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#VIDEO: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part II)

Last month we posted our first interview with Rob Wu, co-founder of the online fundraising and social-media platform Causevox. We wanted to talk with him because Causevox rolled out the latest version of its platform late last year. Our conversation proved so interesting that we couldn’t contain it in one post, so today we bring you part two of our conversation with Rob.

OneGirl.org uses CausevoxIn particular, he stresses how nonprofits like OneGirl.org in Australia participated in the development and refinements that brought about version 2.o. And why the rollout of 2.0 has proven to be a surer success than having a single big launch. Let’s take a look.

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| Category Advertising, Advice, Cause Marketing, Communications, Community, Crowdfunding, Design, Development, Donor Acquisition, Education: General, Fundraising, Grants and Funding, Interview, Marketing, Marketing Skills, Mobile, Mobile, Nonprofit, Project Management Tools, Public Media, Social Marketing, Social Media, Social Networks, Storytelling, Technology, Technology for Nonprofits, Video Interview, Web Design, Webinar | | Comments Off on #VIDEO: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part II)

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#VIDEO: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part I)

CauseVox online donor acquisition

Causevox moves to version 2

Rob Wu is co-founder of Causevox, an online social-media and donor-acquisition platform, and he and his team have been working hard over the last number of months moving the online system to 2.0. We had the pleasure of talking with Rob a year or so ago, when Causevox first went live. The focus then was to create a ‘turn key’ website/social-media hub for nonprofits, which allowed them to customize the look and feel of the site to fit their ‘brand’ while also enjoying some advanced features like bulk emailing and email subscription captures.

The success of the platform has been phenomenal, as charities working from Africa and to the southwestern US have gotten connected with Causevox and have raised many tens of thousands of dollars over the last year. But the New-York based staff has not been sitting on its laurels. Let’s hear what Rob has to say in this first interview.

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| Category Advocacy, Branding, Case Study, Cause Marketing, Communications, Crowdfunding, Donor Acquisition, Fundraising, Grants and Funding, Interview, Marketing, Nonprofit, Project Management Tools, Public Media, Public Relations, Publications, Resource, Site Administration, Social Marketing, Social Media, Social Networks, Storytelling, Technology, Technology for Nonprofits, Video, Video Interview | | 1 Comments

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#HOWTO: Plan A Film Screening/Festival As A Fundraising Opportunity

Tugg offers movies of your choice

As the year’s projects and fundraisers and festivals start rolling onto your computer’s calendar, you might be looking for an opportunity to host a one-off event that can bring much-wanted PR, good karma, and even some financial support. How about sponsoring a film screening? (MKCREATIVEmedia co-produced a film festival for one of our clients earlier this year. Read more on the MKCREATIVEblog.)

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| Category Advice, Advocacy, Communications, Community, Cross-Post, Crowdfunding, Development, Education: General, Event, Events, Facebook, Film Festival, How-to, Marketing, Nonprofit, Project Management Tools, Public Relations, Site Administration, Social Marketing, Social Media, Social Networks, Technology for Nonprofits, Twitter | | Comments Off on #HOWTO: Plan A Film Screening/Festival As A Fundraising Opportunity

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#NEWS: THE KNOWLEDGE FOUNTAIN LAUNCHES ONLINE CLASSES & SOCIAL SITE EXCLUSIVELY FOR NONPROFITS

The latest entry in the rapidly-evolving distance learning education market is a new online education service geared exclusively to people who work for nonprofit organizations. The Knowledge Fountain, which launched today, is offering a spectrum of courses online covering fundraising, communications, organizational development, social media, and productivity software.

The site pitches its product as “just in time” online learning for adults. “We’re delivering very practical information to employees of nonprofits who need it to do their jobs better,” explains co-founder Marco Kathuria.

Online seminars are delivered live, in installments of 60 to 75 minutes. The courses will also be available as archived video streams for students who register but miss the live class. “This way, if a situation comes up and you can’t attend the class on schedule, you still get the information,” Kathuria says.

Both Kathuria and co-founder Don Akchin have consulting practices serving nonprofit clients – Kathuria principally in video production and community media, and Akchin in communications strategy and implementation. The Knowledge Fountain, they say, fills a largely unmet need for a centralized online learning center in the nonprofit community.

“If you’re a nonprofit that needs help reaching your audience on Facebook, for example,“ Akchin says, “you once had three choices: classes aimed at for-profit businesses, a free webinar that attracts hundreds of attendees and stays very high level, or a semester-long college course that devotes about a week to social media. We’re filling the gap with solid information, specific to your need and specific to the world of nonprofits.”

Kathuria noted that The Knowledge Fountain faculty are both experienced practitioners and proven teachers. All online course designs are built on current research and best practices in online learning. “We’re only hiring instructors who have a proven track-record of working with small groups of students, either face-to-face or online,” he said “We’re maximizing personal interaction online,” says Akchin. “Classes are small, so there’s ample opportunity to ask questions.”

Another unique feature of The Knowledge Fountain is a private social network, “The Water Cooler,” whose members are limited to participants in The Knowledge Fountain classes. “Not only can you learn from the online course,” says Kathuria, “but you can learn from peers long after the class has ended. I think people in nonprofits will see that as an important added value.” Membership in the social network is included with class registration.

For more information about The Knowledge Fountain online learning center, visit the website at www.kfountain.com or email the co-founders. The Knowledge Fountain can also be found on YouTube and on Twitter at @TheKFountain.

 

| Category Announcements, Community, Education: General, How-to, Marketing, Nonprofit, Online Learning, Press Release, Webinars | | Comments Off on #NEWS: THE KNOWLEDGE FOUNTAIN LAUNCHES ONLINE CLASSES & SOCIAL SITE EXCLUSIVELY FOR NONPROFITS

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Join Us For The inaugural PechaKucha Night In Baltimore On October 24th

PechaKucha Graphic

Join us at a unique event organized by Sidas Saulynas, Hillel Glazer, and Marco Kathuria in Baltimore later this month.

It’s called, “PechaKucha”. You may have heard of it. It’s the art of concise presentations. If not, you may have heard of “Ignite“? They’re similar, but Ignite has a different goal to that of PechaKucha.

The event is Thursday, October 24, 2013, 7:00pm – 10:00pm (doors open at 6PM), at Midtown BBQ and Brew, 15 East Centre Street, in Mt. Vernon, Baltimore. There’s no cost, so please let your family, friends, and colleagues know about it. The venue is truly a treat. There’s a great selection of beer and wine, and the food is really special. Tony Harrison, co-owner, does amazing things with locally-sourced ingredients giving his veggie platters, sausages, and BBQ a tasty twist!

Details for the event can be found at the Baltimore PechaKucha site here.
FAQs about PechaKucha are here.

By the way, we’re also looking for presenters with passion. We want them to speak on topics about which they’re passionate and can authentically deliver a short presentation to inspire ideas — from wherever they may come.

The format is fairly strict: 20 slides, 20 seconds each (the slides automatically advance). Yes, you’re only “on” for 6 minutes 46 seconds!

We’ll be recording the audio and archiving the presentations on our PechaKucha web page. Interested? If so, we will need your PowerPoint or Keynote presentation at least 5 days in advance. Want to present a series? That’s fine. Consider the upcoming event as the first installment in your series.

If you are interested in presenting, please be aware that the talk isn’t to promote your work or business directly, but to promote ideas about which you are passionate that can resonate with others. Even if they happen to also coincide with what you do for a living. Tinker with classic cars? Just got back from a significant archaeological dig? Working on an awesome social justice project? Concerned about the city’s tree canopy? What to share your passion for community gardening? You get the picture.

Reach out to the PechaKucha organizers on Twitter @PKNBaltimore or send an email to pechakuca (at) mkcreativemedia (dot) com if you’d like to present.

See you October 24th!

 

| Category Announcements, Marketing | | Comments Off on Join Us For The inaugural PechaKucha Night In Baltimore On October 24th

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#NONPROFIT: The 501(c)4 Conundrum & The IRS’s Challenges To Tea Party Groups

The scuttlebutt over the IRS’s double-standards concerning political nonprofits associated with the Tea Party and those associated with other center-right causes is likely well known to our readers. What underlies the conflict has less to do with politics, though, and much more to do with semantics. If the case forces the issue of tax reform upon our politicians, then perhaps that outcome is for the best (both parties agree to the need for reforms, though reformed in which directions remains terribly contentious). But as reforms are discussed − perhaps even implemented − nonprofits should stay aware of where new lines might be drawn.

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| Category Advocacy, Civics, Community, Conference/Congress, Cross-Post, Development, Education: General, National/International, News and Current Affairs, Newspaper Article, Nonprofit, Opinion, Politics | | Comments Off on #NONPROFIT: The 501(c)4 Conundrum & The IRS’s Challenges To Tea Party Groups

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Don Akchin Leads Workshop for Members of Maryland Nonprofits

Maryland Nonprofits Logo

Don Akchin, a charter member of Nonprofit Marketing 360, led a workshop for members of Maryland Nonprofits on Tuesday, May 14 on “Tell Your Story So People Care (and Give!)”

Everyone ought to know about the great work your organization does, but how do you get their attention – or better yet, their support? You begin by telling your story well. This interactive session will show participants how to convert the mission, vision and accomplishments of their organizations into compelling stories that spark the interest of media and prospective donors.  In addition, this class will examine ways to frame stories effectively for different audiences.

For more information about Don, his work with nonprofits, and future workshops, please visit Don Akchin Strategic Communications.

| Category Communications, Cross-Post, Education: General, Nonprofit, Storytelling | | Comments Off on Don Akchin Leads Workshop for Members of Maryland Nonprofits

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#SOCIALMEDIA: Facebook Quietly Rolls Out ‘Gifts’ & Nonprofits Can Get Them Too

Over this past spring Facebook has been expanding its Gifts service as a way to offer presents to family and friends. The service can be activated by clicking on the bowed gift box that appears on your organization’s News Feed or on the page of the person or nonprofit you want to give the gift to. Though the service is being touted as a way to connect to individuals and help them celebrate birthdays, milestones, promotions, etc., Facebook Gifts also offers opportunities to make donations to a small but growing number of nonprofits. How far will the service expand?

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| Category Cause Marketing, Civics, Community, Cross-Post, Crowdfunding, Donor Acquisition, Facebook, Facebook, Facebook, Fundraising, How-to, Marketing, Mobile, Mobile, Nonprofit, Social Marketing, Social Media, Social Networks, Technology for Nonprofits | | Comments Off on #SOCIALMEDIA: Facebook Quietly Rolls Out ‘Gifts’ & Nonprofits Can Get Them Too

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#FUNDRAISING: Outreach Tactics & Technologies Need To Adjust To Demographics

With the texts and tweets and the touchscreens and with those crazy(-cool) Google goggles and whatnot, a nonprofit would be daft to send those old-fashioned appeals by mail. The cost of printing and stamps, the hassle of upkeep of a database of address, the imposition of making potential donors find their checkbooks buried ever-farther into their desk drawers… who would bother?

But an extensive whitepaper from the folks at Convio makes it quite clear that not only is the traditional through-the-snail-mail appeal still a great way to solicit support for your charity, it is the hands-down winner over all media outreach. As the chart to the left reveals, outreach by mail achieves incredibly high response rates. That said − and unsurprisingly − the impact of mailers fades as one moves down the age groups, as Generations X and (especially) Y choose to respond to other media as well. What media will carry the donation message into the future?

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| Category Advice, Advocacy, Aging, Campaigns, Cause Marketing, Civics, Communications, Community, Cross-Post, Development, Direct Mail, Donor Acquisition, Education: General, Fundraising, How-to, Marketing, Marketing Skills, Measurement, Mobile, Nonprofit, Permission Marketing, Planned Giving, Public Relations, Publications, Resource, Social Marketing, Social Networks, Study, Technology, Technology for Aging, Technology for Nonprofits | | Comments Off on #FUNDRAISING: Outreach Tactics & Technologies Need To Adjust To Demographics

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#ADVOCACY: Google Does Harm To Privacy & Suffers An Hour’s Income For Infractions

Google as a gateway spying agency?

Google as a gateway spying agency?

What you think about Google’s (and Facebook’s. And Twitter’s…) efforts to collect personal information of its users probably says quite a bit about what you think about human nature: If you don’t mind a database of your online activities being used by social networks and search engines, then you are likely comfortable with the fact that Google might know quite a bit about you but will not use that information to do any one harm. If you wonder if that flatscreen TV is looking back at you, then you might see in Google’s inadvertent collection of personal data while collecting its street maps over the last few years as the foundation of our Orwellian fate.

Google was recent fined for its ‘accidental’ collection of information across open Wi-Fi networks while filming its Street Views for Google Maps (And by ‘accidental’, I do not mean to use the term ironically. Google executives, once called on it by the federal government, immediately apologized and said it would accept the fine.). The fine was for $7 million − about what Google Inc. collects per hour from its various advertising and business interests. How might we understand these latest infractions into our privacy?

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| Category Advocacy, Case Study, Civics, Communications, Community, Cross-Post, Education: General, National/International, News and Current Affairs, Opinion, Politics, Public Media, Site Administration, Social Media, Social Networks, Technology, Video, Video Interview, Web and Print | | Comments Off on #ADVOCACY: Google Does Harm To Privacy & Suffers An Hour’s Income For Infractions

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#FUNDRAISING: Crowdfunding Response To Boston Bombing Raises Hope & Caution

One of the wonderful qualities of Americans is the way we respond with our time and our money when a terrible shock or natural disaster hits our fellow countrypeople. The bombings in Boston on the 15th were certainly ‘terrible shocks’ and as homemade and smartphone videos make clear, volunteers and fellow marathon watchers ran in to help before the smoke cleared. And since then Americans all over the country have been raising money online and via a sprouting group of crowdfunding sites. But along with over $2 million being raised to help survivors recover, warnings are also being raised about cases of fraud. How do legitimate crowdfunding organizations separate themselves from the occasional fraudsters?

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| Category Civics, Communications, Community, Cross-Post, Crowdfunding, Events, Fundraising, Low-Income, Mobile, National/International, News and Current Affairs, Newspaper Article, Nonprofit, Opinion, Politics, Social Networks | | Comments Off on #FUNDRAISING: Crowdfunding Response To Boston Bombing Raises Hope & Caution

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#FUNDRAISING: Mobile Platforms For Donations Have Pros & Cons

That mobile communications devices like smart phones and tablets are the platform-of-choice for most people around the globe is a truism. Ever more business is being conducted over such devices as well, especially over tablets − and by ‘business’ we mean logistics, orders, and purchases, not just business calls.

Nonprofits have appreciated the impact of mobile devices for their work as well. The Red Cross’s famed text-to-donate drive after the Haitian earthquake of 2010 stands as one of the best-known early examples of such fundraising. But as the platform grows in scope and matures in form, what are some of the options out there that fit best with your nonprofit’s needs?

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| Category Campaigns, Cause Marketing, Communications, Cross-Post, Crowdfunding, Donor Acquisition, Fundraising, iPad Apps, iPad/Tablet, iPhone Apps, Marketing Budget, Measurement, Mobile, Mobile, Nonprofit, Technology for Nonprofits, Volunteerism | | Comments Off on #FUNDRAISING: Mobile Platforms For Donations Have Pros & Cons

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#FUNDRAISING: Does Your Nonprofit Need Help Keeping Up With Its Growing Donor Base?

Open-Source CRM Package

OpenPetra’s Client Screen

Just this past week Idealware published its 2013 Field Guide to Software for nonprofits and charities. The staff at Idealware demarcate a number of areas that nonprofits and software developers have been collaborating, such as social-networking management, and gives reviews and how-tos on some of the solutions in the market. The book can be had via Amazon ($25) or directly from Idealware’s site ($20).

As you know, though, MKCREATIVEmedia has been tracking software developments for our clients for a number of years now, and we want to share some recent developments in the field of Customer Relations Management software (CRM). In particular, we have found some open-source and free platforms well worth considering to manage your donors and volunteers.

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| Category Campaigns, Client Roster, Communications, Cross-Post, Desktop Apps, Development, Donor Acquisition, Fundraising, How-to, iPad Apps, iPhone Apps, Major Gifts, Measurement, Mobile, Mobile, Nonprofit, Project Management Tools, Research, Reviews, Site Administration, Software Review, Technology, Technology for Nonprofits, Volunteerism | | Comments Off on #FUNDRAISING: Does Your Nonprofit Need Help Keeping Up With Its Growing Donor Base?

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Trickle-Down Lives On at Nonprofits

Curing the Charitable Curse

Dan Pallotta’s viral video  (Photo credit: jurvetson)

 

If you haven’t yet seen Dan Pallotta’s 18-minute TED talk, the viral video of the month with more than 1.2 million views, here’s your chance.  Pallotta, who founded AIDS Ride and raised $581 million for AIDS and breast cancer research over nine years, argues that philanthropy is being undermined by our beliefs about it – in particular, the belief that low overhead is worthy of praise.  He contends that overhead – including investments in fundraising and marketing capacity – is the only way to grow nonprofits large enough in scale to tackle society’s most intractable problems. What makes more sense, he asks: 94% of a small pie, or 60% of a pie 100 times larger?*

Palotta argues that in a capitalist economy, nonprofits are restricted from playing by the same rules as every other type of organization. While others feast, nonprofits compete against one another for the crumbs – for four decades, a consistent 2% of Gross National Product. Or, it seems to me, nonprofits may be the last Americans who act as though they still believe in the Trickle-Down Theory.

*For the math-impaired: 94% of $1 million = $940,000; 60% of $100 million=$60 million.

 

| Category Conference/Congress, Events, Fundraising, Nonprofit | | Comments Off on Trickle-Down Lives On at Nonprofits

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#HOWTO: Let Your iPhone Connect You To Volunteers & Deserving Projects

Volunteer Match brings individuals & nonprofits togetherApple has not always been a forthcoming corporation when it comes to providing outreach for nonprofits and charities. Many lamented the early iterations of the iPhone for not allowing fundraising applications due to iTunes Store’s stingy policies. Indeed, nonprofits were not even allowed to develop apps if any money were expected to change hands. Though policy has not changed (and Apple still demands a $99 fee to have access to the storefront), many nonprofits are finding ways to leverage the iOS platform of the phone without running afoul with Apple’s lawyers. MacLife‘s A.J. Dellinger offers a compendium of eight such apps that use the iPhone’s OS, and we wanted to highlight a few of those apps to give you a sense of the directions developers are marking as they write software for the nonprofit sector.

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| Category Advertising, Advice, Advocacy, Campaigns, Cause Marketing, Communications, Cross-Post, Crowdfunding, Fundraising, How-to, iPhone Apps, Marketing, Media Review, Mobile, Mobile, Nonprofit, Reviews, Social Marketing, Technology, Technology for Nonprofits | | Comments Off on #HOWTO: Let Your iPhone Connect You To Volunteers & Deserving Projects

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#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

How often do nonprofits reach out to donors potential and actual online, yet have no real sense of how successful the outreach was? Did the time and money spent developing a program or launching a campaign prove to be worth the support? Dan Norris, founder of the online-analytics service Informly offers a tool to help you make that call. He also recently posted his somewhat-scientific results on using his ‘Cost Per Acquisition‘ (CPA) calculator to see what kinds of costs he was incurring to get people engaged with his for-profit business. Let’s see how the costs to acquire customers or donors can prove strikingly steep.

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| Category Blogs, Campaigns, Case Study, Cause Marketing, Cross-Post, Development, Donor Acquisition, Education: General, Fundraising, How-to, Marketing, Marketing Budget, Marketing Skills, Measurement, Nonprofit, Social Networks, Strategic Marketing, Technology for Nonprofits | | 1 Comments

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#FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

Widgets to turn on or off

Easy-to-customize donation pages

We have often sung the praises of the online charity-site platform Causevox. And we do so again as the good folks at Causevox have released a significant series of upgrades and integrations in version 2.0. It moved out of beta last week, allowing any charity or nonprofit to take advantage of the expanding toolbox. This is how the programmers put it last week on the company blog:

We found out that the key to success for online fundraising this decade is easy customization, community engagement, and content marketing. Our existing platform couldn’t accommodate that vision, so we scrapped it and developed, from the ground up, a new and improved CauseVox.

CauseVox 2.0 is our first step to revolutionize online fundraising.

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| Category Advice, Advocacy, Blogs, Campaigns, Case Study, Cause Marketing, Communications, Design, Development, Donor Acquisition, Events, Facebook, Facebook, Fundraising, Marketing, Measurement, Nonprofit, Press Release, Public Media, Public Relations, Site Administration, Social Marketing, Social Media, Technology for Nonprofits, Twitter, Web and Print, Web Design | | Comments Off on #FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

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#PHILANTHROPY: Zuckerberg’s Millions Suggest New Style Of Giving By Young

 

Mark Zuckerberg gives $500 million

Mark gives big again

Mark Zuckerberg always makes headlines, and few were as stunning as the ones he made in the fall of 2010 when he donated $100 million to the Newark, NJ school system − a system with which he has no personal connections whatsoever. His generosity was intended to help right the ship of one of the statistically worst school districts in the nation. But the shock of such a huge gift was met with as much skepticism as thanks, and within a year parents groups and the ACLU sued the city of Newark to open up its correspondence with the founder of Facebook so they could trace what launched the donation and what the city had been doing with the money.

Mayor Cory Booker and state officials continue to state that no email trail exists (a dangerous defense to mount in this day-and-age if untrue), and the money is being plowed back into the schools. Zuckerberg, though, has felt no qualms about giving other big gifts. Last fall he gave a stunning $500 million to the Silicon Valley Foundation. Two such gifts suggests a pattern, but what kind?

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| Category Civics, Community, Cross-Post, Facebook, Facebook, Fundraising, Health, Major Gifts, News and Current Affairs, Newspaper Article, Nonprofit, Social Media, Social Networks | | Comments Off on #PHILANTHROPY: Zuckerberg’s Millions Suggest New Style Of Giving By Young

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Dittmar Design Creates and Launches Client Website

NPM360 associate, Dittmar Design recently developed and launched a website for a Northern Virginia mid-sized business, WJD Management.Their website http://wjdpm.com/ is a mobile responsive design built on the WordPress content management system and using the latest Genesis framework.

Dittmar Design is a Northern Virginia-based marketing and communications firm. Their mission is to help increase their clients’ business success with targeted marketing strategies and superior design.

Find out more at http://dittmardesignllc.com/

| Category Nonprofit | | Comments Off on Dittmar Design Creates and Launches Client Website

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#VIDEO: Ken Sterns’s Book Offers Tough Love To Nonprofit Economy

Ken Sterns has served as CEO of National Public Radio, arguably one of the best-known nonprofits in the country. He supports The American Red Cross, and has served on the boards of a number of charities. So when his book, And Charity for All argues that the nonprofit sector is a huge part of the American economy, yet the least productive sector as well, people listen. And they should.

Mr. Sterns was recently interviewed at The Huffington Post, as he joined a roundtable (‘multiscreen’) discussion that included Alexander Berger at GiveWell; Dr. John Brothers, founder of Quidoo Consulting; and Rigo Sabarino, President and CEO of St. Barnabas Senior Services. The interview begins with him throwing down the gauntlet, wondering if the nonprofit community is even worth preserving.

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| Category Advice, Advocacy, Book, Book Review, Civics, Community, Cross-Post, Development, Fundraising, Interview, Marketing, National/International, News and Current Affairs, Nonprofit, Opinion, Politics, Public Media, Public Relations, Publications, Reviews, Storytelling, Strategic Marketing, Video Interview | | Comments Off on #VIDEO: Ken Sterns’s Book Offers Tough Love To Nonprofit Economy

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#SOCIALMEDIA: It’s OK To Say ‘No’ To Your Social Networks

You know you want to…

We are often extolling the virtues of particular social-networking platforms or encouraging specific strategies to reach out to your audience(s) across these platforms. When moving through the ‘tubes’ of our social networks, it is easy to think that each post we prepare is the most important one ever and that if we don’t get to each post on our nonprofit’s wall we’ll be upsetting a potential volunteer or donor.

The fact is, you won’t upset anyone: followers of social networks can feel just as overwhelmed as the producers of content on social media. What can you do to unwind, and what might happen when you do?

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| Category Advice, Blogs, Communications, Cross-Post, Health, Marketing Skills, Public Media, Public Relations, Social Marketing, Social Media, Social Networks, Storytelling, Technology, Web and Print, Wellness, Writing | | Comments Off on #SOCIALMEDIA: It’s OK To Say ‘No’ To Your Social Networks

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#SOCIALNETWORKS: Pew Research Keeps Us Up With Changing Faces of Internet

The latest surveys carried out by the Pew Internet and American Life Project are tracking both the most popular online social-networking platforms and the kinds of people who are using them. We enjoy sharing such findings with our readers because the information the folks at the Pew Internet group can help nonprofits refine their online efforts for the many constituencies that these nonprofits want to reach. The latest study, The Demographics of Social Media Users — 2012, points to a few new developments we’d like to highlight this week.

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| Category Advice, Campaigns, Cause Marketing, Civics, Communications, Community, Cross-Post, Education: General, Facebook, Facebook, Facebook, Fundraising, Marketing, Measurement, Nonprofit, Research, Resource, Social Marketing, Social Media, Social Networks, Study, Technology for Nonprofits, Twitter, Twitter | | Comments Off on #SOCIALNETWORKS: Pew Research Keeps Us Up With Changing Faces of Internet

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#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search

Last week we talked about what Facebook’s latest feature, Graph Search, is (Namely, a way to combine keywords, categories, and what friends are saying about them within Facebook) and it is not (Namely, a challenger to Google’s search algorithms across the internet). This week we want to help you and your organization make the most of the new feature by prepping the content you post on Facebook.

First and foremost (and this tweak applies to any images you post on your blog or website, much less your Facebook Timeline), tag your images and identify them. Such terms will show up in people’s searches (both Graph & Google). What else?

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| Category Advice, Cause Marketing, Communications, Cross-Post, Education: General, Facebook, Facebook, Facebook, Geo-Location, Marketing, Marketing Skills, Nonprofit, SEO, Site Administration, Social Media, Social Networks, Technology for Nonprofits, Web and Print | | Comments Off on #HOWTO: Tweak Your Organization’s Facebook Site For Graph Search

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#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?

Facebook’s latest tool, Graph Search, was announced a couple of weeks ago and it is being rolled out through the Facebook0sphere through February. Though many wondered if Facebook were challenging Google, the fact is Facebook is trying to rejigger how you can access information within Facebook, not how you wend your way through the tubes of the internet.

Facebook’s own introduction emphasizes the concept that the billions of connected bits of information within people’s Facebook accounts can now be viewed along a graph of variables that the user asks for:

The main way we make the world more open and connected is by giving people the tools to map out their relationships with the people and things they care about. We call this map the graph …  There are already more than a billion people, more than 240 billion photos and more than a trillion connections. Today we’re announcing a new way to navigate these connections and make them more useful. We’re calling it Graph Search.

What does the Graph Search mean to the average user or nonprofit on Facebook?

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| Category Advertising, Advice, Cause Marketing, Communications, Cross-Post, Facebook, Facebook, Facebook, Marketing, Public Media, Public Relations, SEO, Site Administration, Social Marketing, Social Media, Social Networks, Technology, Technology for Nonprofits, Web and Print | | Comments Off on #SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?

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#FUNDRAISING: Register for Maryland Governor’s Grants Conference

Plenary Speaker of Governor's Grants ConferenceAs the calendar year unfolds and the fiscal year 2013-2014 appears over the horizon, so too does registration begin for the Maryland Governor’s Grants Conference. This year’s conference will be held at the University of Maryland, Baltimore County campus on Thursday, February 21st. The one-day conference − sponsored by such organizations as the National Grant Management Association, the Grant Professionals Association, and Deloitte − offers plenary talks by leaders in the grant-providing and grant-winning fields, as well as breakout sessions allowing networking and specific assistance for your organization’s needs.

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| Category Advocacy, Civics, Conference/Congress, Cross-Post, Event, Events, Fundraising, Grants, Grants and Funding, Local/Maryland, National/International, News and Current Affairs, Politics, Public Relations, Resource | | Comments Off on #FUNDRAISING: Register for Maryland Governor’s Grants Conference

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