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Twitter Continues To Set World Cup Records, And Now Sets Places

Twitter's World Cup Home Page

Twitter's World Cup Home Page

It should no revelation that we have been following the World Cup in South Africa here at MKCREATIVE. But we also have been following the ways social media have had an impact on the event – at least the sharing of news about the event – as an example of how the strategic use of social media could benefit your organization. Well, the global influence that is football (er, ‘soccer’) can now be seen in the use of Twitter as well. We reported about two weeks ago that the biggest blast of tweets came after the US vs. England match (tied 1-1), though was quickly followed and beaten by the Lakers’ 7th-game victory over the Celtics in the NBA championship. A conclusion to be drawn from these back-to-back record breakers was the intense Ameri-centric use of Twitter. But no more…

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Possible New Role For Pollution Credits: Lowering Runoff Into The Chesapeake Bay

Map of the Chesapeake Bay Watershed

The idea for a carbon tax to create a carbon credit market seems politically a dead letter in the current economic crisis, but the idea that credits could be traded for those who are able to achieve stated limits on pollution still might have some influence. A micro-economy has been suggested for the Chesapeake Bay region, with pollutant run-off being the currency that might be traded. The Foundation Center gives us access to a report on how such an exchange might be developed, how it might improve conditions in the bay, and perhaps how it could be used successfully to deal with other pollutants.

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| Category Climate Change, Greening, Local/Maryland, Politics, Revitalization | | Comments Off on Possible New Role For Pollution Credits: Lowering Runoff Into The Chesapeake Bay

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Baltimore Finding Ways To Urban Renewal That Do Not Adversely Dislocate

In so many ways Baltimore spent much of the second half of the twentieth century as a city that snatched defeat from the jaws of victory: A vibrant industrial and trading city with a notable financial sector as well (in the decade after World War II), a city of some 2 million people who enjoyed the second most extensive trolley-car network in the US, a city with a pennant-winning baseball team (Yes, it was that long ago…). But by the late 1960s, the city was riven with racial violence, ‘white flight,’ and the secretly organized dismantling of much of its public transport for the sake of union jobs in a GM plant (now greatly reduced and outside the city). Needless, to say, the Orioles remain comfortably buried in the cellar of the AL East. Fortunately, he most recent efforts to revitalize the city, with the overwhelming input of Johns Hopkins University (disclaimer: the blogger is a graduate of said institution), are drawing support, ever-growing funds, and even praise — all of which deserve our attention.

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| Category Affordable Housing, Grants and Funding, Local/Maryland, News and Current Affairs, Politics, Revitalization | | Comments Off on Baltimore Finding Ways To Urban Renewal That Do Not Adversely Dislocate

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BP Appoints New Public Face Yet Continues To Pump Out The Sludge

No, we are not returning to @BPGlobalPR and its efforts to keep the BP/Deepwater Horizon/Haliburton disaster at the forefront of our minds and our punchlines. BP is doing a fair job on its own. Most recently, The Wall Street Journal got hold of the BP’s own internal newsletter “Planet BP” and its efforts to spin the spill as something of a lifeline for the non-fishing sector of the economy: “Much of the region’s [nonfishing boat] businesses — particularly the hotels — have been prospering because so many people have come here from BP and other oil emergency response teams,” another report says. Indeed, one tourist official in a local town makes it clear that “BP has always been a very great partner of ours here…We have always valued the business that BP sent us.” So far so good for them…

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Elizabeth Warren Still Fighting For Consumer Protection

Almost a year ago, Elizabeth Warren began a focused campaign to bring consumer protections to the discussion about financial and credit reform. She is Leo Gottlieb Professor of Law at Harvard University, and (yet?) chose to introduce her position on such protections via the following YouTube video:

That was a year ago. Where is she now and how is she reaching out with her ideas? More importantly, how goes the move to create such an agency?

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Tweet This: USA! USA!

Landon Donovan Scores in 90th Minute

Landon Donvan sends the US to the next round of the World Cup

For the first time since 1930 the US national soccer/football team won its World Cup qualifying group with a dramatic, last-minute, 1-0 win over Algeria. Soccer skeptics might immediately assume yet another yawning 1-0 match. But if those skeptics are also baseball fans, they might assume a great pitchers’ duel. In this instance, we had a great goalkeepers’ duel as Tim Howard of the US and Faouzi Chaouchi of Algeria were both kept busy with shots against the posts and breakaways. Indeed, it was as exciting and flowing match as could be hoped for. And as we predicted, social media kept the excitement flowing to ever widening audiences.

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Toshiba Reinvents Tablet To Tweak The Portable Market

We discussed the Apple iPad a couple of months ago as the product that could transform expectations of the tablet/portable/cloud computing world. Well, eighty days into the product launch, and 3 million iPads later, the market is soon to get another competitor: the Toshiba Libretto. Neither is/will be the first into the market, but Apple’s iPad has proven itself the game-changer many expected. What are some of the early reports on the Libretto?

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The Costs (Possibly Real) Of Advertising Via Facebook

A recent report from the Reuters and Socialbeat believes that revenues at Facebook topped $800 million in 2009, well over the (high-end) estimates of $700 million. Facebook is a privately owned company that need not report its precise numbers to shareholders, but Reuters talked with sources within the company who said the income far surpassed the mid-year estimates stated by Facebook board member Marc Andreessen. With some 500 million members (by far the most popular social network site in the US, and with ever-growing allegiances through much of the world), Facebook makes most of its income via advertising. The question is: how much are advertisers willing to pay to reach those millions via their Facebook accounts?

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Lest We Forget: Oil And @BPGlobalPR Still Gushing (And That’s Not The Worst)

“You can’t make up anything anymore. The world itself is a satire.
All you’re doing is recording it.”
Art Buchwald

We are now 60 days – two full months – into this ecological disaster. Few even mention the eleven platform workers killed when the Deepwater Horizon first blew apart on 20-21 April. BP and TransOcean and Haliburton have danced through the Kibuki Theater of Congressional Hearings, blaming each other for the blowout and yet spinning post-facto admissions that they struggled to keep up with the others’ incompetence. The evidence of indifference to safety concerns on behalf of BP’s management continues to leak into the press. And through it all, @bpTerry continues to work hard to broaden the outreach and impact of @BPGlobalPR:

BPGlobalPR Tweet-cum-Billboard

@bpTerry highlights some of the positives

But who is this guy, and what do his efforts portend for social media and brand allegiance/control?

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Foursquare: Yet Another Social Network, Yet Another Fundraising Tool

The means to communicate quickly online and establish networks of like-minded folks come thick and fast these days: MySpace superseded by Facebook (still king), challenged by Twitter, who has had to contend with Google Buzz!, Socialvibe, Zooppa, and a myriad of others that (mostly) cater to fairly specific communities. We have reported about how a North Carolina charity established a ‘Twitter Table’ to help broaden the outreach of its annual fundraising luncheon. Now a comparatively new social network is causing a bit more stir among the e-connected, and it too is the subject of an online discussion next week about how to use it as a resource for fundraising.

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