#SocialNetworks: Facebook Updates User Experience With Focus on Timelines
Last week Facebook presented its latest iteration and updates with fanfare unusual even for Facebook. The changes were announced just as Google+ wanted to open its services to everyone who wanted to subscribe, so clearly the two wanted to land some PR punches against each other. Now that Google+ has been out long enough for a broad array of users to find what they (don’t) like about the platform, the criticisms have grown sharper. For example, Google+ finds its clientele strikingly young, male, and white. Moreover, the platform still is stressing the ‘real you’ user (no pseudonyms and no organizations), so nonprofits and socially-engaged groups on Facebook have made no efforts to get on board the Google+ train.
We wanted to offer our audience a few opportunities to walk through the new features, and we want also to follow public reactions to the changes. So far, the updates are being treated with greater excitement and anxiety than often accompany FB updates.
| Category Blogs, Communications, Community, Facebook, Facebook, Marketing, Media Review, Nonprofit, Opinion, Permission Marketing, Social Media, Software Review, Storytelling, Technology, Web and Print, Web Design | | Comments Off
Written by: Christopher Gardner, PhD
#ProAging: Study Shows Americans Optimistic and Unprepared For Retirement (Part 1 of 2)
Click to enlarge
Over the last few days, National Public Radio (NPR) has been presenting the findings of an in-depth survey and study of how recent retirees and soon-to-be retirees (those over 50) view retirement. The report was conducted by NPR, the Robert Woods Johnson Foundation and the Harvard School of Public Health.
The findings show a general optimism about retirement, though that general optimism is dampened by the credit crisis of the last three years. Yet that optimism is strongest among those who have not yet actually retired. Among the retirees themselves, optimism has been checked by the harsh realities of decimated IRAs, a credit crunch, and unexpected health issues.
What seems to be the state of retirement in the new millennium? The issue may be not that the state of retirement is so bad, but that expectations are strikingly high.
| Category Aging, Audio Interview, Communications, Community, Health, Healthcare, Independent Living, News and Current Affairs, Public Media, Report, Resource, Retirement Living, Seniors Life, Wellness | | 1 Comments
Written by: Christopher Gardner, PhD
#Interview: Rob Wu, Founder of CauseVox, On Building Online Tools For Nonprofits (Part 2 of 2)
Last week, we introduced one of the founders of CauseVox, Rob Wu, who told us about the integrated platform he and Jefferson Chang developed after their experience working with nonprofits in Uganda in 2008. The young men saw the need to bring together online tools like website customization, social-media outreach, and donor tracking for smaller nonprofits so that they could use all these tools in an affordable and scalable manner. This week Rob shares the lessons he and Jeff learned while building CauseVox.
Rob Wu, Cofounder of CauseVox
Rob and Jeff began to rollout CauseVox in 2009, not an especially auspicious year to start a new business. We asked Rob if the ongoing Great Recession has been hard on the company and how he and his colleagues see CauseVox going forward through this recession. He answered in a manner-of-fact tone that suggested the confidence of an athlete whose team is in a rough patch: “We started CauseVox in a down economy, and we’ve been doing well. So in a way, we’re not too worried about a double-dip or triple-dip recession. We’ve been working through one anyway. But in a way a recession drives nonprofits to look for new sources of funding. They become more willing to try new things. As they are trying new things, we think they will want to try CauseVox.”
| Category Advertising, Campaigns, Communications, Community, Crowdfunding, Development, Donor Acquisition, Fundraising, Grants and Funding, Interview, Marketing, Marketing Skills, Nonprofit, Public Relations, Social Media, Special Series, Technology, Web and Print, Web Design | | Comments Off
Written by: Christopher Gardner, PhD
#Interview: Nedra Kline Weinreich, Social Marketer, Author, and Owner of the “Spare Change” Blog
Nedra Kline Weinreich is a widely recognized expert on social marketing (not to be confused with social media marketing). Her book Hands-On Social Marketing: A Step-by-Step Guide is considered a classic, and she blogs about social marketing issues at the Spare Change blog. Her consulting clients include federal, state, local and international organizations. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.
MKC: How do you define social marketing?
NEDRA: Basically it’s using the tools and techniques of commercial marketing and applying them to health and social issues. It’s focused on changing behavior. We’re not as interested in just raising awareness or changing attitudes, we have to stay focused on behavior change. That’s our ultimate goal, our bottom line.
(more…)
| Category Advice, Blogs, Book Review, Branding, Campaigns, Case Study, Communications, Cross-Post, Development, Donor Acquisition, Fundraising, How-to, Interview, Marketing, Marketing Skills, Measurement, Nonprofit, Resource, Reviews, Social Media, Special Series | | Comments Off
Written by: Don Akchin
#Tech: Pew Internet Project Breaks Down Use Of Communications Tech Across Generations
Click to enlarge (from the Pew Internet Project)
The contours of the findings of the Pew Internet and American Life Project report on ‘Generations and their Gadgets’ you probably already know: Younger Americans use more mobile devices than older Americans. Older Americans generally access the internet from a desktop computer, whereas those under 35 tend to do so with a laptop/netbook. Etc.
But within those contours the project’s latest study, this one by Kathryn Zickuhr, we see growth in mobile use across all generations, and we even see some reticence to own any device across all generations as well.
| Category Aging, Campaigns, Communications, Fundraising, GI Generation, iDevice, Internet, iPad/Tablet, Marketing, Marketing Skills, Measurement, Media Review, Nonprofit, Public Media, Public Relations, Report, Research, Resource, Seniors Life, Silent Generation, Social Media, Technology, Technology for Aging, Web and Print, Web Design | | 1 Comments
Written by: Christopher Gardner, PhD
#Fundraising: Smaller Donations Can Bring Bigger Change During Recession
The definition of a ‘microdonation’ can be tricky, or at least scalable. For many of us, a $50 donation to our favorite cause is no micro-gift. To the CEO of a bank, a $1 million gift might be small price to pay for some good PR. To the nonprofits that receive these gifts, the term is mostly understood conceptually, not as a point on the chart of benefactors.
The interest nonprofits have to garner such donations is not new, and we at MKCREATIVE have presented thought-leaders on this issue before – such as Erin Barnes and Brandon Whitney of ioby. Nevertheless, the ongoing economic slump has put renewed interest in such donations. Christina Xu has stood up recently as a champion of microdonations for the work her organization does in Detroit. Why are microdonations so valuable? Especially now?
| Category Blogs, Community, Crowdfunding, Development, Fundraising, Grants and Funding, Nonprofit | | 1 Comments
Written by: Christopher Gardner, PhD
#Interview: Rob Wu, Founder of CauseVox, On Building Online Tools For Nonprofits (Part 1 of 2)
CauseVox offers a unique combination of online tools to nonprofits. It acts as a website building Content-Management System (CMS), a social-media platform with built in connections to a nonprofit’s Facebook, Twitter, YouTube… accounts, and a system to track donors’s contact information and their relations with your organization (for example, how much they have given over time). Though other developers have built each of these modules, CauseVox is the first to bring them together precisely to give smaller and mid-sized organizations the opportunity to reach online audiences with the same robust tools usually available only to their larger brethren.
| Category Campaigns, Communications, Community, Crowdfunding, Design, Development, Donor Acquisition, Facebook, Fundraising, Graphic Design, Interview, Marketing, Nonprofit, Public Relations, Site Administration, Social Media, Special Series, Technology, Twitter, Web and Print, Web Design | | Comments Off
Written by: Christopher Gardner, PhD
#BookReview: Ten Steps On The Road To ‘Presentation Zen’
This is a repost of an article that originally appeared on the MKCREATIVE blog in May, 2010.
The business/education/PR presentation got a boost in the ’90s when Microsoft PowerPoint gave us the opportunity to turn the staid lecture (from Lectio, ‘to read’) into a multi-media extravaganza of bullet points and pie charts and popping 15-point stars. And many of us have been suffering through them ever since. Perhaps the greatest problem with Powerpoint or Apple’s Keynote is just how easy it is to bring something together that seems pretty catchy to the person who has to give the presentation. Ease-of-use is hardly a drawback to software, but it can be a drawback to those in your audience 15 rows back who does not share the same enthusiasm for the small yellow print on the blue background.
To be sure, some presenters are masters of the technology – which is to say, masters as presenting their materials, with Keynote or Powerpoint adding enough to keep the mind focused, not flogged. And watching some great presenters is a wonderful way to pick up the skills required to prepare your own materials (Please Note: I have yet to say ‘prepare your Powerpoint/Keynote’). Though, as at least one cheeky academic posted, sometimes seeing the greats present their materials makes us mere mortals too ‘stupid’ to deal with the less-than-stellar business report or academic paper.
| Category Book Review, Education: General, Marketing, Reviews, Technology, Web and Print | | Comments Off
Written by: Christopher Gardner, PhD
#Resource: Survey Of E-Mail Distribution Services For Nonprofits
Image via Wikipedia
This is a repost of an article that originally appeared in August, 2010.
As our regular readers and Twitter followers are aware, MKCREATIVE has recently and proudly received ‘Gold Status‘ by the Green Business League. We work with our clients to help them green their companies and organizations as well – and a great way to start that process is to use email blasts to get the word out instead of mass paper mailing campaigns. The development of the e-blast/e-zine from its humble days of the turn of the millennium has meant that we have the opportunity to design visually pleasant and reader interactive emails that can inform and entertain. We can do so without burdening either the non-profit trying to get the word out in as effective and efficient manner or the recipient who can read, click-here, scan and delete, or unsubscribe (not from your group’s email list – we’re just sayin’…).
In the last couple of years a number of e-blast services have arisen and many of them have packages geared toward not-for-profits. The good folks at Groundwire.org have written a really helpful white paper about a series of the better known services, what they offer, and for how much. The brief report is definitely worth a look for any group looking to start an email campaign or who want some guidance on how to improve the one they have.
| Category Nonprofit, Software Review, Technology, Web and Print | | 1 Comments
Written by: Christopher Gardner, PhD
#SocialNetworks: How Can Social Media Help You When Disaster Strikes?
Natural disasters have been a part of human history since Noah. What has changed is how we get information about – and request help in the midst of – natural disasters. Thanks to digital media, we can get instantaneous reports about earthquakes, hurricanes, etc. from all over the world. But what about disaster that either touch closer to home or might directly affect our families and friends?
Social-Media services like Twitter, texting, and Facebook have proven to be great ways to raise money and supplies to deal with the aftermaths of these events, as we have often discussed. But a recent survey from The Red Cross demonstrates how people in the midst of these disasters are turning to these services to get updates on the event and to give updates about their own situations.
| Category Case Study, Climate Change, Communications, Environment, Facebook, Geo-Location, Health, Media Review, National/International, News and Current Affairs, Social Media, Technology, Twitter | | Comments Off
Written by: Christopher Gardner, PhD
#Interview: Marc Pitman, Owner of the “Fundraising Coach” Blog, Author, and Fundraising Consultant
Marc A. Pitman writes the Fundraising Coach blog, in addition to writing books, giving seminars, engaging in social media and consulting with clients. His own fundraising career began at a small New England liberal arts college, but by 1999 he found the consulting life fulfilled his desire to teach and help people. Marc was interviewed from his home in rural Maine by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.
| Category Blogs, Communications, Community, Cross-Post, Development, Donor Acquisition, Facebook, Facebook, Fundraising, Grants, Grants and Funding, Interview, Major Gifts, Nonprofit, Resource, Social Media, Special Series, Study | | Comments Off
Written by: Don Akchin
#ProAging: Small Ailments, Left Unchecked, Can Lead To Big Concerns
Most (post-)industrial western societies tend to see aging as a decline from the creativity and energy of young adulthood. The experiences and wisdom of longer life tend to be downplayed against the physical changes wrought by age. But older people tend to know better: they want the young to appreciate that the teens and early twenties are the difficult years, whereas the engaged peace of being over 50 is really where the action is.
That said, those moving beyond 50 can not – and do not – deny changes in the body that must be dealt with: quicker fatigue, joint and tooth aches, changes in eyesight and/or hearing… The AARP’s website is reporting a new study at Neurology.org that links the ongoing and unresolved physical discomforts help increase the likelihood of the onset of dementia as well.
| Category Aging, Assisted Living, Blogs, Fitness, Health, Healthcare, Independent Living, Resource, Retirement Living, Seniors Life, Study, Wellness | | Comments Off
Written by: Christopher Gardner, PhD
#Philanthropy: President’s Jobs Bill & Tax Proposal Not Warmly Welcomed By Charities
As arguments over what to do with and about the US economy and the federal deficit continue to shed more heat than light, President Obama sought to take the fight back to the Republicans with the ‘American Jobs Act’ announced last week. The act contains a mix of tax realignments likely to gain some Republican votes and stimulus spending pretty much guaranteed to lose those same votes.
Perhaps the most talked-about realignment pertains to the ‘Buffett Rule‘, a popularly-coined term reflecting Warren Buffett’s dismay at paying less income tax than does his secretary. It would rearrange the tax code to shrink loopholes for wealthy individuals and corporations, while rearranging the tax base for those with low-paying jobs.
One loophole the president wants to reduce concerns the deductions of taxes made by the wealthy to charitable organizations – a reduction many charities and nonprofits do not want to see.
| Category Banking & Finance, Communications, Community, Development, Donor Acquisition, Fundraising, Grants, Grants and Funding, Low-Income, Major Gifts, National/International, News and Current Affairs, Newspaper Article, Nonprofit, Opinion, Politics | | Comments Off
Written by: Christopher Gardner, PhD
#Tech: Near-Field Communication (NFC) Could Turn Smartphones Into Donation Engines
Near-Field Technology (NFC) allows short-range communications between an NFC antenna or engineered SIM card and a receiver. The communication is good only up to a couple of feet, which might help make it a secure connection because eavesdroppers need to be next to the users. It is a technology that first appeared in Taiwan in 2007, and is expected to have a major impact in the US by the middle of next year.
From a hardware point of view, the user needs a smartphone with the necessary antenna or SIM card. For most of us, that would mean a phone upgrade, though a few NFC-ready phones are already on the market (click here for a running list of available phones). With the NFC-ready phone, a user could connect his or her bank through the phone to make purchases with a swipe of that phone. And there is where the debate has started.
| Category Advertising, Banking & Finance, Civics, Communications, Geo-Location, Hardware Review, iDevice, Marketing, Public Relations, Reviews, Software Review, Technology, Tools | | Comments Off
Written by: Christopher Gardner, PhD
#Aging: Nielsen’s Latest Survey Of Social-Media Use Shows Continued Expansion Among Those Over 55
Click for full image
It may not be news to any of us that the use of social media continues to grow. Nor is the fact that mobile acces to social media via cell phones and tablets grows faster still. What the Nielsen survey for the third quarter of 2011 demonstrates, though, is that the most interesting statistics of growth lie under the gross percentages of use. For example, more than twice as many people over 55 visited their social-media networks via a mobile phone this year than they did in 2010. Which means, in part, businesses, services, and philanthropic outreach must take into account that one of their larger markets is growing as mobile and connected as their Millennial counterparts.
| Category Advertising, Advice, Aging, Campaigns, Communications, Facebook, iDevice, iPad Apps, iPad/Tablet, iPhone Apps, Marketing, Marketing Skills, Public Relations, Report, Resource, Retirement Living, Social Media, Technology, Twitter | | Comments Off
Written by: Christopher Gardner, PhD
#Philanthropy: Could Text Messages Circumvent Apple’s Restrictions On Donation Apps?
Apple Inc. has been unwilling to allow fundraising/donation-soliciting software for the iPhone to be developed and sold through The App Store because Apple’s contract expects a cut of the profit and expects some control of the money flow. Apple claims (not without cause) that its iTunes/iPhone success is built on consistent user experience and unified expectations among developers and consumers. Thus, to adjust those dynamics after-the-fact for the sake of charities and their expectations will prove detrimental to everyone.
Workarounds exist, like sending mobile users to websites via Safari where they can donate directly to their charities, though some complain of the relatively cumbersome process that will ward off potential givers.
In the UK (for now), the development of ‘Reverse-Billing SMS’ (Simple Messaging System – text messages) might be another, convenient and quick, way to use the iPhone to give to the charity of choice.
| Category Apple, Banking & Finance, Campaigns, Case Study, Communications, Crowdfunding, Development, Donor Acquisition, Fundraising, Grants and Funding, iDevice, iPhone Apps, Marketing, Nonprofit, Technology | | Comments Off
Written by: Christopher Gardner, PhD
#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog
After distinguished careers in a variety of nonprofit organizations, John Burke and his wife, Janice Gavan, founded VisABILITY in 1985 to supply logo-imprinted branding products to public radio stations for on-air fundraising premiums. Today their company is the primary source of promotional items for public radio programs and stations nationwide. John is the primary author of the Nonprofit Branding blog. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.
| Category Blogs, Branding, Communications, Cross-Post, Design, Development, Donor Acquisition, Fundraising, Graphic Design, Interview, Marketing, Nonprofit, Public Media, Special Series | | Comments Off
Written by: Don Akchin
#Economy: The Loss Of A Functional Middle Class
The oft-discussed possibility of a double-dip recession still looms darkly on the near horizon. Sure, the Stock Market is more often up than down, but those numbers represent only about 40% of the economy. Unfortunately, some 1% of the people in the economy control and profit from the 40% takings from that particular casino.
For the rest of the economy, and the people who built it, the shocks of ‘The Great Recession’ are still coming. And the working middle class are feeling it the worst.
| Category Banking & Finance, Civics, Communications, Community, Low-Income, National/International, News and Current Affairs, Newspaper Article, Opinion, Politics, Web and Print | | 1 Comments
Written by: Christopher Gardner, PhD
#SocialNetworks: Is Google+ Ready For Nonprofit Big Time? (Part 2)
Let us begin by respectfully noting the tenth anniversary of the attacks in New York City, on the Pentagon, and on the thwarted attack in Shanksville PA on September 11th. We hope those directly touched by the terrorists’ attacks have been able to find some modicum of peace over the decade. And we hope all Americans engage the next decade not with fear but with hope and honesty.
Get invited!
Last week we discussed some of the responses nonprofits and other social-media experts to Google+, which has exploded out of the gate of the social-media-platform race, but which might only be the latest shiny object to catch our attention (however briefly).
The overwhelming trend among early adopters in these fields is (a) definitely adopt, or at least keep an eye on Google+, and (2) don’t invest in Google+ to the detriment of all the good work and great contacts you have developed via other social media. Click on the following link for an informative exchange between Beth Kanter and Allison Fine of The Chronicle of Philanthropy that highlights the cautious optimism for the nonprofit world: Beth Kanter and Allison Fine discuss Google+.
What can Google+ offer that makes cautious adoption the recommended route? What can’t Google+ offer that makes cautious adoption the recommended route?
| Category Audio Interview, Blogs, Communications, Community, Facebook, Facebook, Interview, Marketing, Media Review, Nonprofit, Opinion, Public Media, Public Relations, Resource, Reviews, Social Media, Technology, Twitter, Web and Print | | Comments Off
Written by: Christopher Gardner, PhD
#Tech: QR Codes Offer Easy And Appealing Access To Your Nonprofit
You’ve probably seen a growing presence of QR (‘Quick Response’) Codes in your daily life: they can be found on price labels at numerous ‘big-box’ stores, they are often included on public boards and advertisements (like at bus stops or outside sports stadia), and they are starting to show up in traditional print media like newspapers. QR Codes are, in fact, gateways to a wealth of e-information, and your organization should be using them too.
Though its presence seems really to have expanded only in the last 2-3 years, the code was developed in 1994 in an effort to pack greater information into the traditional bar code. The bar code can hold up to about 20 numbers, whereas the QR Code can hold over 7 thousand numbers, and letters, in its hypnotic black-and-white cubes.
How does one gain access to its treasures? What makes the QR Code useful? And how might nonprofits benefit from a technology designed to assist packaging warehouses and logistics?
| Category Advertising, Advice, Branding, Communications, Design, Graphic Design, How-to, iPhone Apps, Marketing, Nonprofit, Public Media, Public Relations, Publications Design, Social Media, Technology, Web and Print | | Comments Off
Written by: Christopher Gardner, PhD
#Aging: A Good Read On Changing Retirement Opportunities For This Rainy Day
As the Eastern seaboard tries to find somewhere to put all this rain, besides on top of all the rain Irene left us, you might be looking for a good policy read to while away the dark and stormy night. Researchers Richard W. Johnson, Barbara A. Butrica, and Corina Mommaerts of the Urban Institute of have recently published the white paper, “Work and Retirement Patterns for the G.I. Generation, Silent Generation, and Early Boomers: Thirty Years of Change.”
The study was done with a grant from the U.S. Social Security Administration (SSA) funded as part of the Retirement Research Consortium (RRC) at Boston College. The paper/PDF can be downloaded from The Policy Archive.
| Category Aging, Assisted Living, Communications, Community, Grandparents, Independent Living, News and Current Affairs, Publications, Report, Research, Resource, Retirement Living, Seniors Life | | Comments Off
Written by: Christopher Gardner, PhD
#Philanthropy: How to Find and Solicit the Biggest Corporate Donors
In the midst of the present economic crisis, the debate about whether corporations should have social responsibility to give to philanthropic causes has grown heated. Some argue that CR (Corporate Responsibility) departments actually diffuse problems rather than solve them and corporations should put their resources to better, profit-driven, uses for the betterment of all. Others counter that without a role for institutionalized CR, innovation and economic dynamism are often replaced with market suppression and cronyism.
But the present fact is a number of corporations give a good deal of financial and/or goods-in-kind support for social causes (broadly defined). A list of the top 50 (as of July 2011) can be found at The Foundation Center‘s website. What are some of the ways they give? And how might your organization benefit from their philanthropic programs? Over the next few weeks, we’ll present some of the research pursued to see what can be learned about a number of these 50 programs.
We begin with the top 5.
| Category Affordable Housing, Banking & Finance, Community, Environment, Fundraising, Grants, Grants and Funding, Greening, Health, Healthcare, Low-Income, Marketing, Nonprofit, Public Relations, Resource, Revitalization | | Comments Off
Written by: Christopher Gardner, PhD
#Interview: Sandy Rees, Owner of the “Get Fully Funded” Blog and Fundraising Consultant
Sandy Rees writes the “Get Fully Funded” blog in addition to consulting and coaching nonprofit leaders on fundraising. A former Development Director for nonprofits, she has written Fundraising Buffet and co-wrote 7 Essential Steps to Raising Money by Mail. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.
MKC: I notice that some of your blog posts draw a lot of comments. Is that something you were going for?
Sandy: Yes. One of the whole points to having a blog is to engage people in dialogue and conversation. I find that the more I share what I think and the more that I ask others what they think, the more people are willing to make a comment. (more…)
| Category Blogs, Campaigns, Communications, Community, Cross-Post, Development, Donor Acquisition, Facebook, Fundraising, Grants, How-to, Interview, Marketing, Nonprofit, Permission Marketing, Resource, Social Media, Special Series, Twitter | | Comments Off
Written by: Don Akchin
#Aging: We May Have To/Want To Work Longer. Will We Live Longer?
Golden or just a Goose Egg?
For many, the Stock Market Crash of 2008 wiped out most of their retirement savings. For some, working longer past the traditional retirement age is a key to ongoing engagement, community involvement, and mental health. For most, working beyond 65 (or whatever the retirement age is in your country) is an economic expectation, for better and/or worse.
Nevertheless, older people continuing in the work force provides at least two striking challenges to the larger economy, which already faces a number of challenges in this Great Realignment.
| Category Aging, Blogs, Civics, Community, Diet, Fitness, Health, Healthcare, Independent Living, News and Current Affairs, Retirement Living, Seniors Life, Wellness | | Comments Off
Written by: Christopher Gardner, PhD
#SocialNetworks: Is Google+ Ready For Nonprofit Big Time? (Part 1)
First of all, we at MKCREATIVE wish you and yours a Happy Labor Day. May it be but one day away from work, as we await the political promises of jobs creation by the Republican candidates on Tuesday night, and President Obama’s long-awaited (LONG-awaited) jobs plan on Thursday.
Will early adoption of G+ strike down the F?
As those two events unfold, how will they be shared across social networks? Will Twitter explode with slings and arrows? Will Facebook posts jib and jab at both candidates and incumbent? Or will Google+ start to show its own authority as a major player in the social-media-platform competition?
Google+ was rolled out this past spring to a select few who could pass it on to a select few more, and we discussed that rollout as a clever way to boost the hype while helping Google control expectations. As fall slowly approaches, the platform has been out long enough that nonprofits are starting to have their say about how useful the application is. That said, the overwhelming response seems to be optimistic caution. Why?
| Category Blogs, Communications, Community, Facebook, Marketing, Media Review, Nonprofit, Opinion, Public Media, Resource, Reviews, Social Media, Technology, Twitter, Web and Print | | Comments Off
Written by: Christopher Gardner, PhD