In Print : Text and Type in the Age of Desktop Publishing
In Print … is a little dated but I’ve found it a useful as introductory text for junior production artists and interns who have little or no real-work production experience.
Written before desktop publishing became the norm for the communications, advertising, and marketing sectors, “In Print” helps the student of graphic design understand the fundamentals associated with modern typography and typesetting. With this “old school” knowledge, junior designers are more likely to create typographical treatments that communicate and illuminate.
From the introduction, “… Alex Brown’s discussion of typography is a compelling reference. Rich in visual detail, the book provides in-depth information about classification of typefaces…. (it) gathers in one volume, all the historical, technical, and historical information print communicators need… Brown also discusses the correction cycle in the context of both traditional and desktop technology; and offers approaches to proofing and text handling to eliminate and reduce corrections.”
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Written by: Marco Kathuria