technology for Aging | | Comments Off

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#ProAging: SM Savvy Encourages Cross-Generational Connection

With Thanksgiving a mere 36+ hours away (30 of which might be spent in a ticket line or sitting on a runway or hoping the traffic finally gets moving), we are all thinking about re-connecting to family and old friends. That we do so via social networking platforms has become the assumption among the Millennials and the Gen-Xers, whether in the holiday season or not. The social networking demands of these generations encourage them to keep up with the latest technologies as well – not a bad thing for the economy.

What happens to the previous-generation phones and laptops as younger Americans buy the latest-and-greatest? One thing that happens to them is they become ‘hand-me-ups’.

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| Category Boomers, GI Generation, Independent Living, Internet, Interview, Media Review, Nonprofit, Report, Resource, Retirement Living, Reviews, Site Administration, Social Media, Technology, Technology for Aging, Web and Print | | Comments Off

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#ProAging: Bringing Ballots To Nursing Homes Via The iPad

When the people of Oregon needed to replace Congressional Representative David Wu this week, the state Board of Elections used the opportunity to develop means to get ballots to older citizens in nursing homes. The traditional means to do so were to send absentee ballots out, but such ballots waste a great deal of payer, any way – and many do not get returned anyway. As we have noted on this blog, the iPad is a convenient and stimulative way  for retired Americans to access information. And now it is being used as a way for retired Boomers and those of the GI Generation to cast their votes.

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| Category Aging, Civics, Events, GI Generation, Hardware Review, iDevice, Independent Living, Internet, iPad Apps, iPad/Tablet, National/International, News and Current Affairs, Newspaper Article, Nonprofit, Nursing Home, Politics, Retirement Living, Seniors Life, Silent Generation, Site Administration, Software Review, Technology, Technology for Aging | | Comments Off

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#ProAging: Telestroke/Telemedicine Tests Show Excellent Cost & Health Benefits

In a wonderful synthesis of health care needs, patient choice, cost effectiveness, and beneficial outcomes, a recent report from The Mayo Clinic‘s ‘Telestroke’ program demonstrates the payoff of the pilot program. Telestroke provides the communications means for rural doctors and hospitals to have online connections with neurological and brain specialists in urban research hospitals. The technology saves vital minutes (if not critical hours) by bringing the specialist virtually to the on-side doctor and patient, rather than trying to move the patient to the requisite hospital.

The technology involves more than simple network communication for referral or consultation. According to the Mayo Clinic’s site, “Doctors communicate using digital video cameras, Internet telecommunications, robots, smart phones and other technology. Having a prompt neurological evaluation increases the possibility that you may receive clot-dissolving therapies (thrombolytics) or other clot-retrieving treatments in time to reduce disability resulting from stroke.”

And the first tests offer the statistics of success.

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| Category Adult Kids, Aging, Assisted Living, Boomers, Communications, GI Generation, Grandparents, Healthcare, Independent Living, Retirement Living, Seniors Life, Silent Generation, Technology for Aging | | Comments Off

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#ProAging: Touchscreen Ease Available For Those Who Don’t Want An iPad

Screen shot 2011 10 17 at 22.44.04 150x113 #ProAging: Touchscreen Ease Available For Those Who Dont Want An iPad

Click to enlarge

The iPad has inspired many older Americans to expand not only their computing skills, but also their short-term memories and their social(-media) circles. Nevertheless, the iPad was not created with our oldest citizens in mind. The screen is not especially large, for example.

The computer company Telikin in Chalfont, PA is developing a desktop machine for the GI and Silent Generations. Humans interact via the large touchscreen, and the software interface includes large clear buttons that give users easy access to email, Facebook, calendars, and other applications, like local weather, that seniors might find handy. But apparently the computer is even finding adherents from among younger generations who simply want an easy way to interact with some of the staples of the online universe.

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| Category Aging, Apple, Boomers, Campaigns, Civics, Communications, Community, E-Mail, GI Generation, Grandparents, Hardware Review, iDevice, Internet, iPad/Tablet, Marketing, Reviews, Seniors Life, Social Media, Software Review, Technology, Technology for Aging | | Comments Off

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#ProAging: iPad Technology Can Draw Out Memories And Skills For Elderly

One stereotype of the elderly and long retired is that they fear new technology. Yet many of the GI Generation and Silent Generation were, in fact, the ones who started the phenomenal research and development in the middle of the twentieth century that give us our hybrid cars and smart phones today. A recent report from the McClatchy-Tribune Information Services demonstrates how the caregivers of these generations are discovering how quickly and happily their clients and patients are responding to the latest mobile technology, the iPad.

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| Category Aging, Apple, Assisted Living, Communications, GI Generation, Health, Healthcare, iDevice, Independent Living, iPad Apps, iPhone Apps, Newspaper Article, Nonprofit, Nursing Home, Retirement Living, Seniors Life, Silent Generation, Technology, Technology for Aging, Wellness | | 3 Comments

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#Tech: Pew Internet Project Breaks Down Use Of Communications Tech Across Generations

Screen shot 2011 09 27 at 06.57.05 150x120 #Tech: Pew Internet Project Breaks Down Use Of Communications Tech Across Generations

Click to enlarge (from the Pew Internet Project)

The contours of the findings of the Pew Internet and American Life Project report on ‘Generations and their Gadgets’ you probably already know: Younger Americans use more mobile devices than older Americans. Older Americans generally access the internet from a desktop computer, whereas those under 35 tend to do so with a laptop/netbook. Etc.

But within those contours the project’s latest study, this one by Kathryn Zickuhr, we see growth in mobile use across all generations, and we even see some reticence to own any device across all generations as well.

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| Category Aging, Campaigns, Communications, Fundraising, GI Generation, iDevice, Internet, iPad/Tablet, Marketing, Marketing Skills, Measurement, Media Review, Nonprofit, Public Media, Public Relations, Report, Research, Resource, Seniors Life, Silent Generation, Social Media, Technology, Technology for Aging, Web and Print, Web Design | | 1 Comments

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