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#Tech: The Net Is Not Quite Dead, But It’s Not Your Mom’s Web Anymore

First of all, an adjustment/correction to yesterday’s story: Facebook pushed back its rollout of Timeline across all accounts until tomorrow, the 31st. Facebook did this rather quietly and did not state why, but you now have about 20 hours to get your Timeline up-and-running, as we outlined yesterday. (Thanks to Cody Damon of Damon Strategic for the heads-up!)

Pew Internet Logo #Tech: The Net Is Not Quite Dead, But Its Not Your Moms Web AnymoreToday’s tech topic is related in so far as it is about how we interact with Facebook and other online services in new ways. The traditional ‘internet via browser’ model is fading away, to be replaced by a more precise paradigm − one that moves us from our mobile devices directly to the service/platform/medium that we want. The opportunity it presents will streamline, and perhaps redefine, the internet as we knew it. How?

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| Category Advice, Apple, Case Study, Communications, Desktop Apps, Fundraising, iDevice, iPad Apps, iPhone Apps, Marketing, Marketing Skills, Media Review, Publications, Report, Resource, SEO, Site Administration, Social Media, Software Review, Strategic Marketing, Technology, Web Design | | Comments Off

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#HOWTO: Facebook Timeline Goes Public Tomorrow! Ready?

Zuckerberg Facebook Timeline 300x200 #HOWTO: Facebook Timeline Goes Public Tomorrow! Ready?

Are you ready? It goes live tomorrow!

Facebook has been rolling out its new ‘Timeline’ feature for a few months now, and we hope we have given you a helping hand with the changes. Timeline redesigns your social interaction into a chronological sweep that is also distinguished topically and physically (that is, by being placed in different sections of your FB home page). It allows an individual, a nonprofit, or a company to present a visual banner or ‘Cover’ to introduce themselves, and it offers greater opportunity to control the ‘Story’ on the page by giving users means to ‘back fill’ their histories.

And the fact is, Timeline becomes the default interface of all Facebook accounts tomorrow! If your charity is on Facebook, you need to be prepared. We found a couple of great sources to help you tidy up your page in preparation of the final stages of implementation.

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| Category Advice, Blogs, Branding, Cause Marketing, Communications, Facebook, Facebook, Facebook, Fundraising, How-to, Marketing, Marketing Skills, Media Review, Public Relations, Resource, Reviews, Site Administration, Social Media, Social Networks, Software Review, Storytelling, Study, Technology, Technology for Nonprofits, Video, Web Design, YouTube | | 2 Comments

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#INTERVIEW: Phyllis Freedman, President of SmartGiving and Author of The Planned Giving Blogger

Phyllis Freedman 300x280 #INTERVIEW: Phyllis Freedman, President of SmartGiving and Author of The Planned Giving BloggerPhyllis Freedman is President of SmartGiving and author of The Planned Giving Blogger. For the past eight years her consulting practice has focused exclusively on planned giving. She previously has held senior management positions in fundraising for several large organizations. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: How long have you been blogging?

PHYLLIS: May will be three years.

MKC: What was your thinking on why to blog?

PHYLLIS: I’ve always had strong opinions – about everything, not just fundraising – and especially in planned giving, there had been some long-held views about how planned giving should be marketed and talked about and how donors should be stewarded, that I didn’t necessarily agree with and that my work with clients suggested might not still be valid. So I thought, why shouldn’t I start communicating my views more widely? As I traveled around in my consulting role, it became increasingly clear to me that planned giving practitioners were looking for a new point of view.

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| Category Blogs, Communications, Community, Cross-Post, Fundraising, Interview, Nonprofit, Planned Giving, Planned Giving, Special Series | | Comments Off

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#PROAGING: Republican Budget Realigns Medicare But Ignores Long-Term Care

The macro-economics of aging over the next 40 years do not look great: the first Baby Boomers reached the age of Social-Security eligibility 15 months ago, but the crest of this so-called ‘Silver Tsunami’ will not come until about 2030. It will not recede for another couple of decades. The issue is not the number of people so much as the economy’s ability/preparation to deal with the number. According to the Employee Benefit Research Institute, “The baseline 2010 Retirement Readiness Rating™ finds that nearly one-half (47.2 percent) of the oldest cohort (Early Baby Boomers) are simulated to be “at risk” of not having sufficient retirement resources to pay for “basic” retirement expenditures and uninsured health care costs. The percentage “at risk” drops for the Late Boomers (to 43.7 percent) but then increases slightly for Generation Xers to 44.5 percent.”

The combination of retiring Boomers with lengthening life expectancies with a general political trend to cut taxes for all while reducing services only to the poor has meant that the costs of long-term care are growing, while the will to adjust expectations or fund federal programs is shrinking. The FY2013 budget proposed by Senators Rand Paul (R-Kentucky), Jim DeMint (R-South Carolina), and Mike Lee (R-Utah) earlier this month has not much quelled fears of how Medicare will deal with the spread between long-living retired  Boomers and the costs they will impose on an already stressed healthcare ‘system’.

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| Category Affordable Housing, Aging, Assisted Living, Boomers, Community, Independent Living, National/International, News and Current Affairs, Newspaper Article, Nonprofit, Opinion, Politics, Retirement Living, Senior Housing, Study, Technology for Aging | | Comments Off

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#SM4NP: ‘Kony 2012′ Still Stirs Engagement, Controversy, And Embarrassment

Kony 2012 Concerns 300x218 #SM4NP: Kony 2012 Still Stirs Engagement, Controversy, And Embarrassment

Director’s breakdown raises further questions

The controversy surrounding the viral video ‘Kony 2012′ continues even as its views on YouTube surpass 85.4 million as I write. The director, Jason Russell, had something of a mental breakdown a week ago, when he was arrested for indecent exposure while ranting almost incoherently about support and friendships. As reported by ABC.com late last week, “According to the National Institutes of Health, brief reactive psychosis is triggered by extreme stress, such as a traumatic event or the loss of a loved one. The symptoms, which include delusions, hallucinations and strange speech, can last up to a month, and the person may be completely unaware of them. … Alan Hilfer, chief psychologist at Maimonides Medical Center in New York City, said the backlash over Russell’s “Kony 2012″ campaign could have been traumatic enough to trigger the meltdown.”

How might disconcerting behavior of the video’s producer shift the discussion of the video and the appeal by ‘Invisible Children’ to raise awareness of Joseph Kony’s ‘Lord’s Resistance Army‘?

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| Category Advertising, Campaigns, Case Study, Cause Marketing, Civics, Communications, Crowdfunding, Fundraising, Marketing, Marketing Skills, Media Review, National/International, News and Current Affairs, Newspaper Article, Nonprofit, Opinion, Politics, Public Media, Reviews, Social Media, Social Networks, Storytelling, Technology, Video, YouTube | | 3 Comments

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#TECH: Megauploads Shut Down, Highlighting Concerns Of Cloud Computing

Megauploads in Jail 300x176 #TECH: Megauploads Shut Down, Highlighting Concerns Of Cloud Computing

But what about all the legal files on the servers?

The move toward cloud computing has numerous benefits, including a place to back up your organization’s most important files and offering access to such files from any mobile device. Indeed, the growing stability and reliability of cloud-computing technologies has been one of the unsung underpinnings of the success of the iPad/tablet market, for they (thus far?) offer comparatively little storage space. Moreover, if that portable device gets lost, sat-on, or stolen, the donor list and the iTunes library are not lost with the device.

But cloud computing does carry some security risks, especially for organizations that feel compelled to rent space on third-party servers. For example, though upkeep of the network isn’t your concern in such a contract, if that third party gets subpoenaed by law enforcement for what’s on its servers, your organization’s data can be caught in the dragnet. As recent developments in the Megauploads case, getting legal and legitimate files back out of that cloud service can be tricky and time consuming.

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| Category National/International, News and Current Affairs, Politics, Site Administration, Technology, Technology for Nonprofits | | Comments Off

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#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available

TumblrvsWordpress 300x182 #HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are AvailableWe have sung the praises of Tumblr for the past few Thursdays, and we will continue to do so. Tumblr offers nonprofits and charities a free platform (with some themes and extensions costing a few bucks) and host to establish a web presence that is just a couple of clicks away from integrating with your Twitter account and an RSS feed. Tumbr offers elegant simplicity to est up a look and post as quick or as richly developed media-laden posts as your organization cares to produce via its Dashboard.

But most use Tumblr to pursue ‘Tumblogging’. The word morphed from ‘tumblelog’, first used in 2005 but briefly eclipsed by the rather dry ‘microblog’ for a while. It refers to a blog that consists of an ongoing series of focused, but brief, posts that include various visual, aural, and textual media. These tend to be short entries that simply state the immediate context of the subject/object of the post with no effort to tie it to a larger story.

Well, why would a nonprofit want to do that?

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| Category Advice, Blogs, Campaigns, Cause Marketing, Communications, Fundraising, How-to, Marketing, Marketing Skills, Resource, Reviews, SEO, Site Administration, Social Media, Software Review, Storytelling, Technology for Nonprofits, Twitter, Writing | | Comments Off

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#INTERVIEW: Joanne Fritz, The About.com Website Guide on Nonprofit Charitable Organizations

Joanne Fritz is the guide to About.com’s “Nonprofit Charitable Organizations” site. A former high school and university teacher, she has also been a senior manager at two nonprofits and two universities. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: Is About.com a blog or something else?
JOANNE: About.com is sort of its own animal. It has close to 1,000 guides. Each guide is an expert in a particular topic area. Each of us has a mini-website that includes a blog. So when you first see, for instance, my landing page, it has the blog, but then over to the side are topics, and those links will generally lead you to articles that are meant to be evergreen information. We typically use the blog to keep up with what’s happening in the here and now. The articles go into more depth and are more like reference materials. We’re constantly creating evergreen content because most of our traffic comes from search, and they turn up on one of our articles. I usually blog at least three times a week. There’s a lot going on about nonprofits these days, so it’s a constant struggle to keep on top of it.

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| Category Blogs, Communications, Community, Cross-Post, eNewsletter, Facebook, Fundraising, Interview, Marketing, Newsletter, Nonprofit, Publications, Social Media, Special Series, Technology for Nonprofits, Twitter, Writing | | Comments Off

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#SM4NP: ROI From Social Media May Be Elusive, But It’s Not Impossible

If you search for information about how to measure returns on investment in social media, you will be quickly reminded about just how new social media is in the business and nonprofit economies. Mathematicians are still searching out formulae and quality-control gurus want to talk about the developments of relationships that will bring customers and donors a bit later down the road. One of the underlying themes, though, is that no one doubts the value of social media writ large, even as we try to quantify that value and/or make it predictive of our outreach.

Perhaps success can be measured in hard, but not precise, numbers. Moreover, we should also consider social media as a ‘value added’ component to the core vocation of our nonprofit or charity, rather than as a fundamental element. How might we do both?

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| Category Advice, Blogs, Campaigns, Case Study, Communications, Facebook, Facebook, Fundraising, Marketing, Marketing Budget, Marketing Skills, Measurement, Social Media, Strategic Marketing, Twitter | | Comments Off

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#Advocacy: ‘This American Life’ Retracts Story Of Abuses At Foxconn

Daisey Retraction 300x262 #Advocacy: This American Life Retracts Story Of Abuses At FoxconnIt has been a rough week for social-consciousness movements whose leaders have produced stories a bit too slick to be true. We wrote last week about the doubts surrounding the viral video ‘Kony 2012′ meant to inspire a public campaign against Joseph Kony’s child army in Uganda − if that army still exists and Kony is indeed in Uganda. Over the weekend, the producer Jason Russell was arrested for public drunkenness and self-satisfaction, casting still further doubt on the veracity of the campaign and on the nonprofit ‘Invisible Children’.

To add to the unnerving series of good stories gone bad, Mike Daisey’s story/one-man-show “The Agony and the Ecstasy of Steve Jobs” has been discredited for his taking numerous liberties with what he claimed were personal encounters at Apple’s suppliers Foxconn in China. His story – somewhat truncated – was broadcast on the popular ‘This American Life‘ public-radio program this past January, causing quite a stir. And it now has been retracted by producer Ira Glass and Daisey has been reconfiguring his story in light of probing questions into its authenticity.

What might be behind the rise and fall of these stories?

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| Category Apple, Blogs, Campaigns, Case Study, Civics, Communications, Interview, Marketing, National/International, News and Current Affairs, Newspaper Article, Nonprofit, Opinion, Politics, Press Release, Public Media, Public Relations, Publications, Social Media, Storytelling, Technology | | 1 Comments

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#TECH: RSS Readers To Help Save Time & Sort Out News & Emails

RSS Sites 150x112 #TECH: RSS Readers To Help Save Time & Sort Out News & Emails

We continued our series on Tumblr yesterday with some guidance to get your nonprofit’s blog out via an RSS feed that allows people to subscribe to your site. When they subscribe, they get automatic updates and summaries of whatever is going on in your blog. The great aspect of setting an RSS feed for your organization’s blog is that you encourage people to subscribe to your feed, then outreach to your supporters is automatic. Moreover, readers can forward a single link to their colleagues and friends to encourage them to subscribe.

But what about the advantages of using Really Simple Syndication as a reader and follower of news in the nonprofit world? With just a bit of setup organization, you will find RSS a fabulous way to get to the information you want coming to you, rather than hunting out for it.

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| Category Blogs, Communications, Dashboards, Design, Desktop Apps, E-Mail, eNewsletter, How-to, iDevice, Internal Marketing, iPad Apps, iPhone Apps, Marketing, Newspaper Article, Publications, Report, Resource, Reviews, SEO, Site Administration, Social Media, Software Review, Technology, Technology for Nonprofits, Tools | | 1 Comments

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#HOWTO: Tumblr & RSS Feeds – How Do They Work Together?

RSS Sites 150x112 #HOWTO: Tumblr & RSS Feeds   How Do They Work Together?Last week we promised to discuss the connection that can be made between your nonprofit’s Tumblr site and RSS Readers around the world. Thus far in this series we have focused on the Tumblr side of things, but today it might be of greater value to focus on RSS, what it is and how it can be used as a means to keep your audiences fully up-to-date with your work.

The meaning of the acronym ‘RSS ‘has been debated, but not hotly. Most people understand it as ‘Really Simple Syndication’, though early in its history the letters meant ‘Rich Site Summary’. The readers are also known as ‘news aggregators’ because they pull changes from websites and present them in a listed format for the reader’s convenience − allowing him or her to click on any of the headlines of the ‘new news’ of a website to read the full story. Given the fact that your nonprofit wants to be making news, you want to give your followers the opportunity to sign up for your ‘feed’, and Tumblr makes that process painless.

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| Category Advice, Blogs, Communications, Dashboards, How-to, Marketing, Nonprofit, Public Relations, Resource, Reviews, SEO, Site Administration, Social Media, Software Review, Technology, Technology for Nonprofits, Writing | | 2 Comments

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#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director

1887339 #INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative DirectorJeff Brooks has been working on behalf of nonprofits for more than 20 years and passionately blogging about fundraising since 2005. He writes the Future Fundraising Now blog and is creative director at TrueSense Marketing. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: What do you consider to be the greatest challenge of being a good copywriter?

JEFF: What most people who are not professional copywriters get wrong is they don’t differentiate themselves from their audience. That’s why most fundraising is just bad. It doesn’t succeed the way it ought to because they say, I’m going to make this please me, and then it’ll please the others and then it’ll work. Well, that’s just wrong. That’s not how you create quality fundraising. You have to know your audience, and reach out to them, and 99 percent of the time, you’re going to hate it. You may say, I wouldn’t respond to this! And you’re absolutely correct, and it absolutely doesn’t matter.

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| Category Blogs, Campaigns, Communications, Copyrighting, Cross-Post, Development, Donor Acquisition, E-Mail, eNewsletter, Fundraising, Grants and Funding, Interview, Marketing, Marketing Skills, Measurement, Newsletter, Nonprofit, Permission Marketing, Publications Design, Research, Special Series, Storytelling, Strategic Marketing, Writing | | Comments Off

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#SM4NP: Kone 2012 Video Goes Viral, But Maybe For Wrong Reasons

Kony 2012 Concerns 150x109 #SM4NP: Kone 2012 Video Goes Viral, But Maybe For Wrong Reasons

But will it hold up to scrutiny?

Today is yet another day in the Republican Primary Season. Today is another day many thousands of Republicans will not want Barack Obama re-elected, but nor will they rally around a viable contender. Yet today also is the day possibly the 75 millionth person watches the viral video phenomenon ‘Kony 2012′. The video tells the moving story of Joseph Kony of Uganda who was certainly known (7-8 years ago) for kidnapping boys and forcing them to serve in his Lord’s Resistance Army (LRA), and the viral video campaign by Invisible Children to raise money and awareness to have him brought to justice.

But Is Kony even alive? Is Invisible Children truly dedicated to helping youth in war-torn central Africa? The very success of the ‘Kony 2012′ campaign shows us how fraught with challenges our media saturated brave new world is.

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| Category Case Study, Cause Marketing, Civics, Communications, Community, Fundraising, Media Review, National/International, News and Current Affairs, Nonprofit, Opinion, Politics, Public Media, Public Relations, Reviews, Social Media, Storytelling, Video Interview | | 3 Comments

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#COMMUNICATIONS: Presentation Software Also Moving To The Cloud

Powerpoint Software 150x103 #COMMUNICATIONS: Presentation Software Also Moving To The CloudSlide presentations have been both the bread-and-butter and the champagne-and-caviar of the business pitch. Slides offer an outline and a set of visual cues that help engage audiences and move donors to action. Moreover, the best-known desktop applications to create presentations, Microsoft’s PowerPoint and Apple’s Keynote, offer various ways to save your slideshow and share it via email or posting on your website.

Nevertheless, developers and startups believe the sharing of these presentations is where the next big thing will be, and they are moving not only the sharing but also the development of slide presentations online. We’d like to introduce two of them, and what they bring to businesses and nonprofits that the traditional desktop apps do not. They both have free starter accounts, with greater features and storage space with subscriptions.

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| Category Communications, Design, Desktop Apps, Nonprofit, Public Media, Reviews, Slide Presentations, Software Review, Storytelling, Technology, Technology for Nonprofits | | Comments Off

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#TECH: Latest iPad Shifts Mobile Toward Creative Productivity

CNet iPad PhotoEdit 300x200 #TECH: Latest iPad Shifts Mobile Toward Creative ProductivityApple unveiled the latest iPad this past Wednesday, and though the third generation, Apple will not call it the ‘iPad 3′. Indeed, one of the interesting sideshows of the product’s history has been the sturm und drang over its name.

But for its form factor, the changes are both incremental and market-shifting – typical Apple, really. In one of our earliest tech reviews, we discussed how the iPad will pretty much create a mobile computing market – and it has. The device has opened up consumption of digital materials in ways more convenient and lucrative for publishers, game-makers, and app developers.

Whether the new iPad is worthy of a purchase or upgrade for you personally, we defer comment. But what you need to think seriously about is how the iPad is going to move your nonprofit’s workflow and communications strategies – whether you use one or not – because the latest iPad puts the stress on your productivity, not just consumption.

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| Category Apple, Communications, Events, Hardware Review, iDevice, iPad Apps, Marketing, Newspaper Article, Press Release, Reviews, Software Review, Technology, Technology for Nonprofits | | 1 Comments

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#HOWTO: Link Your Tumblr Post To Other Social Networks

Social media thoughts 150x103 #HOWTO: Link Your Tumblr Post To Other Social NetworksSocial networks build connections and interactions, sometimes in surprising ways. Long before such networks were presumed to be online, nonprofits have strived to make connections, have friends influence friends, and spread their good work by word-of-mouth. Now that much of that socializing is taking place electronically, nonprofits need to offer numerous opportunities to disseminate their information. Plenty of evidence shows that a Facebook page is expected for nonprofits, even though little fundraising or communication will come directly from there. Blogging and Tweeting seem to encourage far more engagement than Facebook.

One of the many beauties of Tumblr is that it’s designed to link your blog posts to your Facebook, Twitter, and RSS feed. So you can keep the accounts your community already has running, develop a blog site via Tumblr, and easily connect the three or four! Here’s how:

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| Category Advice, Blogs, Cause Marketing, Communications, Facebook, Facebook, Geo-Location, How-to, Marketing, Nonprofit, Public Media, Resource, Reviews, SEO, Site Administration, Social Media, Software Review, Technology, Technology for Nonprofits, Twitter | | 1 Comments

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#INTERVIEW: Jocelyn Harmon, Vice President of Sales, Marketing & Customer Success at Network for Good

Jocelyn  Harmon #INTERVIEW: Jocelyn Harmon, Vice President of Sales, Marketing & Customer Success at Network for GoodJocelyn Harmon is Vice President of Sales, Marketing and Customer Success at Network for Good. She has been writing Marketing for Nonprofits blog since 2007. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

MKC: You have said a focus of your blog is helping nonprofits succeed online. When did you latch onto the online piece of marketing?

JOCELYN: I was working at the National Council of Nonprofit Associations, from about 2004 to 2006. Our goal at NCNA was to help nonprofits run better as businesses. My job was to do marketing and raise money for NCNA. I was also tasked with helping our member organizations be better marketers and fundraisers. I started doing a lot of work with a group called NTEN, the Nonprofit Technology Network, and through them I met some really interesting people: Holly Ross from NTEN, Billy Bicket at TechSoup, and of course I met Katya Andresen (Network for Good) at that time. They were talking about how technology was going to revolutionize the way that nonprofits work – from programming to marketing to raising money: everything was going to move online, and nonprofits were going to be left behind if they didn’t hurry up and get on board. I thought, well, this is really cool. The other piece for me is the promise of technology to level the playing field. I’m an African-American woman, I have a strong history in my family of social justice work, so I love the idea of people having access to tools where they can be publishers, where they can have a voice, where they can connect with people potentially all across the world. So I got really passionate about the power of technology to change nonprofits, and how people with access to tools like that could change the world.

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| Category Blogs, Communications, Community, Cross-Post, Fundraising, iDevice, Interview, iPad Apps, iPad/Tablet, iPhone Apps, Mobile, Nonprofit, Special Series, Strategic Marketing, Technology, Technology for Nonprofits, Tools, Twitter | | Comments Off

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#SM4MP: Must Nonprofits Redefine ROI When Developing Social Networks?

Facebook Network 300x180 #SM4MP: Must Nonprofits Redefine ROI When Developing Social Networks?When most of us, individuals and nonprofit organizations, consider social networks, we first think of Facebook. The 800-pound gorilla is said to be worth billions, and its membership grows close to a billion world-wide. For nonprofits, establishing a Facebook page seems a no-brainer. Features like Timeline, which we have outlined, allow organizations of all kinds to present a story of their development, their milestones, and their goals. The pool of potential Friends is so vast that an hour or two a week could bring in thousands, or millions, of new fans.

But will those hours result in a larger pool of donors or volunteers? Will friends of friends come to your Facebook page ‘cold’ and want to get involved? The numbers are not good. But should we even pay attention to the numbers?

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| Category Cause Marketing, Communications, Community, Development, Donor Acquisition, Facebook, Facebook, Fundraising, Marketing, Measurement, Nonprofit, Social Media, Storytelling, Technology for Nonprofits, Twitter | | Comments Off

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#PROAGING: Social Tech Rewiring Social Connections For Millennials

Pew Internet Logo 150x63 #PROAGING: Social Tech Rewiring Social Connections For MillennialsEach generation seems predisposed to believe the next generation will be materially better off but intellectually or spiritually weaker. Whether it’s Socrates complaining about writing over memorizing, John of Salisbury lamenting the rise of law schools in twelfth-century England, or Grandpa Simpson opining about how much better everything was in his day, thinkers tends to lament the technologies their children develop.

We might now have lived in a internet-connected world long enough to get a meaningful sense of how connectedness might be changing the ways be think and interact with information and with each other. On this year’s Leap Day, Elon University’s School of Communication and the Pew Internet and American Life Project released a report entitled “Millennials will benefit and suffer due to their hyperconnected lives” – a report meant to see how the Millennials see their own world and its future.

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| Category Advice, Aging, Civics, Communications, Marketing, Nonprofit, Publications, Report, Resource, Social Media, Strategic Marketing, Technology, Technology for Aging, Technology for Nonprofits | | 1 Comments

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#HOWTO: Get Your Nonprofit’s Tumblr Blog Up, Published, & Read

Tumblr Icon #HOWTO: Get Your Nonprofits Tumblr Blog Up, Published, & ReadSigning up for Tumblr takes seconds and is free, so there’s no economic reason your nonprofit might resist learning the platform. As we introduced last week, Tumblr offers the opportunity to have a fabulous and well-connected online presence without needing to learn the tricky coding behind a traditional blog or website. Our excitement about this platform has inspired us to continue to try to inspire you to consider Tumblr for your organization’s outreach. Every software package has its quirks and features, but Tumblr really seems to offer a wide array of opportunities to use the skills you already have (proven by the fact you are reading this blog!) to present a professional, flexible, and elegant web-face to the world. Let’s set up our first post!

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| Category Advice, Blogs, Communications, Dashboards, How-to, Marketing, Marketing Skills, Nonprofit, Resource, Reviews, Site Administration, Social Media, Social Networks, Software Review, Technology, Technology for Nonprofits, Tumblr, Web and Print | | 1 Comments

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#SOCIALNETWORKS: Facebook Opens Timeline To Organizations

Facebook timelines Zukerberg 300x12917 #SOCIALNETWORKS: Facebook Opens Timeline To OrganizationsOn Leap-Day Wednesday Facebook took a leap to the social-media future for nonprofits and businesses by opening up features that had hitherto been accessible only to individuals. Those features – of which Timeline is perhaps creating the most buzz – will be hidden until 30 March if you wish, so you have time to play with the features and prepare your organization’s new public face. If you get yours up-and-running early, you can already push the publish buttons, as Livestrong has already done.

Although the announcement went out today, there’s already plenty of assistance to introduce the new features and make them work for your charity.

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| Category Branding, Communications, Facebook, Facebook, How-to, Marketing, Marketing Skills, Media Review, Nonprofit, Public Relations, Reviews, Site Administration, Social Media, Storytelling, Technology, Technology for Nonprofits, Web Design | | 3 Comments

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