#Interview: Mike Kujawski, VP at CEPSM, Blogger & Speaker on Social Media

Mike Kujawski is Vice President of Strategic Marketing & Digital Engagement at the Centre of Excellence for Public Sector Marketing (CEPSM). Mike blogs at Public Sector Marketing 2.0, speaks frequently on social media and serves public sector and non-profit clients internationally. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEnonprofit blog.

MKC: I noticed that you deal not only with nonprofits but the public sector. Do they have the same kind of problems?

MIKE: No, definitely different, but there is this common theme of wanting to do social good – not pushing a product or service down people’s throats with the sole aim of making money. There’s a difference between a nonprofit of five people, with one person wearing multiple hats, and a government organization with multi-million dollar budgets, of course. It’s like night and day. But when you look at the individuals, the actual people involved in running the programs and services, there is much less difference.


| Category Advice, Blogs, Campaigns, Communications, Community, Cross-Post, Facebook, Interview, Marketing, Nonprofit, SEO, Social Media, Special Series, Strategic Marketing, Technology, Twitter | | Comments Off on #Interview: Mike Kujawski, VP at CEPSM, Blogger & Speaker on Social Media

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#ProAging: Celebrating The Senior Games As Winter Approaches

Doctors, teachers, and athletes encourage us all to get more exercise. For many of us, our springtime means the energy to start a program to get fit and overcome the initial discomforts. As we enter our summer months, the foundation of better health has been set, and we begin to push some of our boundaries. The shortening days of fall might dissuade some of us, but the weather remains warm enough to keep us moving. Besides, winter could prove a notable setback, so we better give an extra push now.

But what about the seasons of our lives? Are we building a solid foundation in our earlier decades to encourage an active and engaged senior life? Many seniors are even competing in an Olympic-style festival that can inspire us all.


| Category Aging, Boomers, Events, Fitness, Health, Independent Living, Nonprofit, Retirement Living, Seniors Life, Silent Generation, Storytelling, Video Interview | | Comments Off on #ProAging: Celebrating The Senior Games As Winter Approaches

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#SocialNetworks: Are You LinkedIn To Your Nonprofit?

This past summer we discussed the fact that LinkedIn had developed organizational pages designed for nonprofits. It was but one feature added with the input of Bryan Breckenridge, whose job it was to expand the ‘LinkedIn for Nonprofits’ project.

But like any good SM platform, LinkedIn has not been sitting on its laurels.


| Category Blogs, Communications, Community, Crowdfunding, Facebook, Fundraising, Interview, Marketing, Nonprofit, Public Relations, Site Administration, Social Media, Technology, Twitter, Video Interview | | Comments Off on #SocialNetworks: Are You LinkedIn To Your Nonprofit?

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#HowTo: Online Anonymity & Security Pivotal For Holiday Season

We don’t intend to be scare-mongers on this blog with so many stories on internet/cloud security. A minority of us will ever have our organization’s site hacked or email breached. The thing is, preventing such invasions is not especially difficult but prevention is a dynamic endeavor. As technology changes, and hackers’ tools changes with it, your organization must adjust accordingly. And once your information is compromised, you’ll desperately wish you had taken a few steps of prevention earlier.

Last week we discussed the need to secure passwords and to vary them across sites because our information is not so much ‘anonymous’ as ‘pseudononymous.’ Aggregates can be used to build up a coherent image of online you by pulling bits from a few frequented sites. We also noted that we would continue the story by looking at the need for security and anonymity for the networked machine – which is what we turn to today.


| Category Advice, Campaigns, Case Study, Communications, Desktop Apps, E-Mail, How-to, Marketing, Nonprofit, Public Relations, Research, Resource, Reviews, Site Administration, Social Media, Software Review, Technology, Technology for Nonprofits | | 2 Comments

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#SocialNetworks: Set Up & Take Advantage Of Google+

Screenshot for creating a Business/Organization Page on Google+

Setup takes seconds...

Alright, your mind might be elsewhere today: packing – or already travelling – for Thanksgiving, getting the wine chilled or the bird defrosted, remembering all the reasons we are celebrating ‘Thanksgiving’…

But at least bookmark this post so that when you return to your desk at your organization, you can set up your nonprofit’s Google+ page and start growing those Circles during the holiday season. This period is the one most Americans give to their favorite charities and projects, so outreach via social-networking platforms in the days after Thanksgiving is pivotal.

We begin by establishing your organization’s presence in Google+. A great walk-through/how-to is presented here by the blog ‘NonprofitOrgs’ (from which came the image above). As of today, the URL created for your page is not customized (nor is it memorable/elegant). But once the page is up, it has features just like personal pages: Circles, Sparks, etc. For a tour of nonprofit sites already on Google+, visit this portal to get some great ideas.

As we and many other strategists have stated, plenty of good reasons already exist to establish a Google+ page. Which is not to say everyone needs to jump on the bandwagon just yet. Deborah Askanase at points out the notably 30/40-something-and-male demographic that is overwhelmingly on the platform at the moment. Moreover, the audience seems notably tech-engaged, which might mean, for your audience, directing resources to Google Plus at the moment might not make the most sense.

But once you and your colleagues commit to establishing a presence on the platform, rest assured that the tech side of the setup is pretty straightforward. Moreover, Google is establishing the connective technologies and APIs that will allow you to update your nonprofit’s page through such third-party platforms as HootSuite and BuddyMedia and Vitrue that your organization may already be using. So upkeep and outreach through the holiday season will be as easy as setting up the page.

Finally, we at MKCREATIVEMedia wish you and yours a joyous Thanksgiving. Safe travels, bon appetit, and take a moment to reflect on those families separated by war this Thanksgiving so that we can enjoy ours at home.


| Category Advice, Blogs, Cause Marketing, Civics, Communications, Community, Crowdfunding, Development, Donor Acquisition, Fundraising, How-to, Marketing, Measurement, Media Review, Nonprofit, Public Relations, Reviews, Site Administration, Social Media, Technology, Technology for Nonprofits, Web and Print | | 2 Comments

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#ProAging: SM Savvy Encourages Cross-Generational Connection

With Thanksgiving a mere 36+ hours away (30 of which might be spent in a ticket line or sitting on a runway or hoping the traffic finally gets moving), we are all thinking about re-connecting to family and old friends. That we do so via social networking platforms has become the assumption among the Millennials and the Gen-Xers, whether in the holiday season or not. The social networking demands of these generations encourage them to keep up with the latest technologies as well – not a bad thing for the economy.

What happens to the previous-generation phones and laptops as younger Americans buy the latest-and-greatest? One thing that happens to them is they become ‘hand-me-ups’.


| Category Boomers, GI Generation, Independent Living, Internet, Interview, Media Review, Nonprofit, Report, Resource, Retirement Living, Reviews, Site Administration, Social Media, Technology, Technology for Aging, Web and Print | | Comments Off on #ProAging: SM Savvy Encourages Cross-Generational Connection

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#Fundraising: How To Apply For A Grant From Intel

Intel Corporate Social Responsibility Blog BannerThis week in our ongoing periodic series on grant providers and how to apply for their support, we look at the tech company that helps build Microsoft and Apple computers: Intel. The corporation is best known for its processors and motherboards and for its 5-note jingle – but its stand on corporate social responsibility is truly impressive. A post on the company’s CSR blog site by Perry Gruber back in 2008 nicely shows the synergies Intel envisions between corporate wealth and nonprofits and charities that do work that also helps those corporations who support them. A (Flash) video about Intel’s more recent philanthropic outreach can be viewed here.


| Category Banking & Finance, Blogs, Civics, Communications, Fundraising, Grants, Grants and Funding, How-to, Nonprofit | | Comments Off on #Fundraising: How To Apply For A Grant From Intel

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#Tech: Online Security For Your Person-Not Just Your Passwords

Securing one’s passwords, email accounts, and banking information rightly gains the lion’s share of attention in the media. Having one’s email hacked into – even if the account contains no particularly personal or truly incriminating information – can be a terrible headache for oneself and for one’s family and friends.

But are we aware of just how much of our activity is tracked and counted and bought and sold as we browse the internet outside any personal accounts? Computer scientists at Stanford Law School’s ‘Center for Internet and Society’ have been pursing this issue for a few months now, and they trace the myriad ways our identities are shared via even the most innocuous of surfing.


| Category Advertising, Case Study, Communications, How-to, Marketing, Measurement, Media Review, Public Relations, Research, Resource, Reviews, Site Administration, Study, Technology, Web and Print | | 1 Comments

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#Health: Study Shows Advantages Of Conversation No One Wants

Remember Obama’s Death Panels? No, they didn’t exist. But like ‘cooties,’ the scared and the immature just kept repeating that they were waiting to snatch us up. What the Healthcare Reform Bill wanted to institute was the opportunity – nay, the expectation – for families to have regular consultations with their doctors about end-of-life/palliative care that would per force be covered by insurance.

Healthcare Reform became law in the early days of 2010, and we have been litigating it ever since – and no one has found any mention of a death panel. But even requiring insurance companies to pay doctors for these end-of-life consultations has proven to be a political hot potato – even though evidence of their efficacy is mounting.


| Category Aging, Community, Dementia Care, Health, Healthcare, Healthcare, National/International, Newspaper Article, Politics, Publications, Report, Seniors Life, Silent Generation | | Comments Off on #Health: Study Shows Advantages Of Conversation No One Wants

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#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Michael Stein, Senior Account Executive for Donordigital, is a veteran nonprofit technology strategist whose areas of expertise include online fundraising, email messaging, email list growth, blogging, website content, mobile messaging, and social media. With Nick Allen and Mal Warwick, Michael wrote the groundbreaking 1997 book Fundraising on the Internet: Recruiting and Renewing Donors Online.

The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEnonprofit blog.

MKC: How did you get into this field?

Michael: About 20 years ago, I was working for an environmental group just as the Internet started to emerge. I got in on the ground floor, building bulletin board systems for Greenpeace activists and others tracking toxic chemical emissions around the U.S. I helped build the pioneering Internet provider called that trained nonprofits to use the Internet, which then morphed into the first experiments in online fundraising on the Web for Rainforest Action Network. In the mid-1990s, I hooked up with legendary direct mail fundraisers Mal Warwick and Nick Allen, and we started to think about what the future of fundraising might look like with the evolving Internet. Together we wrote the first book about fundraising online.


| Category Advertising, Advice, Blogs, Branding, Campaigns, Communications, Community, Copyrighting, Cross-Post, Database, Development, Donor Acquisition, E-Mail, eNewsletter, Facebook, Facebook, Fundraising, Grants, Grants and Funding, Interview, iPad/Tablet, Major Gifts, Marketing, Marketing Skills, Measurement, Newsletter, Nonprofit, Permission Marketing, Public Relations, Social Media, Special Series, Storytelling, Technology, Tools, Twitter, Writing | | Comments Off on #Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

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#ProAging: AARP Busts Some Social Security Myths

As we enter ‘crazy time’ in the electoral calendar (a calendar that now runs from the Friday after the last election to the day of the next one), we will hear ever more about the desperate need to balance the federal budget and pay down the national debt. Few will strongly argue against these budget-balancing ambitions. The arguments are over just how to do that.

Social Security card arguing against privatizationSocial Security payouts make up some 20% of the federal budget, tied with national defense and one percentage point behind Medicare/Medicaid. Yet Social Security is usually singled out as one of the three federal line items that must be trimmed (Social Security, Medicare/Medicaid, and … um … oops.). The American Association of Retired Persons challenges five of the most commonly-stated myths about the state of Social Security, even in the midst of the economic malaise we continue to struggle with.

Myth Number One? Not surprisingly: Social Security is going bankrupt. According to AARP, that scary claim is untrue no matter how you divvy up the dollars. “Even in the unlikely event that nothing changes and the program’s entire surplus runs out in 2036, as projected, checks would keep coming. Payroll taxes at current rates would cover 77 percent of all the future benefits promised. That’s true for young and old alike, and includes inflation adjustments.”

Read the other four myths and the facts that refute them at AARP’s site. Then you can make an informed decision about how to vote in 2012, and how to plan for your retirement after that.


| Category Aging, Banking & Finance, Boomers, Civics, Community, eNewsletter, Healthcare, Independent Living, National/International, News and Current Affairs, Nonprofit, Politics, Resource, Retirement Living, Seniors Life | | 1 Comments

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#SocialNetworks: Prepped For A PR Disaster? You Better Be…

Rick Perry forgets third agency he wants to close down

His forgetting is forgivable.
His staff’s lethargy to respond is not.

We all have our brain freezes/brain farts, though few of us have them in front of millions of people. Texas governor and Republican presidential candidate Rick Perry has made what will perhaps be the single most famous of these gaffes of this generation. This viewer felt some sympathy as he tried to wade back out of the muck he had stepped in, but that sympathy waned as the governor stepped back in with no better sense of his three departments earmarked for elimination than he did when he started.


| Category Advice, Case Study, Civics, Communications, Community, Marketing, Measurement, National/International, News and Current Affairs, Nonprofit, Politics, Public Relations, Social Media, Storytelling | | 2 Comments

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#HowTo: 3 Ways to Run Microsoft Windows on a Mac

Parallels running Windows XP on an iMac

It can be done!

If your organization is switching to the Mac, or looking to switch in the future, you may have a single application that doesn’t have a equivalent on the Apple platform, or it’s simply too costly to change over immediately. Issues such as these might be holding you back from a well-deserved and much needed upgrade-slash-switch.

The good news is that there are three ways you can run Microsoft Windows on a Mac so you can run the odd Windows-only application, if need be. Then you can wean yourself and your staff away from the viruses and shutdowns without sacrificing the occasional app that can only be found for Windows.


| Category Apple, How-to, Nonprofit, Resource, Reviews, Site Administration, Software Review, Technology, Technology for Nonprofits | | 1 Comments

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#ProAging: Bringing Ballots To Nursing Homes Via The iPad

When the people of Oregon needed to replace Congressional Representative David Wu this week, the state Board of Elections used the opportunity to develop means to get ballots to older citizens in nursing homes. The traditional means to do so were to send absentee ballots out, but such ballots waste a great deal of payer, any way – and many do not get returned anyway. As we have noted on this blog, the iPad is a convenient and stimulative way  for retired Americans to access information. And now it is being used as a way for retired Boomers and those of the GI Generation to cast their votes.


| Category Aging, Civics, Events, GI Generation, Hardware Review, iDevice, Independent Living, Internet, iPad Apps, iPad/Tablet, National/International, News and Current Affairs, Newspaper Article, Nonprofit, Nursing Home, Politics, Retirement Living, Seniors Life, Silent Generation, Site Administration, Software Review, Technology, Technology for Aging | | Comments Off on #ProAging: Bringing Ballots To Nursing Homes Via The iPad

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#SocialNetworks: Google+ For Business Is Now Open!

Unofficial logo of Google Plus Business PagesYes, the release of Google+’s Business Pages is the biggest news in social media this week. And in business news. And in design news… The release of business pages within Google+ did not go without incident: Many were led to believe they could get their pages up, only to discover their accounts were not part of the list allowing early adoption – an inconvenience that mirrored the rollout of individual accounts as well.

But over the last day or two, the Business Pages have been presented to all Google+ users (one must have a Google+ Personal Page before one can build a Business Page), and the bandwagon has been overwhelmed ever since. What will Google+’s Business Pages bring to the social-media landscape?


| Category Advertising, Advice, Communications, Community, Design, Facebook, How-to, Marketing, Measurement, Media Review, News and Current Affairs, Nonprofit, Public Relations, Reviews, Site Administration, Social Media, Technology, Technology for Nonprofits, Web Design | | Comments Off on #SocialNetworks: Google+ For Business Is Now Open!

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#Interview: Toby Bloomberg, Owner of the Diva Marketing Blog, Speaker, and Nonprofit Marketer

Toby Bloomberg’s Diva Marketing Blog, begun in 2004, is among the oldest sustained business blogs. An experienced marketer for businesses and nonprofits, Toby has an active consulting practice and is a frequent speaker on social marketing and other marketing topics.

The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEnonprofit blog.

MKC: How did the concept for Diva Marketing originate?

Toby: Let me tell you my back story. It’s a little odd. I was working with small businesses and some nonprofits back in the late ‘90s, early 2000s. Those little businesses and tiny nonprofits couldn’t afford a web presence, because at that point it was still pretty expensive, but I came across something called a blog and it was free from Blogger. I started incorporating that into my materials. A friend said, ‘You can’t talk about blogs, Toby, until you’re actually in the space doing it,’ and I thought he was absolutely nuts. At the same time I’d been writing this column called “Diva Marketing” for an online publication, where the voice was sort of funky and took information about marketing and put it in a fun, playful way. I was looking for a home for that column because the online pub had closed, so I thought, well, I’ll build my blog on that concept because maybe my friend had a point. I thought that I was never going to run Diva Marketing more than a couple of weeks, maybe a couple of months, and then I’d kill it because I had a website, I didn’t need a blog. So that’s how it came about.


| Category Blogs, Communications, Community, Cross-Post, eBook, Interview, Marketing, Nonprofit, Resource, Social Media, Special Series, Writing | | 3 Comments

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#ProAging: Mandated Cuts In Medicare Stifle Expansion Plans

Pie chart of expected job cuts to comply with the CMA's 3% reductions

Click to enlarge

This past October 1st, the Centers for Medicare and Medicaid Services (CMS) put into effect new regulations concerning the payment or reimbursement of services to skilled nursing facilities and certain types of housing for older Americans. The reductions in payments were targeted at 3-4%. As the regulations were being finalized late this summer, we posted reactions from many facilities saying they would have to cut staff and/or services to comply with the ruling.

How are the cuts now playing out in the planning of elder care in America?


| Category Aging, Assisted Living, Community, Health, Healthcare, National/International, Nonprofit, Nursing Home, Politics, Report, Resource, Retirement Living, Senior Housing | | Comments Off on #ProAging: Mandated Cuts In Medicare Stifle Expansion Plans

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#SocialNetworks: What Should You Expect From Your Online Outreach?

ROI can offer financial, personel, and reputation rewards

ROI can offer profits in income, in personel and skills, and in reputation

Whether we invest time, money, other capital, or any combination of them, we want to see some results come from the investment. For nonprofits in particular, time – often given by volunteers or interns – is especially valuable, as these organizations want to leverage the good-will effort into new donors, rising contributions, and good work in the community.

Writing a tweet might seem like hardly any investment at all, what with its 140-characters delimiting your typing time. Yet nonprofits are sending tweets regularly, and are likely keeping up blogs, and certainly should be sending email blasts. Now we’re talking some real time and money. How do you know you are getting a return on that investment (ROI)? Mark Paddock at outlines some measurements.


| Category Advice, Blogs, Communications, Community, Development, E-Mail, Facebook, Facebook, Fundraising, Marketing, Marketing Skills, Measurement, Nonprofit, Public Relations, Site Administration, Social Media, Twitter | | Comments Off on #SocialNetworks: What Should You Expect From Your Online Outreach?

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#Tech: QR Codes, Smart Phones, And Prunes Come Together In South Korean Subway

The BBC and PRI’s The World offered a story on the ‘virtual grocery stores’ that are starting to pop up on the walls of some of Seoul’s subway stations. They are the brainchild of Homeplus, the South Korean affiliate of the British supermarket chain Tesco (which has only a minimal presence in the US market as a part of the ‘Fresh & Easy‘ stores). The advertisements have images of the foods sold at the market and QR Codes associated with each product. Use your smart phone to snap a shot of the QR Code, which places your order into a bag or bags, all of which will delivered to your home.

Will such a convenience move beyond the Korean peninsula? Probably, though some resistance is found even in South Korea’s subway.


| Category Advertising, Case Study, Community, Geo-Location, iDevice, iPhone Apps, Marketing, Media Review, Reviews, Social Media, Technology | | Comments Off on #Tech: QR Codes, Smart Phones, And Prunes Come Together In South Korean Subway

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#ProAging: How Might The 7 Billion Humans Age?

Graphic of changing distribution of world population by age

From the NIA/NIH report - Click to enlarge

Earlier this week, the human race passed the 7-billion mark, and continues to expand. Much of the attention given to that milestone as focused on the many thousands of births that take place each second all around the world, but especially in India and subsaharan Africa. Yet, the other side of the demographic story must also be taken into account: people live longer. They remain productive later into longer lives, and – as an aggregate – technology helps them live well beyond a few years of retirement.

Which means, despite the many births, the world’s population over 60 will be over 22 percent by 2050. Are we prepared?


| Category Aging, Civics, Communications, Community, Health, Healthcare, National/International, Politics, Publications, Report, Resource, Seniors Life | | Comments Off on #ProAging: How Might The 7 Billion Humans Age?

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#Fundraising: To Bring Donations In, Keep Sending Emails Out

With all the buzz about social media sites like Facebook, Twitter, and Google+, we can lose track of tried-and-true outreach tools. Though these other platforms might be great ways to advertise events or spread late-breaking news about your organization’s work, they are not proving to be efficient fundraising instruments (yet?). John Haydon at Inbound Zombie and Razoo Fundraising has been crunching numbers to demonstrate the fact that email remains the best way not only to bring in donations, but to bring in bigger donations.

What makes email, the communications platform that seems oh-so-90s, so successful as a fundraising platform?


| Category Advertising, Advice, Campaigns, Cause Marketing, Communications, Community, Development, Direct Mail, Donor Acquisition, E-Mail, Fundraising, How-to, Marketing, Marketing Skills, Media Review, Nonprofit, Public Relations, Reviews, Social Media, Technology, Twitter, Web and Print | | Comments Off on #Fundraising: To Bring Donations In, Keep Sending Emails Out

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#Interview: Mazarine Treyz of the Wild Woman’s Fundraising blog and author of The Wild Woman’s Guide to Fundraising

Mazarine Treyz writes the Wild Woman’s Fundraising blog and is the author of The Wild Woman’s Guide to Fundraising. A nonprofit fundraising consultant and trainer, she is also a social media trainer for the City of Austin, Texas.


| Category Advice, Blogs, Communications, Community, Cross-Post, Development, Donor Acquisition, Fundraising, Grants, Grants and Funding, How-to, Interview, Major Gifts, Marketing, Nonprofit, Social Media, Special Series, Twitter | | Comments Off on #Interview: Mazarine Treyz of the Wild Woman’s Fundraising blog and author of The Wild Woman’s Guide to Fundraising

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#ProAging: Which US Cities Offer The Best Lifestyle To Their Older Citizens?

Dave Letterman offers only a “Top 10″ list, but Bankers Life and Casualty has just published its Top 50 “Best US Cities For Seniors 2011″ and the list contains a few surprises – though, admittedly, not so many laughs.

The list was drawn up with an effort to establish some stable criteria that were, in turn, weighted to reflect the importance of each issue with older Americans. For example, healthcare opportunities are weighted to 10 at the top of the scale, whereas housing was weighted at 5, because many kinds of housing arrangements can be made for many kinds of seniors, whereas healthcare is a priority for all older people.

The good side about a weighted standard is that readers can judge for themselves if a certain concern outweighs other issues. For example, the city noted as having the lowest crime and the safest urban environment for seniors is Nassau-Suffolk County, New York (Long Island), yet the area did not quite crack the top 10. But if security/low crime is most important for you, you now know where to retire.


| Category Affordable Housing, Aging, Boomers, Community, Environment, Health, Healthcare, Healthcare, Independent Living, Marketing, Report, Resource, Retirement Living, Seniors Life, Wellness | | Comments Off on #ProAging: Which US Cities Offer The Best Lifestyle To Their Older Citizens?

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