MKCREATIVEBlog

news+commentary

#ProAging: Telestroke/Telemedicine Tests Show Excellent Cost & Health Benefits

In a wonderful synthesis of health care needs, patient choice, cost effectiveness, and beneficial outcomes, a recent report from The Mayo Clinic‘s ‘Telestroke’ program demonstrates the payoff of the pilot program. Telestroke provides the communications means for rural doctors and hospitals to have online connections with neurological and brain specialists in urban research hospitals. The technology saves vital minutes (if not critical hours) by bringing the specialist virtually to the on-side doctor and patient, rather than trying to move the patient to the requisite hospital.

The technology involves more than simple network communication for referral or consultation. According to the Mayo Clinic’s site, “Doctors communicate using digital video cameras, Internet telecommunications, robots, smart phones and other technology. Having a prompt neurological evaluation increases the possibility that you may receive clot-dissolving therapies (thrombolytics) or other clot-retrieving treatments in time to reduce disability resulting from stroke.”

And the first tests offer the statistics of success.

(more…)

| Category Adult Kids, Aging, Assisted Living, Boomers, Communications, GI Generation, Grandparents, Healthcare, Independent Living, Retirement Living, Seniors Life, Silent Generation, Technology for Aging | | Comments Off

Written by:

#Aging: Bill Thomas – Elderhood Rising: The Dawn of a New World Age (Video)

As a followup to an article written by Dr. Ronch, Interim Dean at the Erickson School for Management of Aging Services (and an MKCREATIVE client) — where he discusses the paucity of Gerontologists in the USA — I thought it useful to post a link to a compelling video presentation made by another Erickson School faculty member, William Thomas, MD, at TEDx San Francisco recently.

In the early 1990’s, Dr. Thomas and his wife Judith Meyers-Thomas developed the Eden Alternative. Dr. Thomas’ groundbreaking work in person-directed care also led him to imagine a new approach to long-term care that became known as the Green House.

In the video, Dr. Thomas argues that a new lifestage might well evolve out of the growing number of baby boomers in our ranks so that the human lifecycle may soon come to be defined as “Childhood”, “Adulthood” and “Elderhood.”

Thomas suggests that the obsession with “Adulthood” is misplaced and that our elders are “disappeared” into retirement communities simply because they don’t fit the model of existence that has been defined for the “rest of us”. One could also argue that relocation is foisted upon many seniors because they are perceived as having nothing “new” to contribute to society, they are “unproductive”, and consume goods to a lesser degree than other members of the community. This argument is false, argues Thomas (as does this blogger).

Thomas suggests that the Baby Boomers will redefine aging in the same way, and to the same extent, that they redefined adolescence and youthful rebellion.

Watch this amusingly presented, but ultimately, sobering talk by the self-appointed ambassador of “Elderhood.”

 

| Category Adult Kids, Aging, Assisted Living, Communications, Community, Grandparents, Independent Living, Nursing Home, Retirement Living, Reviews, Seniors Life, Storytelling | | Comments Off

Written by:

#Aging: Getting Older and Still Consuming

Image representing New York Times as depicted ...

Image via CrunchBase

The New York Times reports that a new marketing effort by AARP will promote the baby boom generation, as it ages, as a viable consumer target for advertisers. The campaign, which includes print and digital ads, will run in trade publications like Advertising Age starting Monday.

“Our sense is that we’ve reached a tipping point,” said Patricia Lippe Davis, the vice president for marketing at AARP media sales. “People are really recognizing the value of the audience that we speak to.”

The campaign is intended to reach what Ms. Davis calls “thought leaders,” senior marketing executives who tend to be middle-aged, and “media mavericks,” media planners and buyers who tend to be younger. She said she hoped it would debunk myths about older Americans.Joseph Perello, a managing partner of the marketing and advertising agency Catch New York, which created the campaign, said its tone was intended to show that baby boomers, the generation born from 1946 to 1964, were “still very energetic, still active, still working.” Many media buyers “are probably under 35, and they have a very outdated notion of what AARP is and certainly an outdated notion of what it means to be over 50,” Mr. Perello said.

In addition to print advertisements in AdAge, ads will run in two of the trade magazine’s e-mail newsletters and on the Adweek‘s AdFreak blog. Digital ads will be featured on Mediabistro.com, e-mail newsletters from MediaPost.com, and other industry trade communications.

Ads will also run on the Web site LinkedIn. The ability to reach users by job title, location, company and through groups on LinkedIn made it ideal for the ads, Mr. Perello said.

| Category Adult Kids, Advertising, Aging, Campaigns, Independent Living, Marketing, Press Release, Retirement Living, Seniors Life, Social Media | | Comments Off

Written by:

Aging: Study Reveals Being Homebound is Linked to Alzheimer’s

PET scan of a human brain with Alzheimer's disease

Image via Wikipedia

Steve Gurney (ProAging Information Network) reports on a new study that looks at the incidence of Alzheimer’s in “housebound” seniors. The study suggests that being housebound nearly doubles the risk of developing Alzheimer’s disease.

The new study, published online April 15 in the American Journal of Geriatric Psychiatry, looks at something known as “life space.”

“[Life space] is actually a measure that has come into vogue with gerontologists lately,” said lead investigator Bryan D. James, a postdoctoral fellow at Rush Alzheimer’s Disease Center in Chicago. “Mostly it’s been a measurement of mobility, figuring out whether people are getting around their environment, how much they’re seeing that’s different from their couch or bedroom or living room.”

“The research doesn’t prove that being confined to the house causes dementia, and other factors could explain the association. Still, the findings raise questions about the possible cost of isolation,” said James.

Read the full article here.

| Category Adult Kids, Aging, Assisted Living, Grandparents, Health, Healthcare, Independent Living, Nursing Home, Report, Resource, Retirement Living, Seniors Life, Study, Wellness | | Comments Off

Written by:

Communications: A Beginners Guide to the Social Networking Services

SYDNEY, AUSTRALIA - NOVEMBER 10:  MC Hammer sp...

Image by Getty Images via @daylife

Leading Age (formerly the American Association for Homes & Services for the Aging) has published a useful guide on their website: it’s a quick look at what social networking is, why you should use it to connect to others and share resources, what the various services do for organizations/individuals, and why one would prefer one service over another. It’s a quick read and will help young and old alike know the difference between a “Tweet” and a “Twit.”

(more…)

| Category Adult Kids, Advertising, Aging, Assisted Living, Branding, Communications, Direct Mail, Facebook, Geo-Location, Grandparents, Independent Living, Marketing, Nonprofit, Nursing Home, Permission Marketing, Public Relations, Research, Resource, Retirement Living, Seniors Life, Social Media, Twitter | | Comments Off

Written by:

Aging: Baby Boomers – A New Way to Grow Old

Merrill Lynch & Co.

Image via Wikipedia

Baby boomers won’t grow old the old-fashioned way, experts say.

It looks like the baby boomers, who used to urge each other to “do your own thing,” will do precisely that when it comes to retirement, write Tom Valeo and Sylvia Davis at WebMD.com.

Some will imitate their parents and drop out of the work force as early as possible to begin a life of leisure, continuing a trend that began more than a century ago.

More than 80% of boomers, however, plan to work beyond the age of 65, according to the Merrill Lynch New Retirement Survey. Most will do so to supplement their Social Security checks, since at least one-quarter of boomer households have failed to save enough for retirement, according to the Congressional Budget Office. “They appear likely to depend entirely on government benefits in retirement,” the CBO report states.

(more…)

| Category Adult Kids, Aging, Assisted Living, Grandparents, Independent Living, Nursing Home, Report, Resource, Retirement Living, Seniors Life, Study | | Comments Off

Written by:

Aging: The Business & Strategy of Seniors Housing & Care (Classes)

The Erickson School, at University of Maryland, Baltimore County, is hosting an entrepreneurial seniors housing and care executive education course at the UMBC Technology Center, May 17-20.

Led by Mark Erickson, and featuring a diverse lineup of instructors, Business and Strategy provides 3 1/2 days of intensive education on strategy, positioning and trends, and the unique nature of the seniors housing and care sector.

(more…)

| Category Adult Kids, Aging, Assisted Living, Community, Conference/Congress, Education: General, Grandparents, Independent Living, Nonprofit, Nursing Home, Resource, Retirement Living, Seminar, Seniors Life | | Comments Off

Written by:

Aging: The Graying of Chicago

Willis Tower (formerly Sears Tower) in Chicago...

Image via Wikipedia

This article slipped through the cracks but we’re sure glad we spotted a reference to it on the Senior Housing News’ website: it’s a Crain’s Special Report asking whether an aging population affects a city’s economic future.

It is a great question and Crain’s Chicago Business ran an in-depth story (Feb 7) examining how Chicago’s senior population will impact business opportunities for the next 20-30 years.  The article, according to Senior Housing News, is “a great example of how cities may want to look at the future profile of their city.”

| Category Adult Kids, Assisted Living, Grandparents, Independent Living, Nursing Home, Report, Resource, Retirement Living, Seniors Life | | Comments Off

Written by:

Aging: Playtime helps bind generations

A new study has confirmed an old adage: A family that plays together stays together. Researchers from Concordia University and Wilfrid Laurier University examined the ways grandparents can maintain close ties with their adult grandchildren. True to the old maxim, recreation emerged as the glue sealing intergenerational bonds.

Here’s a link to an article about the study and to the study itself.

| Category Adult Kids, Aging, Assisted Living, Grandparents, Independent Living, Nursing Home, Resource, Retirement Living, Seniors Life, Study | | Comments Off

Written by:

Aging: Trials Exclude Patients Who May Benefit

Image by Getty Images via @daylife

The New York Times has reported that older adults use a disproportionate share of medical services, yet one in five clinical trials examined in a study excluded patients because of their age, and almost half of the remaining trials used criteria likely to exclude older adults.

The study, in The Journal of General Internal Medicine, analyzed 109 studies whose results were published in 2007 in The Journal of the American Medical Association, The New England Journal of Medicine, Lancet, Circulation and BMJ, among others, according to the NYT reporter, Roni Caryn Rabin.

Rabin also reports that, “the average age of participants in the trials was 61. Many trials excluded participants who lived in nursing homes or had physical disabilities or existing medical conditions, all of which disproportionately affect older people.”

Rabin also states that, “fewer than 40 percent of the studies broke the results down by age subgroups, a type of analysis that suggests whether a treatment is as effective for older patients as for younger ones.”

She goes on to write that, “although including older patients with complicated conditions in clinical trials may make them more expensive and difficult to carry out, “the population in a clinical trial should reflect the population that will be treated in the real world,” said Dr. Donna M. Zulman, the paper’s lead author.”

Otherwise, she said, “we’re conducting large, expensive trials, and we can’t be certain whether the results apply to typical older patients, who are some of our most vulnerable and complicated patients.”

| Category Adult Kids, Aging, Assisted Living, Independent Living, News and Current Affairs, Newspaper Article, Nursing Home, Publications, Retirement Living, Seniors Life | | Comments Off

Written by:

#Aging: Will the Social Security Earnings Penalty Affect Me?

AARP published a useful Q&A as part of a series on tax-issue for those approaching retirement age. This particular article helps the reader identify which payments are classified as “Special Payments” under the current tax code and how they must be reported to the IRS.

Here’s a definition of “Special Payments” from AARP:

Special payments are payments you receive after you retire — for work you did while you were still employed. Usually, those payments will not affect your Social Security benefit. Such payments include severance pay, bonuses, accumulated sick pay, back pay or vacation pay, sales commissions, or other forms of compensation earned before you retired.

If you receive special payments, you should notify Social Security so that the agency will not count those payments as postretirement earnings. Otherwise, you may run into the earnings limit and temporarily lose some of your benefits. Or you may receive a letter from Social Security asking you to repay money you’ve received.

It is a good idea, when you retire, to ask your employer for a letter stating the various payments you are receiving for work previously done or benefits accumulated while you were employed. The letter should go to Social Security as proof of your special payments.

Click here to read article (and associated series).

| Category Adult Kids, Aging, Assisted Living, Banking & Finance, Independent Living, Nursing Home, Resource, Retirement Living, Seniors Life | | Comments Off

Written by:

2011 NIC Regional Symposium Dates

The playing field has changed for the seniors housing industry, and strategies must also change if organizations are to score future success. At the 2011 NIC Regional Symposium in March, attendees will gather with other private-pay operators and investors with locally—or regionally—focused portfolios to learn how they can adapt their playbook to position their organizations to take advantage of opportunities as they arise.

According to the organizers, these are the folks who should consider attending:

  • Owners, Operators and Developers of seniors housing properties
  • Lenders and Investors
    • Institutional Investors
    • Pension Fund Managers and Advisors
    • Real Estate Managers and Advisors
    • Commercial Finance Companies
    • Venture Capitalists
    • REITs
    • Regional and Community Banks
    • HUD/FHA Lenders
    • Other Debt and Equity Financiers
  • Financial Intermediaries
    • Brokers
    • Investment Banks
    • Loan Servicers
  • Securities Analysts and Research Professionals
  • Association/Industry Groups

Click here to download the full 2011 program.

Registration information can be found here.

| Category Adult Kids, Assisted Living, Conference/Congress, Independent Living, Nursing Home, Retirement Living, Seniors Life | | Comments Off

Written by:

Best Nursing Homes: The U.S. News Honor Roll

U.S.News & World Report published it’s 2011 rankings for the best nursing homes in the US yesterday.

More than 3.2 million Americans will spend at least part of 2011 in one of the nation’s 16,000-plus nursing homes.

The 2011 Honor Roll lists 18 homes that received perfect ratings for four consecutive quarters:

Alzheimer’s Resource Center of Connecticut Plantsville, Conn.
Bethany Skilled Nursing Facility Framingham, Mass.
Charles A. Dean Memorial Hospital Greenville, Maine
Dakota  Alpha Mandan, N.D.
Jeanne Jugan Residence Newark, Del.
Lourdes Health Care Center Wilton, Conn.
Mary Health of the Sick Convalescent and Nursing Hospital Newbury Park, Calif.
Matulaitis Nursing Home Putnam, Conn.
Miners’ Colfax Medical Center Raton, N.M.
Orzac Center for Extended Care and Rehabilitation Valley Stream, N.Y.
Peconic Landing at Southold Greenport, N.Y.
Rady Children’s Hospital Bernardy Center San Diego, Calif.
Riverview Lutheran Care Center Spokane, Wash.
South Mountain Restoration Center South Mountain, Pa.
SSM Depaul Health Center Bridgeton, Mo.
Westchester Meadows Valhalla, N.Y.
Westview Nursing Care and Rehabilitation Dayville, Conn.
Wibaux County Nursing Home Wibaux, Mont.

| Category Adult Kids, Assisted Living, Independent Living, Nursing Home, Report, Resource, Retirement Living, Seniors Life | | Comments Off

Written by:

Top Ten Senior Housing Trends For 2011

Senior Housing News published their long-awaited report of housing trends in the senior housing market a couple of days ago.

An underlying trend highlighted by the report suggests that “value” is near the top of everybody’s list — developers, facilities managers, and potential residents alike.

Here’s a quick breakdown of the report’s main focus areas:

  1. Economics 101 – Supply Decreases, Demand Increases….News Flash: Prices will go up for Independent Living, Assisted Living and Nursing Care
  2. 3 – R’s of Senior Housing – Rehab, Renovate, Repurpose
  3. Technology – Monitoring Networks, Apps, Devices and Systems Integrator
  4. Campus Extensions and Home Healthcare
  5. Finance & Capital Markets – Chicken or the Egg
  6. Government -Healthcare & Entitlement Reform
  7. Home Prices – Lending Constraints and Mortgage Interest Deduction
  8. Local is Cool – Local, Face-to-face social networks make a comebackArchitecture & Design
  9. Go Long Grannie Stocks

Visit the Senior Housing News website to read the report in it’s entirety.

| Category Adult Kids, Affordable Housing, Aging, Assisted Living, Community, Independent Living, Nonprofit, Report, Resource, Retirement Living, Seniors Life | | Comments Off

Written by:

© 2002-2014 MKCREATIVE, LLC. All Rights Reserved.